Sales dialers
Help your sellers make more calls
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A sales dialer can save your sales team time on repetitive tasks like manually dialing numbers. It also helps streamline your contact center’s sales process and empowers your reps to channel their energy into closing leads and booking meetings.
RingCX: A built-in sales dialer
RingCX is an omnichannel contact center solution with sales dialer functionality built in. It’s a complete solution in itself, but let’s look at each of the different types of sales dialers, how to choose the best contact center setup for your business, and how to get the most out of your contact center and sales tools.
What is a sales dialer?
A sales dialer is a call center tool that streamlines outbound calling. It replaces manual dialing so that sellers don’t need to type out phone numbers or deal with answering machines and busy signals.
In fact, a sales dialer typically uses a preloaded list of caller IDs to instantly dial calls on reps’ behalf. Once a call ends and you hang up, the dialer will automatically dial the next number on the list.
How does a sales dialer work?
Simply put, a sales dialer is a tool that allows you to make more outbound calls by more quickly and efficiently connecting your staff with leads or customers. The software does all the dialing for you, and sales reps are automatically connected to someone on the line.
The 3 main types of sales dialer
There are three main types of sales dialer:
- Preview sales dialer
- Progressive sales dialer
- Predictive sales dialer
So, which is the best sales dialer tool for your business?
Finding the best type of sales dialer for you
There’s no one-size-fits-all sales dialer software solution. It’s important to pick a solution with sales dialer functionality that suits your call center's specific workflows.
Let’s get into the three main types of dialers we mentioned earlier and what makes them different from each other:
1. Preview sales dialers
These sales dialers make calls one by one. They’re called “preview dialers” because sales teams can preview each lead before deciding whether or not to take that particular call.
RingCentral’s preview dialer lets reps get a head start on understanding who they’re about to talk to and focus on developing those all-important personal connections off the bat.
2. Progressive sales dialers
Progressive sales dialers—also known as power dialers—are similar to preview dialers in that they make calls one after another. The main difference is that staff can’t preview each caller, and nobody reviews the calls in advance.
In other words, they can’t accept or reject a call. Instead, as the name suggests, power dialers power through.
3. Predictive sales dialers
The third main type of sales dialer is a predictive dialer (or auto-dialer). Unlike preview and progressive sales dialers, where dialer calls are made one after another, predictive sales dialers are all about automated efficiency and allow reps to simultaneously call multiple numbers.
This means they waste less time waiting to connect to someone, and can connect with more potential customers.
With RingCentral’s predictive sales dialer, this means your sales team can make more calls with fewer dialing errors. The sales dialer can intelligently predict which rep will be ready to handle the next call.
Predict the number of
free agents when the
dialer starts
free agents when the
dialer starts
Model probability of calls
connected to a real
person
connected to a real
person
The agent connects and
accomplishes the
business goal
accomplishes the
business goal
Analyze and rebuild the
predictive model in
real-time
predictive model in
real-time
The agent connects
(Again) and accomplishes
the business goal with
virtually zero idle time
(Again) and accomplishes
the business goal with
virtually zero idle time
Why you need a sales dialer
If you’re still unsure about whether or not a sales dialer is right for your organization, here are a few benefits to consider:
1. Better efficiency
Having a sales dialer will improve call outcomes and increase conversions. Many outbound contact center calls are ignored or rejected as people are wary of spam calls and unknown numbers appearing on their mobile or business phones.
A sales dialer increases call-out efficiency by making sure your staff is only connected once someone answers and automatically dialing the next number if a prospect screens the call. Some sales dialers will even use a neighborhood search to match your staff with local area codes, which increases pickup rates because a prospect will see the call as coming from a local number.
2. No more misdials
Manually typing phone numbers day-in, day-out, will inevitably lead to mistakes. But with a sales dialer, human error is eliminated.
A sales dialer means no more typing the wrong number, accidentally skipping a number, or calling the same person twice. When the dial-out list is fully automated with a sales dialer, sales calls are error-free and consistent.
3. Save time
A sales dialer saves time—sales staff make more calls each day with less idle time between calls.
How to get the most out of your sales dialer (and team)
Choosing the right contact center software, with the type of sales dialer features you need, is just one step toward more conversions.
Here are some sales dialer best practices and general sales tips to keep in mind:
Follow up outbound sales calls with emails
Follow-up calls (especially cold calls) with a supporting email or SMS text message. This is a great way to increase conversion rates and support customer engagement.
You can refer to any information you discuss in your call in the follow-up email. These types of follow-ups are made quick and simple when you invest in a true omnichannel contact center solution.
RingCX, for example, brings all your communication channels—phone and email, included—onto one platform.
Maintain focus even as a sales dialer increases calls
With a sales dialer in place, your sellers will complete more calls than ever. It’s important that they still deliver the same high-energy sales conversations they managed before they started using the sales dialer.
This means you may have to train and prepare reps to adapt to a faster pace, making sure they don’t cut corners during interactions or run the risk of losing leads.
Give reps more conversion opportunities with a sales dialer
A sales dialer is vital if you want more outbound calls and better lead management. See why enterprise companies are using RingCentral’s sales dialer to drive pipeline and revenue.
Unlike many VoIP providers, sales dialer pricing is included as part of your monthly RingCentral subscription. Sign up for the free trial to see how a sales dialer fits your business needs.
Whether you want to power through prospect lists at speed or route sales calls to the best available rep, there’s a sales dialer that can do it.