{"id":55325,"date":"2022-09-01T12:28:00","date_gmt":"2022-09-01T19:28:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=55325"},"modified":"2025-03-13T06:58:26","modified_gmt":"2025-03-13T13:58:26","slug":"how-product-school-tripled-audience-retention-at-productcon-with-ringcentral-events","status":"publish","type":"post","link":"\/us\/en\/blog\/how-product-school-tripled-audience-retention-at-productcon-with-ringcentral-events\/","title":{"rendered":"How Product School tripled audience retention at ProductCon with RingCentral Events"},"content":{"rendered":"

Hopin is now RingCentral Events<\/span><\/i><\/p>\n

\"\"<\/p>\n

About<\/h3>\n
\n

Product School<\/a>\u00a0is the global leader in product management training and certifications with a community of over one million product professionals. Their mission is to empower individuals and organizations to build better products. Four times a year, they host ProductCon, the largest online product management conference in the world.<\/p>\n<\/div>\n

\n

Challenge<\/h3>\n
\n

In 2020, Product School chose to transition their typically in-person\u00a0ProductCon<\/a>\u00a0to a completely virtual event.<\/p>\n

In the past, the Product School team had offered a virtual version of their in-person ProductCon using live streaming services \u2014 like LinkedIn Live, Facebook Live, YouTube and Twitch. While this online option was popular with attendees and filled with great content, it lacked the interactivity of an in-person event.<\/p>\n

When moving ProductCon to an entirely virtual event, Product School wanted a more sophisticated, interactive and powerful tool to host the event. Katya Evdokimova, Director of Events at Product School, explains that the live streaming services didn\u2019t provide many engagement tools for attendees or opportunities to highlight sponsors within the event.<\/p>\n

That\u2019s why Product School chose to host their first-ever entirely virtual ProductCon on RingCentral Events.<\/p>\n<\/div>\n<\/div>\n

\n

Solution<\/h3>\n
\n

The virtual conference took place on November 5, 2020, and over ten thousand people attended the live event.<\/p>\n

Using RingCentral Events Stage, ProductCon featured educational talks and panel discussions about product topics with speakers from renowned companies like Google, Airbnb and Disney.<\/p>\n

Product School designed the event to recreate an in-person conference experience as much as possible. To accomplish this, they prioritized face-to-face interaction throughout the event.<\/p>\n

For example, the Product School team joined networking rooms and met guests face to face. Attendees met sponsors in expo booths and won freebies. And sponsors shared live demos of their tools.<\/p>\n

Product School created two types of tickets for the event \u2014 free tickets and VIP tickets. Free ticket holders could attend all of the educational sessions, networking, and the expo center.<\/p>\n

VIP ticket holders could attend all of these areas as well, but they also received the added bonus of being able to attend live Q&A sessions with speakers in RingCentral Events Sessions area. These Q&A sessions took place immediately after a speaker ended their talk on stage.<\/p>\n

\"\"<\/p>\n

Beyond ticket sales, ProductCon also earned revenue from sponsorships. They used RingCentral Events Expo booths and sponsorship features to highlight and promote sponsors during the event.<\/p>\n

\"\"<\/p>\n

Miro, one of the event sponsors and a virtual whiteboard platform, had nearly 70 people in their booth at one time and used the Miro whiteboard inside their booth to allow attendees to interact together live.<\/p>\n

\"\"<\/p>\n

To increase attendee engagement and encourage people to visit sponsor booths, the Product School team created a virtual scavenger hunt. The virtual scavenger hunt challenged attendees to complete 12 different activities to win prizes.<\/p>\n

\"\"<\/p>\n

Challenges included tasks like asking attendees to:<\/p>\n

    \n
  • Set up a RingCentral Events profile by adding their headshot, job title and social media handles.<\/li>\n
  • Visit the sponsor booths and retrieve three keywords hidden in the booth chat window.<\/li>\n
  • Complete an event poll.<\/li>\n
  • Network with two attendees.<\/li>\n
  • Make a 280 character rhyme using one of the sponsor\u2019s brand names. Tweet it, tag the sponsor, and use the #productcon hashtag.<\/li>\n
  • Introduce themselves in the event chat.<\/li>\n
  • Compliment their favorite ProductCon speaker on LinkedIn using the hashtag #ProductCon.<\/li>\n<\/ul>\n

    Evdokimova says the scavenger hunt was a huge hit and attendees loved participating. On top of that, the event sponsors appreciated the extra exposure the scavenger hunt and the rhyming Tweets gave them. \u201cSponsors loved it,\u201d says Evdokimova.<\/p>\n

    Product School also used RingCentral Events Networking feature, which pairs attendees for one-on-one conversations. \u201cGiving the attendees a space to interact with each other was next level for us,\u201d says Ellen Merryweather, Content Manager at Product School. \u201cBecause a lot of people \u2014 especially the newbies in the industry \u2014 go to conferences to meet other people in the industry. RingCentral Events [Networking] gave them value in a way they wouldn’t get from a normal online conference.\u201d<\/p>\n

    ProductCon wrapped up with a fun and relaxing event for attendees \u2014 a live meditation session with\u00a0The Monk Dude, a meditation expert.<\/p>\n

    \"\"<\/p>\n

    Result<\/h3>\n
    \n

    Product School tripled audience retention at ProductCon with RingCentral Events. Attendees spent an average of 160.82 minutes in the event.<\/p>\n

    10,000 people attended ProductCon and the conference earned an attendee NPS score of 8.6\/10. \u201cThere’s always going to be something people don\u2019t like [at an event],\u201d says Merryweather. \u201cBut when we moved to RingCentral Events, there was not a single complaint for the entire event, which was phenomenal and unheard of. The response was overwhelmingly positive in a way that we’ve not experienced before.\u201d<\/p>\n

    The ProductCon sponsor booths were also heavily visited by attendees. \u201cIn every single booth throughout the whole event, there were at least 10 people, which is great,\u201d says Evdokimova.<\/p>\n

    The event was such a success that Product School plans to run all of their 2021 conferences on RingCentral Events. “Our mission is to empower individuals and organizations to build better products. RingCentral Events has enabled us to continue to provide an exceptional educational experience to aspiring and current product managers, despite the challenges of transitioning ProductCon to a virtual format,” says Carlos Gonz\u00e1lez De Villaumbrosia, Product School’s CEO.<\/p>\n<\/div>\n

    \n

    We adore RingCentral Events. It’s an absolutely incredible platform that truly recreates an in-person conference experience.<\/p>\n

    \u2014Katya Evdokimova, Director of Events at Product School<\/p>\n<\/p><\/div>\n\n\n\n\n\n\n
    10,522<\/td>\n\n
    8.6<\/span>\/10<\/div>\n<\/td>\n
    		81<\/span>%<\/span><\/td>\n<\/tr>\n
    Total unique attendees<\/td>\nNPS score<\/td>\nAttendance rate<\/td>\n<\/tr>\n
    160.82<\/span>minutes<\/span><\/td>\n1,397<\/td>\n<\/td>\n<\/tr>\n
    Average time spent in event<\/td>\nTotal meetings<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Hopin is now RingCentral Events About Product School\u00a0is the global leader in product management training and certifications with a community of over one million product professionals. Their mission is to empower individuals and organizations to build better products. Four times a year, they host ProductCon, the largest online product management conference in the world. Challenge …<\/p>\n","protected":false},"author":1067,"featured_media":55326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17902,43333],"tags":[],"class_list":["post-55325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","category-events"],"acf":[],"yoast_head":"\nHow Product School tripled audience retention at ProductCon with RingCentral Events | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Hopin is now RingCentral Events About Product School\u00a0is the global leader in product management training and certifications with a community of over one\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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He graduated with an MBA degree from the University of California, Los Angeles, and also holds a BS degree from the same school.","sameAs":["https:\/\/www.linkedin.com\/in\/benjaminwu93\/"],"url":"\/us\/en\/blog\/author\/ben-wu\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2023\/10\/product-school-cover.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ben-wu\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/f5d55ff38e4232287aacd5d4d22bd005c645b9357b829a7a63312dd01fe47fde?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Ben Wu<\/span><\/a>","rc_author_full_name":"Ben Wu","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2021\/03\/Wu_Benjamin-003-scaled.jpg","rc_author_link":"\/us\/en\/blog\/author\/ben-wu\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/customer-stories\/amp\">Customer stories<\/a><a href=\"\/us\/en\/blog\/category\/roles\/events\/amp\">, Events<\/a>","amp_link":"\/us\/en\/blog\/how-product-school-tripled-audience-retention-at-productcon-with-ringcentral-events\/amp","excerpt_title":"How Product School tripled audience retention at ProductC...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/55325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1067"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=55325"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/55325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/55326"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=55325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=55325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=55325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}