{"id":54064,"date":"2023-02-16T07:48:54","date_gmt":"2023-02-16T15:48:54","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=54064"},"modified":"2025-03-13T06:37:41","modified_gmt":"2025-03-13T13:37:41","slug":"introducing-ben-schechter-ringcentrals-new-svp-of-marketing","status":"publish","type":"post","link":"\/us\/en\/blog\/introducing-ben-schechter-ringcentrals-new-svp-of-marketing\/","title":{"rendered":"Introducing Ben Schechter, RingCentral\u2019s New SVP of Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Ben Schechter recently joined RingCentral as Senior Vice President of Marketing<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">We sat down with Ben to learn more about his marketing journey, why he chose RingCentral, and to hear about his vision for RingCentral\u2019s marketing strategy<\/span><\/i><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">After spending the past four years at Adobe as head of SMB and Enterprise Marketing, Ben Schechter joined RingCentral as Senior Vice President of Marketing<\/span><span style=\"font-weight: 400;\">. Ben sat down with us to share his marketing journey, why he chose RingCentral, and discussed his blueprint for making Ringcentral\u2019s brand even stronger.<\/span><\/p>\n<h2 class=\"heading h2\"><b>Measurable Goals.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing has a specific appeal to Ben, \u201cWhat I love about marketing is the measurement side of it. Being able to do something and get instant results and know when to put your foot on the pedal or pivot to something better. Testing, measuring and hitting goals have always been a passion of mine.\u201d<\/span> <span style=\"font-weight: 400;\">Ben\u2019s history as a leader of both SMB and Enterprise marketing, together with his deep experience in demand gen and digital marketing will bring more focus and rigor to these areas of marketing for RingCentral. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"heading h2\"><b>Building A Winning Brand.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When asked why he picked RingCentral and why this was an excellent time to join, Ben told us that the positive people and collaborative culture he saw during interviews influenced him. \u201c<\/span><span style=\"font-weight: 400;\">Since I&#8217;ve been here I&#8217;ve been blown away by how much people want to help and t<\/span><span style=\"font-weight: 400;\">he passion and intelligence of the team. They\u2019re helpful, welcoming\u2014they want to see my team succeed.<\/span><span style=\"font-weight: 400;\">\u201d He also mentioned the time was right \u201cto make a significant impact, to build a best-in-class marketing organization, which always starts with the people.\u201d Ben looks for marketing talent who are goal-oriented, have excellent skills, work well within a diverse culture, and have the potential to grow beyond their existing role.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><b>Adapting to Marketing Challenges.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With the right people, a winning marketing organization can overcome industry challenges. <\/span><span style=\"font-weight: 400;\">\u201cI love competition. I run toward competition, not away from it. Coming into the space where we have very well-known competitors, how do we differentiate ourselves and drive growth by improving our messaging and our positioning in the marketplace?\u201d<\/span> <span style=\"font-weight: 400;\">\u00a0Ben plans to focus more on targeted data that better predicts when prospects are ready to talk to someone, an advantage of today\u2019s digital marketing landscape.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><b>Competition Is Personal.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ben\u2019s love of competition started with sports, although he admits that now he\u2019s shifted from playing to spectating. With three sons under the age of 13, he spends a lot of time watching their baseball, basketball, football, and soccer games. Unsurprisingly, given his passion for watching sports, Ben\u2019s desert island must-have is a TV so he can watch his favorite team, the San Francisco 49ers! He\u2019d also want a smart speaker and his favorite Blink 182 album (this desert island clearly comes with a lot of power outlets).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Welcome to RingCentral Ben! Let\u2019s #WinAsOne\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: Ben Schechter recently joined RingCentral as Senior Vice President of Marketing We sat down with Ben to learn more about his marketing journey, why he chose RingCentral, and to hear about his vision for RingCentral\u2019s marketing strategy After spending the past four years at Adobe as head of SMB and Enterprise Marketing, Ben Schechter &#8230;<\/p>\n","protected":false},"author":1126,"featured_media":54065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[],"class_list":["post-54064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Ben Schechter, RingCentral\u2019s New SVP of Marketing | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Ben Schechter, Senior Vice President of Marketing discusses his new role at RingCentral, industry challenges, and building the brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/introducing-ben-schechter-ringcentrals-new-svp-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Ben Schechter, RingCentral\u2019s New SVP of Marketing\" \/>\n<meta property=\"og:description\" content=\"Ben Schechter, Senior Vice President of Marketing discusses his new role at RingCentral, industry challenges, and building the brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/introducing-ben-schechter-ringcentrals-new-svp-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-16T15:48:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:37:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2023\/02\/BEN-SCHECHTER-04.png\" \/>\n\t<meta property=\"og:image:width\" content=\"931\" \/>\n\t<meta property=\"og:image:height\" content=\"701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abby Hyde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abby Hyde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/introducing-ben-schechter-ringcentrals-new-svp-of-marketing\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/introducing-ben-schechter-ringcentrals-new-svp-of-marketing\/\"},\"author\":{\"name\":\"Abby Hyde\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/1a6a97d5aef330c5dbdda576ceef27f9\"},\"headline\":\"Introducing Ben Schechter, RingCentral\u2019s New SVP of Marketing\",\"datePublished\":\"2023-02-16T15:48:54+00:00\",\"dateModified\":\"2025-03-13T13:37:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/introducing-ben-schechter-ringcentrals-new-svp-of-marketing\/\"},\"wordCount\":496,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/introducing-ben-schechter-ringcentrals-new-svp-of-marketing\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2023\/02\/BEN-SCHECHTER-04.png\",\"articleSection\":[\"Company news &amp; 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