Case Studies

Matthew Allen Weddings & Events

Matthew Allen Weddings Uses Internet Phone Service to Improve Small Business Communications


Redwood City, Calif. April 07, 2008 (PRWeb) – Matthew Strong, owner and founder of Sacramento-based Matthew Allen Weddings and Events, has built his business creating magical weddings for his clients. His five-person wedding entertainment company goes the extra mile to make the day special, incorporating everything from horseback entrances and helicopter exits to recorded toasts from virtual guests. To manage communications, Strong found the perfect marriage of innovative technology and high-touch customer service in RingCentral’s Internet phone service.


Communications is a critical part of Strong’s business. Each ring of the phone tolls a prospective customer, and missing even one call can mean the difference between winning a lucrative job and losing it to the competition. Strong needed a phone service that ensured the staff answered all calls whether they were visiting a chapel or at a cake tasting. He found RingCentral’s service online and had the entire system up and running in an hour.


RingCentral centrally manages all of the company’s communications from the Web, enabling call forwarding, online faxing and more. Since deploying RingCentral, Matthew Allen Weddings improved sales by 100%. Strong attributes this figure to the exceptional level of service his team can now provide. Not only does RingCentral prevent the team from ever missing a call, but it also helps the team provide better customer service through unique business processes. For example:

  • Custom greetings: Every inbound call is added to the online RingCentral address book, so that the Matthew Allen team can easily recognize callers and greet them by name or provide a recorded, customized greeting, giving essential details about their event.
  • Surprise toasts: The team records and plays back messages and toasts from guests not able to attend in person. During a recent wedding, the bride pre-recorded, over the phone, a tribute to her grandfather that was played aloud as he escorted her down the aisle.


Services such as these have helped Matthew Allen Weddings grow business significantly. 


"Before Ring Central, we were only able to answer half our inquiry calls before voicemail picked up. After we got Ring Central, we were able to balance the phone calls among our employees so someone almost always answered. We immediately doubled our phone sales. In addition, the ability to transfer calls from anywhere to anyone has tripled our efficiency," said Strong. 

When planning premium weddings, the Matthew Allen team relies on RingCentral to manage communications and help ensure that every detail is orchestrated to perfection--from the first call to the honeymoon.

Matthew Allen
Weddings & Events

User since: July 2006

Number of employees: 5

Features used:

Soft phone, DigitalLine VoIP, Internet fax, call screening, multiple extensions,
professional voiceovers, Softphone, toll-free number, click-to-call, call forwarding, voicemail to email, fax, call logs, custom greetings

For Additonal Information, 
Please Contact:

RingCentral Contact: 
Evelin Goldstein 

About RingCentral

RingCentral provides an award-winning Internet phone service for small business. With top honors including PC Magazine’s Editor’s Choice Award and Small Business Computing’s Excellence in Technology, RingCentral offers full-access to core small business phone services and helps improve productivity for over 50,000 customers worldwide. Headquartered in Redwood City, Calif., RingCentral is privately held with backing from Sequioa Capital, Khosla Ventures, DAG Ventures and NCD Investors. For more information visit