{"id":57650,"date":"2024-08-30T10:52:19","date_gmt":"2024-08-30T17:52:19","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=57650"},"modified":"2025-05-29T03:34:04","modified_gmt":"2025-05-29T10:34:04","slug":"beyond-chatgpt-ais-strategic-impact-on-events","status":"publish","type":"post","link":"\/us\/en\/blog\/beyond-chatgpt-ais-strategic-impact-on-events\/","title":{"rendered":"Beyond ChatGPT: AI&#8217;s strategic impact on events"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Modern marketers face unique challenges when it comes to event planning and execution. At RingCentral&#8217;s recent &#8220;Beyond the Venue: Event Strategies for Modern Marketers&#8221; webinar, Josh King, VP of Growth at emc3, shared valuable insights on how AI is reshaping the events industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s explore some key takeaways from the session <\/span><a href=\"https:\/\/www.ringcentral.com\/event-strategies-for-modern-marketers.html\"><b>Beyond ChatGPT: AI&#8217;s strategic impact on events<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-57694 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-30-at-10.40.04AM.png\" alt=\"RingCentral Events AI Tools\" width=\"1915\" height=\"1076\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Revolutionizing attendee experiences<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI-powered solutions are transforming the way event organizers engage with their audiences. By leveraging intelligent technologies, marketers can create personalized experiences that resonate with each participant. For instance, AI can analyze attendee data to suggest relevant sessions, networking opportunities, and content tailored to individual interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some tools include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Grip, Brella<\/b><span style=\"font-weight: 400;\">: Leverage AI-powered matchmaking for events, based on pre-event survey data. They can also recommend sessions based on preferences and key areas of interest.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Streamlining event planning and management<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Planning and managing events can be complex and time-consuming. However, AI tools are simplifying these processes, allowing organizers to focus on creating impactful experiences. From automated scheduling to intelligent resource allocation, AI is helping marketers optimize their event workflows and reduce manual tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, some AI tools include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invideo AI<\/b><span style=\"font-weight: 400;\">: Type in any topic and AI can produce a video with script, visuals, subtitles, voiceover, and music.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Soundraw<\/b><span style=\"font-weight: 400;\">: An AI-powered music generation tool to create original, royalty-free music that precisely matches their content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beautiful.AI<\/b><span style=\"font-weight: 400;\">: Use AI to automated the design process of creating slides<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Enhancing virtual and hybrid events<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-57654 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/RCE-Translated-Captions.gif\" alt=\"RingCentral Events - Translated Captions\" width=\"800\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Virtual and hybrid events have become increasingly popular, and AI is playing a crucial role in their success. Advanced AI-powered platforms can facilitate seamless interactions between in-person and remote attendees, ensuring everyone feels equally engaged and connected. These technologies can also provide real-time language translation, making events more accessible to global audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some tools include<\/span><\/p>\n<ul>\n<li><b>Interprefy<\/b><span style=\"font-weight: 400;\">:\u00a0 AI-powered captioning, subtitles, and translation <\/span><i><span style=\"font-weight: 400;\">(P.S. this <a href=\"https:\/\/apps.events.ringcentral.com\/apps\/interprefy\">integrates with RingCentral Events<\/a>!)<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Data-driven decision making<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-57655 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/3-1.jpg\" alt=\"RingCentral Events Data\" width=\"1256\" height=\"1280\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the most significant advantages of AI in event marketing is its ability to analyze vast amounts of data. By leveraging AI-powered analytics, marketers can gain deeper insights into attendee behavior, preferences, and engagement levels. This information enables organizers to make data-driven decisions, continuously improve their events, and demonstrate ROI to stakeholders.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Personalized follow-ups and nurturing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After an event concludes, AI can help marketers maintain momentum by facilitating personalized follow-ups. Intelligent systems can analyze attendee interactions and engagement data to suggest tailored content and next steps for each participant, ensuring continued value long after the event ends.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Ethical considerations and human touch<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While AI offers numerous benefits, it&#8217;s crucial to strike a balance between automation and the human element. Josh King emphasized the importance of using AI as a tool to enhance human creativity and decision-making, rather than replacing it entirely. Marketers should remain mindful of ethical considerations, such as data privacy and transparency, when implementing AI solutions in their event strategies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Looking ahead<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As AI continues to evolve, its impact on event marketing will only grow stronger. Forward-thinking marketers who embrace these technologies while maintaining a focus on human connections will be well-positioned to create memorable, impactful events that drive business results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By leveraging AI-powered solutions, modern marketers can overcome common event planning challenges and deliver exceptional experiences for their attendees. Whether you&#8217;re organizing virtual, hybrid, or in-person events, integrating AI into your strategy can help you stay ahead of the curve and achieve your marketing objectives more effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want access to the slides and learn more about this topic? Connect with our speaker on LinkedIn.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/joshkingemc3\/\"><span style=\"font-weight: 400;\">Josh King<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Watch the full session <a href=\"https:\/\/www.ringcentral.com\/event-strategies-for-modern-marketers.html\">on demand<\/a>, starting at <\/span><span style=\"font-weight: 400;\">39:00<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Check out the other blog in our <strong>RingCentral Events AI Real Talk<\/strong> series here:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/\">Virtual events are evolving\u2013is your approach?<\/a><\/li>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/the-critical-role-of-events-in-modern-marketing\/\">The critical role of events in modern marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-make-your-events-accessible\/\">How to make your events accessible<\/a><\/li>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/\">Building your brand and empowering yourself<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Modern marketers face unique challenges when it comes to event planning and execution. At RingCentral&#8217;s recent &#8220;Beyond the Venue: Event Strategies for Modern Marketers&#8221; webinar, Josh King, VP of Growth at emc3, shared valuable insights on how AI is reshaping the events industry.\u00a0 Let&#8217;s explore some key takeaways from the session Beyond ChatGPT: AI&#8217;s strategic &#8230;<\/p>\n","protected":false},"author":1233,"featured_media":57651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,43333],"tags":[1611],"class_list":["post-57650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-events","tag-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond ChatGPT: AI&#039;s strategic impact on events | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Modern marketers face unique challenges when it comes to event planning and execution. 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