Legal gambling is a growing industry in the United States, with horse racing generating hundreds of millions of dollars during the Triple Crown races alone. Every year, horse racing enthusiasts are eager to pick their ponies and get in on the action.
RingCentral was chosen to be the cloud contact solution provider of one of the largest legal horse racing wager services in the US, providing an interactive voice response (IVR) system to help manage customer calls whenever they need to place a bet over the phone.
RingCentral’s IVR studio was designed for ease of use and allows administrators to drag, drop, and easily create custom IVRs in minutes and integrate their CRM to access callers’ accounts or allow them to place orders.
This client’s IVR automates the betting process in a fully self-service, compliant method where callers can interact with a touch-tone system to place their bets and can speak to an agent if needed.
With just a few dozen races each year that see extremely large volumes of bets placed, RingCentral provides a solution that is ready whenever the client needs it, without demanding a large staff or on-premises investment. This client doesn’t need a large platform outside of the Triple Crown races, so a cloud IVR is a cost-effective option to address fluctuating volumes and longer periods of downtime without any loss of quality or capability.