{"id":58616,"date":"2025-01-06T11:26:12","date_gmt":"2025-01-06T19:26:12","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=58616"},"modified":"2025-03-13T06:57:26","modified_gmt":"2025-03-13T13:57:26","slug":"advocating-for-events-insights-from-dahlia-el-gazzar","status":"publish","type":"post","link":"\/us\/en\/blog\/advocating-for-events-insights-from-dahlia-el-gazzar\/","title":{"rendered":"Advocating for events: Insights from Dahlia El Gazzar"},"content":{"rendered":"

Part of Beyond the Venue: Event Marketing Bootcamp<\/a><\/em><\/p>\n

Event professionals face unique challenges when promoting the value of their work within organizations. <\/span>Dahlia El Gazzar<\/span><\/a>, founder of <\/span>Dahlia Plus Agency<\/span><\/a>, recently shared her expertise <\/span>during our recent <\/span>Event Marketing Bootcamp<\/span><\/a> on how to advocate for events and elevate their strategic impact.\u00a0<\/span><\/p>\n

Here are key takeaways from her conversation with <\/span>Jordan Arnold<\/span><\/a>, <\/span>Head of Global Sales & Strategy at RingCentral<\/span>:<\/span><\/p>\n

Redefining event purpose<\/b><\/h3>\n

Dahlia emphasized three crucial steps for event professionals:<\/span><\/p>\n

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  1. Revisit your event’s purpose<\/b>: “Even if you think you know the purpose behind your events, you need to revisit it,” Dahlia advised. She encouraged a “reset or refresh” approach, especially in light of changing circumstances.<\/span><\/li>\n
  2. Collaborate across departments<\/b>: “Don’t do it in a vacuum,” Dahlia stressed. She recommended creating task forces with diverse perspectives, moving beyond the usual suspects.<\/span><\/li>\n
  3. Embrace unconventional ideas<\/b>: “No idea is a crazy idea,” Dahlia stated. She urged professionals to consider new partnerships, formats, or scales for their events.<\/span><\/li>\n<\/ol>\n

    Gathering meaningful feedback<\/b><\/h3>\n

    To ensure events resonate with audiences, Dahlia suggested:<\/span><\/p>\n