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Genius Foods Chooses RingCentral as Unified Communications Provider.
Needed a phone solution that would work easily on day one, scale easily later.
Cloud-based RingCentral enabled easy office expansion and frictionless growth.
Continuing to benefit from RingCentral’s ease of use and cost-effectiveness.
Company profile
Company profile:
Genius Foods provides high-quality, gluten-free baked goods alternatives.
Year founded:

Genius foods started out in Edinburgh in 2009 with the aim of providing high-quality alternatives for baked products that contain gluten. The business quickly became a multi-site company with locations in Bathgate, Hull, and Scunthorpe. Today the products can be found in stores around the world.

With its expansion and addition of global partners, Genius Foods

required a communications system that was more advanced than the traditional legacy private branch exchange (PBX) it had. It found that a handful of its sites were looking after separate parts of the communications system, including hardware, software, and phone lines. This made it difficult and confusing to keep track of all internal communication.

Testing the product across different departments

Genius decided to find a better solution. After looking at case studies and reviewing the solutions on the market, they got in touch with RingCentral and set up a tester account. Stewart Ross, Business Systems Manager at Genius Foods, was impressed with the trial: “We selected ten users across different areas of the business. We tried to vary people across departments and roles, having them test the app, headsets, and traditional software. Everyone was impressed with the efficiency of having all the tools unified into one system. Once we evaluated the solution against the business case and ROI requirements, we engaged

RingCentral with a set of firm requirements around the project, which they duly provided, and we made the decision to push on.”

Since setting up with RingCentral Office®, Genius Foods has migrated 150 employees onto the system. The video conferencing feature, along with RingCentral’s ability to integrate with other cloud service providers, was among some of the top reasons Genius Foods has chosen to switch solutions. However, it was the plug-and-play capabilities and unification of all the communications that sealed the decision.

Seamless implementation

Stewart continues: “Easy siloed communication between our sites is critical to helping the business expand. Now that I can administer the solution from my own mobile device, I can ensure that everybody is up and running and supported remotely at whatever time of the day. Adopting this system has been a no-brainer for us: the trial was simple to organise; implementation was seamless; and the video-conferencing

solution has been a real game changer for our teams working together, as well as engaging more efficiently with external partners. We’ve been made to feel really welcome by RingCentral’s UK team and look forward to working further with them and seeing what else is on the road map for us to utilise!”

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