{"id":57506,"date":"2024-08-21T22:56:36","date_gmt":"2024-08-22T05:56:36","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=57506"},"modified":"2024-08-27T00:00:40","modified_gmt":"2024-08-27T07:00:40","slug":"4-call-center-kpis-for-optimal-performance","status":"publish","type":"post","link":"\/us\/en\/blog\/4-call-center-kpis-for-optimal-performance\/","title":{"rendered":"4 call center KPIs you should track for optimal performance"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tracking key performance indicators in a call center is vital if you want to accurately measure and optimize the performance of your team members. There are a few different KPIs you could consider, but these are some of our top recommendations: <\/span><\/p>\n<h2 class=\"heading h2\" style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">1. Average handle time<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57507\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/image1-9.png\" alt=\"\" width=\"1770\" height=\"1180\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image sourced from Unsplash<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The average handle time measures the average time it takes an agent to resolve a customer call to a <\/span><a href=\"https:\/\/www.ringcentral.com\/business-phone-numbers.html\"><span style=\"font-weight: 400;\">business phone number<\/span><\/a><span style=\"font-weight: 400;\">. This includes both time spent talking, as well as any after-call work required. Average handle time is a pretty vital KPI in all contact centers, and includes the following aspects:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211; Talk Time: actual time spent on the phone with the customer.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211; Hold Time: average time the customer spends on hold.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211; After-Call Work: This is the time agents take to complete any necessary tasks related to the call after it has ended. These can include data entry or following up on customer requests.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Why average handle time matters:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; Measures efficiency<\/b><span style=\"font-weight: 400;\">: this KPI helps centers assess the efficiency with which agents handle calls. A lower AHT usually means that agents are resolving issues fairly quickly, whereas a higher AHT could mean that the opposite is true.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Resource management<\/b><span style=\"font-weight: 400;\">: AHT can help you when it comes to deciding whether you need to hire more people to meet the needs and requirements of all customers, without huge wait times.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Customer experience<\/b><span style=\"font-weight: 400;\">: While a lower AHT is often a desirable outcome, it\u2019s also important to ensure the quality of service is maintained. Customers often prefer longer calls to ensure that their issues are resolved properly, rather than being moved along before a resolution can occur. <\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Data activation<\/b>: Knowing your average handle time helps you to make informed, data-driven choices (More info: <a href=\"https:\/\/www.rudderstack.com\/blog\/what-is-data-activation\/\">What is data activation?<\/a>).<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Best practices:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; Training<\/b><span style=\"font-weight: 400;\">: By offering training to improve agent performance, you can help them to continue to develop their product knowledge and communication skills, which will allow them to resolve issues faster.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Scripting<\/b><span style=\"font-weight: 400;\">: By offering scripts and guidelines to your agents, they can stay focused during calls and be better able to cover all of the necessary points.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Monitoring and feedback<\/b>: You can regularly check over call recordings and give feedback to your agents in order to help them improve their call handling time without losing on service quality.<\/p>\n<h2 class=\"heading h2\" style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">2.First call resolution<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57508\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/image3-12.png\" alt=\"\" width=\"1770\" height=\"1181\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image sourced from Unsplash<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This KPI is an indication of the percentage of calls that get resolved on the first call, without a need for a follow-up call or interaction. It\u2019s an important indicator of both efficiency and customer satisfaction.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Why first call resolution matters:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; Customer satisfaction<\/b><span style=\"font-weight: 400;\">: High first-call resolution rates are usually associated with higher customer satisfaction rates. When a customer issue is resolved on the first phone call, they are more likely to feel satisfied with the service you provide and valued as a customer.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Operational efficiency<\/b><span style=\"font-weight: 400;\">: first call resolutions can mean lowered operational costs. The ability to resolve issues on the first call removes or minimizes any need for repeat interactions. This in turn can save a lot of time and resources for both your agents and the customer.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Productivity<\/b>: Being able to resolve issues completely on the first call is a boost to self-esteem and morale for the agent, and ultimately, job satisfaction. It feels very reassuring to feel competent in your role.<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">How to improve this KPI:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; Comprehensive training<\/b><span style=\"font-weight: 400;\">: by making sure agents have the service and product knowledge they need, as well as a knowledge of common issues and the use of speech analytics tools, they can be empowered to resolve inquiries quickly and confidently.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Information<\/b><span style=\"font-weight: 400;\">: You can offer agents easy access to information and resources that they could need, such as any relevant knowledge bases or FAQs. This can help them to find solutions to customer queries quickly.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Empowering agents<\/b><span style=\"font-weight: 400;\">: Allowing your agents to make decisions without referring to the supervisor or manager can also improve this KPI.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Call routing<\/b>: You can implement an intelligent call routing system that can direct your customers to the best agent in terms of their needs,so that the likelihood of resolution on the first call increases.<\/p>\n<h2 class=\"heading h2\" style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">3. Service level<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57509\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/image2-12.png\" alt=\"\" width=\"1770\" height=\"1181\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image sourced from Unsplash<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This key performance indicator measures the percentage of callers who are answered within any given time frame &#8211; e.g. how long someone has to wait on hold. It is a useful metric for assessing how responsive and efficient a call or contact center is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Service level goals are variable and can depend on the company, but a common target is to answer 80% of calls within 20 seconds. However, this is not a hard and fast rule, and targets can be adjusted based on a business&#8217;s specific needs and customer expectations.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Why service level KPI matters:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; Customer satisfaction<\/b><span style=\"font-weight: 400;\">: a higher service level will generally correlate with greater customer satisfaction, since people don\u2019t want to wait a long time to have their calls answered.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Operational efficiency<\/b><span style=\"font-weight: 400;\">: By watching your service levels, you can identify any potential staffing needs and figure out when peak call times occur. This can allow you, the manager, to develop an optimal workforce allocation system and decrease the waiting times for customers.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Performance<\/b>: You can use this KPI to see how your team\u2019s performance compares to the industry standards or competitors, which can help your company in identifying any areas that need attention.<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">How to improve service level:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; Staffing<\/b><span style=\"font-weight: 400;\">: You can look at what your call volume patterns look like to make sure you have appropriate staffing during those peak times. You can use forecasting software to predict call volumes.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Training<\/b><span style=\"font-weight: 400;\">: Investing in your agents through training and development can help improve their efficiency, enabling them to handle calls faster without neglecting quality.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Technology<\/b>: Making use of technology such as automated call distribution, <a href=\"https:\/\/www.ringcentral.com\/call-center-management.html\">call center management<\/a> systems and interactive voice response systems can help you to manage calls and reduce wait times.<\/p>\n<h2 class=\"heading h2\" style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">4. Customer satisfaction score<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57510\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/image5-6.png\" alt=\"\" width=\"1771\" height=\"1181\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image sourced from Unsplash<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a metric you can obtain from customer feedback surveys. It will indicate to you how satisfied customers are with the service they are receiving from your agents. The customer satisfaction score is a key performance indicator in various different companies, helping to gauge satisfaction with products, services, and interactions. It is usually in the form of a percentage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This KPI is usually measured through simple and clear survey questions, like: &#8220;How satisfied were you with your experience with our agent today?&#8221; Customers can then usually reply on a scale, ranging from 1 (very dissatisfied) to 5 (very satisfied), for example, or some other format.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to calculate this KPI is to take the number of satisfied customers (those who rated 4 or 5) and dividing this number by the total number of respondents. You then multiply this by 100 to get a percentage. So 15 satisfied customers, divided by 25 total respondents, multiplied by 100 would look like: (15\/25) x 100 = 60%.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Why this KPI matters<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; <\/b><b>Customer insights<\/b><span style=\"font-weight: 400;\">: it provides useful insights into customer expectations and experiences, helping you find your strengths and areas for improvement.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Loyalty<\/b><span style=\"font-weight: 400;\">: Higher scores are often linked to greater customer loyalty and lower scores can help you analyze and understand customer retention issues.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Benchmarking<\/b>: It can be used to compare performances over time, as well as compare with competitors.<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">How to improve this KPI:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; Get feedback<\/b><span style=\"font-weight: 400;\">: Regularly conducting these customer surveys will help you to understand customer experiences and expectations over time. Make sure they\u2019re easy to complete and accessible.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Act on feedback<\/b><span style=\"font-weight: 400;\">: after you analyze results, make sure to take action on customer feedback and implement best practices. When you address concerns and make the necessary improvements, you can start to see higher satisfaction levels.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Training<\/b><span style=\"font-weight: 400;\">: Center managers should train their staff in customer service to improve soft skills such as communication, problem-solving, and empathy. These can have a positive impact on customer interactions.<\/span><\/p>\n<h2 class=\"heading h2\" style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">5. Call abandonment rate<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57511\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/image4-9.png\" alt=\"\" width=\"1770\" height=\"1181\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image sourced from Unsplash<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call abandonment rate is another key performance indicator in call centers, and one that is used to measure how many incoming calls are abandoned by the caller before an agent picks up. This metric is a useful one for understanding customer behavior, and assessing the general efficiency levels of the call center.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The call abandonment rate can be calculated with the following formula:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call Abandonment Rate = Number of Abandoned Calls \/ Total Inbound Calls x 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if a call center receives 300 calls in a given period of time and 20 of those calls are abandoned, the Call Abandonment Rate would be 6.67%.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Why this KPI matters:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; Customer experience<\/b><span style=\"font-weight: 400;\">: A high abandonment rate can mean customers are experiencing long waiting times, which could lead to customer frustration and dissatisfaction with the company.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Operational efficiency<\/b><span style=\"font-weight: 400;\">: Monitoring this KPI can help you in identifying issues related to staff numbers and skills, call volumes and transfer rate issues.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Resource allocation<\/b>: If you can understand when and why calls are abandoned, then you can figure out how to better allocate resources and make staffing decisions that reduce wait times and customer effort.<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">How to reduce call abandonment rate:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><b>&#8211; Optimize staffing<\/b><span style=\"font-weight: 400;\">: Analyze call volume patterns to ensure adequate staffing during peak hours, which can help improve response times and reduce call abandonment. You should also consider the benefits of <\/span><a href=\"https:\/\/www.ringcentral.com\/virtual-call-center.html\"><span style=\"font-weight: 400;\">virtual call centers<\/span><\/a><span style=\"font-weight: 400;\">, which have multiple teams across different locations and time zones.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Offer call-back options<\/b><span style=\"font-weight: 400;\">: By offering your customers the option to have a callback instead of waiting on hold, you can enhance their experience and reduce abandonment rates. No sitting around waiting for you to answer and putting their day on hold. <\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>&#8211; Interactive voice response<\/b>: Using a good interactive voice response system to give customers some self-service options allows them to resolve some issues without waiting for an agent to answer.<\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Final thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several different KPIs you can use to track your call center performance, and the ones we have listed here are our top picks. KPIs can help you to monitor what\u2019s going on, why certain trends are forming, and find appropriate solutions to address any issues. <\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Frequently asked questions<\/span><\/h2>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">How often should KPIs be reviewed in a call center?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your chosen KPIs should be reviewed regularly to ensure that the call center is operating at peak efficiency and you can give plenty of feedback. The frequency of review can vary based on the organization&#8217;s specific metrics and goals, but it typically ranges from daily to monthly assessments.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">What challenges might center managers face when tracking KPIs?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Managers might face challenges such as choosing the wrong metrics to track. The key to overcoming these challenges is to communicate with their team, so they can contextualize these KPIs with more qualitative feedback.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking key performance indicators in a call center is vital if you want to accurately measure and optimize the performance of your team members. There are a few different KPIs you could consider, but these are some of our top recommendations: 1. Average handle time Free to use image sourced from Unsplash The average handle &#8230;<\/p>\n","protected":false},"author":1145,"featured_media":57569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[],"class_list":["post-57506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Call center KPIs you should track for optimal performance.<\/title>\n<meta name=\"description\" content=\"Our top recommendations for your call center include average handle time, first call resolution, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/4-call-center-kpis-for-optimal-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 call center KPIs you should track for optimal performance\" \/>\n<meta property=\"og:description\" content=\"Our top recommendations for your call center include average handle time, first call resolution, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/4-call-center-kpis-for-optimal-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-22T05:56:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-27T07:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1911521659-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Watson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Watson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/4-call-center-kpis-for-optimal-performance\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/4-call-center-kpis-for-optimal-performance\/\"},\"author\":{\"name\":\"Andy Watson\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/1a877c7671d104daf3c234354412c9bf\"},\"headline\":\"4 call center KPIs you should track for optimal performance\",\"datePublished\":\"2024-08-22T05:56:36+00:00\",\"dateModified\":\"2024-08-27T07:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/4-call-center-kpis-for-optimal-performance\/\"},\"wordCount\":1821,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/4-call-center-kpis-for-optimal-performance\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1911521659-scaled.jpg\",\"articleSection\":[\"Communication &amp; 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