Just like UCaaS, Communications Platform as a Service or CPaaS is a cloud-based delivery model that focuses on improving communication channels. It’s a model that allows companies to add various communication features to their existing business applications. Added capabilities like voice, video, and SMS can be deployed through application program interfaces or APIs.
CPaaS providers like RingCentral vastly improve business apps like sales software and CRM by adding useful features such as notifications, multi-factor authentication, and a click-to-call option. This is perfect for employees who regularly use such features to contact customers, as it boosts their communications capabilities and streamlines their workflow.
Start with unlimited calling, unlimited conferencing, toll-free numbers, and customizable caller ID. Access more functionality later, such as texting, online meetings, even faxing, without changing systems.
With RingCentral, call, text, and fax from your business number on any mobile device. Incoming calls automatically go through the same business call-routing flows you set up for the office.
Have your whole office up and running in a day or less. Respond easily to business fluctuations or customize your phone system using your online account.
RingCentral safeguards your communications over the entire transmission journey. Every communication travels through encrypted networks and layers of authentication, connecting directly to established carrier lines.
RingCentral stands by you from day one, even doing the setup for you. Our award-winning customer support is available 24/7. Look to us for technical support, consultations, and best-practice recommendations.
RingCentral gives you the most advanced communications system in the industry for one affordable price. You get a single, all-inclusive itemized bill each month. And costs remain low since there's no maintenance upgrades to worry about.
CPaaS is commonly deployed by companies that want better communications features, but don’t want to part ways with their existing business applications. That’s understandable because business apps are the lifeblood of modern companies, whose operations revolve around sales software, CRMs, and other collaboration platforms. RingCentral offers bundles of these communication features, and they can easily be integrated into business applications without hassle. Billing is typically simple and affordable: on a monthly basis, fixed for certain number of minutes and blocks of messages. For existing customers, it can be offered as an add-on to an already affordable service bundle.
For companies who want to stay competitive and keep up with the tech advancements that big businesses can afford, CPaaS is heaven-sent. It is a faster, more affordable alternative to overhauling your business apps to enable communications features. It is perfect for startups and mid-sized businesses who would think twice about developing their own custom applications.
Most businesses run software suites from Google and Microsoft, like Gmail and Office 365. With CPaaS from RingCentral, you can add some of the latest communication features to commonly used business applications. Add a feature that dials phone numbers appearing in documents, emails, or even web pages. Set RingCentral phone meetings directly from your Google Calendar or Office 365 calendar, so you don’t have to navigate away from the actual work you’re doing.
You can also integrate RingCentral communications features into your existing sales and support applications like Salesforce, Oracle Sales Cloud, Zendesk, and more. When you add RingCentral Office to these critical programs, you get the ability to automatically pull up customer records when their calls come in. You can also dial any phone number that appears on your customers’ profiles so you can personally let them know about updates to your products and services.
CPaaS is now being deployed in different business sectors, including healthcare, education, customer service, and social media. So, if your business falls under any of these industries, or you simply want to modernize your business apps by adding communications features, don’t hesitate to try and sign up for RingCentral CPaaS.
Communications Platform as a Service or CPaaS, just like UCaaS, is a cloud-based service delivery model suited for any size and type of business. But unlike UCaaS, which unifies business communications under one platform, CPaaS improves or enriches customer communication channels. Various communications features like voice and video calling options as well as messaging integrations are added to existing business applications so you can better communicate with customers.
If you’re still not convinced, check out the following list of advantages to using CPaaS:
This technological advancement is driven by the need to make operations—especially ones focused on customer and sales interactions—simpler, easier, and just plain better for businesses. If you want to have a seamless integrated system for your processes so you can focus on what’s important to you, RingCentral Cloud Platform as a Service is one of the best ways to get it.