{"id":62187,"date":"2026-09-22T07:00:28","date_gmt":"2026-09-22T14:00:28","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=62187"},"modified":"2026-09-22T09:21:16","modified_gmt":"2026-09-22T16:21:16","slug":"introducing-empower-partner-program","status":"publish","type":"post","link":"\/us\/en\/blog\/introducing-empower-partner-program\/","title":{"rendered":"Introducing Empower wholesale, the next evolution of RingCentral\u2019s North American partner program"},"content":{"rendered":"<p>The RingCentral team and I are proud to announce Empower, a new wholesale model that allows our valued channel partners in the United States and Canada to fully own the customer relationship<\/p>\n<h2 class=\"heading h2\"><a id=\"what\"><\/a>What is Empower?<\/h2>\n<p>Empower is RingCentral&#8217;s customized wholesale channel, purpose-built for established MSPS, VARs, and systems integrators who fully own the customer relationship. You sell, deploy, bill, and support RingCentral UCaaS, CCaaS, and Al services under your own commercial framework. RingCentral provides the platform, the enablement, and the escalation safety net behind the scenes.<\/p>\n<p>Joining our existing co-selling models Channel Harmony and IGNITE!, Empower represents our commitment to providing partners with multiple routes to market based on their business model, customer strategy, and growth objectives.<\/p>\n<p><a href=\"https:\/\/docs.google.com\/forms\/d\/1HI8druUtp3YiDCLv2eNlVh8N6HHYwStkzWm20Ecn8kY\/edit\">Apply to become an Empower partner today!<\/a><\/p>\n<h2 class=\"heading h2\"><a id=\"full\"><\/a>The full RingCentral stack: Available wholesale<\/h2>\n<p>Through Empower, partners gain access to RingCentral\u2019s entire unified communications and contact center ecosystem under wholesale terms:<\/p>\n<ul>\n<li><b>RingEX\u2122 (Enterprise UCaaS):<\/b> Consolidate voice calls, messaging, video meetings, and business fax into a single, high-reliability platform.<\/li>\n<li><b>RingCX\u2122 (Native CCaaS):<\/b> Deliver omni-channel contact center capabilities to manage agents, optimize team performance, and elevate customer satisfaction.<\/li>\n<li><b>AIR \u2022 AVA \u2022 ACE (Agentic Voice AI):<\/b> Provide modern, integrated AI solutions that assist before, during, and after every customer interaction.<\/li>\n<\/ul>\n<h2 class=\"heading h2\"><a id=\"why\"><\/a>Why channel partners choose Empower<\/h2>\n<p>Here are the key elements of Empower:<\/p>\n<ul>\n<li><b>You own the customer:<\/b> Hold the contract, issue invoices directly, and provide first-line support. The primary commercial relationship remains with your brand, not RingCentral.<\/li>\n<li><b>Fast lead to cash:<\/b> Utilize self-service quoting, automated provisioning, and an optimized partner portal designed to compress sales cycles and accelerate revenue generation.<\/li>\n<li><b>Commercial flexibility:<\/b> Retain total authority over retail pricing, packaging, and profit margins on top of a transparent transfer-price model.<\/li>\n<li><b>PSTN flexibility, your way:<\/b> Select RingCentral-bundled transport, act as Carrier of Record in the US\/Canada, or bring your existing carrier connections via BYOC+.<\/li>\n<li><b>Enterprise AI, partner-ready:<\/b> Demo, position, and monetize advanced AI capabilities powered by RingCentral\u2019s ~$250M FY26 R&amp;D investment.<\/li>\n<li><b>Global scale, day one:<\/b> Immediately access live deployments across multiple customer locations and satellite offices.<\/li>\n<\/ul>\n<h2 class=\"heading h2\"><a id=\"built\"><\/a>Built for the way you go to market<\/h2>\n<p>Recognizing that partners operate across diverse geographical and regulatory environments, Empower provides multiple distribution options that can be mixed and matched as your business grows:<\/p>\n<ul>\n<li><b>Option 1: Markup resale:<\/b> Utilize RingCentral PSTN with full sales and support ownership. No initial telecom licensing required.<\/li>\n<li><b>Option 2: Carrier of record:<\/b> Assume regulatory and tax responsibility for telephony in the US and Canada where you hold telecom licenses.<\/li>\n<li><b>Option 3: BYOC+ (Bring your own carrier):<\/b> Connect preferred carrier transport where existing regulation, peering agreements, or commercial terms offer strategic advantages.<\/li>\n<\/ul>\n<h2 class=\"heading h2\"><a id=\"is\"><\/a>Is RingCentral Empower right for you?<\/h2>\n<p>RingCentral Empower is tailored for partners who own full customer lifecycle management:<\/p>\n<ul>\n<li aria-level=\"1\">Headquarters in the United States or Canada<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">An established recurring revenue business model as an MSP, VAR, or Systems Integrator.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Proven Tier 1 technical support capabilities and SLA governance.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Existing billing infrastructure and financial stability to manage direct client contracts.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sales, pre-sales, and solution architecture expertise in UCaaS and CCaaS.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A strategic commitment to driving long-term customer value.<\/li>\n<\/ul>\n<p>To speak with our team and qualify for Empower, <a href=\"https:\/\/docs.google.com\/forms\/d\/1HI8druUtp3YiDCLv2eNlVh8N6HHYwStkzWm20Ecn8kY\/edit\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The RingCentral team and I are proud to announce Empower, a new wholesale model that allows our valued channel partners in the United States and Canada to fully own the customer relationship What is Empower? Empower is RingCentral&#8217;s customized wholesale channel, purpose-built for established MSPS, VARs, and systems integrators who fully own the customer relationship. &#8230;<\/p>\n","protected":false},"author":1174,"featured_media":62188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43331,18885],"tags":[],"class_list":["post-62187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-innovation","category-ringcentral-newsdesk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Empower wholesale, the next evolution of RingCentral\u2019s North American partner program | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Empower is RingCentral&#039;s customized wholesale channel, purpose-built for established MSPS, VARs, and systems integrators who fully own the customer relationship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/introducing-empower-partner-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Empower wholesale, the next evolution of RingCentral\u2019s North American partner program\" \/>\n<meta property=\"og:description\" content=\"Empower is RingCentral&#039;s customized wholesale channel, purpose-built for established MSPS, VARs, and systems integrators who fully own the customer relationship.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/introducing-empower-partner-program\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T14:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T16:21:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2026\/09\/empower_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brandon Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brandon Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/introducing-empower-partner-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/introducing-empower-partner-program\\\/\"},\"author\":{\"name\":\"Brandon Thomas\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#\\\/schema\\\/person\\\/b21a43edd03969a770eb14003e3f226e\"},\"headline\":\"Introducing Empower wholesale, the next evolution of RingCentral\u2019s North American partner program\",\"datePublished\":\"2026-09-22T14:00:28+00:00\",\"dateModified\":\"2026-09-22T16:21:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/introducing-empower-partner-program\\\/\"},\"wordCount\":532,\"publisher\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/introducing-empower-partner-program\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/us\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/empower_blog.jpg\",\"articleSection\":[\"AI &amp; 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Outside of work, Brandon enjoys spending time with his wife Kristie, two kids Ava and Graham, and their dog Winnie, hiking, skiing, biking, golfing, and enjoying the outdoors in Colorado.","sameAs":["https:\/\/www.linkedin.com\/in\/brandon-thomas-8597b547\/"],"url":"\/us\/en\/blog\/author\/brandon-thomas\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2026\/09\/empower_blog.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/brandon-thomas\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/f8a4cf87bad303577541ee5f82743feb8f4542b35fb6983f72ae19249aaa1fcf?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Brandon Thomas<\/span><\/a>","rc_author_full_name":"Brandon Thomas","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2023\/04\/Brandon.jpg","rc_author_link":"\/us\/en\/blog\/author\/brandon-thomas\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/ai-innovation\/amp\">AI &amp; Innovation<\/a><a href=\"\/us\/en\/blog\/category\/trending\/ringcentral-newsdesk\/amp\">, Company news &amp; culture<\/a>","amp_link":"\/us\/en\/blog\/introducing-empower-partner-program\/amp","excerpt_title":"Introducing Empower wholesale, the next evolution of Ring...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/62187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1174"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=62187"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/62187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/62188"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=62187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=62187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=62187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}