{"id":54735,"date":"2023-07-14T07:26:45","date_gmt":"2023-07-14T14:26:45","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=54735"},"modified":"2025-09-18T21:07:00","modified_gmt":"2025-09-19T04:07:00","slug":"how-to-create-a-webinar","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-create-a-webinar\/","title":{"rendered":"How to create &#038; host successful webinars: 7 easy steps"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you need some quick tips to help you create and host a webinar, you aren&#8217;t alone! In fact, t<\/span><span style=\"font-weight: 400;\">he use of webinars has grown dramatically in recent years, with <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/10\/B2B_2022_Research.pdf\"><span style=\"font-weight: 400;\">64% of B2B marketers<\/span><\/a><span style=\"font-weight: 400;\"> creating webinars in 2022. Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/webinar-statistics\/\"><span style=\"font-weight: 400;\">statistics<\/span><\/a><span style=\"font-weight: 400;\"> provide the answer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">91% of B2B pros list webinars as their favorite type of content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">54% of B2B pros engage with webinar content on a weekly or daily basis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">73% of marketers consider webinars as a great source of quality leads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creating a good webinar takes time, and it can seem overwhelming at first. From choosing how you <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-record-a-webinar\/\"><span style=\"font-weight: 400;\">record the webinar<\/span><\/a><span style=\"font-weight: 400;\"> to how you will present it, there are a lot of decisions to make and information to gather.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at how to create an interesting and engaging webinar that leads to conversions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7 tips to create a winning webinar<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Determine the topic and audience of your webinar<\/span><\/h3>\n<figure id=\"attachment_54208\" aria-describedby=\"caption-attachment-54208\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-54208\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-1354411889-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1365\" \/><figcaption id=\"caption-attachment-54208\" class=\"wp-caption-text\">A serious senior businesswoman gestures as she facilitates a staff meeting while working from home. She is talking with her colleagues during a video conference.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Your audience wants to see compelling value in the information, format, and presenters involved in your webinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identify a relevant topic or series of topics. Surveys of your audience may help determine what topics are most important and of greatest learning interest. Segmenting your audience is a way to make each webinar more useful and relevant to a specific group of people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many different<\/span> <span style=\"font-weight: 400;\">types of webinars, so choose the one that works best for you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Choose a reliable platform to host your webinar<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-53787\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/12\/Webinar.gif\" alt=\"\" width=\"930\" height=\"700\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To keep people interested in a webinar, you need a technology platform that optimizes the experience. Connection disruptions, difficulty joining the webinar, poor audio\/video capabilities, and limited features all diminish the likelihood of retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web conferencing platforms advanced greatly over the last few years in response to increased need during the pandemic. Top solutions like <\/span><a href=\"https:\/\/www.ringcentral.com\/webinar.html\"><span style=\"font-weight: 400;\">RingCentral Webinar<\/span><\/a><span style=\"font-weight: 400;\"> offer numerous capabilities for conducting effective webinars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key advantages of RingCentral include:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Affordability.<\/strong> With a price tag that&#8217;s about <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/introducing-ringcentral-webinar\/\">50% cheaper than the leading competitor<\/a>, you can run professional, interactive webinars that don&#8217;t break the bank.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expanded reach. <\/b><span style=\"font-weight: 400;\">Invite up to 10,000 attendees and 100 panelists who can join from a desktop or mobile browser (no download required).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rich analytics. <\/b><span style=\"font-weight: 400;\">Access to comprehensive, in-depth post-event engagement data to help you fine-tune performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ease of use.<\/b><span style=\"font-weight: 400;\"> Intuitive platform that allows for fast setup and hosting practice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thorough integration.<\/b><span style=\"font-weight: 400;\"> Integrate your web conferencing solution with many other popular apps for an all-in-one communications system.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced security. <\/b><span style=\"font-weight: 400;\">Ensure the only people that access your events are those you invite or want to attend.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Promote your webinar<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-54635\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2023\/06\/Webinar.gif\" alt=\"\" width=\"960\" height=\"540\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you put time and effort into developing great webinars, you want people to attend. Promoting your events is as important as developing them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your webinar is for existing contacts or customers, email lists, social media, text messaging, and other existing forms of communication are valuable. When targeting new contacts or prospects, you might need to pay for digital ads, leverage social media, and push for referrals. If you have panelists, they can also share the event with their followers or contacts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may consider having a registration page to effectively promote your webinar and capture leads. With RingCentral Webinar, we make this extremely easy to do. Without creative or web resourcing, the webinar host can utilize drag-and-drop functionality to create beautiful looking branded registration pages within the RC app in just a few clicks<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also important to maximize attendance by making sure people who sign up remember about the event! With RingCentral Webinar, automated emails are sent out both before and after the webinar to remind attendees and get feedback.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Create content for your webinar<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-54369\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/Webinar-Presentation-Host-View.png\" alt=\"\" width=\"1609\" height=\"898\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Preparing materials for your webinar can seem overwhelming. There are many formatting options based on the technology and topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can prepare some presentation materials in advance, including slides, images, videos, and any other relevant items. A panel of presenters is a great alternative to single-presenter webinars, especially in longer sessions. Panelists with diverse insights, backgrounds, and experiences are typically more interesting to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udca1 Pro tip: <\/strong>Use this <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/webinar-template\/\"><span style=\"font-weight: 400;\">webinar template<\/span><\/a><span style=\"font-weight: 400;\"> to help build and structure your presentation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Practice your presentation<\/span><\/h3>\n<figure id=\"attachment_54557\" aria-describedby=\"caption-attachment-54557\" style=\"width: 2048px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-full wp-image-54557\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2023\/05\/GettyImages-1392996230-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1363\" \/><figcaption id=\"caption-attachment-54557\" class=\"wp-caption-text\"><span style=\"font-size: 16px;\">A successful webinar leaves the audience feeling like they received value and wanting more. To achieve these results, you need to practice your presentation so that it comes through as polished and professional.\u00a0<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">RingCentral offers practice hosting sessions so you can navigate your entire webinar process in advance. By doing so, you become familiar with presenter switches, tech integrations, and other transitions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Host your webinar<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-54374\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/Webinars-3.png\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With advanced preparation, it is now time to execute a great webinar. Remember a number of basic tenets of good hosting, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduce yourself, panelists (if applicable) and topic(s)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver a professional, well-formatted presentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage with the audience through question-and-answer, polls, group interactions, and more<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">7. Follow up after the webinar<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52848\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/07\/Debrief-Session-2.png\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lead generation, client engagement, and retention are common purposes of webinars. With any of these objectives, it is critical to take the right \u201cnext steps\u201d following the event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Send follow-up emails thanking your attendees for attending, provide a link to your webinar recording, and collect feedback. These actions allow you to further leverage the event, address areas for improvement, and continue engagement.<\/span><\/p>\n<div class=\"docos-collapsible-replyview\">\n<div class=\"docos-replyview-static\">\n<div class=\"docos-replyview-body docos-anchoredreplyview-body docos-replyview-body-emoji-reactable docos-replyview-body-emoji-reactable-background\" dir=\"ltr\">Want to capture instant feedback from your presenters? RingCentral Webinar automatically includes &#8220;debrief sessions,&#8221; bringing the host and panelist into a private backstage area immediately after the webinar is over. This means you can debrief and discuss how everything went while it&#8217;s still fresh in your minds.<\/div>\n<\/div>\n<\/div>\n<h2><span style=\"font-weight: 400;\">What are the benefits of hosting a webinar?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/webinar-statistics\/\"><span style=\"font-weight: 400;\">data is clear<\/span><\/a><span style=\"font-weight: 400;\"> that there are many benefits of webinars. The following are just some of the opportunities your organization has with great events:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach potential customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nurture quality leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Position yourself as a thought leader<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repurpose and create content around the webinar<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As long as you follow <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/webinars\/\"><span style=\"font-weight: 400;\">best practices for webinars<\/span><\/a><span style=\"font-weight: 400;\">, you can reap the benefits that hosting a webinar can produce. <\/span><a href=\"https:\/\/www.ringcentral.com\/webinar.html\"><span style=\"font-weight: 400;\">See RingCentral webinar solutions<\/span><\/a><span style=\"font-weight: 400;\"> to find out how our platform can boost your webinar results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you need some quick tips to help you create and host a webinar, you aren&#8217;t alone! In fact, the use of webinars has grown dramatically in recent years, with 64% of B2B marketers creating webinars in 2022. Why? These statistics provide the answer: 91% of B2B pros list webinars as their favorite type of &#8230;<\/p>\n","protected":false},"author":29,"featured_media":53597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,43333],"tags":[],"class_list":["post-54735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to create &amp; host successful webinars: 7 easy steps | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Knowing how to create and host a webinar can be crucial. 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