{"id":55207,"date":"2022-09-01T00:00:00","date_gmt":"2022-09-01T07:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=55207"},"modified":"2025-11-13T23:49:18","modified_gmt":"2025-11-14T07:49:18","slug":"how-to-live-stream-an-event","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-live-stream-an-event\/","title":{"rendered":"How to live stream an event like a pro"},"content":{"rendered":"

At just 9 years old, Ryan Kaji became the youngest YouTube millionaire<\/a>, pulling in an estimated $29.5 million from his 2020 video streams and racking up more than 45 million channel subscribers.<\/p>\n

*Immediately reevaluates life decisions*<\/p>\n

This fact just might beg the question: If a 9-year-old can live stream, how hard can it be?<\/p>\n

The basics of live streaming \u2013\u2013 delivering online video content in real-time \u2013\u2013 actually aren\u2019t that difficult. So why aren\u2019t more streamers bringing in millions of viewers? Well, while nailing the fundamentals is relatively easy, orchestrating a high-quality, genuinely engaging live streaming experience requires a more detailed, careful approach.<\/p>\n

This next-level skill set is invaluable in today\u2019s marketing landscape. After all, watching a livestream is one of the most popular ways for people to consume content. In 2021, Google reported that 85% of people<\/a> had watched a livestream in the last year.<\/p>\n

With that in mind, live streaming can help you reach a wide audience. The medium also offers an effective way to keep your community members informed, entertained, and connected \u2014 all from the comfort of their own homes (or wherever they are in the world).<\/p>\n

Since marketers know the benefits of live streaming<\/a> (and basic live streaming is a relatively low lift in terms of production), your audience is likely choosing from a long list of streams happening simultaneously. So, delivering true value and nailing the details are paramount. Something as simple as the audio going out will have people dropping like flies from your stream.<\/p>\n

Read on for seven practical tips to help you produce a top-notch livestream for your next event \u2013\u2013 and, ultimately, get your content to stand out in the crowd. Then maybe, just maybe, you\u2019ll snag your own 45 million subscribers.<\/p>\n

Tip #1: Evaluate your equipment<\/h2>\n

The equipment you use for your livestream depends on the type of live event you\u2019re hosting. Virtual events are the easiest lift because you only need your computer\u2019s camera and microphone \u2013\u2013 or, in an ideal world, an external camera and microphone \u2013\u2013 to give it a professional feel.<\/p>\n

If you\u2019re producing a hybrid event, where you\u2019re live streaming content from or to a physical event, there are plenty of factors to consider.<\/p>\n

Cameras<\/h3>\n

When scouting cameras<\/a>, first consider how to maximize your video quality against your budget. Some cameras sell for more than $80,000<\/a>, so you\u2019ll need to determine what you can realistically afford. The following cameras are commonly used to produce professional-looking streams:<\/p>\n