{"id":56232,"date":"2024-04-20T12:36:44","date_gmt":"2024-04-20T19:36:44","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=56232"},"modified":"2025-03-13T07:21:17","modified_gmt":"2025-03-13T14:21:17","slug":"ringsense-for-sales-delivers-massive-bottom-line-improvements-to-ringcentrals-own-sales-teams","status":"publish","type":"post","link":"\/us\/en\/blog\/ringsense-for-sales-delivers-massive-bottom-line-improvements-to-ringcentrals-own-sales-teams\/","title":{"rendered":"RingSense\u2122 for Sales Delivers Massive Bottom-Line Improvements to RingCentral\u2019s Own Sales Teams"},"content":{"rendered":"<h2 class=\"heading h2\">Why RingSense\u2019s first enterprise customer was RingCentral Sales<\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">When RingCentral launched the AI-powered conversation intelligence platform<\/span><a href=\"https:\/\/www.ringcentral.com\/ringsense.html\"><span style=\"font-weight: 400;\"> RingSense for Sales<\/span><\/a><span style=\"font-weight: 400;\"> in mid-2023, several of our company\u2019s sales managers and executives immediately began asking to implement the solution for their own teams\u2019 operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These sales leaders recognized the enormous potential of leveraging AI to turn every rep\u2019s conversation data into actionable intelligence that could benefit other reps, sales teams in other areas of the company, and indeed the entire RingCentral Sales operation. And this foresight \u2013 making RingCentral\u2019s own sales team the first to use RingSense \u2013 is already paying large dividends for our business.<\/span><\/p>\n<h2 class=\"heading h2\">RingSense for Sales quickly delivered on its biggest promises<\/h2>\n<p><span style=\"font-weight: 400;\">Those implementations have proven to be extremely valuable to RingCentral\u2019s sales efforts. In just the first six months using the platform (from August 2023 through January 2024), our sales teams reported the following improvements in their operations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10-20x overall <\/span><b>time savings<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>productivity gain<\/b><span style=\"font-weight: 400;\"> of 1 day per month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>10x participation<\/b><span style=\"font-weight: 400;\"> of sales reps in team training and account reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An <\/span><b>increase in coaching productivity<\/b><span style=\"font-weight: 400;\"> of 4-5x<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\">AI that translates to real-world sales efficiency<\/h3>\n<ul>\n<li aria-level=\"1\"><b>Automated call and meeting summaries: <\/b><span style=\"font-weight: 400;\">Reps save time taking notes with automated summaries and highlights, which in turn help keep CRMs more accurate and up to date.<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-Potential Deal Focus: <\/b><span style=\"font-weight: 400;\">RingSense helps reps prioritize leads most likely to convert, increasing efficiency and sales rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalized Coaching: <\/b><span style=\"font-weight: 400;\">Insights from RingSense enable targeted coaching, improving individual and team performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategic Market Insights:<\/b><span style=\"font-weight: 400;\"> Sales leaders use RingSense to understand customers and competitive trends, aiding in strategic planning with GTM teams.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collaborative Learning: <\/b><span style=\"font-weight: 400;\">Sales, SEs, CSMs, pricing leaders, and marketing teams use RingSense to share and learn from call highlights, fostering a culture of continuous improvement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficient Lead Qualification: <\/b><span style=\"font-weight: 400;\">RingSense provides sentiment analysis, keyword tracking, and digestible summaries to sales teams speeding up lead qualification and saving time on manual assessments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Immediate Performance Feedback:<\/b><span style=\"font-weight: 400;\"> RingSense enables managers to provide personalized, instant feedback, allowing reps to adjust sales tactics faster than ever.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"quote-text-break-point\">\n<p class=\"qute-text\">&#8220;Conversational AI offers transformative tools that can significantly alter business outcomes on a massive scale. Many organizations possess vast amounts of untapped stored voice data, which until now, were too cumbersome to access, manage, and analyze securely. RingSense changes that. With our initial deployment, we\u2019ve enabled teams to sharpen their skills, elevate quality, and extract critical insights, thus boosting the performance of individuals, coaches, and managers. These insights are also crucial for pinpointing opportunities for optimal reinforcement through targeted enablement, training, and coaching. Embracing the idea that &#8216;everyone is a seller&#8217; and &#8216;everyone is responsible for customer success,&#8217; RingSense offers broad applications and profound impacts throughout the entire organization.&#8221; <\/p>\n<p class=\"quote-text-author\">\u2014Ken Zeng, AVP, Global Sales Enablement, RingCentral<\/p>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h2 h3\"><b>According to Gartner&#8230;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sales and marketing teams often operate in isolation, with differing definitions of a qualified lead reported by 65% of sales leaders<\/span><sup><span style=\"font-weight: 400;\">1<\/span><\/sup><span style=\"font-weight: 400;\"> and a lack of an end-to-end revenue process reported by 79% of sales executives.<\/span><sup><span style=\"font-weight: 400;\">2<\/span><\/sup><\/p>\n<h2 class=\"heading h2\">How RingCentral\u2019s sales teams are benefiting from RingSense<\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Here\u2019s how some of our sales leaders describe their specific experiences using RingSense to improve their teams\u2019 efficiencies and effectiveness.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;AI is transforming how we sell and serve, redefining the customer journey to optimize both buying experiences and support. At the heart of this transformation is our commitment to pinpointing and addressing customer needs with solutions that maximize business value. RingSense for Sales sets itself apart by empowering every layer of our organization\u2014from our frontline sales teams to our strategists and support staff\u2014to consistently excel. Unlike any tool I&#8217;ve encountered, RingSense offers a unique approach that is not only innovative but also directly aligned with our strategic goals, driving unparalleled excellence across the board.&#8221;\u00a0 <\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Jonathan Leaf, SVP of SMB Sales\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cOne of my favorite RingSense features is the <\/span><\/i><b><i>comments<\/i><\/b><i><span style=\"font-weight: 400;\"> tool, where I can insert a note in a call I\u2019m reviewing that says, for example, \u2018Hey, next time dig in a bit deeper and follow up here by asking why.\u2019 By reviewing RingSense\u2019s <\/span><\/i><b><i>insights<\/i><\/b><i><span style=\"font-weight: 400;\"> into my reps\u2019 calls \u2013 from the words they use to their tone and the ways the customer is responding \u2013 I\u2019m able to spot trends across my team.\u201d<\/span><\/i><\/p>\n<p><b>-Kate Webb, Senior Sales Manager<\/b><b><br \/>\n<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIn the past, if I wanted to review my reps\u2019 performance on a call, I\u2019d need to listen to the entire call \u2013 often 30 minutes or more. But thanks to RingSense, I\u2019ve been able to <\/span><\/i><b><i>improve productivity <\/i><\/b><i><span style=\"font-weight: 400;\">and really cut that time down \u2013 typically to just a couple hours a week \u2013 and at the same time get even <\/span><\/i><b><i>more valuable insights <\/i><\/b><i><span style=\"font-weight: 400;\">from those reviews than I ever could before.\u201d<\/span><\/i><\/p>\n<p><b>-Kai Rocker, SMB Sales Manager<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThanks to RingSense, we can now apply a <\/span><\/i><b><i>data-driven approach to coaching <\/i><\/b><i><span style=\"font-weight: 400;\">our sales reps \u2013 and that\u2019s already improving our team\u2019s performance. We\u2019re gaining and implementing so many useful insights with RingSense tools such as the <\/span><\/i><b><i>call overview<\/i><\/b><i><span style=\"font-weight: 400;\">, the <\/span><\/i><b><i>AI coach<\/i><\/b><i><span style=\"font-weight: 400;\">, and key metrics including <\/span><\/i><b><i>sentiment<\/i><\/b><i><span style=\"font-weight: 400;\">, <\/span><\/i><b><i>energy<\/i><\/b><i><span style=\"font-weight: 400;\">, and others that would be extremely difficult to quantify without these AI capabilities. With RingSense, we\u2019ve been able to gain a holistic view of the customer journey with our sales team, and that has helped us to create more personalized and relevant conversations, improve communication between rep and customer, and generate leads with more readiness to buy.\u201d<br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">&#8211;<\/span><b>Anna Tauzon, Sales Manager<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">\u201cThe most compelling aspect of RingSense for my team has been the <\/span><\/i><b><i>valuable insights <\/i><\/b><i><span style=\"font-weight: 400;\">we gain as managers \u2013 insights that help us coach our teams more effectively and <\/span><\/i><b><i>at scale<\/i><\/b><i><span style=\"font-weight: 400;\">. I\u2019ve been able to use our RingSense data, for example, to identify trends that are indicative of <\/span><\/i><b><i>best practices for customer engagement <\/i><\/b><i><span style=\"font-weight: 400;\">\u2013 and, on the other side, areas of opportunity for the team to work on for improvement.\u201d<\/span><\/i><\/p>\n<p><b>-Crystal Ellis, Senior Sales Manager<\/b><\/p>\n<h2 class=\"heading h2\">Strategically incorporating AI into RingCentral\u2019s sales playbook<\/h2>\n<p><span style=\"font-weight: 400;\">RingCentral&#8217;s AI-driven conversation intelligence platform, RingSense for Sales, has quickly become a cornerstone of our sales strategy, dramatically enhancing the efficiency and effectiveness of our teams. As the first enterprise adopter, RingCentral\u2019s Revenue Org has seen profound bottom-line improvements, leveraging AI to transform conversation data into actionable intelligence. This has led to significant operational enhancements such as 10-20x time savings, increased sales rep participation in training, and a marked increase in coaching productivity. Advanced features such as automated call summaries, strategic market insights, and immediate performance feedback have enabled a data-driven approach that optimizes customer interactions and accelerates lead qualification. The real-world applications of RingSense extend from individualized coaching to fostering a culture of continuous improvement across teams, illustrating how AI technology not only supports but propels our business forward.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">1. 2022 Gartner Chief Sales Officer Strategy Survey<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. 2022 Gartner CSO Priorities Survey<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why RingSense\u2019s first enterprise customer was RingCentral Sales \u00a0When RingCentral launched the AI-powered conversation intelligence platform RingSense for Sales in mid-2023, several of our company\u2019s sales managers and executives immediately began asking to implement the solution for their own teams\u2019 operations. These sales leaders recognized the enormous potential of leveraging AI to turn every rep\u2019s &#8230;<\/p>\n","protected":false},"author":29,"featured_media":56233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,43336],"tags":[380],"class_list":["post-56232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-sales","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RingSense\u2122 for Sales Delivers Massive Bottom-Line Improvements to RingCentral\u2019s Own Sales Teams | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Why RingSense\u2019s first enterprise customer was RingCentral Sales \u00a0When RingCentral launched the AI-powered conversation 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