{"id":53923,"date":"2023-01-20T05:00:37","date_gmt":"2023-01-20T13:00:37","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=53923"},"modified":"2025-06-24T18:41:56","modified_gmt":"2025-06-25T01:41:56","slug":"2023-trends-what-channel-partners-need-to-know","status":"publish","type":"post","link":"\/us\/en\/blog\/2023-trends-what-channel-partners-need-to-know\/","title":{"rendered":"2023 trends: What channel partners need to know"},"content":{"rendered":"<p><strong>Blog highlights:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2022 was a banner year for RingCentral and our channel partners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the new year, buyers are looking at return on investment, reducing tech complexity, security, and sustainability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Channel partners can provide value by offering ongoing support and service beyond the sale<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If the past few years have taught us anything, it\u2019s to be prepared for everything. From a global pandemic to historic inflation, we\u2019ve seen it all, but RingCentral and our 15,000+ channel partner community have emerged stronger than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given the pace of change, any attempt at predicting the future is inherently risky. But there are certain trends that can inform our channel strategy in 2023.<\/span><\/p>\n<h2 class=\"heading h3 h2\">2022 in review<\/h2>\n<p><span style=\"font-weight: 400;\">But first, I\u2019d like to briefly acknowledge our accomplishments from last year. Amid an uncertain macroeconomic environment, our team and partners continued to help customers simplify their communications. Together we accomplished:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Passing $2 billion in annual revenue run rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Record lead generation for the channel in Q3, our most recently reported quarter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Earning a 5-star Partner Program recognition from CRN for the seventh consecutive year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being named a Leader in the 2022 Gartner\u00ae Magic Quadrant\u2122 for Unified Communications as a Service, Worldwide report for the eighth year in a row<\/span><span style=\"font-weight: 400;\"><sup>1*<\/sup><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perhaps most importantly, many of our largest technology service distributors named RingCentral as either their top UCaaS\/collaboration vendor of the year, or the overall vendor with the highest annual growth<\/span><\/li>\n<\/ul>\n<h2 class=\"heading h2\">5 predictions for channel partners in 2023<\/h2>\n<h3 class=\"heading h3\">1. My top 2023 prediction: ROI<\/h3>\n<p><span style=\"font-weight: 400;\">This shouldn\u2019t come as a surprise: the #1 priority for businesses worldwide this year will be return on investment. CFOs already have increased influence over deals, and getting the most out of your dollar is now the deciding factor in tech spend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vendors and partners who can demonstrate real value, backed up by hard metrics, are better positioned to succeed. For RingCentral, based on our <a href=\"https:\/\/www.ringcentral.com\/customer_success.html\">Customer Success Metrics Survey<\/a>, customers who deploy our solutions on average see:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 30% increase in revenue growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 23% decrease in telecom costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With an average payback time of 9 months<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/09\/GettyImages-1193214720-scaled.jpg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">See more ROI metrics from the Customer Success Metrics Survey<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-704886221\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-704886221\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 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\/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/customer_success.html\" class=\"view-all view-all-white \" data-dl-name=\"Get all the stats\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Get all the stats<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-704886221\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-704886221\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\">2. Doing more with less<\/h3>\n<p><span style=\"font-weight: 400;\">Similarly, another way companies can save money is to consolidate their tech spend, finding vendors who can integrate previously separate systems. Here too, RingCentral and our partners can help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By combining our market-leading solutions in UCaaS and <a href=\"https:\/\/www.ringcentral.com\/ccaas.html\">CCaaS<\/a> into a single integrated platform on one bill, customers can save on costs. But they also see improved employee productivity and engagement, and therefore customer satisfaction, by simplifying workflows.<\/span><\/p>\n<h3 class=\"heading h3\">3. Security threats continue<\/h3>\n<p><span style=\"font-weight: 400;\">News of data breaches and ransomware attacks have become increasingly commonplace. In a post-pandemic hybrid environment, partners must look for vendors that protect their client\u2019s most valuable asset\u2014their data. Additionally, implementing <a href=\"https:\/\/www.breachlock.com\/resources\/blog\/penetration-testing-as-a-service\/\">penetration testing as a service<\/a> can help identify vulnerabilities and strengthen defenses against such attacks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with innovation and partnerships, trust is one of RingCentral\u2019s key tenets. Recently, we introduced end-to-end encryption (E2EE) across the entire RingCentral MVP platform. We believe this truly differentiates our commitment to security, and represents the most complete deployment of E2EE for enterprise communications to date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"737\" height=\"416\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2023\/01\/e2ee.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">For detailed security features, visit the RingCentral Trust Center<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-675683096\" 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9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/trust-center.html\" class=\"view-all view-all-brown\" data-dl-name=\"Learn more\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Learn more<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-675683096\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-675683096\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\">4. ESG and sustainability<\/h3>\n<p><span style=\"font-weight: 400;\">As a global company, RingCentral is committed to doing its part in building a better future, giving back, and combating climate change. While this is a priority for us in all regions, some of our fastest growing markets are in EMEA, where an <\/span><a href=\"https:\/\/www.channelfutures.com\/emea\/logicalis-ceo-europe-leading-in-sustainability\"><span style=\"font-weight: 400;\">IDC survey revealed environmental, social, corporate governance (ESG), and sustainability were the top priorities for CEOs<\/span><\/a><span style=\"font-weight: 400;\"> going forward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here too, we have the proof to back up our commitment to ESG and sustainability. Late last year, RingCentral <\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/company\/pressreleases\/ringcentral-receives-prestigious-recognition-for-commitment-to-addressing-environmental-social-and-corporate-governance-issues.html\"><span style=\"font-weight: 400;\">received recognition from both the Frost and Sullivan Institute and from MSCI<\/span><\/a><span style=\"font-weight: 400;\"> for the company\u2019s commitment to addressing ESG issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Striving for sustainability is more than just good business sense\u2014it\u2019s simply the right thing to do.<\/span><\/p>\n<h3 class=\"heading h3\">5. Winning partners go beyond the sale<\/h3>\n<p><span style=\"font-weight: 400;\">The best way partners can succeed in 2023: transform from IT resellers into ongoing consultants. Your average company\u2019s IT department has been decimated by the events of the past few years, and many lack the resources to keep up with existing maintenance, let alone new technologies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving customers to the cloud and eliminating on-premises hardware is the first step, as RingCentral can cut the need for constantly upgrading equipment and manual updates. But the partners who will come out ahead in 2023 are those that can provide value beyond the sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as always, myself and the global RingCentral channel team will be here to support you every step of the way, helping you reach success.<\/span><\/p>\n<hr \/>\n<p><i><span style=\"font-weight: 400;\"><sup>*<\/sup>Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">GARTNER and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/span><\/i><\/p>\n<p><sup><i><span style=\"font-weight: 400;\">1<\/span><\/i><\/sup><i><span style=\"font-weight: 400;\">Gartner, Magic Quadrant for Unified Communications as a Service, Worldwide, By Rafael Benitez etc., 28 November 2022<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blog highlights: 2022 was a banner year for RingCentral and our channel partners In the new year, buyers are looking at return on investment, reducing tech complexity, security, and sustainability Channel partners can provide value by offering ongoing support and service beyond the sale If the past few years have taught us anything, it\u2019s to &#8230;<\/p>\n","protected":false},"author":165,"featured_media":53950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43216],"tags":[],"class_list":["post-53923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-partnerships"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2023 trends: What channel partners need to know | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"RingCentral&#039;s SVP of Global Partner Sales gives his predictions for cloud communications in 2023: ROI, simplified tech stacks, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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