{"id":53529,"date":"2022-11-04T08:06:30","date_gmt":"2022-11-04T15:06:30","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=53529"},"modified":"2025-03-13T07:22:13","modified_gmt":"2025-03-13T14:22:13","slug":"for-field-sales-its-all-about-authenticity","status":"publish","type":"post","link":"\/us\/en\/blog\/for-field-sales-its-all-about-authenticity\/","title":{"rendered":"For Field Sales it\u2019s all about authenticity"},"content":{"rendered":"

Joe Jacob, RingCentral\u2019s Senior Vice President (SVP), Field Sales,\u00a0 threw us some curveballs when we sat down to talk. For instance, what do cows, buffalo and a SWAT team have in common? Well-sales, if you take the big picture view. Joe also shared what sets our Field Sales team apart, starting with authenticity.\u00a0<\/span><\/p>\n

An Authentic Sales Experience.<\/b><\/h2>\n

First and foremost, what differentiates RingCentral from the competition is an authentic sales experience. \u201cIt\u2019s this level of authenticity that exists across our culture, a customer-first attitude. We don\u2019t take a one-size-fits-all approach. We\u2019re very purposeful in our engagement model,\u201d Jacob explains.<\/p>\n

So, what\u2019s the most authentic way to help customers understand the value that we can bring to their business? \u201cCuriosity is a core tenet of our sales process. In the end this is a people business we are in, so actively listening and understanding where they are coming from. What they need for the business to succeed and just generally who they are as people. We ask a LOT of questions.\u201d<\/p>\n

Be Like The Buffalo.<\/b><\/h2>\n

There\u2019s a certain approach Jacob likes to see in all the members of his team. He recalls a Great Plains analogy: \u201cWhen a storm\u2019s approaching, the cows run away from it ultimately experiencing more of the storm (because they stay in the storm longer, literally prolonging their discomfort). Buffalo, on the other hand, run straight toward the storm, thereby reducing the time they are immersed in it.\u201d That\u2019s the approach he looks for in new talent. Field Sales at RingCentral is about tackling problems head-on. Salespeople who embrace that idea are the ones with the happiest customers. Two big wins illustrating this are Ryder and the Chase Center. With Ryder we drove costs out of their business and provided more mobile use because RingCentral can be used on any platform. Exactly what the customer was looking for.\u00a0\u00a0<\/span><\/p>\n

With The Golden State Warriors and the Chase Center, it was a different challenge. They were looking for seamless communications: start a meeting on your desktop and move to your mobile without missing a beat. It\u2019s that kind of innovation that makes the Warriors a happy RingCentral customer, just look at the recent<\/span> video<\/span><\/a> they did with us.\u00a0<\/span><\/p>\n

Leveraging Customer Experience.<\/b><\/h2>\n

Listening to customer feedback is another way RingCentral rises above the competition. Our people are determined to give each customer the experience they need to improve their unique businesses. Sometimes the feedback coming from one customer allows us to make improvements that benefit many customers. \u201cWe have the customer advisory board, which is next week. I love that part of my job, being with customers and being able to hear how we have given them increased efficiencies and effectiveness across their workforce. Not only is it rewarding, but it helps me go back to my team and look at the next set of potential customers and see how we want to approach their challenges. It\u2019s very healthy and beneficial life cycle,\u201d Jacob reiterates.<\/span><\/p>\n

RingCentral Sales Opportunities.<\/b><\/h2>\n

Jacob joined RingCentral five years ago (in 2017) and he told us the primary reasons he made the switch were the people and the culture. <\/span>So is now a good time to join RingCentral? \u201cI think it\u2019s a great time to join our company.<\/span> We continue to grow as a business and to separate from the competition. We have the ability to evolve quickly because this is our platform. We started in the cloud and so we have an advantage over all others who are trying to move their solutions to the cloud.\u201d Jacob exercises this same agility in his free time too. When he isn\u2019t actively finding solutions at RingCentral, he volunteers with his local Sheriff\u2019s Department training with the SWAT team!<\/span><\/p>\n

What Do You See In 2023?<\/b><\/h2>\n

Some of the trends Jacob sees in the future include better and increasing utilization of AI, allowing businesses to more efficiently and effectively communicate with their customers. With innovations like these, <\/span>Jacob believes RingCentral will continue to grow and continue to expand our core customer base. \u201cThe ability that we have to pivot quickly and delight our customers and having a team built on a strong culture will be our differentiator.\u201d\u00a0 Ultimately we want every customer acquisition to be a win-win. Jacob elaborates, \u201cWe want to delight our customers.\u00a0 Make sure that we’re solving their needs. The biggest reward that I get in this role is customers who tell their\u00a0story on our behalf<\/a> by being a reference for another customer.\u00a0<\/span>That’s how you know that you’ve truly succeeded.<\/span>\u201d <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Joe Jacob, RingCentral\u2019s Senior Vice President (SVP), Field Sales,\u00a0 threw us some curveballs when we sat down to talk. For instance, what do cows, buffalo and a SWAT team have in common? Well-sales, if you take the big picture view. Joe also shared what sets our Field Sales team apart, starting with authenticity.\u00a0 An Authentic …<\/p>\n","protected":false},"author":769,"featured_media":53530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885,43336],"tags":[380],"class_list":["post-53529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk","category-sales","tag-sales"],"acf":[],"yoast_head":"\nFor Field Sales it\u2019s all about authenticity | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Joe Jacob, RingCentral\u2019s Senior Vice President (SVP), Field Sales, threw us some curveballs when we sat down to talk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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