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Fast-Growing Marketing Agency Uses RingCentral to Stay Connected Across New Offices

Needed a phone solution that would work easily on day one, scale easily later.
Cloud-based RingCentral enabled easy office expansion and frictionless growth.
Continuing to benefit from RingCentral’s ease of use and cost-effectiveness.
Company profile
Company profile:
Impact XM, a global experiential marketing agency, creates marketing exhibits, product launches, and other experiential campaigns for some of the world’s most respected brands. Headquartered in New Jersey, the company has locations in Los Angeles, Las Vegas, Washington D.C., Toronto, and Zurich.
Year founded:
Dayton, NJ

For 40 years, Impact XM has helped businesses tell their stories through exhibits, events, product launches, and other live and digital marketing experiences. They’re extremely good at it too, which is why some of the world’s most respected organizations—companies like Under Armour, Ricoh, BASF, and Comcast Business—trust Impact XM to create memorable customer experiences for their brands.

And when Impact XM merged in 2017 with another highly successful exhibit and event marketing company, the new organization had expanded its global office footprint by 100% and added hundreds of new employees to the team. This highly mobile, tech-savvy organization knew they needed a unified platform for their globally distributed teams to communicate and collaborate seamlessly both internally and with clients. They found RingCentral.

A company merger introduces disparate technologies

With so many new teams, departments, and locations coming together post-merger to create what Impact XM is today, we found ourselves with many different technologies and communication services to manage,” explains Allan Hall, IT Manager for Impact XM.

“We wanted a unified platform for as much of our communication as

possible—for meetings, for phone calls, for video conferences, even for instant messaging. And we needed a service that would both serve everyone’s needs internally but also help us communicate and collaborate reliably and professionally with clients. RingCentral Office has proven invaluable by rolling all of these functions into one platform that we can manage easily.”

RingCentral enjoys widespread adoption and company-wide use

“We’re a very mobile, very tech-oriented company,” Hall says. “Even when our staff is in the building, they’re often not at their desks but running around to conference rooms or impromptu team gatherings, and they always need to be connected and accessible to each other and to our clients. It’s so great to have this service where you can have everything you need on your mobile phone. We have more than 200 smartphones among our staff, and every one of them has the RingCentral app loaded on it.”

Finally, Hall adds this: “Everyone here uses RingCentral tools all the time, for calls and meetings anywhere and also for online collaborating with the RingCentral Glip app, which every department uses like crazy and has earned some huge advocates across our company. I can’t speak highly enough about RingCentral, and I’m not the only one who feels this way. The other day I reminded one of our executives that I was going to be speaking with RingCentral for this case study, and he smiled and said, ‘I love RingCentral!’”

ProductPlan believes RingCentral offers many benefits for small companies and startups

“The RingCentral platform has supported ProductPlan’s growth over the years in a number of ways,” says Semick, “and I think it could benefit many young and small companies. I’ll give you some examples.”

“Ease of use. Setting up a new employee with RingCentral is really as easy as unboxing the phone, plugging it in, and recording a voicemail message. It doesn’t require any specialized technical expertise.”

“Portability. As our staff grew, we had to move to new offices or take over additional space in our existing offices. With RingCentral, the beauty was we could take the phones to our new space and just plug and play. Because RingCentral is cloud-based, we never needed to set up physical phone lines or wait for a telecom provider to activate service for our staff.”

“Time and cost savings. If we had an on-prem PBX or other traditional business phone system, we’d be spending time and money configuring and managing it. And if we instead relied entirely on our cell phones for business communication, that would create inefficiencies in the office in terms of being able to grab a coworker’s ringing phone or easily transferring calls to the right person. Having the RingCentral cloud platform is the perfect solution for a young but fast-growing company like ProductPlan.”

“Easy scalability. As our Account Management and Customer Success teams grow, RingCentral makes it so easy for us to get them up and running. We just add users, order phones, and plug them in. We don’t have an IT team, and when you’re a startup like us, every aspect of your tech infrastructure that you can outsource, simplify, or set up to be self-running makes it much easier to scale quickly. That’s yet another reason I’m so glad we went with RingCentral from day one.” 

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