{"id":57903,"date":"2024-09-16T11:22:19","date_gmt":"2024-09-16T18:22:19","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=57903"},"modified":"2025-05-29T03:23:46","modified_gmt":"2025-05-29T10:23:46","slug":"building-your-brand-and-empowering-yourself","status":"publish","type":"post","link":"\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/","title":{"rendered":"Building your brand and empowering yourself"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Modern marketing professionals face unique challenges in today&#8217;s digital landscape. At our recent event, &#8220;<\/span><a href=\"https:\/\/www.ringcentral.com\/event-strategies-for-modern-marketers.html\"><b>Beyond the Venue: Event Strategies for Modern Marketers<\/b><\/a><span style=\"font-weight: 400;\">,&#8221; industry experts Dahlia El Gazzar and Lee Drever shared valuable insights during their session &#8220;Build your brand and empower yourself.&#8221; Let&#8217;s explore their key takeaways and practical advice for marketers looking to elevate their personal and professional brands.<\/span><\/p>\n<h2 class=\"heading h3\"><span style=\"font-weight: 400;\">Embrace authenticity in your brand<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Authenticity is the foundation of a strong personal brand. Dahlia emphasized the importance of being genuine <\/span><span style=\"font-weight: 400;\">and transparent<\/span><span style=\"font-weight: 400;\"> in your interactions, both online and offline. She advised:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Showcase your true personality and values in your content<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Having two way communication with audience via Q&amp;A and panel discussions on screen<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Share your unique experiences and perspectives<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Be consistent across all platforms and touchpoints<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Embracing authenticity helps you create a more relatable and trustworthy brand that resonates with your audience. Audiences want to interact not just with brands, but also with the people and personalities behind them. It\u2019s important to evaluate how you\u2019re approaching your brand on a personal level.<\/span><\/p>\n<h2 class=\"heading h3\"><span style=\"font-weight: 400;\">Cultivate meaningful connections<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Both Lee and Dahlia stressed the importance of building genuine relationships within your industry. Here are some strategies they suggested:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Attend virtual and in-person events to expand your network<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Engage in thoughtful conversations and<\/span><span style=\"font-weight: 400;\"> relationship building through<\/span> <span style=\"font-weight: 400;\">webinars, social media, professional forums, and phone calls<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Offer value to others through mentorship or knowledge-sharing \u2013 <\/span><span style=\"font-weight: 400;\">don\u2019t be afraid to share your recipes and techniques to build relationships and trust with your audience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And especially with content, it\u2019s about microdosing\u2014offering breadcrumbs of what you are doing with the content that it\u2019s in doses, so people still want to come to you to get more of, to latch onto your brand.<\/span><span style=\"font-weight: 400;\"> These meaningful connections can lead to new opportunities and collaborations that strengthen your brand.<\/span><\/p>\n<h2 class=\"heading h3\"><span style=\"font-weight: 400;\">Evolve and adapt to using different platforms and formats<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The marketing landscape is dynamic, and your brand should be too. Dahlia and Lee emphasized the need for a \u201cshivot\u201d (shift + pivot, coined by Dahlia), because your audience may want to digest your content in different formats. It\u2019s important to experiment with various approaches to ensure your brand resonates with your intended audience.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Stay informed about industry trends and emerging technologies<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Seek feedback from peers and mentors to identify areas for improvement<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Play around with your content and formats, such as long posts, videos, town halls, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you identify the formats and platforms that best engage your audience, dedicate your energy to creating more content in those formats. Make sure to let authenticity naturally flow, as it contributes to effective brand building. Organic conversations infused with fun and genuineness will capture attention and encourage your audience to listen and engage.<\/span><\/p>\n<h2 class=\"heading h3\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building a strong personal brand and empowering yourself as a marketer requires dedication, authenticity, and strategic thinking. By implementing the advice shared by Dahlia El Gazzar and Lee Drever at our &#8220;Beyond the Venue&#8221; event, you can create a powerful brand that opens doors and drives your career forward. Remember, your personal brand is a reflection of your unique value proposition \u2013 nurture it wisely, and watch your professional opportunities grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more about this topic? Connect with our speakers on LinkedIn.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/dahliaelgazzar\/\"><span style=\"font-weight: 400;\">Dahlia El Gazzar<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/leedrever\/\"><span style=\"font-weight: 400;\">Lee Drever<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Watch the full session <a href=\"https:\/\/www.ringcentral.com\/event-strategies-for-modern-marketers.html\">on demand<\/a>, starting at <\/span><span style=\"font-weight: 400;\">29:00<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Check out the other blog in our\u00a0<strong>RingCentral Events AI Real Talk<\/strong>\u00a0series here:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/\" data-dl-name=\"Virtual events are evolving\u2013is your approach?\" data-dl-element=\"link\" data-dl-additional-info=\"post content link\">Virtual events are evolving\u2013is your approach?<\/a><\/li>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/beyond-chatgpt-ais-strategic-impact-on-events\/\" data-dl-name=\"Beyond ChatGPT: AI\u2019s strategic impact on events\" data-dl-element=\"link\" data-dl-additional-info=\"post content link\">Beyond ChatGPT: AI\u2019s strategic impact on events<\/a><\/li>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-make-your-events-accessible\/\" data-dl-name=\"How to make your events accessible\" data-dl-element=\"link\" data-dl-additional-info=\"post content link\">How to make your events accessible<\/a><\/li>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/the-critical-role-of-events-in-modern-marketing\/\">The critical role of events in modern marketing<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Modern marketing professionals face unique challenges in today&#8217;s digital landscape. At our recent event, &#8220;Beyond the Venue: Event Strategies for Modern Marketers,&#8221; industry experts Dahlia El Gazzar and Lee Drever shared valuable insights during their session &#8220;Build your brand and empower yourself.&#8221; Let&#8217;s explore their key takeaways and practical advice for marketers looking to elevate &#8230;<\/p>\n","protected":false},"author":1233,"featured_media":57904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,43333],"tags":[],"class_list":["post-57903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building your brand and empowering yourself | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Discover essential strategies for modern marketers from industry experts Dahlia El Gazzar and Lee Drever at our &quot;Beyond the Venue&quot; event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building your brand and empowering yourself\" \/>\n<meta property=\"og:description\" content=\"Discover essential strategies for modern marketers from industry experts Dahlia El Gazzar and Lee Drever at our &quot;Beyond the Venue&quot; event.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T18:22:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T10:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauren Slattery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Slattery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/\"},\"author\":{\"name\":\"Lauren Slattery\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/84293527969be0e8041176276006e769\"},\"headline\":\"Building your brand and empowering yourself\",\"datePublished\":\"2024-09-16T18:22:19+00:00\",\"dateModified\":\"2025-05-29T10:23:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/\"},\"wordCount\":605,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png\",\"articleSection\":[\"Communication &amp; collaboration\",\"Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/\",\"name\":\"Building your brand and empowering yourself | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png\",\"datePublished\":\"2024-09-16T18:22:19+00:00\",\"dateModified\":\"2025-05-29T10:23:46+00:00\",\"description\":\"Discover essential strategies for modern marketers from industry experts Dahlia El Gazzar and Lee Drever at our \\\"Beyond the Venue\\\" event.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png\",\"width\":930,\"height\":700,\"caption\":\"RingCentral Events AI Real Talk\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building your brand and empowering yourself\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/84293527969be0e8041176276006e769\",\"name\":\"Lauren Slattery\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9f842b5d13d142f8c1bb0375b9647e47ed6670b849a529048ec28afd787883b0?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f842b5d13d142f8c1bb0375b9647e47ed6670b849a529048ec28afd787883b0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f842b5d13d142f8c1bb0375b9647e47ed6670b849a529048ec28afd787883b0?s=96&d=mm&r=g\",\"caption\":\"Lauren Slattery\"},\"description\":\"Lauren Slattery is a strategic marketing leader with over 17 years of experience in driving growth for B2B products in the SaaS and PaaS sectors. As the Sr. Director of Marketing for RingCentral Events, she excels in go-to-market strategy, integrated marketing, product-led growth, and demand generation. Lauren's expertise lies in translating complex technologies into clear, customer-centric messaging, having successfully led marketing efforts at RingCentral, Hopin, and TokBox (now Vonage). Throughout her career, Lauren has built and scaled impactful marketing strategies that align with business goals and drive measurable growth. Her collaborative approach and ability to create compelling narratives have propelled companies like TokBox from startups to industry leaders.\",\"url\":\"\/us\/en\/blog\/author\/lauren-slattery\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Building your brand and empowering yourself | RingCentral Blog","description":"Discover essential strategies for modern marketers from industry experts Dahlia El Gazzar and Lee Drever at our \"Beyond the Venue\" event.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/","og_locale":"en_US","og_type":"article","og_title":"Building your brand and empowering yourself","og_description":"Discover essential strategies for modern marketers from industry experts Dahlia El Gazzar and Lee Drever at our \"Beyond the Venue\" event.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2024-09-16T18:22:19+00:00","article_modified_time":"2025-05-29T10:23:46+00:00","og_image":[{"width":930,"height":700,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png","type":"image\/png"}],"author":"Lauren Slattery","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"Lauren Slattery","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#article","isPartOf":{"@id":"\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/"},"author":{"name":"Lauren Slattery","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/84293527969be0e8041176276006e769"},"headline":"Building your brand and empowering yourself","datePublished":"2024-09-16T18:22:19+00:00","dateModified":"2025-05-29T10:23:46+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/"},"wordCount":605,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png","articleSection":["Communication &amp; collaboration","Events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/","name":"Building your brand and empowering yourself | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png","datePublished":"2024-09-16T18:22:19+00:00","dateModified":"2025-05-29T10:23:46+00:00","description":"Discover essential strategies for modern marketers from industry experts Dahlia El Gazzar and Lee Drever at our \"Beyond the Venue\" event.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png","width":930,"height":700,"caption":"RingCentral Events AI Real Talk"},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"Building your brand and empowering yourself"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/84293527969be0e8041176276006e769","name":"Lauren Slattery","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9f842b5d13d142f8c1bb0375b9647e47ed6670b849a529048ec28afd787883b0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9f842b5d13d142f8c1bb0375b9647e47ed6670b849a529048ec28afd787883b0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f842b5d13d142f8c1bb0375b9647e47ed6670b849a529048ec28afd787883b0?s=96&d=mm&r=g","caption":"Lauren Slattery"},"description":"Lauren Slattery is a strategic marketing leader with over 17 years of experience in driving growth for B2B products in the SaaS and PaaS sectors. As the Sr. Director of Marketing for RingCentral Events, she excels in go-to-market strategy, integrated marketing, product-led growth, and demand generation. Lauren's expertise lies in translating complex technologies into clear, customer-centric messaging, having successfully led marketing efforts at RingCentral, Hopin, and TokBox (now Vonage). Throughout her career, Lauren has built and scaled impactful marketing strategies that align with business goals and drive measurable growth. Her collaborative approach and ability to create compelling narratives have propelled companies like TokBox from startups to industry leaders.","url":"\/us\/en\/blog\/author\/lauren-slattery\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/Blog-hero-930x700-v2-1.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/lauren-slattery\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9f842b5d13d142f8c1bb0375b9647e47ed6670b849a529048ec28afd787883b0?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Lauren Slattery<\/span><\/a>","rc_author_full_name":"Lauren Slattery","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/1517686999456.jpg","rc_author_link":"\/us\/en\/blog\/author\/lauren-slattery\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">Communication &amp; collaboration<\/a><a href=\"\/us\/en\/blog\/category\/roles\/events\/amp\">, Events<\/a>","amp_link":"\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/amp","excerpt_title":"Building your brand and empowering yourself","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/57903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1233"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=57903"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/57903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/57904"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=57903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=57903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=57903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}