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CPaaS (Communications Platform as a Service)

Enrich and improve customer communications

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What is CPaaS?

Just like UCaaS, Communications Platform as a Service or CPaaS is a cloud-based delivery model that focuses on improving communication channels. It’s a model that allows companies to add various communication features to their existing business applications. Added capabilities like voice, video, and SMS can be deployed through application program interfaces or APIs.

CPaaS providers like RingCentral vastly improve business apps like sales software and CRM by adding useful features such as notifications, multi-factor authentication, and a click-to-call option. This is perfect for employees who regularly use such features to contact customers, as it boosts their communications capabilities and streamlines their workflow.

Conventional landlines

  • Pay thousands up front for on-site hardware
  • Pay thousands more for complex implementations
  • Required contracts have early termination fees
  • Service and hardware upgrades require additional fees
  • Premium technical support requires additional fees
  • Maintenance requires trained IT technicians
  • Lengthy request process to make service changes

Cloud phones

  • No on-site hardware needed, ever
  • Fast and free implementations
  • No monthly contracts needed
  • Free upgrades to new functionality
  • Free 24/7 customer support
  • Self-manage the system from any smart device
  • Add or repurpose lines at will

Why customers choose RingCentral

Made for business

Start with unlimited calling, unlimited conferencing, toll-free numbers, and customizable caller ID. Access more functionality later, such as texting, online meetings, even faxing, without changing systems.

Mobile any time or all the time

With RingCentral, call, text, and fax from your business number on any mobile device. Incoming calls automatically go through the same business call-routing flows you set up for the office.

Simple to set up and use

Have your whole office up and running in a day or less. Respond easily to business fluctuations or customize your phone system using your online account.

Security and reliability are built in

RingCentral safeguards your communications over the entire transmission journey. Every communication travels through encrypted networks and layers of authentication, connecting directly to established carrier lines.

Top-quality support

RingCentral stands by you from day one, even doing the setup for you. Our award-winning customer support is available 24/7. Look to us for technical support, consultations, and best-practice recommendations.

Value and affordability

RingCentral gives you the most advanced communications system in the industry for one affordable price. You get a single, all-inclusive itemized bill each month. And costs remain low since there's no maintenance upgrades to worry about.

Complete cloud phone system
for small businesses
mo per user
  • Up to 10 users
  • Toll-free or local number
  • 100 toll-free minutes/mo
  • 4 people video conferencing
Complete cloud phone system
for small businesses
mo per user
  • Unlimited users
  • Toll-free or local number
  • 1,000 toll-free minutes/mo
  • 4 people video conferencing
  • Unlimited internet fax
Feature-rich cloud
mo per user
  • Unlimited users
  • Toll-free or local number
  • 2,500 toll-free minutes/mo
  • 50 people video conferencing
  • Unlimited internet fax
  • Automatic call recording
Advanced cloud phone system
with the industry’s leading
contact center. Plus an open
platform that enables easy
functionality into any system.
  • Unlimited users
  • Toll-free or local number
  • 10,000 toll-free minutes/mo
  • 75 people video conferencing
  • Unlimited internet fax
  • Automatic call recording
  • Voicemail-to-text
  • Is CPaaS for me?
  • Advantages of Communications Platform as a Service

CPaaS is commonly deployed by companies that want better communications features, but don’t want to part ways with their existing business applications. That’s understandable because business apps are the lifeblood of modern companies, whose operations revolve around sales software, CRMs, and other collaboration platforms. RingCentral offers bundles of these communication features, and they can easily be integrated into business applications without hassle. Billing is typically simple and affordable: on a monthly basis, fixed for certain number of minutes and blocks of messages. For existing customers, it can be offered as an add-on to an already affordable service bundle.

Keep up with the constantly evolving tech in your industry with Communications Platform as a Service

For companies who want to stay competitive and keep up with the tech advancements that big businesses can afford, CPaaS is heaven-sent. It is a faster, more affordable alternative to overhauling your business apps to enable communications features. It is perfect for startups and mid-sized businesses who would think twice about developing their own custom applications.

Most businesses run software suites from Google and Microsoft, like Gmail and Office 365. With CPaaS from RingCentral, you can add some of the latest communication features to commonly used business applications. Add a feature that dials phone numbers appearing in documents, emails, or even web pages. Set RingCentral phone meetings directly from your Google Calendar or Office 365 calendar, so you don’t have to navigate away from the actual work you’re doing.

You can also integrate RingCentral communications features into your existing sales and support applications like Salesforce, Oracle Sales Cloud, Zendesk, and more. When you add RingCentral Office to these critical programs, you get the ability to automatically pull up customer records when their calls come in. You can also dial any phone number that appears on your customers’ profiles so you can personally let them know about updates to your products and services.

CPaaS is now being deployed in different business sectors, including healthcare, education, customer service, and social media. So, if your business falls under any of these industries, or you simply want to modernize your business apps by adding communications features, don’t hesitate to try and sign up for RingCentral CPaaS.

Communications Platform as a Service or CPaaS, just like UCaaS, is a cloud-based service delivery model suited for any size and type of business. But unlike UCaaS, which unifies business communications under one platform, CPaaS improves or enriches customer communication channels. Various communications features like voice and video calling options as well as messaging integrations are added to existing business applications so you can better communicate with customers.

If you’re still not convinced, check out the following list of advantages to using CPaaS:

  • Easy development and embedding of communications features. The main point of Communications Platform as a Service is enriching a company’s existing communication channels, so there’s no need for a total overhaul. You don’t have to develop a totally different business application just to have a built-in messaging system. RingCentral, for example, enables you to focus on the communication features you want, embed them in your apps, and start using them to communicate better with your customers. In a way, dev teams using it will be able to save time and money because they’ll be focusing on specific features to be added rather than creating a new platform from scratch.
  • Round the clock support. With CPaaS from RingCentral, for example, you get access to 24/7 live support. Other providers even have dedicated account managers to look into issues and assist in any way possible. They have a wealth of knowledge about these related topics, and all you need to do is read about them in support forums, online guides, and tutorials.
  • Affordable, bundle-based pricing. Developers who are only looking to add specific features won’t have to shell out a lot of money with CPaaS. They just pay for what they need, like voice and video calling options, or an SMS feature on a sales software. Service providers like RingCentral often have per-minute bundles or per line of text as affordable payment schemes. What gives Communications Platform as a Service great value for your money is that it allows multi-tenancy, so multiple customers can use the service simultaneously and securely.

This technological advancement is driven by the need to make operations—especially ones focused on customer and sales interactions—simpler, easier, and just plain better for businesses. If you want to have a seamless integrated system for your processes so you can focus on what’s important to you, RingCentral Cloud Platform as a Service is one of the best ways to get it.

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