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Tom Sagi needed to unify his remote employees. RingCentral did that, and helped close a big deal, too.
Tom Sagi runs a small business, Exact Retail Systems, LLC, that sells transaction processing technologies to restaurants: the terminals and software that produce customer bills and process credit card transactions.
“We took it a step further,” says Sagi. “Our competitors only sell the financial service. We sell a complete restaurant management system. We sell hardware and design software for touch screen terminals for ordering and billing and credit card payment.” The “we” is a work force of 12 sales and service representatives who are located around the country.
To get the communications abilities he needed, Sagi first looked at hardware PBXs. But “they were very expensive and took up office space. They also didn’t provide what I needed.” Hardware PBX technology, which is relatively old, has not been able to adapt to the new business technological developments of the last decade: email, computer interface and mobile phones. Sagi needed one incoming number to seamlessly link all of his mobile employees and he needed those cell phone based employees to be able to easily access voicemail and other main office system functions. No hardware PBX could do it.
He found RingCentral “perfect for what I wanted. RingCentral is very helpful in connecting my employees in their different locations,” Sagi says. And even though RingCentral provides a complete business telephone system—with more feature than any hardware PBX offers—“the price was reasonable. Setting up RingCentral required
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Industry
 Restaurant technology
Favorite features
No up front cost
Answering Rules
Ease of operation
Results
Unified remote offices and employees
Closed a deal |
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no up front costs, and that was a major factor.” Once he decided on
RingCentral, Sagi found “It was very easy to sign up. I did it in minutes, which was very cool.”
Sagi has a total of 12 RingCentral numbers: four toll free and eight local numbers. “I found that people like to deal with a local number,” says Sagi. “The Orange County guy wants to call an Orange Country number.” All of the numbers are tracked through his online Call Logs. Managing his telephone system needs through RingCentral’s easy online interface is also a benefit. “Everything is a snap to do,” he says. It saves him the time and money it would take to hire a technician to make changes to a hardware PBX as his business needs grow.
Sagi loves RingCentral. “It helps us keep our business,” he says. “It helps us maximize our potential for accessibility.” RingCentral even helped him close a big deal.
One of his representatives was working with a restaurant on a system and they continually complained about their clunky phone system. The rep showed the restaurant people how RingCentral works. The restaurant was impressed, so the rep included RingCentral as part of the overall system that would be implemented. “It helped us close the deal,” Sagi said.
Sagi is now working with RingCentral as a beta tester for RingCentral’s next major addition: VOIP telephone lines and phones. “I couldn’t be happier with what I see,” he concludes.
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