{"id":55171,"date":"2022-09-01T00:00:00","date_gmt":"2022-09-01T07:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=55171"},"modified":"2025-03-13T08:32:30","modified_gmt":"2025-03-13T15:32:30","slug":"what-is-experiential-marketing","status":"publish","type":"post","link":"\/us\/en\/blog\/what-is-experiential-marketing\/","title":{"rendered":"Experiential marketing: what it is, why it matters, and how it&#8217;s changing"},"content":{"rendered":"<p><em>Hopin is now RingCentral Events<\/em><\/p>\n<p id=\"\">Marketing and advertising have changed a lot in recent years. Not long ago, a brand could raise awareness and generate revenue through social media and search engine marketing. Those days are, unfortunately, coming to an end.<\/p>\n<ul id=\"\">\n<li id=\"\">Almost <a id=\"\" href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\">65% of searches on Google produce<\/a> zero clicks.<\/li>\n<li id=\"\">The <a id=\"\" href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\">median Facebook page post reaches<\/a> 0.08% of followers.<\/li>\n<li id=\"\">The <a id=\"\" href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\">median Instagram post reaches<\/a> less than 1.6% of followers.<a id=\"\" href=\"https:\/\/buzzsumo.com\/blog\/content-trends-2018\/\">\u200d<\/a><\/li>\n<li id=\"\"><a id=\"\" href=\"https:\/\/buzzsumo.com\/blog\/content-trends-2018\/\">85% of content earns<\/a> fewer than 10 social shares.<\/li>\n<\/ul>\n<p id=\"\">We\u2019re all wise to the easy plays now \u2013\u2013 we know when we\u2019re being marketed to. So today\u2019s marketers have to up their game if they want to connect with their audiences.<\/p>\n<p id=\"\">Experiential marketing isn\u2019t just a more effective strategy for brands looking to overcome these challenges \u2014 it\u2019s also becoming an increasingly popular one.<\/p>\n<p id=\"\">In this guide, you\u2019ll learn why experiential marketing is now taking center stage, what makes it so effective, and how to execute successful experiential marketing campaigns.<\/p>\n<h2 id=\"\">What is experiential marketing?<\/h2>\n<p id=\"\">Experiential marketing is a way of engaging a brand\u2019s customers via live interaction.<\/p>\n<p id=\"\">Brands create emotional connections with people by immersing their audiences in a product or service. Those connections help companies win new customers, keep current customers, and create loyal, long-term brand ambassadors.<\/p>\n<h2 id=\"\">Experiential marketing versus traditional and digital marketing<\/h2>\n<p id=\"\">Let\u2019s get some definitions out of the way first:<\/p>\n<ul id=\"\">\n<li id=\"\"><strong id=\"\">Experiential marketing <\/strong>is a way to engage a brand\u2019s customers via live interaction. It\u2019s one channel in a multi-channel marketing strategy. It\u2019s powerful because it creates emotional connections between customers and a brand.<\/li>\n<li id=\"\"><strong id=\"\">Traditional marketing <\/strong>usually refers to promotion that isn\u2019t online. It includes print advertisements, billboards, radio commercials, and more. It usually focuses on differentiating a brand\u2019s product or service (versus creating an emotional connection).<\/li>\n<li id=\"\"><strong id=\"\">Digital marketing <\/strong>is promotion that happens online. It includes everything from search engine optimization to social media to pay-per-click advertising.<\/li>\n<\/ul>\n<p id=\"\">Experiential marketing pulls from both traditional and digital marketing. Like traditional marketing, it meets customers in their own environments, creating physical interactions with a brand. Like digital, it allows for personalization and interaction.<\/p>\n<p id=\"\">But it\u2019s different from traditional and digital marketing in two key ways.<\/p>\n<p id=\"\">First, experiential marketing plays on multiple senses \u2014 not just visual stimulation \u2014 to create an emotionally resonant experience. And second, experiential marketing\u2019s goal is to create positive sentiment about a brand or product in general, not just to promote the sale of said product.<\/p>\n<p id=\"\">Take this example:<\/p>\n<ul id=\"\">\n<li id=\"\">A newspaper\u2019s <strong id=\"\">traditional marketing <\/strong>budget might go toward billboards. \u201cRead our paper to stay informed on what\u2019s happening in your community,\u201d those billboards might say, touting statistics about investment in infrastructure or the arts.<\/li>\n<li id=\"\">Their <strong id=\"\">digital marketing<\/strong> budget would fund search engine ads. If you searched \u201cevents near me,\u201d you might receive a Google ad for the paper\u2019s local events section.<\/li>\n<li id=\"\">Their <strong id=\"\">experiential marketing <\/strong>budget might support a pop-up hybrid event. At said event, imagine readers searching for headlines on the day they were born and creating a personalized \u201cfront page\u201d report they could access digitally, complete with audio snippets from key news stories of that time. That experience might not be focused on selling newspaper subscriptions or bringing in more readers. But by activating brand ambassadors and providing them with a compelling, personalized experience, the paper would enjoy stronger brand recognition and loyalty.<\/li>\n<\/ul>\n<h2 id=\"\">What experiential marketing isn\u2019t<\/h2>\n<p id=\"\">Experiential marketing isn&#8217;t the same thing as <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/events-marketing\/\">event marketing<\/a> or influencer marketing, although it includes elements of each.<\/p>\n<p id=\"\">Experiential marketing is built around a long-term strategy to engage an audience through interactive branded experiments. While it definitely includes events, it\u2019s not limited to events.<\/p>\n<p id=\"\">For instance, designing a beautiful company headquarters, complete with a branded photo booth and an interactive history exhibit, would count as experiential marketing. But said headquarters would be a permanent installation \u2013\u2013 not a moment-in-time event.<\/p>\n<p id=\"\">It\u2019s also not influencer marketing, which is using content creators to share your brand\u2019s message on their platforms. Participants in your experiential marketing campaigns might share their experiences on social media, but you\u2019re not targeting them for their platforms.<\/p>\n<h2 id=\"\">The growing popularity of experiential marketing<\/h2>\n<p id=\"\">As mentioned earlier, experiential marketing has increasingly become the go-to strategy for brands. Let\u2019s back up that claim with some numbers:<\/p>\n<ul id=\"\">\n<li id=\"\"><strong id=\"\">Hybrid events provide new opportunities to engage an audience. <\/strong>48% of event organizers say one of the main advantages of hybrid events is creating more opportunities for people to connect.<\/li>\n<li id=\"\">\n<p data-pm-slice=\"1 1 [&quot;bullet_list&quot;,{&quot;spread&quot;:&quot;true&quot;},&quot;list_item&quot;,{&quot;label&quot;:&quot;\u2022&quot;,&quot;listType&quot;:&quot;bullet&quot;,&quot;spread&quot;:&quot;false&quot;,&quot;checked&quot;:null}]\"><strong>Experiential marketing helps companies connect with consumers where they are.<\/strong> Nearly 50% of consumers actively participate in out-of-home activities, including attending events. Hybrid events appeal to a wide range of consumers, offering flexibility in how they choose to engage.<\/p>\n<\/li>\n<li id=\"\"><strong id=\"\">Early adopters are doubling down and new brands are signing up. <\/strong><a id=\"\" href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-trends\">48% of marketers who<\/a> used experiential marketing in 2021 plan to increase their investment in this type of marketing in 2022, and 9% of marketers plan to invest in it for the first time.<\/li>\n<li id=\"\"><strong id=\"\">Cross-channel coordination is here to stay. <\/strong><a id=\"\" href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/reports\/salesforce-research-seventh-state-of-marketing-V2.pdf\">75% of marketers engage<\/a> customers in real time across multiple channels, including experiential channels like hybrid events. To support these activities, marketers rely on pre-produced video (81%), livestream video (73%), and virtual experiences (46%).<\/li>\n<\/ul>\n<p id=\"\">While marketers have been tapping into experiential marketing for some time now, the trend has accelerated in recent years.<\/p>\n<h2 id=\"\">Four undeniable benefits of experiential marketing<\/h2>\n<p id=\"\">We\u2019ve covered what experiential marketing is and isn\u2019t. Now here\u2019s why experiential marketing activations are so effective.<\/p>\n<h3 id=\"\">1. Experiential events better communicate the why for customers<\/h3>\n<p id=\"\">Leave the special offers at home. One of the strongest buying triggers at marketers\u2019 disposal is the ability to facilitate a positive feeling about their product among customers. A <a id=\"\" href=\"https:\/\/iterable.com\/blog\/2020-e-commerce-holiday-shopping-trends\/\">2020 survey<\/a> found that 83% of people are more likely to purchase goods from a brand they have an emotional connection to. Experiential marketing campaigns that elicit emotional responses from participants can create and deepen those connections.<\/p>\n<h3 id=\"\">2. Experiential events create deeper, more personal connections<\/h3>\n<p id=\"\">No one wants to feel like a number. (There\u2019s a whole <a id=\"\" href=\"https:\/\/genius.com\/Bob-seger-feel-like-a-number-lyrics\">Bob Seger song<\/a> about it, in fact.)<\/p>\n<p id=\"\">Personalization helps customers feel special, like a brand is talking directly to them. A <a id=\"\" href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/reports\/researchscape-evergage-2020-trends-in-personalization-report.pdf\">2020 Salesforce report<\/a> noted that 92% of marketers\u2019 customers and prospects expect a personalized experience. In addition, 78% of marketers found personalization to have a \u201cstrong\u201d or \u201cextremely strong\u201d impact.<\/p>\n<p id=\"\">Experiential marketing is built around the personal. From custom invites to thoughtful swag to immersive physical and virtual experiences, there\u2019s no shortage of opportunities to get specific and make customers feel like the star of the show.<\/p>\n<h3 id=\"\">3. Experiential events are inherently engaging and memorable<\/h3>\n<p id=\"\"><a id=\"\" href=\"https:\/\/www.nytimes.com\/2007\/01\/15\/business\/media\/15everywhere.html\">The New York Times reported<\/a> that people living in cities see up to 5,000 ads a day.<\/p>\n<p id=\"\">In 2007.<\/p>\n<p id=\"\">The market research firm that came up with 5,000 hasn\u2019t updated their research since, but <a id=\"\" href=\"https:\/\/ppcprotect.com\/blog\/strategy\/how-many-ads-do-we-see-a-day\/#:~:text=With%20the%20average%20person%20seeing,of%20banners%20and%20video%20ads.\">current estimates<\/a> put it at around 10,000 ads per day in 2021.<\/p>\n<p id=\"\">That\u2019s far too many ads to remember. Your brain has developed different kinds of \u201cad blindness,\u201d including for <a id=\"\" href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/10447318.2013.847762\">banner ads<\/a> and <a id=\"\" href=\"http:\/\/citeseerx.ist.psu.edu\/viewdoc\/download?doi=10.1.1.365.2217&amp;rep=rep1&amp;type=pdf\">text ads<\/a>, where it stops registering ads that come into view.<\/p>\n<p id=\"\">That\u2019s if you even see ads at all. For example, <a id=\"\" href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/ad-blocking-surges-as-millions-more-seek-privacy-security-and-less-annoyance\/#:~:text=Blockthrough%20also%20funded%20a%20survey,blocking%20detection%20software%2C%20Blockthrough%20said.\">40% of American adults<\/a> use an ad blocker.<\/p>\n<p id=\"\">Experiential marketing avoids all of that by creating novel, engaging touch points. And importantly, because experiential campaigns create actual value for your audience, they\u2019re not skirting customer preferences \u2013\u2013 they\u2019re meeting them.<\/p>\n<h3 id=\"\">4. Experiential events offer more immediate and tangible value<\/h3>\n<p id=\"\">Investing in experiential marketing might seem expensive, especially if the entirety of your marketing budget usually goes to Facebook ads and search engine marketing.<\/p>\n<p id=\"\">But unlike regular digital marketing, experiential marketing can create a self-perpetuating marketing machine. If you create an incredible branded experience your customers love, they\u2019ll do the hard work of distributing that experience for you. They\u2019ll make TikToks and Reels. They\u2019ll post to their Stories. They\u2019ll transform themselves into a whole team of microinfluencers.<\/p>\n<p id=\"\">That\u2019s good for you: A <a id=\"\" href=\"https:\/\/www.expertvoice.com\/wp-content\/uploads\/2021\/10\/MAR-1543-Influence-Quantified-Refresh-ar_v4.pdf\">2021 study<\/a> from an influencer firm found that 94% of consumers think microinfluencers, who can have <a id=\"\" href=\"https:\/\/www.expertvoice.com\/resources\/under-the-influence\/\">fewer than 500 followers<\/a>, are more credible and believable than those with bigger followings.<\/p>\n<p id=\"\">And you can then take that user-generated content (UGC) and turn it into <em id=\"\">more<\/em> marketing. Per <a id=\"\" href=\"https:\/\/www.adweek.com\/performance-marketing\/why-consumers-share-user-generated-content-infographic\/\">AdWeek<\/a>, 85% of people find UGC to be more influential than content made by brands.<\/p>\n<p id=\"\">Not so expensive after all, right?<\/p>\n<h2 id=\"\">Ideas for experiential marketing events<\/h2>\n<p id=\"\">Experiential marketing isn\u2019t a one-size-fits-all approach. How could it be, if it\u2019s infinitely personalizable?<\/p>\n<p id=\"\">If you\u2019re looking for examples of experiential marketing types, start with one of these seven ideas:<\/p>\n<h3 id=\"\">Experiential marketing idea #1: Pop-ups<\/h3>\n<p id=\"\">A classic of the genre, pop-ups are temporary shops or events hosted by brands to support marketing or sales goals. They can be geared toward building community, getting user feedback, creating hype for a brand, finding brand ambassadors, or making sales.<\/p>\n<p id=\"\">They\u2019re often custom-planned around a certain aspect of a brand or a certain audience segment.<\/p>\n<p id=\"\">For example, Louis Vuitton often hosts pop-ups on upscale Rodeo Drive in Los Angeles that speak to the brand\u2019s luxurious and creative identity. A 2021 edition was based on \u201cthe fundamental belief in inclusivity,\u201d <a id=\"\" href=\"https:\/\/www.travelandleisure.com\/style\/fashion\/louis-vuitton-pop-up-rodeo-drive\">reported Travel + Leisure<\/a>. It featured larger-than-life artistic installations, design showcases, and custom social media filters.<\/p>\n<h3 id=\"\">Experiential marketing idea #2: Classes and workshops<\/h3>\n<p id=\"\">Participation, experience, and added value are the core aspects of an experiential marketing campaign, and it\u2019s hard to find a more clear-cut example than a class.<\/p>\n<p id=\"\">Whether the class takes place in person, online, or in a hybrid format, inviting your audience to learn with you (and, in turn, to learn about your brand) is a great way to connect with them.<\/p>\n<p id=\"\">For example, marketing platform <a id=\"\" href=\"https:\/\/www.yotpo.com\/\">Yotpo<\/a> hosts monthly webinars on topics that are of interest to their intended audience of marketing professionals. Yotpo\u2019s <a id=\"\" href=\"https:\/\/www.yotpo.com\/seo-sem-workshop\/\">February 2021 class<\/a> was on search engine optimization (SEO) and search engine marketing (SEM). It featured outside expert commentary and a few mentions of Yotpo\u2019s product.<\/p>\n<h3 id=\"\">Experiential marketing idea #3: Product showcases and launches<\/h3>\n<p id=\"\">Apple knows more than most companies about how to turn a product introduction into an entire experience.<\/p>\n<p id=\"\">Their expertly produced <a id=\"\" href=\"https:\/\/www.apple.com\/apple-events\/september-2021\/\">Apple Events<\/a> are opportunities to showcase their brand\u2019s aesthetic and values, create beautiful sensory experiences for their audience, and give participants an exclusive look at what they\u2019ve been working on.<\/p>\n<p id=\"\">But product showcases can be successful experiential marketing campaigns even on a smaller scale. Trade shows, product expos, and even product videos on owned media channels can all be examples of experiential marketing.<\/p>\n<h3 id=\"\">Experiential marketing idea #4: Contests<\/h3>\n<p id=\"\">Sweepstakes, contests, and social media campaigns that ask would-be participants to enter a contest to unlock a special experience are great examples of experiential marketing. They often start by asking people to apply for a chance to win by answering questions related to the brand or products. That initial process helps brands gain valuable user data, feedback, and content. Once winners have been decided and the experience they\u2019ve landed actually happens, brands have more content to share.<\/p>\n<p id=\"\">For example, <a id=\"\" href=\"https:\/\/davidsonbranding.com.au\/sleepover-at-ikea-experiential-retailing-at-its-best\/\">IKEA once invited<\/a> a random selection of 100 fans to its warehouse for a sleepover after a superfan commented, \u201cI wanna have a sleepover in IKEA,\u201d in a Facebook group. Winners got to select their own bedding, choose a goodie bag, and enjoy IKEA cafe snacks while watching a movie, hearing from sleep experts, and eventually getting to actually sleep. Now, the brand continues the tradition with the \u201cIKEA Swede Dreams Takeover\u201d events, where fans can enter to win spots for in-store special events like yoga sessions and yes, more sleepovers.<\/p>\n<h3 id=\"\">Experiential marketing idea #5: Virtual and hybrid events<\/h3>\n<p id=\"\">Experiences don\u2019t have to take place in person to be impactful. As long as campaigns are built around creating an enjoyable and emotional connection between a brand and its audience, virtual and hybrid events can work just as well as their in-person counterparts.<\/p>\n<p id=\"\">For example, look at Notre Dame\u2019s pandemic-friendly <a id=\"\" href=\"https:\/\/www.sportico.com\/business\/tech\/2020\/notre-dame-streaming-nbc-rally-house-virtual-1234612986\/\">virtual stadium, the Rally House<\/a>. The virtual watch party replicated the energy of an American college football stadium on game day, with audience Q&amp;As, exclusive interviews, live feeds of players, and even a room full of viewers doing pushups \u2014 just like the student section does every time the \u201cFighting Irish\u201d score a touchdown.<\/p>\n<h3 id=\"\">Experiential marketing idea #6: Internal events<\/h3>\n<p id=\"\">All-hands, sales kickoffs, offsites, and more. Experiential marketing isn\u2019t just for external audiences. Companies can engage employees, create deeper connections with them, and provide them with valuable, memorable experiences through well-planned internal events.<\/p>\n<p id=\"\">For example, all-remote company<a id=\"\" href=\"https:\/\/buffer.com\/resources\/all-hands\/\"> Buffer designed their all-hands<\/a> to be branded, thoughtful experiences by adding celebrations of \u201cBufferversaries,\u201d group meditations, and microtalks to the typical company update format.<\/p>\n<h3 id=\"\">Experiential marketing idea #7: Mix it up<\/h3>\n<p id=\"\">Different types of experiential marketing can be combined to create a campaign customized for any brand\u2019s strategy and goals.<\/p>\n<p id=\"\">For example, <a id=\"\" href=\"https:\/\/www.eventmarketer.com\/article\/bose-pop-up-activations-bonnaroo\/\">Bose designed a campaign<\/a> for music festival Bonnaroo that featured a pop-up dance party, an interactive listening game (participants used the brand\u2019s headphones to listen to two songs, chose the one they liked best, and were transported to that performer\u2019s concert in a branded car), and gift bags with free Bluetooth speakers.<\/p>\n<h2 id=\"\">\u200b\u200bWhat do the best experiential marketing campaigns have in common?<\/h2>\n<p id=\"\">Some experiential marketing campaigns flourish and others flop. The ones that succeed tend to have four common traits:<\/p>\n<h3 id=\"\">1. Clear and measurable goals<\/h3>\n<p id=\"\">Like any strategy, you need to know the <em id=\"\">why<\/em> behind your campaign to make it successful. Everything from the type of experience to the budget will depend on what you\u2019re trying to do. Raise <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-brand-management-how-it-works\/\">brand awareness<\/a>? Connect with a new audience? Your goals will define your success metrics and how you set up your entire campaign.<\/p>\n<h3 id=\"\">2. Authenticity and credibility<\/h3>\n<p id=\"\">Louis Vuitton couldn\u2019t run IKEA\u2019s interactive sleepover play and have it go over well. IKEA couldn\u2019t do Louis Vuitton\u2019s over-the-top pop-up exhibition, either. Successful experiential marketing campaigns are rooted in strong brand values \u2013\u2013 and feature experiences that are authentic to the brand.<\/p>\n<h3 id=\"\">3. Engagement and participation<\/h3>\n<p id=\"\">Successful experiential marketing campaigns are interactive. They make space for their audience to participate, ask questions, take photos, and contribute to the experience. Experiential marketing is less about delivering a point \u2014 our product is good, or our brand is cool \u2014 and much more about building a story with a brand\u2019s audience.<\/p>\n<p id=\"\">The very best campaigns inspire people to keep telling that story on their own platforms, unlocking a world of social sharing and creating tons of UGC.<\/p>\n<h3 id=\"\">4. Data-driven insights<\/h3>\n<p id=\"\">From registration demographic information to post-event surveys, experiential marketers are often swimming in data. The best campaigns analyze that data and use it to customize experiences, segment audiences, address issues or suggestions, and measure impact.<\/p>\n<h2 id=\"\">How to choose the right experiential marketing event platform<\/h2>\n<p id=\"\">Some companies do experiential marketing in house, while others outsource it to an agency. But no matter the approach, experiential marketing software helps level up the impact of an experiential campaign and reduce any friction.<\/p>\n<p id=\"\">Planning and executing a pop-up, class, or event can be challenging. Common issues experiential marketers face include:<\/p>\n<ul id=\"\">\n<li id=\"\"><strong id=\"\">Providing proof of return on investment to their stakeholders: <\/strong>Without a clear key performance indicator to aim for, like an increase in sales, how can marketing teams show that this kind of investment is worth it?<\/li>\n<li id=\"\"><strong id=\"\">Making use of data from participants or attendees:<\/strong> How do you convert an RSVP list into something transactable?<\/li>\n<li id=\"\"><strong id=\"\">Managing assets, supplies, and vendors: <\/strong>Google Sheets doesn\u2019t always cut it.<\/li>\n<li id=\"\"><strong id=\"\">Connecting remote attendees: <\/strong>The best experiential marketing campaigns help consumers feel inspired, energized, and emotionally engaged even when they\u2019re not physically together. But planning a virtual aspect of an in-person campaign can feel like doing triple the work with no clear sense of the impact. For more on how to create a meaningful hybrid experience, check out The Ultimate Guide to Hybrid Events.<\/li>\n<li id=\"\"><strong id=\"\">Scaling participation and brand awareness: <\/strong>How do you get people to actually show up for your event? Make sure you\u2019re offering a best-in-class experience, and broadening your audience. As some attendees return to in-person events and others stay virtual, hybrid campaigns will chart the course through experiential marketing in the new normal.<\/li>\n<\/ul>\n<p id=\"\">RingCentral\u2019s hybrid events platform is a solution for all the major issues faced by event professionals and experiential marketers. As an <a id=\"\" href=\"https:\/\/www.ringcentral.com\/rc-events\">all-in-one event management platform<\/a>, RingCentral can help plan, produce, and share experiential campaigns through customizable data analytics, built-in marketing tools, and seamless technology that includes everyone.<\/p>\n<p id=\"\">When you\u2019re ready to see how RingCentral Events can bring your experiential marketing campaigns to life, <a id=\"\" href=\"https:\/\/www.ringcentral.com\/rc-events#bookMeeting\">request a free demo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hopin is now RingCentral Events Marketing and advertising have changed a lot in recent years. Not long ago, a brand could raise awareness and generate revenue through social media and search engine marketing. Those days are, unfortunately, coming to an end. Almost 65% of searches on Google produce zero clicks. The median Facebook page post &#8230;<\/p>\n","protected":false},"author":1233,"featured_media":58291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43333,43335],"tags":[254],"class_list":["post-55171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-marketing","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Guide to Experiential Marketing | RingCentral blog<\/title>\n<meta name=\"description\" content=\"In this guide, you\u2019ll learn why experiential marketing is now taking center stage, what makes it so effective, and how to execute successful experiential marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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