{"id":57974,"date":"2024-09-23T08:00:48","date_gmt":"2024-09-23T15:00:48","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=57974"},"modified":"2025-03-13T06:57:36","modified_gmt":"2025-03-13T13:57:36","slug":"events-marketing","status":"publish","type":"post","link":"\/us\/en\/blog\/events-marketing\/","title":{"rendered":"How to plan a successful virtual event: Tips from industry experts"},"content":{"rendered":"

Bursting onto the events marketing scene in a big way in 2020, virtual events are now the de facto hot stage for connecting with your audience.<\/p>\n

Why? Because they\u2019re effective. According to a TechReport survey<\/a>, 93.2% of respondents considered their virtual event a success in 2023.<\/p>\n

With so many online events competing for attention, how do you make yours stand out? Whether you\u2019re hosting a small workshop or a global conference, the secret to success lies in mastering the details. From choosing the right platform to engaging your audience in real time, the difference between a forgettable event and one that leaves a lasting impact is all in the planning.<\/p>\n

Here are some expert tips to transform your next event into an unforgettable experience.<\/p>\n

Pre-event planning<\/h2>\n

Define your objectives and audience<\/h3>\n

Before diving into the logistics, it’s crucial to understand your event\u2019s goals clearly. Are you looking to boost brand awareness, provide education, or network with industry peers? Once you define your objectives, identify your target audience. Knowing exactly who you\u2019re speaking to will guide every decision you make\u2014from content and presentation style to the platform you’ll use.<\/p>\n

Select the right platform and tools<\/h3>\n

One of the most important steps is choosing the right virtual event platform<\/a>. When selecting a platform, consider your audience size, required engagement tools (polls, live chats, Q&A sessions), and the technical support provided.<\/p>\n

Look for a platform that offers powerful tools for seamless event execution, such as scheduling, live engagement features, and analytics. Ideally, the platform should support multiple event types and allow you to customize content, navigation, and interaction with your branding.<\/p>\n

Create a detailed event plan and timeline<\/h3>\n

Every successful event starts with a solid plan. Create a timeline that includes key milestones such as content development, speaker rehearsals, and marketing promotions. Allocate your budget efficiently, considering both technology needs and promotional efforts. Ensure everyone involved knows their responsibilities and deadlines.<\/p>\n

Technical setup and rehearsal<\/h2>\n

\"rehearsing<\/p>\n

Ensure reliable technology and connectivity<\/h3>\n

Technology can make or break a virtual event. Select reliable hardware (microphones, cameras, and computers) to avoid glitches and ensure a stable internet connection. Always have backup equipment on hand in case something goes wrong. Consider conducting a thorough test of your internet speed and streaming capabilities to ensure a smooth event day.<\/p>\n

Conduct dry runs and technical rehearsals<\/h3>\n

No matter how well-prepared you think you are, conducting rehearsals is essential. A dry run will help you troubleshoot technical issues and let your speakers become comfortable with the platform. This is also an excellent opportunity to practice transitions between segments, test multimedia elements, and familiarize your team with the event\u2019s flow.<\/p>\n

Engaging your audience during the event<\/h2>\n

Incorporate interactive features and engagement strategies<\/h3>\n

Engagement is the cornerstone of any successful virtual event. Use interactive features such as live polls, Q&A sessions, and breakout rooms to keep attendees engaged and active throughout the event. These features encourage real-time participation, leading to more meaningful experiences for attendees.<\/p>\n

Leverage multimedia and visual content<\/h3>\n

Utilizing a variety of multimedia content is a great way to hold your audience\u2019s attention. Incorporate videos, dynamic presentations, and eye-catching visuals to keep the event lively. For example, short video clips between presentations can break up the monotony and keep attendees engaged.<\/p>\n

Post-event follow-up and analysis<\/h2>\n

Gather feedback and analyze data<\/h3>\n

The event doesn’t end once the virtual doors close. Collecting feedback through post-event surveys is crucial for understanding what worked well and where improvements can be made. Analyze event data such as attendance numbers, engagement levels, and platform performance to gauge overall success and areas for improvement.<\/p>\n

Build long-term relationships<\/h3>\n

Successful virtual events are more than just one-off experiences. Keep the conversation going by maintaining relationships with your attendees. Sending post-event follow-up emails, sharing additional content, or providing exclusive access to future events can help build long-term engagement and brand loyalty.<\/p>\n

Achieving success with expert planning and RingCentral Events<\/h2>\n

Virtual events require meticulous planning, reliable technology, and engaging content to be truly effective. By focusing on pre-event planning, rehearsals, and audience interaction, you\u2019ll create an experience that resonates with attendees.<\/p>\n

Ready to plan your next virtual event with confidence? Discover how RingCentral Events can streamline your planning process and enhance audience engagement. Schedule a free demo today and unlock the potential of your virtual events<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bursting onto the events marketing scene in a big way in 2020, virtual events are now the de facto hot stage for connecting with your audience. Why? Because they\u2019re effective. According to a TechReport survey, 93.2% of respondents considered their virtual event a success in 2023. With so many online events competing for attention, how …<\/p>\n","protected":false},"author":1067,"featured_media":57999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,43333],"tags":[],"class_list":["post-57974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-events"],"acf":[],"yoast_head":"\nHow to plan a successful virtual event: Tips from industry experts | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn expert tips for planning successful virtual events, from pre-event strategy to post-event follow-up, and make your next event unforgettable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/events-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to plan a successful virtual event: Tips from industry experts\" \/>\n<meta property=\"og:description\" content=\"Learn expert tips for planning successful virtual events, from pre-event strategy to post-event follow-up, and make your next event unforgettable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/events-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-23T15:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ben Wu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ben Wu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/events-marketing\/\"},\"author\":{\"name\":\"Ben Wu\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/93f884df532ae1a94215111783ed21f3\"},\"headline\":\"How to plan a successful virtual event: Tips from industry experts\",\"datePublished\":\"2024-09-23T15:00:48+00:00\",\"dateModified\":\"2025-03-13T13:57:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/events-marketing\/\"},\"wordCount\":737,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg\",\"articleSection\":[\"Communication & collaboration\",\"Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/events-marketing\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/\",\"name\":\"How to plan a successful virtual event: Tips from industry experts | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg\",\"datePublished\":\"2024-09-23T15:00:48+00:00\",\"dateModified\":\"2025-03-13T13:57:36+00:00\",\"description\":\"Learn expert tips for planning successful virtual events, from pre-event strategy to post-event follow-up, and make your next event unforgettable.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg\",\"width\":2048,\"height\":1365,\"caption\":\"viewing a virtual event on a laptop at home\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to plan a successful virtual event: Tips from industry experts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/93f884df532ae1a94215111783ed21f3\",\"name\":\"Ben Wu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f5d55ff38e4232287aacd5d4d22bd005c645b9357b829a7a63312dd01fe47fde?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f5d55ff38e4232287aacd5d4d22bd005c645b9357b829a7a63312dd01fe47fde?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f5d55ff38e4232287aacd5d4d22bd005c645b9357b829a7a63312dd01fe47fde?s=96&d=mm&r=g\",\"caption\":\"Ben Wu\"},\"description\":\"Ben Wu is a Senior Product Marketing Manager at RingCentral and is responsible for messaging, enablement, and GTM launches for RingCentral's video portfolio (video meetings, rooms, webinars\/events). He has prior experiences in e-commerce at Disney and in digital analytics at ServiceNow. He graduated with an MBA degree from the University of California, Los Angeles, and also holds a BS degree from the same school.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/benjaminwu93\/\"],\"url\":\"\/us\/en\/blog\/author\/ben-wu\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to plan a successful virtual event: Tips from industry experts | RingCentral Blog","description":"Learn expert tips for planning successful virtual events, from pre-event strategy to post-event follow-up, and make your next event unforgettable.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/events-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How to plan a successful virtual event: Tips from industry experts","og_description":"Learn expert tips for planning successful virtual events, from pre-event strategy to post-event follow-up, and make your next event unforgettable.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/events-marketing\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2024-09-23T15:00:48+00:00","article_modified_time":"2025-03-13T13:57:36+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg","type":"image\/jpeg"}],"author":"Ben Wu","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"Ben Wu","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#article","isPartOf":{"@id":"\/us\/en\/blog\/events-marketing\/"},"author":{"name":"Ben Wu","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/93f884df532ae1a94215111783ed21f3"},"headline":"How to plan a successful virtual event: Tips from industry experts","datePublished":"2024-09-23T15:00:48+00:00","dateModified":"2025-03-13T13:57:36+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/events-marketing\/"},"wordCount":737,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg","articleSection":["Communication & collaboration","Events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/events-marketing\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/","name":"How to plan a successful virtual event: Tips from industry experts | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg","datePublished":"2024-09-23T15:00:48+00:00","dateModified":"2025-03-13T13:57:36+00:00","description":"Learn expert tips for planning successful virtual events, from pre-event strategy to post-event follow-up, and make your next event unforgettable.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg","width":2048,"height":1365,"caption":"viewing a virtual event on a laptop at home"},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/events-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"How to plan a successful virtual event: Tips from industry experts"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/93f884df532ae1a94215111783ed21f3","name":"Ben Wu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f5d55ff38e4232287aacd5d4d22bd005c645b9357b829a7a63312dd01fe47fde?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f5d55ff38e4232287aacd5d4d22bd005c645b9357b829a7a63312dd01fe47fde?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f5d55ff38e4232287aacd5d4d22bd005c645b9357b829a7a63312dd01fe47fde?s=96&d=mm&r=g","caption":"Ben Wu"},"description":"Ben Wu is a Senior Product Marketing Manager at RingCentral and is responsible for messaging, enablement, and GTM launches for RingCentral's video portfolio (video meetings, rooms, webinars\/events). He has prior experiences in e-commerce at Disney and in digital analytics at ServiceNow. He graduated with an MBA degree from the University of California, Los Angeles, and also holds a BS degree from the same school.","sameAs":["https:\/\/www.linkedin.com\/in\/benjaminwu93\/"],"url":"\/us\/en\/blog\/author\/ben-wu\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/viewing-a-virtual-event-on-a-laptop-at-home.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ben-wu\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/f5d55ff38e4232287aacd5d4d22bd005c645b9357b829a7a63312dd01fe47fde?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Ben Wu<\/span><\/a>","rc_author_full_name":"Ben Wu","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2021\/03\/Wu_Benjamin-003-scaled.jpg","rc_author_link":"\/us\/en\/blog\/author\/ben-wu\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">Communication & collaboration<\/a><a href=\"\/us\/en\/blog\/category\/roles\/events\/amp\">, Events<\/a>","amp_link":"\/us\/en\/blog\/events-marketing\/amp","excerpt_title":"How to plan a successful virtual event: Tips from industr...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/57974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1067"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=57974"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/57974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/57999"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=57974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=57974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=57974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}