{"id":62236,"date":"2026-09-15T09:15:51","date_gmt":"2026-09-15T16:15:51","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=62236"},"modified":"2026-10-09T07:05:57","modified_gmt":"2026-10-09T14:05:57","slug":"claude-for-small-business-connector","status":"publish","type":"post","link":"\/us\/en\/blog\/claude-for-small-business-connector\/","title":{"rendered":"RingCentral puts conversations to work inside Claude for Small Business"},"content":{"rendered":"

Running a small business means wearing every hat: marketing, sales, customer service, accounting, and whatever else comes up before lunch. It also means juggling a handful of different tools just to keep the lights on, and losing hours to work that has nothing to do with why you started the business in the first place.<\/p>\n

RingCentral and Anthropic teamed up to change that by bringing the power of conversation data into Claude for Small Business. Now, the RingEX Plugin for Claude is available in the Claude directory, giving small business owners a direct way to bring context from their RingCentral voice, SMS and Chat conversations into Claude, where it can work alongside the other tools they use to run their business.<\/p>\n

With the RingEX Plugin for Claude, small business owners can gain a clear pulse on their business, spend less time digging for answers, take action, and scale faster. For example, owners can ask a direct question within Claude like ‘Which customers still need a follow-up?’ and Claude will pull the information and draft and send a follow-up message, closing the loop with a single prompt.<\/p>\n

In the RingCentral Meets Claude webinar, now available on demand, Mike Stowe of RingCentral and Lina Ochman of Anthropic showed these workflows in action. This guide walks through the same setup step by step, so you can follow along and put RingEX and Claude to work for your business.<\/p>\n

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Watch now: RingCentral Meets Claude<\/h3>\n

Watch this on-demand recording to see exactly how it works, and how businesses are already putting it to work.<\/p>\n<\/p><\/div>\n

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As Akshay Srivastava, EVP & GM of SMB at RingCentral, puts it: “Small business owners spend too much time digging through every customer call or message to figure out what needs their attention next. RingCentral gives owners the ability to easily access and act on the conversations flowing through their business, right within Claude where they’re already working. The result is an owner who can follow up faster, catch a problem earlier, and stay focused on their customers.”<\/p>\n

It’s a shift industry analysts are already tracking. According to Shelly Kramer, Founder & Principal Analyst, Kramer & Company: “Most of the AI built for small business so far has been trained on structured data, like invoices, contacts, and deal stages. RingCentral is bringing something different into Claude for Small Business: the actual conversations happening between a business and its customers. For a team too small to have someone reviewing every call or message, that’s not a nice-to-have, it’s context they’ve simply never had access to before.”<\/p>\n

For a look at what that means in practice, take Captivo Labs. CTO and Co-Founder Giv Parvaneh is already seeing the time savings firsthand: “As CTO and co-founder of a small, distributed team, I used to burn 15 minutes every morning digging through 100+ messages across chats just to find what actually applied to me. Using the RingCentral connector in Claude, I now get a scheduled summary of only my mentions and action items, cutting that to seconds, which is a 98% time savings, every single day.”<\/p>\n

<\/a>Get started with RingEX plugin for Claude<\/h2>\n

Before you start, make sure you have:<\/p>\n