{"id":54403,"date":"2023-04-14T11:57:28","date_gmt":"2023-04-14T18:57:28","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=54403"},"modified":"2025-03-13T06:37:25","modified_gmt":"2025-03-13T13:37:25","slug":"digital-strategies-for-transformational-growth","status":"publish","type":"post","link":"\/us\/en\/blog\/digital-strategies-for-transformational-growth\/","title":{"rendered":"Digital strategies for transformational growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Eight months ago Akshay Srivastava began a new role as RingCentral\u2019s Chief Digital Officer.<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">We sat down with Akshay to learn more about his role and how he plans to leverage digital assets for RingCentral\u2019s growth.<\/span><\/i><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">After spending over three years at RingCentral in Finance, <a href=\"https:\/\/www.linkedin.com\/in\/akshaysrivastava\/\">Akshay Srivastava<\/a> took on the new role of Chief Digital Officer.\u00a0 He brings with him over 20 years of tech industry experience from working with well-known brands like Oracle and Intuit.\u00a0 <\/span><span style=\"font-weight: 400;\">Akshay sat down with us to talk about his role and how leveraging digital assets is a key strategy for scaling his various operations teams and the company\u2019s growth.<\/span><\/p>\n<h2 class=\"heading h2\"><b>Scaling exceptional growth.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s no small task transforming complex operations across a multi-billion dollar international corporation. In the time since Srivastava joined three years ago, RingCentral has grown from an almost $800M company to an over $2B company. One of the biggest challenges is scaling that kind of hypergrowth. \u201cAll of this growth translates to the need for better processes, better systems, better data, better insights and better end-to-end operations\u2014enabling growth, increasing efficiency, being able to get things done quicker, faster, in a more process-oriented way.\u00a0 So at the root of it, my role is leading those areas requiring that level of transformation,\u201d says Srivastava.<\/span><\/p>\n<h2 class=\"heading h2\"><b>Digital dividends yield returns.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Srivastava\u2019s primary plan is to leverage RingCentral\u2019s existing digital assets while expanding the use of next generation technologies. Gartner has used the term \u201cdigital dividends\u201d to describe the focus that businesses should have on technology that pays back a business with a greater return on investment value and outcomes. Akshay\u2019s strategy to transform RingCentral is focused on developing three key digital dividends: data analytics to grow the business, data utilization for better internal operations, and AI for improved customer experience.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><b>Data analytics and utilization.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Harnessing the value of the data RingCentral already has and using that data better internally are critical for Akshay. \u201cInternal tooling to help accelerate the business \u2014the less manual work and data scrambling we have to do as a team, \u2014is more time created to help grow the business. Even a few months ago, it wasn\u2019t as easy to get business insights quickly.\u00a0 We\u2019ve made a lot of progress on this front by integrating disparate data sets and aligning the business to a regular rhythm around key insights.\u00a0 We have a lot more instrumentation now even as we have more work to do\u201d<\/span><\/p>\n<h2 class=\"heading h2\"><b>AI and customer experience.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Akshay also plans to move toward automation to meet changing market conditions. He says customers are asking for a more digital experience. \u201cThe experience expectations from customers are evolving.\u00a0 Many still want to speak to representatives but then there is a growing segment that wishes to interact with us digitally. It\u2019s critical to support a variety of experiences across chat, <a href=\"https:\/\/www.ringcentral.com\/contact-center\/interactive-voice-response.html\">IVR<\/a>, phone and self-service means while integrating emerging technologies like ChatGPT and conversational AI that will transform the customer experience.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a customer-first company, RingCentral is always focused on the best possible customer experience and harnessing emerging digital technology like conversational AI is one way Srivastava plans to deliver. \u201cIf you invest more in creating a much better customer experience, you get a digital dividend in terms of customers staying with you longer and buying more of your services.\u201d<\/span><\/p>\n<h2 class=\"heading h2\"><b>Stranded, Star Trek, and LSU.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To get some insights on what he likes to do when he\u2019s not working, we asked Srivastava what three things he would take with him if he were stranded on a desert island: a cell phone, a laptop, and a streaming service so he could watch all things zombie-related (it\u2019s a very connected desert island).\u00a0 A big sci-fi fan, as a teenager living in Germany, he would watch Star Trek, dubbed in German of course, and still has not seen an original episode in English. Akshay\u2019s family, including his wife, brother and sisters-in-law, are all Louisiana State University (LSU) alums and football fans. He never misses an LSU football game. With the recent NCAA Championship win by the LSU Tigers Women\u2019s Basketball Team, we know Akshay is very proud of his alma mater!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: Eight months ago Akshay Srivastava began a new role as RingCentral\u2019s Chief Digital Officer. We sat down with Akshay to learn more about his role and how he plans to leverage digital assets for RingCentral\u2019s growth. After spending over three years at RingCentral in Finance, Akshay Srivastava took on the new role of Chief &#8230;<\/p>\n","protected":false},"author":769,"featured_media":54405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[],"class_list":["post-54403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital strategies for transformational growth | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Akshay Srivastava, RingCentral\u2019s CDO talks about strategies for scaling growth with a focus on multiplying digital dividends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/digital-strategies-for-transformational-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital strategies for transformational growth\" \/>\n<meta property=\"og:description\" content=\"Akshay Srivastava, RingCentral\u2019s CDO talks about strategies for scaling growth with a focus on multiplying digital dividends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/digital-strategies-for-transformational-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-14T18:57:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:37:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2023\/04\/AKSHAY-SRIVASTAVA-BLOG-02-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"931\" \/>\n\t<meta property=\"og:image:height\" content=\"701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stephen Stewart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Stewart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/digital-strategies-for-transformational-growth\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/digital-strategies-for-transformational-growth\/\"},\"author\":{\"name\":\"Stephen Stewart\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/3bb7118f401e704491d6cd1acc89c414\"},\"headline\":\"Digital strategies for transformational growth\",\"datePublished\":\"2023-04-14T18:57:28+00:00\",\"dateModified\":\"2025-03-13T13:37:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/digital-strategies-for-transformational-growth\/\"},\"wordCount\":702,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/digital-strategies-for-transformational-growth\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2023\/04\/AKSHAY-SRIVASTAVA-BLOG-02-1.png\",\"articleSection\":[\"Company news &amp; 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