{"id":57707,"date":"2024-09-02T00:22:21","date_gmt":"2024-09-02T07:22:21","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=57707"},"modified":"2025-01-08T06:26:38","modified_gmt":"2025-01-08T14:26:38","slug":"what-is-cross-selling","status":"publish","type":"post","link":"\/us\/en\/blog\/what-is-cross-selling\/","title":{"rendered":"What is cross-selling? Definition and steps to get started"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You&#8217;re in a coffee shop. You order a latte. More often than not, the barista will say something along the lines of, &#8220;Would you like a croissant with that?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether the customers are individuals or other businesses, you&#8217;ll notice cross-selling everywhere you turn because it&#8217;s a great way to increase sales and clear inventory. But just as importantly, it&#8217;s a recipe for satisfied customers and an excellent way to build stronger relationships with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we&#8217;ll break down this sales tactic, exploring its benefits and drawbacks. And then, we&#8217;ll walk you through the proven steps to implementing a cross-selling campaign.<\/span><\/p>\n<h2 class=\"heading h2\"><b>What is cross-selling?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cross-selling is a tactic that refers to offering customers an additional product or service that complements the one they initially purchased.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All sorts of merchants incorporate cross-selling into their sales campaigns. For instance, a software vendor can suggest a complementary tool or plug-in to its premium version for users as part of its account-based marketing or <\/span><a href=\"https:\/\/www.leadfeeder.com\/blog\/lead-generation-vs-sales-prospecting\/\"><span style=\"font-weight: 400;\">ABM campaign<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How does it work? How you apply cross-selling varies depending on the situation, but here&#8217;s the typical sales process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You analyze your product range to identify products that complement each other.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A customer buys a product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You recognize the potential need and recommend a complementary product or service that works with the primary product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The customer buys the additional product (or not).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, it doesn&#8217;t have to end there. Even if the customer declines a cross-selling suggestion, a rep can always follow up with a sales pitch later on. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57710\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image2-1.png\" alt=\"\" width=\"1124\" height=\"750\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image sourced from pexels<\/span><\/p>\n<h2 class=\"heading h2\"><b>The pros of cross-selling<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have the complete picture, you know that everyone is doing it across all kinds of industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see cross-selling in action in a mom-and-pop corner store as well as in ecommerce businesses. But why? Let&#8217;s explore the primary benefits of cross-selling.<\/span><\/p>\n<h3 class=\"heading h3\"><b>1. Higher revenue per customer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The most apparent advantage of cross-selling is that it brings in more sales \u2014 and more revenue. It&#8217;s pretty effective because you&#8217;re selling to existing customers, which is<\/span><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"> <span style=\"font-weight: 400;\">significantly easier<\/span><\/a><span style=\"font-weight: 400;\"> than getting new ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, cross-selling is an easy way to bump up the average amount a customer spends on an order or your average order value. The AOV grows when your customers stack up more products or services along with their primary purchase.<\/span><\/p>\n<h3 class=\"heading h3\"><b>2. Increased customer lifetime value (CLV)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say that your customer data shows your typical customer will spend $1000 across 10 orders throughout their journey with your business. That means they have a CLV of $1000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, imagine if you could increase their average order value by 20% through effective cross-selling and customers continue to make purchases at the same rate. You would have boosted the CLV to $1200 for the average customer.<\/span><\/p>\n<p>This strategy also drives <a href=\"https:\/\/www.custify.com\/blog\/expansion-mrr-formula-examples-benchmarks\/\">expansion MRR<\/a> (monthly recurring revenue), as you\u2019re increasing recurring revenue from existing customers by offering complementary services or upgrades over time.<\/p>\n<p><span style=\"font-weight: 400;\">Take a moment to consider how this can significantly impact your overall profitability.<\/span><\/p>\n<h3 class=\"heading h3\"><b>3. Makes products more visible<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cross-selling allows you to introduce new products to customers who would have likely never considered buying them otherwise. That way, you get to <a href=\"https:\/\/www.godatafeed.com\/ecommerce\/free-feed-setup?utm_source=ringcentral&amp;utm_medium=referral&amp;utm_campaign=link\">sell those products at a faster rate<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you market cloud phone systems, some customers may never realize they could also get a<\/span><a href=\"https:\/\/www.ringcentral.com\/can-i-buy-a-specific-phone-number.html\"><span style=\"font-weight: 400;\"> custom phone number<\/span><\/a><span style=\"font-weight: 400;\"> unless you suggest it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cross-selling not only allows you to increase awareness, but you also get to promote that offering and make sales of the complementary items.<\/span><\/p>\n<h3 class=\"heading h3\"><b>4. Better customer experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cross-selling benefits are not just about your bottom line. When done right, you would also be significantly enhancing the customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does that mean? Simply put, cross-selling can create a satisfying experience for your buyers. A customer who bought a new laptop may appreciate a suggestion for a compatible mouse or protective case. Why? Because it shows that you&#8217;re thinking of their overall needs and providing a complete solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s good customer service. And that&#8217;s great, considering a whopping<\/span><a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_ie\/www\/PDF\/state-of-connected-customer-fifth-ed-comp.pdf\"> <span style=\"font-weight: 400;\">94% of customers<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to buy extra products in the future if they&#8217;re pleased with the experience now. In other words, cross-selling begets satisfied customers, which, in turn, cycles back to the revenue generation benefits of cross-selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a win-win.<\/span><\/p>\n<h2 class=\"heading h2\"><b>The cons of cross-selling<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In an ideal world, a customer will pull out their credit card as soon as a rep identifies cross-sell opportunities and suggests a good complementary product or service to accompany their initial purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, it&#8217;s not always smooth sailing with cross-selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, there&#8217;s a chance that the customer feels pressured and annoyed. Take a buyer who just spent a lot of money at an electronics retailer. Trying to push an additional purchase on them (especially one they&#8217;re not familiar with) may make them feel overwhelmed, regardless of the sales rep&#8217;s good intentions or how beneficial the product would be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, a sales pitch for a product that&#8217;s not relevant to the buyer&#8217;s needs can be considered a nuisance or scam. There&#8217;s very little chance of turning buyers who think that into loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you can mitigate these issues. Approach cross-selling with care, making sure that recommendations are relevant and valuable. Also, present them in a way that doesn&#8217;t feel intrusive. Watch out for reactions and body language, and be prepared to ease off the throttle when you notice signs of discomfort or resistance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can always pitch the product some other time. <\/span><\/p>\n<h2 class=\"heading h2\"><b>5 Steps to cross-selling success<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Granted, it looks like a tactic you can apply randomly. However, approaching cross-selling strategically is the best way to reap its bountiful rewards. Here&#8217;s how to go about that in five\u00a0 steps:<\/span><\/p>\n<h3 class=\"heading h3\"><b>1. Understand your customers&#8217; needs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">On the surface, cross-selling high-end speakers to a company buying a <\/span><a href=\"https:\/\/www.ringcentral.com\/teleconference.html\"><span style=\"font-weight: 400;\">teleconference<\/span><\/a><span style=\"font-weight: 400;\"> solution seems like a good idea. In reality, it&#8217;s not so much the case if you know that the company has a newly designed studio with all the bells and whistles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would be an irrelevant suggestion, and you would come across as being out of touch with its actual needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyer personas and mapping out the customer journey are important because they help you understand your ideal customers and their specific needs. That way, you can create the most effective strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the buck doesn&#8217;t stop at a purchase. Even after a sale, keep up with your audience so you can understand how their needs and challenges evolve over time. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57712\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image3.png\" alt=\"\" width=\"1125\" height=\"750\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image sourced from pexels<\/span><\/p>\n<h3 class=\"heading h3\"><b>2. Identify complementary products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Can fries go with a burger? Yes, they can. What about a suitcase with a camera? Most customers won&#8217;t buy the vision, no matter how vividly you try to paint it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before cross-selling can work, you must be an expert on your range of individual products and know how they complement each other \u2014 if they complement each other. Otherwise, you&#8217;ll find yourself making suggestions that appear random and forced on the customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some key points to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do the products or services work together in terms of how they are used or consumed?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they address similar customer needs or solve related problems?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you going to market them to the same customer segment? <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You want to arrive at the answers to each of these questions. For instance, a high-end VR headset may complement an AI-capable smartphone. But do you think it&#8217;s a good idea to try to cross-sell that to an elderly customer who just replaced their six-year-old phone? <\/span><\/p>\n<h3 class=\"heading h3\"><b>3. Develop your techniques<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">So, you clearly understand your customers\u2019 needs and have the right complementary products in mind. The next step is to work on the specific strategies you&#8217;ll implement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are loads of cross-selling techniques. You may decide to use:<\/span><\/p>\n<h4 class=\"heading h4\"><b>Product recommendations:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Now common in ecommerce stores, product recommendations are suggestions based on purchase history and customer data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may extend product recommendations beyond in-app product listings. A lot of Amazon&#8217;s exponential growth has to do with how it has hacked product recommendations. Beyond on-site recommendations, it sends emails and pushes app notifications with cross-selling suggestions. Even abandoned carts are not lost sales.<\/span><\/p>\n<h4 class=\"heading h4\"><b>Bundled Products:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You&#8217;ve seen those special packages that bundle the primary product with complementary items, right? For example, a camera bundle could come with a lens and tripod. Bundling is especially effective when you offer discounts as incentives. <\/span><\/p>\n<h4 class=\"heading h4\"><b>Discounts and Loyalty Rewards:<\/b><\/h4>\n<p><a href=\"https:\/\/capitaloneshopping.com\/research\/discount-statistics\/\"><span style=\"font-weight: 400;\">Up to 91% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> check for discounts first before they buy \u2014 and up to 67% have been nudged into a purchase by discounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when you cross-sell a <\/span><a href=\"https:\/\/www.ringcentral.com\/what-is-a-voip-phone.html\"><span style=\"font-weight: 400;\">VoIP phone<\/span><\/a><span style=\"font-weight: 400;\"> number at a discounted price to a customer who just purchased a new phone system, they&#8217;re likely to be interested.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Free shipping after a certain price is another great tactic because it encourages buyers to stack up items to avoid paying for shipping.<\/span><\/p>\n<h3 class=\"heading h3\"><b>4. Train your team<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An untrained yet passionate rep is just as likely to make sales cross-selling as they are to hurt your cross-selling efforts. To maximize the effectiveness of your strategies, you want to make sure your sales teams can execute those plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, they need:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Knowledge (of your products and customers)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The right tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For instance, a rep contacting a mid-sized business potentially interested in overhauling their CRM system must understand that company&#8217;s pain points, know how to use CRM software, and identify any cross-selling opportunities that present themselves. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57716\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image1-4.jpg\" alt=\"\" width=\"1920\" height=\"1280\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image sourced from Unsplash<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interpersonal skills are also essential. Your sales team members should learn how to read body language and know when to ease off the pressure.<\/span><\/p>\n<h3 class=\"heading h3\"><b>5. Track and refine<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">How do you know your cross-selling promotions and efforts are paying off without monitoring their performance? You want to track relevant metrics like conversion rate, increase in CLV, and average order value. Don&#8217;t forget to track customer satisfaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analytics tools like Google Analytics and visualization tools like Tableau can come in handy. Opportunity Management CRM solutions can also help you gain a holistic picture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the data, identify areas for improvement and then tweak your processes where necessary.<\/span><\/p>\n<h2 class=\"heading h2\"><b>Final thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cross-selling will increase revenue and help address customer expectations, creating happier buyers and building stronger customer relationships. In other words, it benefits both the buyer and seller.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you don&#8217;t want to jump in unprepared without the right strategy. This article provided the building blocks you need to get your cross-selling efforts up and running. Remember that it&#8217;s a process that requires monitoring and refinement to milk the most rewards.<\/span><\/p>\n<h2 class=\"heading h2\"><b>Frequently asked questions<\/b><\/h2>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">How does cross-selling differ from upselling?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While cross-selling involves recommending complementary products or services, upselling encourages customers to purchase a higher-end, more expensive version of the product they are considering. Both strategies aim to increase the total sale value but are applied differently.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Are there any risks associated with cross-selling?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, there are potential risks, such as overwhelming customers with too many options, appearing too pushy, or suggesting irrelevant products, which could lead to a negative customer experience. It\u2019s important to balance cross-selling efforts and listen to customer needs to avoid alienating potential buyers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re in a coffee shop. You order a latte. More often than not, the barista will say something along the lines of, &#8220;Would you like a croissant with that?&#8221; Whether the customers are individuals or other businesses, you&#8217;ll notice cross-selling everywhere you turn because it&#8217;s a great way to increase sales and clear inventory. But &#8230;<\/p>\n","protected":false},"author":1207,"featured_media":57709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[],"class_list":["post-57707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is cross-selling? Definition and steps to get started.<\/title>\n<meta name=\"description\" content=\"Cross-selling is a tactic businesses use to sell additional products or services that complement an initial purchase. Let\u2019s explore the benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-cross-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is cross-selling? Definition and steps to get started\" \/>\n<meta property=\"og:description\" content=\"Cross-selling is a tactic businesses use to sell additional products or services that complement an initial purchase. Let\u2019s explore the benefits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-cross-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-02T07:22:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T14:26:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1999\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Meghan Corasaniti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meghan Corasaniti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/what-is-cross-selling\/\"},\"author\":{\"name\":\"Meghan Corasaniti\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/bf2e907cfafb51d4ddb0087b4eeb685f\"},\"headline\":\"What is cross-selling? Definition and steps to get started\",\"datePublished\":\"2024-09-02T07:22:21+00:00\",\"dateModified\":\"2025-01-08T14:26:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/what-is-cross-selling\/\"},\"wordCount\":1877,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg\",\"articleSection\":[\"Communication &amp; collaboration\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/what-is-cross-selling\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/\",\"name\":\"What is cross-selling? Definition and steps to get started.\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg\",\"datePublished\":\"2024-09-02T07:22:21+00:00\",\"dateModified\":\"2025-01-08T14:26:38+00:00\",\"description\":\"Cross-selling is a tactic businesses use to sell additional products or services that complement an initial purchase. Let\u2019s explore the benefits.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg\",\"width\":1999,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is cross-selling? Definition and steps to get started\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/bf2e907cfafb51d4ddb0087b4eeb685f\",\"name\":\"Meghan Corasaniti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/2c53fea3fdd525086b317b6bbf2e2250add1aec56ecd28265ec77def091fc756?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2c53fea3fdd525086b317b6bbf2e2250add1aec56ecd28265ec77def091fc756?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2c53fea3fdd525086b317b6bbf2e2250add1aec56ecd28265ec77def091fc756?s=96&d=mm&r=g\",\"caption\":\"Meghan Corasaniti\"},\"description\":\"Meghan Corasaniti is a seasoned marketing professional with a background in developing and executing innovative strategies that drive brand growth and customer engagement. With a career spanning over a decade, Meghan has honed her expertise in digital marketing, content creation, and campaign management across various industries. Currently, she leverages her skills to lead high-impact marketing initiatives at RingCentral, focused on brand management, content creation, and thought leadership. Meghan is passionate about leveraging data-driven insights to optimize marketing efforts and deliver measurable results. She holds a Bachelor\u2019s degree in Marketing and International Business and is always eager to embrace new challenges and contribute to the evolving landscape of marketing.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/meghan-corasaniti\/\"],\"url\":\"\/us\/en\/blog\/author\/meghan-corasaniti\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is cross-selling? Definition and steps to get started.","description":"Cross-selling is a tactic businesses use to sell additional products or services that complement an initial purchase. Let\u2019s explore the benefits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-cross-selling\/","og_locale":"en_US","og_type":"article","og_title":"What is cross-selling? Definition and steps to get started","og_description":"Cross-selling is a tactic businesses use to sell additional products or services that complement an initial purchase. Let\u2019s explore the benefits.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-cross-selling\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2024-09-02T07:22:21+00:00","article_modified_time":"2025-01-08T14:26:38+00:00","og_image":[{"width":1999,"height":1333,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg","type":"image\/jpeg"}],"author":"Meghan Corasaniti","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"Meghan Corasaniti","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#article","isPartOf":{"@id":"\/us\/en\/blog\/what-is-cross-selling\/"},"author":{"name":"Meghan Corasaniti","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/bf2e907cfafb51d4ddb0087b4eeb685f"},"headline":"What is cross-selling? Definition and steps to get started","datePublished":"2024-09-02T07:22:21+00:00","dateModified":"2025-01-08T14:26:38+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/what-is-cross-selling\/"},"wordCount":1877,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg","articleSection":["Communication &amp; collaboration"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/what-is-cross-selling\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/","name":"What is cross-selling? Definition and steps to get started.","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg","datePublished":"2024-09-02T07:22:21+00:00","dateModified":"2025-01-08T14:26:38+00:00","description":"Cross-selling is a tactic businesses use to sell additional products or services that complement an initial purchase. Let\u2019s explore the benefits.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg","width":1999,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-cross-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"What is cross-selling? Definition and steps to get started"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/bf2e907cfafb51d4ddb0087b4eeb685f","name":"Meghan Corasaniti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2c53fea3fdd525086b317b6bbf2e2250add1aec56ecd28265ec77def091fc756?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2c53fea3fdd525086b317b6bbf2e2250add1aec56ecd28265ec77def091fc756?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c53fea3fdd525086b317b6bbf2e2250add1aec56ecd28265ec77def091fc756?s=96&d=mm&r=g","caption":"Meghan Corasaniti"},"description":"Meghan Corasaniti is a seasoned marketing professional with a background in developing and executing innovative strategies that drive brand growth and customer engagement. With a career spanning over a decade, Meghan has honed her expertise in digital marketing, content creation, and campaign management across various industries. Currently, she leverages her skills to lead high-impact marketing initiatives at RingCentral, focused on brand management, content creation, and thought leadership. Meghan is passionate about leveraging data-driven insights to optimize marketing efforts and deliver measurable results. She holds a Bachelor\u2019s degree in Marketing and International Business and is always eager to embrace new challenges and contribute to the evolving landscape of marketing.","sameAs":["https:\/\/www.linkedin.com\/in\/meghan-corasaniti\/"],"url":"\/us\/en\/blog\/author\/meghan-corasaniti\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2024\/09\/image4.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/meghan-corasaniti\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/2c53fea3fdd525086b317b6bbf2e2250add1aec56ecd28265ec77def091fc756?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Meghan Corasaniti<\/span><\/a>","rc_author_full_name":"Meghan Corasaniti","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/meghan.corasaniti.png","rc_author_link":"\/us\/en\/blog\/author\/meghan-corasaniti\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">Communication &amp; collaboration<\/a>","amp_link":"\/us\/en\/blog\/what-is-cross-selling\/amp","excerpt_title":"What is cross-selling? Definition and steps to get started","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/57707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1207"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=57707"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/57707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/57709"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=57707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=57707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=57707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}