{"id":57851,"date":"2024-09-10T23:54:38","date_gmt":"2024-09-11T06:54:38","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=57851"},"modified":"2025-03-13T07:17:19","modified_gmt":"2025-03-13T14:17:19","slug":"how-to-build-trust-and-strengthen-customer-loyalty-in-sales","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/","title":{"rendered":"How to build trust and strengthen customer loyalty in sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trust is not a \u2018nice to have\u2019 bonus in the world of sales. It\u2019s how you build a relationship with a customer and turn a single purchase into several repeat purchases and ultimately into lifelong loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide will share practical tactics to help you build trust and cultivate customer loyalty so you can forge lasting connections for your clients and your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll review the key components that will help you build trust, look at some ways you can earn loyalty, and examine technology\u2019s key role in your trust-building endeavors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for ways to refine your sales strategy or learn new techniques to build stronger relationships with your customers, you\u2019re in the right place. We\u2019ll provide you with practical suggestions that will help boost your sales performance.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Understand the importance of trust in sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trust is an enduring factor and is the foundation for any successful sales relationship. When you\u2019ve been able to build trust with customers, they will buy from you, stay with you, and tell others about you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what exactly does trust do for your sales efforts?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can build trust, it can have a huge effect on buyer loyalty. Just as an <\/span><a href=\"https:\/\/www.auditboard.com\/blog\/internal-audit-101\/\"><span style=\"font-weight: 400;\">internal audit<\/span><\/a><span style=\"font-weight: 400;\"> can improve a company&#8217;s operations, building trust can also help build confidence and reliability. A sales rep who can build trust can also expect the following.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased customer retention rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher average order values.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater openness to new product suggestions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These benefits are a direct result of customers being confident they are making the right choices and that you have their best interests at heart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, building trust improves sales efficiency. Trusted reps get fewer objections and have shorter sales cycles than untrusted reps. This efficiency increases the likelihood of a sale and improves the customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve managed to build trust, customer belief grows and you develop repeated, authentic, and successful relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust also isn\u2019t an \u2018on\/off\u2019 switch \u2013 there are levels of trust in sales relationships. You need to build trust by proving your competence and integrity, after which you can turn low-trust customers into more trusting, collaborative buyers.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">The four elements you need to build trust<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are four elements you need to build trust. When consistently applied, these principles can transform your relationships with customers.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Reflect company values in your communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Open communication is the foundation you need to build trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be clear about what your products do, how much they\u2019ll cost, and what their limitations are. If a product isn\u2019t the right fit, say so. Customers respect honesty, so be honest, even if it means you miss out on an occasional sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being honest in this way builds credibility and will often result in better, or more valuable, relationships later on.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Communicate consistently with your customers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A steady stream of predictable and reliable communication can help you build trust with your customers. Never over-communicate with your customers, but definitely do the following.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond promptly to inquiries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement a<\/span><a href=\"https:\/\/www.ringcentral.com\/sales-dialer.html\"> <span style=\"font-weight: 400;\">sales dialer<\/span><\/a><span style=\"font-weight: 400;\"> to streamline communication, ensuring consistent and efficient follow-ups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide updates on orders or issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share relevant information or insights.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consistency is often synonymous with reliability. Consistent communication shows your customers that you care about your relationship with them and are not solely interested in a sale.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Deliver on your promises<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keep your word. Do what you say you will do, when you say you will do it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even better, overdeliver.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can\u2019t meet a promise, make sure your customer knows early and provide them with some alternatives. You will increase the strength of the relationship and build trust if you deal with this disappointment well.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Demonstrate expertise<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers rely on you for more than just products\u2014they also want your knowledge and insights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep up with what\u2019s going on in your sector \u2013 and in your customers\u2019 businesses. You can go way beyond basic product knowledge by becoming a trusted partner with a broad appreciation of another organization, and get closer to serving the interests of CEOs and business leaders.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Use strategies to boost customer loyalty<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57853\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image1-11.jpg\" alt=\"\" width=\"1999\" height=\"1333\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t sell your way to customer loyalty. Rather, you need to create experiences that draw customers back. Here are four strategies you can use to build trust and achieve lasting loyalty.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Personalize customer experiences<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tailor your language and pitch to the individual customer to make them feel valued. By doing this, you show them that you remember the last product they bought from you and have considered this before recommending other products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep tabs on important details using your customer relationship management (CRM) system and use that information to personalize future interactions. You could also use a<\/span><a href=\"https:\/\/www.ringcentral.com\/can-i-buy-a-specific-phone-number.html\"> <span style=\"font-weight: 400;\">custom phone number<\/span><\/a><span style=\"font-weight: 400;\"> for key accounts to add a personal touch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing this level of attention, you make your customers feel appreciated and understood.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Proactively solve problems<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don&#8217;t wait for things to escalate. Plan ahead to pre-empt problems and deal with them early.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach out to check on product satisfaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer solutions to common pain points.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide regular maintenance or updates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By anticipating what your customers may need, you show your commitment to their success and peace of mind.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Add value beyond the sale<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Prove your worth as a long-term partner by offering value beyond transactions. Consider the following.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share industry insights relevant to their business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide training or educational resources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect them with other helpful contacts in your network.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These actions build trust and position you as a valuable resource, not just a sales rep.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Use<\/span><span style=\"font-weight: 400;\"> loyalty programs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Structured loyalty programs can help you promote repeat business as well as make your customers feel valued. Effective loyalty programs often offer the following.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Points systems for purchases or referrals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive access to new products or services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special pricing or priority support for long-term customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure your loyalty program fits your customers&#8217; needs and offers them genuine value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth remembering that cultivating loyalty is a process. Ask for regular customer feedback, be ready to adjust your strategies, and aim for a mutually beneficial relationship with your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do these things consistently, you\u2019ll be able to build trust with the kind of incentives that mean your customers not only buy your product but also eagerly promote your brand.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Overcome common challenges to build trust<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Being able to build trust isn&#8217;t always smooth sailing. Here&#8217;s how to navigate common challenges.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Deal with skepticism<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of people have been let down by other vendors in the past. Be willing to acknowledge this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accept customer concerns instead of being defensive, and listen\u2014so you can understand where they are coming from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may need to address and reset their expectations for your behavior if they are struggling to build trust with you. This kind of respectful approach should help you tailor your response to the customer&#8217;s needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be patient\u2014being able to build trust often takes time.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Rebuild trust after mistakes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you make a mistake and deal with it quickly and properly, you can protect your relationship with your customer. Admitting that you can make mistakes is one thing \u2013 your follow-up response is also crucial if you want to build trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Own your mistake immediately and fully: don\u2019t shy away from it or try to excuse it. Acknowledge it, and be transparent \u2013 stick to facts rather than excuses. Your transparency and candor will demonstrate your integrity and respect for your customers.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Balance sales targets with customer relationships<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57854\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image3-3.jpg\" alt=\"\" width=\"1999\" height=\"1334\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Consider the following if you want to build trust while meeting your sales targets.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on solving customer problems, not just selling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be transparent about how your solutions fit customer needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t push products that aren&#8217;t a good fit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set realistic expectations about what your product or service can achieve.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By going the extra mile to build trust for the long term, you nurture more sustained sales success. Make an effort to maintain heartfelt, meaningful relationships \u2013 this is a far better approach than prioritizing short-term gains.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Measure trust and loyalty in sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you measure trust and loyalty in sales, you can see which tactics work. Here are several ways you can do this.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Key performance indicators (KPIs)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KPIs offer measurable insights into your customer relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to your <a href=\"https:\/\/supportyourapp.com\/blog\/what-is-customer-retention\/\">customer retention<\/a> rate. It tells you how well you\u2019re managing to build trust via long-term relationships. Repeat purchase frequency tells you how loyal your customers are. The Net Promoter Score (NPS) tells you how many customers would recommend you to their friends and family.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer Lifetime Value (CLV) will show you which of your trust-building efforts affects your long-term interactions with your clients or customers. It also tracks your referral rate and indicates how well your current customers convert into devoted brand advocates.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Customer feedback and surveys<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Beyond these numbers, customer feedback provides invaluable qualitative data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Post-interaction satisfaction surveys will provide you with a key customer barometer, and annual relationship assessments offer an invaluable overview. It\u2019s also a good idea to provide open-ended feedback opportunities so you can capture subtle customer impressions you won\u2019t find in surveys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a more personal touch when gathering feedback, use a dedicated<\/span><a href=\"https:\/\/www.ringcentral.com\/office\/features\/local-numbers\/overview.html\"> <span style=\"font-weight: 400;\">phone number<\/span><\/a><span style=\"font-weight: 400;\"> for customer inquiries and surveys.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Bonus tip<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To round out your efforts, track social media discussions and other online commentary to gather live impressions about your brand. And track how quickly you respond to customer queries. What patterns emerge in your customer complaints or praise? What areas of trust are strong, and which are weak?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use all the relevant information you can to help you build trust with your customers.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to build trust and customer loyalty that lasts, you have to maintain constant effort and attention. Building trust is an ongoing process. If you can apply the suggestions offered in this guide, you&#8217;ll soon be on your way to a broader, more enthusiastic, more trusting customer base.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Frequently asked questions<\/span><\/h2>\n<p><b>How long does it take to build customer trust? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trust is an ongoing process you will need to continually earn with each customer. You do this by consistently acting and communicating in ways that build trust.<\/span><\/p>\n<p><b>Can technology replace humans when building trust? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Technology can help you improve how you contact customers and can facilitate more personalization, but it can\u2019t replace human interaction. So it can augment the human touch, but not replace it.<\/span><\/p>\n<p><b>How often should I survey my customers? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">This depends on your business type and the kinds of interactions you have with your customers. After a major interaction with your customer, it might be a good idea to conduct a short survey. Otherwise, conduct broader annual or bi-annual surveys.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trust is not a \u2018nice to have\u2019 bonus in the world of sales. It\u2019s how you build a relationship with a customer and turn a single purchase into several repeat purchases and ultimately into lifelong loyalty. This guide will share practical tactics to help you build trust and cultivate customer loyalty so you can forge &#8230;<\/p>\n","protected":false},"author":1207,"featured_media":57852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,43336],"tags":[380],"class_list":["post-57851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-sales","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build Trust and Strengthen Customer Loyalty in Sales<\/title>\n<meta name=\"description\" content=\"Learn how to build trust and customer loyalty. This guide will help you create lasting relationships with your customers and build brand integrity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build trust and strengthen customer loyalty in sales\" \/>\n<meta property=\"og:description\" content=\"Learn how to build trust and customer loyalty. This guide will help you create lasting relationships with your customers and build brand integrity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T06:54:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T14:17:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image2-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1999\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Meghan Corasaniti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meghan Corasaniti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/\"},\"author\":{\"name\":\"Meghan Corasaniti\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/bf2e907cfafb51d4ddb0087b4eeb685f\"},\"headline\":\"How to build trust and strengthen customer loyalty in sales\",\"datePublished\":\"2024-09-11T06:54:38+00:00\",\"dateModified\":\"2025-03-13T14:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/\"},\"wordCount\":1800,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image2-7.jpg\",\"keywords\":[\"sales\"],\"articleSection\":[\"Communication &amp; collaboration\",\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/\",\"name\":\"How to Build Trust and Strengthen Customer Loyalty in Sales\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-build-trust-and-strengthen-customer-loyalty-in-sales\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image2-7.jpg\",\"datePublished\":\"2024-09-11T06:54:38+00:00\",\"dateModified\":\"2025-03-13T14:17:19+00:00\",\"description\":\"Learn how to build trust and customer loyalty. 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