{"id":58687,"date":"2025-01-24T08:00:25","date_gmt":"2025-01-24T16:00:25","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=58687"},"modified":"2025-05-29T03:16:33","modified_gmt":"2025-05-29T10:16:33","slug":"how-to-drive-strategic-innovation-with-emerging-technologies-in-healthcare","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-drive-strategic-innovation-with-emerging-technologies-in-healthcare\/","title":{"rendered":"How to drive strategic innovation with emerging technologies in healthcare"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The opportunities to drive innovation in healthcare are seemingly endless. From a technology perspective, AI\u2019s rapid advancement alone has considerable implications and benefits for everything from compliance to the patient experience to broader operational efficiencies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what are some specific ways in which healthcare practices and organizations can transform their processes?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ll walk through some real-world case studies and examples in which healthcare organizations are leveraging emerging technologies to reshape healthcare delivery,\u00a0 empower their teams, and innovate on existing processes.<\/span><\/p>\n<h2 class=\"heading h3\"><span style=\"font-weight: 400;\">4 areas of strategic innovation in healthcare\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From improving the patient experience to increasing compliance to regulatory requirements, technology can empower healthcare organizations to operate more effectively in a range of ways:<\/span><\/p>\n<h3 class=\"heading h4 h3\"><span style=\"font-weight: 400;\"><a id=\"patient\"><\/a>Patient-centric innovations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Improving patient outcomes is one of the biggest potential use cases for technologies such as AI\u2014and the industry knows it. <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/healthcare\/our-insights\/generative-ai-in-healthcare-adoption-trends-and-whats-next\"><span style=\"font-weight: 400;\">Sixty-two percent<\/span><\/a><span style=\"font-weight: 400;\"> of respondents in McKinsey\u2019s survey of healthcare leaders said that consumer engagement and experience is an area where generative AI has the greatest potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the last few years, organizations such as the National Academy of Medicine have presented ways in which AI can support healthcare professionals in making more informed decisions\u2014e.g., \u201c<\/span><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7877825\/\"><span style=\"font-weight: 400;\">a physician making a diagnosis<\/span><\/a><span style=\"font-weight: 400;\">, a nurse creating a care plan, or a social services agency arranging services for an elderly citizen.\u201d<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Real-world example: Easton Dermatological Associates<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">But AI doesn&#8217;t just help healthcare professionals. For <\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/easton-dermatology-associates.html\"><span style=\"font-weight: 400;\">Easton Dermatological Associates<\/span><\/a><span style=\"font-weight: 400;\">, whose business was quickly expanding, their previous on-prem phone system was becoming a hindrance. The phone system essentially consisted of an auto-attendant and a phone menu, and with hundreds of calls a day, it became too much for the system to reliably and efficiently manage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, they moved to a more modern contact center platform with more innovative features such as custom call queues and reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNow we have true call queues to ensure agents efficiently and quickly answer calls, for example, and our managers can easily drop in and monitor agents\u2019 calls in real-time to improve training and performance.,\u201d says Lainie Elliott, Patient Support Manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe best we could do with our old system was say, \u2018We received 487 calls today.\u2019 But with <\/span><a href=\"https:\/\/www.ringcentral.com\/ringcx\"><span style=\"font-weight: 400;\">RingCX<\/span><\/a><span style=\"font-weight: 400;\">, I can see how many patients are calling to schedule appointments and how many are calling for other reasons. And using data like answer time, average handling time, and how many calls each agent takes in a day, I can now identify our high-performing agents and determine which ones might benefit from additional supervision or training.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-58688\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2025\/01\/Article-image_RingSense_Personalized-Coaching-Dashboard.png\" alt=\"\" width=\"2048\" height=\"1152\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"Operational\"><\/a>Operational improvements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Technology can also help healthcare practices streamline administrative processes and enhance cross-functional collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From <\/span><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC11047988\/\"><span style=\"font-weight: 400;\">automating patient data management<\/span><\/a><span style=\"font-weight: 400;\"> to predictive inventory management for medical supplies, medications, and equipment, AI is already showing significant potential in transforming healthcare operations and management.<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Real-world example: Tarrytown Expocare<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As the pharmacy most widely used in the US by healthcare providers caring for IDD (intellectual and developmental disabilities) patients, <\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/tarrytown-expocare.html\"><span style=\"font-weight: 400;\">Tarrytown Expocare<\/span><\/a><span style=\"font-weight: 400;\"> receives roughly 1,500 calls every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because one of Tarrytown\u2019s key services is medication delivery, many of these conversations involve providing critical medications for IDD patients. The team needed a more efficient way of analyzing such a large volume of calls and identifying key patterns and areas for improvement to better serve their customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBecause I can set up a tracker in RingSense AI to flag calls about delivery issues and immediately alert my team about them, we can catch a pattern of late deliveries anywhere in the country very quickly,\u201d says Matt Pernesky, Director of Customer Experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAnd considering how important timely delivery of medication is to our providers, that new visibility is invaluable.\u201d When the team was manually reviewing calls, they would be able to audit around 20 of the 1,500 daily calls\u2014or just over 1%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNow RingSense AI analyzes almost 100% of those 1,500 calls\u2014with better analysis than we had in many cases\u2014so we\u2019re getting a more accurate picture of our performance and customers\u2019 issues than ever.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-58689\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2025\/01\/Article-image_RingSense_Overview-No-Video.png\" alt=\"\" width=\"2048\" height=\"1152\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"Regulatory\"><\/a>Regulatory and compliance considerations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest potential pitfalls for healthcare practices and organizations is in maintaining compliance at all times, with human errors leading to fines, lawsuits, and other penalties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With new compliance platforms and technologies, it is now possible to automate compliance checks and reduce manual documentation. For example, there is now incident reporting review software, policy approval automation features, and other tools that are designed to help healthcare practices stay compliant.<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Real-world example: REE Medical<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Founded by an emergency room physician and passionate advocate for veterans, REE Medical is an organization that is dedicated to simplifying the complex process of VA (Veterans Affairs) disability claims.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After experiencing significant growth over the course of two years, <\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/ree-medical.html\"><span style=\"font-weight: 400;\">REE Medical<\/span><\/a><span style=\"font-weight: 400;\"> expanded the team from 40 to almost 400 employees to support growing demand from customers. But maintaining compliance standards over the growing volume of customer interactions was a challenge, even with a larger team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the team implemented a new AI solution, <\/span><a href=\"https:\/\/www.ringcentral.com\/ringsense.html\"><span style=\"font-weight: 400;\">RingSense<\/span><\/a><span style=\"font-weight: 400;\">, which has a keyword tracking feature that has transformed REE Medical\u2019s compliance strategy. Today, the company maintains a targeted list of tracked keywords to ensure that the most relevant and high-risk areas of compliance are continuously monitored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Our compliance rate is now 99.86%,\u201d says Scarlet Wheeler, VP of Corporate Compliance. Using AI to augment compliance and coaching efforts was also useful when REE Medical made an acquisition in the same industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;During that acquisition, I was able to build specific keyword trackers that allowed us to monitor and ensure everyone was following the right process,&#8221; Wheeler says. \u201cOur auditor could provide real-time feedback when a keyword hits a tracker, alerting the caller on how to improve for the next client.&#8221;<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-58686\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2025\/01\/Article-image_RingSense_Calls-1.png\" alt=\"\" width=\"2048\" height=\"1152\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>RingCentral tip:<\/b><span style=\"font-weight: 400;\"> When choosing technology partners, make sure they can help your organization maintain compliance with HIPAA and any other relevant regulations in your region or country. Here are <\/span><a href=\"https:\/\/www.ringcentral.com\/pdf\/seven-questions-hipaa-compliance.html\"><span style=\"font-weight: 400;\">seven questions<\/span><\/a><span style=\"font-weight: 400;\"> to ask a vendor about HIPAA-compliance.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"Collaboration\"><\/a>Collaboration and partnerships<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, the best way to drive strategic innovation is to collaborate with your technology vendors. Whether you\u2019re looking to improve communication with your patients or empower your teams to be more productive, vendors should be able to speak to specific use cases and how their products can support those requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, Forrester has <\/span><a href=\"https:\/\/www.forrester.com\/blogs\/maximize-the-value-you-get-from-partners-a-new-forrester-tech-exec-priority\/\"><span style=\"font-weight: 400;\">coined the term<\/span><\/a> <i><span style=\"font-weight: 400;\">co-innovation<\/span><\/i><span style=\"font-weight: 400;\">, or \u201cdeveloping advanced partner strategies that focus on outcomes, share risk, align incentives to motivate all parties, and work in blended teams to achieve better results.\u201d To stay at the forefront of healthcare innovation, it\u2019s beneficial to have this collaborative relationship with technology and service providers.<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Real-world example: Sun River Health<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As New York\u2019s largest federally qualified health center, <\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/sun-river-health.html\"><span style=\"font-weight: 400;\">Sun River Health<\/span><\/a><span style=\"font-weight: 400;\"> serves over 245,000 patients each year with a wide range of healthcare services at 40 clinical sites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But its previous on-premises phone system had considerable limitations, and the team knew it needed a more modern and robust solution to improve the patient experience and the department\u2019s overall efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working collaboratively with its new vendor, Sun River Health brought forward its list of non-negotiables. \u201cWe put together an extensive list of must-haves for a company-wide communications solution: reporting and analytics, contact center functionality, cost, mobility, security, the company\u2019s reputation for support, etc,\u201d says Eric Brosius, Vice President of Technology Services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together, they were then able to ensure the new system had the specific functionality the team needed, such as a callback option, self-service features, and more detailed analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOur automated menu now invites callers to request a text link to our patient portal, where they can receive lab results or communicate directly with their provider. Callers used to wait to speak with a live agent for those inquiries, but now we\u2019re turning them into self-serve experiences, which benefits everyone,\u201d says Diana Velez, Director of Sun River Health\u2019s Patient Care Contact Center.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThanks to the reporting that lets us analyze call data, and the Workforce Management tools that let us move agents around to meet high-volume times, we\u2019ve improved our answer rate from 75% to 97%\u2014which is a real achievement considering we receive tens of thousands of calls a week.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Drive strategic innovation with RingCentral\u2019s HIPAA-compliant AI healthcare communications platform<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re looking to improve the patient experience or provide a more innovative model of healthcare delivery, it\u2019s crucial that your teams are equipped with the right technology and partners to support these initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s solutions are designed for both internal and patient-facing communications, while empowering healthcare teams to drive innovation at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/feedback\/sales-contact.html\">Book a demo with our team<\/a> to learn more about how healthcare organizations are using RingCentral\u2019s AI-powered solutions!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The opportunities to drive innovation in healthcare are seemingly endless. From a technology perspective, AI\u2019s rapid advancement alone has considerable implications and benefits for everything from compliance to the patient experience to broader operational efficiencies.\u00a0 But what are some specific ways in which healthcare practices and organizations can transform their processes? Below, we\u2019ll walk through &#8230;<\/p>\n","protected":false},"author":540,"featured_media":58945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18674],"tags":[],"class_list":["post-58687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Drive Innovation with Emerging Technologies in Healthcare<\/title>\n<meta name=\"description\" content=\"Take a deep dive into four real-world examples of how healthcare organizations are driving innovation with emerging technologies such as AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Joe joined RingCentral over six years ago and has developed a brand of consistent team performance, leading key corporate initiatives and continuously optimizing the business to achieve maximum results. Prior to becoming SVP, Field Sales, he held critical roles including Global GM of our first strategic partnership with Avaya, leading our Global 2K sales initiative and creating key vertical sales focus. Most notably leading Enterprise Sales to 80% growth from 2019 to 2021, with a focus on individual and team success that included several internal promotions of key talent. On a personal note, Joe is a diehard Sooner hailing from University of Oklahoma. Joe grew up in Colorado then traveled around to Oklahoma, Texas, and New York before settling in Oklahoma with his family for the past 13 years. 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