Social Media Agency Chatterkick Finds Ingenious Ways to Improve Operations and Delight Clients with RingCentral
Sioux City, IA
Sioux City, IA
In the 10 years since we launched, Chatterkick has grown into an international team. But thanks to these wonderful RingCentral collaboration tools—especially video conferencing—we can still operate as a tight-knit group of social media nerds who support each other, go all out for our clients, and have fun every day.
Founder and CEO
inbound calls handled every month using RingCentral Contact Center
locations using RingCentral’s unified communications solution
A digital agency run by humans, for humans
In an era when most social media agencies talk about optimizing for algorithms and leveraging artificial intelligence, Chatterkick decided instead to build a business around making human connections in the digital world. While many agencies were overwhelming their clients with technical jargon, Chatterkick’s creative team got to know its clients, and the customers those businesses served, as people—not just hits, followers, likes, or page views.
Chatterkick’s human-centered strategy paid off in a big way. Not long after launching, the social media agency found itself so inundated with clients that the company began adding office locations, hiring more staff, and expanding its suite of social media services.
Today, just 10 years into its journey, Chatterkick now serves hundreds of clients around the world and has won many industry awards—including “Best Company Culture,” “Best Company for Women,” and “Best CEO.”
A communications solution that would grow with the company
Beth Trejo, Chatterkick’s Founder and CEO, explains that when the agency was brand new, with a team of three and one small office, staying connected and accessible to clients was relatively easy. But, she notes, that didn’t last long.
“When we expanded to a second office and started bringing on more people, we could see the communication challenges we’d be facing as we grew—especially considering that some of our people were remote.”
But Beth didn’t want to make a costly IT leap right away, from having everyone use their own cell phones to purchasing an expensive enterprise telephony solution. She wanted to find a communications platform that could deliver more than Chatterkick was getting, at the time—including tools like advanced call routing and video capability—and that would also allow the agency to seamlessly add more functionality as it grew.
We were looking for a communications solution that would scale with our business but that wasn’t overbuilt, more than we needed at the time, or overpriced. Just the right amount of capacity and features for our current needs, plus the ability to easily implement more as needed. RingCentral filled that role for us perfectly.
Founder and CEO
RingCentral helps keep a distributed team connected—and clients delighted
As Chatterkick rolled out RingCentral’s cloud-based messaging, video, and phone platform, the growing team finally had a reliable way to easily direct calls to the right people—no matter where they were—and to keep all employees across the agency connected and collaborating seamlessly.
And that was pre-COVID!
Allison Gates, Chatterkick’s Creative Experience Manager, points out that when the 2020 lockdowns started, RingCentral Video became an essential tool for the agency’s operations in several ways. First, she notes, Chatterkick’s photographers could no longer visit client sites for photo and video shoots—a key service the agency offers to help clients create authentic content and make real connections with their customers.
“Thanks to RingCentral, we were able to shift our in-person content captures to virtual content captures—which actually opened up a new and convenient way for our team to get in-depth information and stories from our clients.” In fact, Allison adds, “This allows us to showcase even more of our clients’ expertise and the unique value they bring.”
As Allison also explains, a second way RingCentral proved invaluable during the pandemic was in keeping the distributed Chatterkick team—whose members span the US and several other countries—able to continue working together as closely as they had when they were physical neighbors in a Chatterkick office.
2020 had a knack for making people feel alone. But with RingCentral, the Chatterkick team was able to stay connected and strengthen the relationships within the company—and with our clients.
Creative Experience Manager
Devising ingenious team-building strategies with RingCentral
Chatterkick is a creative agency, after all, so the team also found numerous innovative ways to leverage RingCentral to maintain and even build team cohesion while everyone was locked down.
One innovative strategy, Beth explains, was for team members to simply fire up RingCentral Video and turn on their cameras for designated parts of the day, even when they weren’t having a meeting. “By keeping the video chats open as our team worked, we were able to mimic being together in the office—where I could just say, ‘Hey, Allison, can you send me that file?’ We’re all about connecting with each other as people, and I think that really helped.”
The team has also found a clever way to enable team members to express themselves in a safe, intimate setting—using RingCentral Video Breakout Rooms.
“We’re having a lot of company discussions around diversity and inclusion, and of course, we’re doing that on RingCentral,” Beth explains. “But in those larger meetings, some employees might not feel comfortable asking a question or voicing an opinion. So we use the Breakout Rooms to create a safer digital space to have those smaller conversations. That’s so valuable for making our team members feel included and letting them know we care about them.”
Everything we do here at Chatterkick is centered around connections: connecting our employees to each other, our team to our clients, and our clients to their customers. RingCentral is like a connective thread that runs through our agency and enables all of these important connections. It’s also the ideal communications platform to help us continue growing as an international company.
Founder and CEO
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