Ah, the art of customer appreciation. Done right, you can keep your customers around for a longer time (and have more opportunities to upsell, cross-sell, and get referrals). Done wrong\u2014well, even if your customer doesn\u2019t 100% appreciate what you\u2019re offering, they\u2019ll probably still think, \u201cHey, at least they tried.\u201d<\/p>\n
Basically, showing\u00a0 your customers some appreciation is a pretty low-risk, but high-reward initiative for any business to take. But if you\u2019re managing a small <\/i>business, what are some good ways to show your customers that you appreciate them\u2014without spending a ton of cash?<\/p>\n
Even if you don\u2019t have the deep pockets of, say, a Starbucks or an Amazon, there are still many unique and rewarding ways to show your appreciation and build positive customer relationships. (And this is especially important if your business depends on repeat customers, for example if you\u2019re in the restaurant, healthcare, or finance business.) And guess what, you don\u2019t have to <\/i>give away a ton of swag.<\/p>\n
In fact, we\u2019re going to look at some fascinating research that strongly suggests that gifts aren\u2019t necessary at all. So, how do you appreciate loyal customers without buying expensive and not-very-useful swag?<\/p>\n
We\u2019re going to share a few specific ideas for customer appreciation (none of that vague, fluffy stuff like \u201cBe genuine\u201d or \u201cMake your customers feel heard\u201d). In this post, we\u2019re going to look at:<\/p>\n
As a bonus, we\u2019ll also take a look at customer appreciation examples from real companies so you can see some of these ideas in action.<\/p>\n
Everybody wants to feel appreciated, right?<\/p>\n
Let\u2019s get into it.<\/p>\n
Make your customers feel appreciated. <\/span>Take the quiz to see how customer-obsessed your business is. \ud83d\udc9a<\/p>\n \n