{"id":55222,"date":"2024-02-29T00:00:00","date_gmt":"2024-02-29T08:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=55222"},"modified":"2025-03-13T06:57:47","modified_gmt":"2025-03-13T13:57:47","slug":"how-to-promote-a-virtual-event","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-promote-a-virtual-event\/","title":{"rendered":"9 simple ways to promote your next virtual event"},"content":{"rendered":"

The success of an event depends on its attendance\u2014and attendance is almost entirely a product of promotion.<\/p>\n

Whether virtual, hybrid, or in-person, events involve a non-trivial investment in time, money, and effort. This is for good reason, as events are a uniquely effective way to grow brand awareness<\/a>, generate interest in your product offering, and engage your target audience.<\/p>\n

To justify that investment, however, it is imperative to attract the widest possible audience\u2014as a way to scale costs and maximize the ROI for your event.\u200d<\/a><\/p>\n

Virtual and hybrid events have inherent advantages when it comes to expanding your audience because they allow for greater reach<\/strong>: Attendees can join from anywhere in the world, and organizers aren\u2019t restricted by venue size or travel & accommodation budgets.<\/p>\n

Nonetheless, to realize that attendance potential, you need a solid event marketing plan that creates awareness and excitement around your online event.<\/p>\n

Here are nine ways to promote your next virtual event.<\/p>\n

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\ud83e\udd1d Embed RingCentral Events into your HubSpot marketing workflows with the RingCentral Events-HubSpot integration. Learn more <\/strong>here.<\/strong><\/a><\/p>\n

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9 ways to promote your next virtual event\u00a0<\/strong><\/h2>\n
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  1. Co-host the virtual event with another company<\/a><\/li>\n
  2. Create a compelling landing page<\/a><\/li>\n
  3. Support your landing page with paid promotion<\/a><\/li>\n
  4. Call out your virtual event on your thank you pages<\/a><\/li>\n
  5. Surface your virtual event on your website with a slide-in CTA<\/a><\/li>\n
  6. Send an email to your contact list<\/a><\/li>\n
  7. Build excitement on social media<\/a><\/li>\n
  8. Offer an incentive to registrants<\/a><\/li>\n
  9. Provide your live virtual event as an on-demand resource<\/a><\/li>\n<\/ol>\n

    <\/a>1. Co-host the virtual event with another company<\/strong>\u200d<\/h3>\n

    Is there an organization you would like to collaborate with that shares a similar audience? If so, it could be beneficial to co-produce and market an event with them.<\/p>\n

    Co-marketing is a marketing practice where at least two companies collaborate with separate distribution channels to promote a co-created piece of content.<\/p>\n

    You could do this one of two ways:<\/p>\n