{"id":57632,"date":"2024-08-28T14:41:58","date_gmt":"2024-08-28T21:41:58","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=57632"},"modified":"2025-05-29T03:54:38","modified_gmt":"2025-05-29T10:54:38","slug":"virtual-events-are-evolving-is-your-approach","status":"publish","type":"post","link":"\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/","title":{"rendered":"Virtual events are evolving\u2013is your approach?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At RingCentral&#8217;s recent <\/span><a href=\"https:\/\/www.ringcentral.com\/event-strategies-for-modern-marketers.html\"><b>Beyond the Venue: Event Strategies for Modern Marketers<\/b><\/a><span style=\"font-weight: 400;\"> event, industry experts Jay Schwedelson and Simon MacKenzie shared invaluable insights during their session, &#8220;Virtual events aren&#8217;t dead, but your approach may be.&#8221; Their discussion revealed key strategies to revitalize virtual events and maximize their impact.<\/span><\/p>\n<h3 class=\"heading h2 h3\"><span style=\"font-weight: 400;\">Uncovering additional promotional tactics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Great content alone isn&#8217;t enough to draw attendees. Simon emphasized the need for multiple touchpoints and engaging promotional strategies. Here&#8217;s what you can do:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Utilize in-app announcements<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Leverage employee promotion<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Provide templated social media posts for speakers and team members<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It\u2019s all about meeting your users where they are. Taking advantage of different strategies of promotion to generate excitement can ensure you&#8217;re hitting a variety of audiences\u2014current customers, social following, etc.\u2014to both increase your reach and prevent overusing the same audience for your events.<\/span><\/p>\n<h3 class=\"heading h3 h2\"><span style=\"font-weight: 400;\">Day-of marketing matters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jay highlighted a crucial point that attendees often forget they&#8217;ve registered for your event. To boost show-up rates:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Send at least two reminder emails on the event day<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Schedule one email in the morning and another 30 minutes before the event starts<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Consider sending three reminder emails for optimal results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although it may seem like you\u2019re pestering them, people won\u2019t show up unless you remind them. When doing at least two reminder emails the day of, Jay has seen show up rates go up by 40%. So the takeaway here is, don\u2019t be afraid to send multiple reminder emails on the day of the event to maximize the live turnout.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Finding the right balance between live and on-demand content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While on-demand content has its place, live event content can feel more exclusive and personal to the audience, increasing their engagement and the impact of the message you\u2019re sharing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some suggestions for producing live content include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Include a live-only Q&amp;A session<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Offer exclusive content or discounts for live attendees<\/span><\/li>\n<li>Consider limiting on-demand access to increase live participation<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s important to create a factor of FOMO\u2014fear of missing out\u2014with aspects of your event that attendees won\u2019t get unless they attend live. Not everything has to feel like Netflix, where everything is hosted on-demand. By considering having live-only event content, show up rates will go up exponentially since they won\u2019t want to miss out on parts of the event.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Keeping attendees engaged<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-57634 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/Integrations-Kahoot.png\" alt=\"RingCentral Events integrations\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Virtual events should feel special, not like &#8220;just another call.&#8221; Simon shared these tips:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Create a unique physical environment for presenters<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Invest in production quality to make it feel like a broadcast<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Use interactive elements like scavenger hunts and polls with prizes<\/span><\/li>\n<li>Incorporate music between sessions (after securing proper licensing<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At the end of the day, it\u2019s all about having and mixing in fun during your events. Overcome the mindset of thinking people will come out and listen just because you planned various event sessions. Consider fun app integrations, like implementing <\/span><a href=\"https:\/\/apps.events.ringcentral.com\/apps\/kahoot\"><span style=\"font-weight: 400;\">Kahoot<\/span><\/a><span style=\"font-weight: 400;\"> with RingCentral Events, adding games and quizzes directly in the event platform for workshops, presentations, expo booths, and more.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Extending the life of event content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don&#8217;t let your valuable content go to waste after the event. You\u2019ve spent time and energy to produce amazing content, and it should be thoughtfully repurposed to fuel your integrated marketing strategy. Try these tactics:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Create a menu of curated content to share over time<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Produce short videos addressing common audience questions<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Send personalized responses to attendees with specific inquiries<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Repurpose content for LinkedIn&#8217;s vertical video format for increased organic reach<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once the event ends, you&#8217;ve got lots of material to work with post-event. For example, a replay can be shared with your network\u2014either current customers or your social following\u2014to spark excitement for the next event or open conversations where you&#8217;d like to be seen as a thought leader. Make sure to balance access to post-event content with generating that FOMO factor and driving live attendance.\u00a0<\/span><\/p>\n<h2 class=\"heading h3\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-57635 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-27-at-12.41.38-PM.png\" alt=\"RingCentral Events AI Real Talk\" width=\"2274\" height=\"1146\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By implementing these strategies, you can transform your virtual events from forgettable to unforgettable. Remember, the key is to treat your attendees as honored guests and create an experience that&#8217;s both informative and engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to hear more about this topic? Connect with our speakers on LinkedIn.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/schwedelson\/\"><span style=\"font-weight: 400;\">Jay Schwedelson<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/simon-mackenzie-75231838\/\"><span style=\"font-weight: 400;\">Simon MacKenzie<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Watch the full session <a href=\"https:\/\/www.ringcentral.com\/event-strategies-for-modern-marketers.html\">on demand<\/a>, starting at <\/span><span style=\"font-weight: 400;\">49:50<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Check out the other blog in our <strong>RingCentral Events AI Real Talk<\/strong> series here:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/the-critical-role-of-events-in-modern-marketing\/\">The critical role of events in modern marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/beyond-chatgpt-ais-strategic-impact-on-events\/\">Beyond ChatGPT: AI&#8217;s strategic impact on events<\/a><\/li>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-make-your-events-accessible\/\">How to make your events accessible<\/a><\/li>\n<li><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/building-your-brand-and-empowering-yourself\/\">Building your brand and empowering yourself<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>At RingCentral&#8217;s recent Beyond the Venue: Event Strategies for Modern Marketers event, industry experts Jay Schwedelson and Simon MacKenzie shared invaluable insights during their session, &#8220;Virtual events aren&#8217;t dead, but your approach may be.&#8221; Their discussion revealed key strategies to revitalize virtual events and maximize their impact. Uncovering additional promotional tactics Great content alone isn&#8217;t &#8230;<\/p>\n","protected":false},"author":1233,"featured_media":57633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,43333],"tags":[1611],"class_list":["post-57632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-events","tag-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Virtual events are evolving\u2013is your approach? | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"At RingCentral&#039;s recent Beyond the Venue: Event Strategies for Modern Marketers event, industry experts Jay Schwedelson and Simon MacKenzie shared\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual events are evolving\u2013is your approach?\" \/>\n<meta property=\"og:description\" content=\"At RingCentral&#039;s recent Beyond the Venue: Event Strategies for Modern Marketers event, industry experts Jay Schwedelson and Simon MacKenzie shared\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-28T21:41:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T10:54:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/Blog-hero-930x700-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauren Slattery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Slattery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/\"},\"author\":{\"name\":\"Lauren Slattery\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/84293527969be0e8041176276006e769\"},\"headline\":\"Virtual events are evolving\u2013is your approach?\",\"datePublished\":\"2024-08-28T21:41:58+00:00\",\"dateModified\":\"2025-05-29T10:54:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/\"},\"wordCount\":767,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/Blog-hero-930x700-2.png\",\"keywords\":[\"events\"],\"articleSection\":[\"Communication &amp; collaboration\",\"Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/virtual-events-are-evolving-is-your-approach\/\",\"name\":\"Virtual events are evolving\u2013is your approach? 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