{"id":57219,"date":"2024-08-13T02:47:17","date_gmt":"2024-08-13T09:47:17","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=57219"},"modified":"2025-05-26T23:15:44","modified_gmt":"2025-05-27T06:15:44","slug":"what-is-sales-velocity-how-to-measure-it-and-best-practices","status":"publish","type":"post","link":"\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/","title":{"rendered":"What is sales velocity? How to measure it and best practices"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Understanding your sales velocity can unlock barriers to generating revenue and help you to improve your sales performance. It gives you important insights into your business health and can even help with sales forecasting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales velocity is one of the most useful metrics for pinpointing weaknesses in your sales cycle and, therefore, optimizing it going forward. In this article, you\u2019ll discover how to measure sales velocity and best practices for calculating it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, let\u2019s take a look at what sales velocity is.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">What is Sales Velocity?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales velocity measures how quickly a prospective customer generates revenue. It indicates how efficient your business is at selling your products and services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your sales velocity over time can highlight strengths and identify barriers in your sales process. It can also be useful for sales forecasting since it helps you understand how quickly a customer moves through the sales pipeline.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">How do you Calculate Sales Velocity?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to calculate sales velocity, you need to consider four key metrics. They are: <\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Number of opportunities\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Average deal size<\/b><\/li>\n<li aria-level=\"1\"><b>Win rate<\/b><\/li>\n<li aria-level=\"1\"><b>Length of sales cycle<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can calculate sales velocity with the following equation:\u00a0<\/span><\/p>\n<p><b>Sales velocity = Number of opportunities x Average deal size x Win rate \u00f7 Length of sales cycle\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, before calculating sales velocity, it is essential that you fully understand the metrics included in the formula. So, let\u2019s take a closer look at each one in turn.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57222\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/image1.png\" alt=\"\" width=\"1999\" height=\"1333\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image from Unsplash<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Number of opportunities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This refers to the number of qualified leads in your sales pipeline. Qualified leads are those that have a good chance of conversion. Instead of using all leads available, including only qualified opportunities ensures you have a more accurate measure of sales velocity. After all, low-quality leads may not actually move through the sales funnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To define a qualified or high-quality lead, you may use a variety of criteria depending on your business or target market. However, common qualification criteria can include:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Expressed interest\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Demographics\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Budget\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Decision-making power<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To gather this information and define your leads, you can use data from your surveys, forms, phone conversations, or even <\/span><a href=\"https:\/\/www.ringcentral.com\/video-call.html\"><span style=\"font-weight: 400;\">video calls<\/span><\/a><span style=\"font-weight: 400;\">. Across each touchpoint you should be keeping track of the information above and, ideally, compiling it using your customer relationship management (CRM) software.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Average deal size<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes referred to as average deal value, your average deal size is the average monetary value of each of your individual sales or deals closed. It is reported in your main currency and is calculated by dividing your total revenue by the number of sales or deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you sell products at set prices, you can consider calculating the sales velocity of individual products. Otherwise, you can use your average purchase amount across all of your products or services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For subscription-based businesses, you can use your average customer lifetime value (CLV) here instead. This will give a better reflection of the total value of your sales, since each customer generates ongoing revenue. <\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Win rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you can measure sales velocity, you must first calculate and understand your win rate. This is your total number of sales won divided by the number of sales opportunities. It is reported as a percentage, and essentially measures how successful you are at converting leads into sales. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57223\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/image3.png\" alt=\"\" width=\"1999\" height=\"1335\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free to use image from Unsplash<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can calculate the win rate by using the following formula:\u00a0<\/span><\/p>\n<p><b>Win rate % = Number of deals won \u00f7 Total number of opportunities x 100<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For example, if the sales team across a <\/span><a href=\"https:\/\/www.ringcentral.com\/virtual-call-center.html\"><span style=\"font-weight: 400;\">virtual call center<\/span><\/a><span style=\"font-weight: 400;\"> had 25 opportunities and, of those, they closed 15 deals:\u00a0<\/span><\/p>\n<p><b>Win rate % = 15 \u00f7 25 x 100\u00a0<\/b><\/p>\n<p><b>Win rate % = 0.6 x 100\u00a0<\/b><\/p>\n<p><b>Win rate % = 60%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you can increase your qualified leads and turn those into sales, your win rate percentage will increase as a result.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Length of sales cycle<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The final metric in the sales velocity equation is the length of your sales cycle. This is measured in months and is the only sales velocity factor you don\u2019t want to increase. It refers to the length of time it takes your business to close a deal, starting from the first time the prospect engaged with the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, your sales cycle will be as short as possible. A shorter sales cycle indicates a more efficient sales process and means you are closing deals faster. If you are closing deals quickly, your sales team is able to move on to other prospects.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Best Practices for Measuring Sales Velocity<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you understand the four key factors of sales velocity, it is fairly straightforward to calculate. However, there are several best practices you can follow to ensure your calculation is accurate, useful, and positively impacts your business outcomes. <\/span><\/p>\n<ol>\n<li style=\"text-align: center;\">\n<h3 class=\"heading h3\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">Gather accurate and up-to-date information<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When calculating sales velocity, it is essential that you have up-to-date, reliable, and accurate data for each of the factors we explored above. If any of the sales velocity metrics are inaccurate, your calculation will not be reliable.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The best way to ensure your data is current and accurate is to use technology such as a CRM tool or other lead management software. You might also consider <\/span><a href=\"https:\/\/www.ardoq.com\/knowledge-hub\/integration-architecture\"><span style=\"font-weight: 400;\">integration architecture<\/span><\/a><span style=\"font-weight: 400;\"> to ensure\u00a0 different software applications in your tech stack communicate effectively.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57224\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/image2.png\" alt=\"\" width=\"1999\" height=\"1333\" \/> Free to use image from Pexels<\/li>\n<li>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Be consistent<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is essential that you define the components of sales velocity and keep them consistent. As we discussed earlier, for example, you need to determine what you mean by a qualified lead for your organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also define the timeframe you will use to measure sales velocity and ensure it remains consistent over all of your calculations. This enables you to accurately determine trends over time. <\/span><\/li>\n<li>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Measure sales velocity over a long period of time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Speaking of timeframes, it is best practice to calculate sales velocity for a fairly long period of time. Consider measuring your sales velocity over a period of at least a few months, but not as long as a year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In doing so, you can account for seasonal changes and develop a better understanding of how your business is performing over time. <\/span><\/li>\n<li style=\"text-align: center;\">\n<h3 class=\"heading h3\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">Use sales velocity to delve deeper\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">While sales velocity can be calculated for your business as a whole, it can also be hugely insightful to break down the calculation further.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For example, you could calculate sales velocity for a particular department, product, region, or customer segment. A communications business might want to determine the sales velocity for their <\/span><a href=\"https:\/\/www.ringcentral.com\/lp\/small-business-phone-service.html\"><span style=\"font-weight: 400;\">business phone service<\/span><\/a><span style=\"font-weight: 400;\">, or an international company may want to compare sales velocity in different countries. You may even find it useful to calculate it for individual sales professionals in your team.<img decoding=\"async\" class=\"aligncenter size-full wp-image-57225\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/image4.png\" alt=\"\" width=\"1999\" height=\"1324\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Free to use image from Pexels <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">By breaking the calculation down like this, you can really begin to understand where your strengths lie and where you need to focus your sales efforts. These valuable insights are integral in taking your business to the next level and giving you the competitive edge you\u2019ve been looking for.\u00a0 <\/span><\/p>\n<\/li>\n<li>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Remember to look at the big picture<\/span><\/h3>\n<p>As you can see, sales velocity is an important and useful metric for sales professionals to understand. However, it is important to remember that it is not the only way to measure your sales performance.<\/p>\n<p><span style=\"font-weight: 400;\">Do not measure sales velocity in isolation. Use it alongside other key metrics to determine the effectiveness and efficiency of your sales pipeline. You can use dashboard software like <a href=\"https:\/\/whatagraph.com\/blog\/articles\/funnel-io-alternatives-and-competitors\">Funnel.io<\/a> to measure all of your sales pipeline metrics in one place. This allows you and your team to keep the big picture in mind.<\/span><\/li>\n<\/ol>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales velocity is an effective tool to measure how effectively and efficiently you move potential customers through the sales funnel. Understanding your sales velocity can unlock barriers to improving your sales potential and give you a competitive edge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure your data is accurate and that your variables are consistent, and you will be well on your way to a stronger and more efficient sales process.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Frequently Asked Questions<\/span><\/h2>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Can sales velocity be applied to different types of businesses?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, sales velocity can be applied to all types of business, whether B2B or B2C. But, remember that while the principles remain the same, you will likely want to adjust your specific metrics and strategy according to your industry and business model.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">How often should sales velocity be measured?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sales velocity should be measured regularly, ideally on a monthly or quarterly basis depending on your sales cycle. This is because frequently measuring your sales velocity will allow you to track performance trends, make timely adjustments, and continuously improve your sales processes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding your sales velocity can unlock barriers to generating revenue and help you to improve your sales performance. It gives you important insights into your business health and can even help with sales forecasting. Sales velocity is one of the most useful metrics for pinpointing weaknesses in your sales cycle and, therefore, optimizing it going &#8230;<\/p>\n","protected":false},"author":1221,"featured_media":57220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,43336],"tags":[380],"class_list":["post-57219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-sales","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is sales velocity? How to measure it and best practices<\/title>\n<meta name=\"description\" content=\"In this article, you\u2019ll learn what sales velocity is and how to measure it. You\u2019ll also discover best practices when calculating sales velocity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is sales velocity? How to measure it and best practices\" \/>\n<meta property=\"og:description\" content=\"In this article, you\u2019ll learn what sales velocity is and how to measure it. You\u2019ll also discover best practices when calculating sales velocity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-13T09:47:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T06:15:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marvin Varee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marvin Varee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/\"},\"author\":{\"name\":\"Marvin Varee\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/0d5525bf0b61d7a19bc6539e2867e531\"},\"headline\":\"What is sales velocity? How to measure it and best practices\",\"datePublished\":\"2024-08-13T09:47:17+00:00\",\"dateModified\":\"2025-05-27T06:15:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/\"},\"wordCount\":1428,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg\",\"keywords\":[\"sales\"],\"articleSection\":[\"Communication &amp; collaboration\",\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/\",\"name\":\"What is sales velocity? How to measure it and best practices\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg\",\"datePublished\":\"2024-08-13T09:47:17+00:00\",\"dateModified\":\"2025-05-27T06:15:44+00:00\",\"description\":\"In this article, you\u2019ll learn what sales velocity is and how to measure it. You\u2019ll also discover best practices when calculating sales velocity.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg\",\"width\":2048,\"height\":1365,\"caption\":\"Young happy couple having a meeting with insurance agent and using computer in the office.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is sales velocity? How to measure it and best practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/0d5525bf0b61d7a19bc6539e2867e531\",\"name\":\"Marvin Varee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/260fbb36080067894092a6e6a1d2ecf67f4852b2b6e14ab88dada147fe3d3a58?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/260fbb36080067894092a6e6a1d2ecf67f4852b2b6e14ab88dada147fe3d3a58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/260fbb36080067894092a6e6a1d2ecf67f4852b2b6e14ab88dada147fe3d3a58?s=96&d=mm&r=g\",\"caption\":\"Marvin Varee\"},\"description\":\"Marvin Varee is the Senior Director of Growth Marketing at RingCentral, where he has been driving exceptional growth strategies since September 2019. With over five years at RingCentral, Marvin has played a pivotal role in scaling the company's ABM and Integrated Marketing initiatives and implementing effective demand generation tactics. Before joining RingCentral, Marvin led demand generation and integrated campaigns at FinancialForce and managed global campaigns at Zuora. His career began at Oracle as a Mid-Market Applications Account Manager. Marvin holds a Bachelor of Arts in Political Science from the University of California, Berkeley, and is a Marketo Certified Expert. Known for his strategic vision and results-driven approach, Marvin continues to elevate RingCentral's growth trajectory.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/marvinvaree\/\"],\"url\":\"\/us\/en\/blog\/author\/marvin-varee\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is sales velocity? How to measure it and best practices","description":"In this article, you\u2019ll learn what sales velocity is and how to measure it. You\u2019ll also discover best practices when calculating sales velocity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"What is sales velocity? How to measure it and best practices","og_description":"In this article, you\u2019ll learn what sales velocity is and how to measure it. You\u2019ll also discover best practices when calculating sales velocity.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2024-08-13T09:47:17+00:00","article_modified_time":"2025-05-27T06:15:44+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg","type":"image\/jpeg"}],"author":"Marvin Varee","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"Marvin Varee","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#article","isPartOf":{"@id":"\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/"},"author":{"name":"Marvin Varee","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/0d5525bf0b61d7a19bc6539e2867e531"},"headline":"What is sales velocity? How to measure it and best practices","datePublished":"2024-08-13T09:47:17+00:00","dateModified":"2025-05-27T06:15:44+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/"},"wordCount":1428,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg","keywords":["sales"],"articleSection":["Communication &amp; collaboration","Sales"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/","name":"What is sales velocity? How to measure it and best practices","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg","datePublished":"2024-08-13T09:47:17+00:00","dateModified":"2025-05-27T06:15:44+00:00","description":"In this article, you\u2019ll learn what sales velocity is and how to measure it. You\u2019ll also discover best practices when calculating sales velocity.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg","width":2048,"height":1365,"caption":"Young happy couple having a meeting with insurance agent and using computer in the office."},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"What is sales velocity? How to measure it and best practices"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/0d5525bf0b61d7a19bc6539e2867e531","name":"Marvin Varee","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/260fbb36080067894092a6e6a1d2ecf67f4852b2b6e14ab88dada147fe3d3a58?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/260fbb36080067894092a6e6a1d2ecf67f4852b2b6e14ab88dada147fe3d3a58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/260fbb36080067894092a6e6a1d2ecf67f4852b2b6e14ab88dada147fe3d3a58?s=96&d=mm&r=g","caption":"Marvin Varee"},"description":"Marvin Varee is the Senior Director of Growth Marketing at RingCentral, where he has been driving exceptional growth strategies since September 2019. With over five years at RingCentral, Marvin has played a pivotal role in scaling the company's ABM and Integrated Marketing initiatives and implementing effective demand generation tactics. Before joining RingCentral, Marvin led demand generation and integrated campaigns at FinancialForce and managed global campaigns at Zuora. His career began at Oracle as a Mid-Market Applications Account Manager. Marvin holds a Bachelor of Arts in Political Science from the University of California, Berkeley, and is a Marketo Certified Expert. Known for his strategic vision and results-driven approach, Marvin continues to elevate RingCentral's growth trajectory.","sameAs":["https:\/\/www.linkedin.com\/in\/marvinvaree\/"],"url":"\/us\/en\/blog\/author\/marvin-varee\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1143000271-scaled.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/marvin-varee\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/260fbb36080067894092a6e6a1d2ecf67f4852b2b6e14ab88dada147fe3d3a58?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Marvin Varee<\/span><\/a>","rc_author_full_name":"Marvin Varee","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2024\/08\/marvin.varee_.png","rc_author_link":"\/us\/en\/blog\/author\/marvin-varee\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">Communication &amp; collaboration<\/a><a href=\"\/us\/en\/blog\/category\/roles\/sales\/amp\">, Sales<\/a>","amp_link":"\/us\/en\/blog\/what-is-sales-velocity-how-to-measure-it-and-best-practices\/amp","excerpt_title":"What is sales velocity? How to measure it and best practices","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/57219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1221"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=57219"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/57219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/57220"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=57219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=57219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=57219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}