Vanity number

Easily add a vanity phone number to your RingCentral RingEX account and boost your business’s brand recognition. Vanity numbers stick in the minds of your customers and make them more likely to reach out. When they do, you’ll have the communications platform you need to interact with them efficiently, too.

  • Get a toll-free vanity number in just a few clicks or taps
  • Twin your new vanity number with advanced call management features like IVR, intelligent call routing, and an AI Receptionist
  • All as part of a unified platform that can also handle your SMS, team messaging, and more

Anything that helps your business resonate with prospective customers and stick in their minds is a godsend. A vanity number does just that by boosting brand recognition through recognizable and memorable words, phrases, or patterns. They’re just the kinds of phone numbers that prospects and clients like to call.

Thanks to cloud-based business phone system providers like RingCentral, getting vanity numbers has never been easier. In fact, if you’re signed up to the unified communications platform RingCentral RingEX, you can get new vanity numbers in just a few clicks or taps.

What is a vanity number?

A vanity number is a customized phone number that uses letters, words, or memorable number patterns to make it more recognizable. Businesses use vanity phone numbers as part of their marketing to get customers’ attention and generally boost brand recognition.

How to get a vanity number from RingCentral

Ready to get a vanity number for your business? The process is a breeze! You can opt to add your custom vanity numbers from your RingEX online account or through the desktop and mobile apps.

Note that custom phone numbers for business are subject to availability. A one-time setup fee of $30 will be charged to your account, and a monthly recurring fee of $4.99 will be applied for the new number.

How to get a vanity phone number via your online account

  1. Go to My Settings in your online account.
  2. On the Home page, click Add Number under Phone Numbers. You can also go to Phone System > All Numbers and click Add Number.
  3. Choose a toll-free vanity number prefix from the drop-down box and enter any combination of letters, numbers, or wildcards. You may use the * (asterisk) as a wildcard when searching for available 800 vanity numbers. For example, if you want to include the word “ship”, search for “****-SHIP”.

How to get a vanity phone number via your mobile app

Getting a vanity number through the RingCentral mobile app is just as easy:

  1. Log onto your app as an Administrator.
  2. Tap on your Profile Picture.
  3. Choose Phone System.
  4. Tap Company Numbers and Info, then choose Add Number.
  5. Choose Vanity and use the search tool to view the vanity numbers available. You can also look for wildcards using an asterisk.

Vanity number benefits through RingEX

Getting a vanity number is easier for businesses today than ever before, thanks to VoIP numbers from providers like RingCentral. These virtual numbers are more accessible, but still offer all the same benefits of a vanity number plus some extra advantages of being part of a unified communications platform, including:

Improved brand recognition

Make it easy for customers to remember your brand. With a vanity business phone number, you’re telling potential customers who you are and what you do. If your business is a nail salon, you can opt for custom 1-800 numbers like 1-800-NAILSPA or 1-800-NY-NAILS for a geographically targeted approach.

Just make sure to keep it simple so it’s easy to remember. You don’t want to confuse anyone with an unusual spelling. Another option is to use easy-to-dial 1-800 vanity numbers, which use a set of patterned or repeated digits for easy recall and dialing. You often see this on billboards and newspaper ads (e.g., 1-888-222-3333).

Increased functionality

Use only one toll-free vanity number for voice and fax. Your business vanity phone number can be used to take business calls as well as to send and receive faxes. You can do this using your RingCentral for Desktop app or mobile app.

Just attach the files and send a fax using FaxOut. In addition, you’ll never have to worry about missing an important message because incoming faxes are managed by the service provider.

Better incoming call management

Manage inbound calls to your company vanity phone numbers with caller ID display. Identify the caller before you even accept the call. With knowledge of caller data, you are in a better position to route calls and create answering rules.

Plus, get smart call routing and other call management features like call forwarding, auto-attendant, and call transfer.

Healthier bottom line

Vanity numbers double as a marketing tool. Customers are inclined to purchase products or services from brands they’re familiar with, which doesn’t necessarily mean large enterprises.

Think of a local auto repair shop with their name and business vanity number printed on a vehicle. Now imagine regularly seeing the vehicle on your commute to work. When your engine breaks down in the future, you’ll probably be heading to that auto mechanic’s shop on impulse.

It’ll be easier to track the performance of your marketing efforts, too. Vanity toll-free numbers allow you to create user extensions for particular campaigns. You can get one vanity number each for print, radio, TV, etc.

So, when a potential customer calls a specific extension number, you already know which campaign is at work. For websites, it means increased conversions. Keep in mind that when customers remember your name, the probability of them purchasing from you increases by a significant margin.

More than a vanity phone number provider

RingCentral is more than a vanity number provider. We’re business communications specialists trusted by over 400,000 businesses worldwide. Sign up to any of the three affordable RingEX plans and you get a unified communication solution that brings together phone calls, business SMS, video conferencing, team messaging, and more.

Collaborate from anywhere, at any time, using vanity numbers, local numbers, and more, for a fraction of the cost of traditional business comms solutions.

“I chose RingCentral for the features, customer service, and ability to get more phone numbers and services. I get more for less.”
Juan Gala, President, Business Management Consultants
“Between increased functionality, user-level access, and the ability to manage the system from anywhere, we’re experiencing a 50% time savings.”
Matt Benoit, IT Manager, TRUSTe

Vanity number FAQs

A vanity number works by being more memorable to customers than a traditional number. Meaningful words or catchy numerical patterns stick in the mind better than a random string of digits. In a practical sense, though, vanity phone numbers work precisely like any other number.
Yes, there are different types of vanity number. You can get vanity numbers with almost any prefix, including both local and toll-free numbers. The toll-free alternative, like those you can get from RingCentral, is typically the most popular with businesses. That’s because as well as being memorable for customers they also encourage them to call by being free to do so.
Once you’ve added it to your RingEX account, setting up your vanity number is just like any other number. That means setting up things like voicemail, routing, and more, as well as assigning the number to a user or department. What’s more, you can use the same number for calls, SMS, and even fax, if you so choose.
In many ways a vanity number for small business is an even more worthwhile investment. The kind of boost to brand recognition that these numbers can provide may make a real difference for smaller companies. What’s more, thanks to providers like RingCentral who make vanity numbers more accessible, the level of investment to get them is lower than it used to be.

Get vanity numbers and a whole lot more with RingEX

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