{"id":52518,"date":"2021-12-28T01:23:31","date_gmt":"2021-12-28T09:23:31","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=52518"},"modified":"2025-05-13T21:59:32","modified_gmt":"2025-05-14T04:59:32","slug":"10-marketing-automation-tools-every-smb-needs","status":"publish","type":"post","link":"\/us\/en\/blog\/10-marketing-automation-tools-every-smb-needs\/","title":{"rendered":"12 marketing automation tools every SMB needs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you aren\u2019t investing in marketing automation tools, you can bet your closest competitors are. Why? Because automation helps businesses adapt and grow in real-time, which is vital if you want to compete.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/growth-marketing-and-sales\/our-insights\/sales-automation-the-key-to-boosting-revenue-and-reducing-costs\"><span style=\"font-weight: 400;\">McKinsey<\/span><\/a><span style=\"font-weight: 400;\"> automation report, over 30% of sales-related activities can be automated. The trick is knowing which marketing automation tools are the right ones for your business, market, and product\/service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll narrow down what marketing automation is and why every SMB needs it to grow.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is marketing automation?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benefits of marketing automation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 marketing automation tools every SMB needs\u00a0<\/span><\/li>\n<\/ul>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">What is marketing automation?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing automation allows small businesses to automatically do repetitive marketing work while dynamically adjusting strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, marketing automation is designed to make marketing tasks faster and easier. When combined with machine learning and AI, it boosts revenue and results in real-time.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Benefits of marketing automation\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Adding marketing automation tools to your business will not only help keep costs down but also boost revenue. Why? Marketing automation improves efficiency, reporting and data management, lead nurturing, and optimization \u2013 all of which drive sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top benefits of marketing automation for small businesses are:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved data: <\/b><span style=\"font-weight: 400;\">The right marketing automation tools will give you access to additional metrics and reports. This improved data is vital if you want to promote and optimize growth strategies.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistency:<\/b><span style=\"font-weight: 400;\"> Automated marketing also ensures that your marketing management stays consistent as your business volume grows, while ensuring nothing falls through the cracks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased revenue: <\/b><span style=\"font-weight: 400;\">Many marketing automation tools include real-time optimization and machine learning, improving marketing ROIs\u2014powerful examples of <a href=\"https:\/\/www.cometly.com\/post\/ai-marketing-automation\">AI in marketing automation<\/a>.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduced costs: <\/b><span style=\"font-weight: 400;\">By implementing the right marketing automation, a business can eliminate many manual tasks and <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/cut-costs-small-business\/\"><span style=\"font-weight: 400;\">reduce costs<\/span><\/a><span style=\"font-weight: 400;\"> since there\u2019s no need to hire additional team members as your business and leads grow.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization:<\/b><span style=\"font-weight: 400;\"> With the right automation tools, small businesses can personalize their <a href=\"https:\/\/www.refrens.com\/lead-management-software\">lead generation<\/a> and customer journeys, improving capturing and conversion potential.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now that we know what marketing automation is and why it\u2019s vital for the growth of your business, let\u2019s look at the best marketing automation tools for small businesses.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">12 marketing automation tools every SMB needs<\/span><\/h2>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">1. <\/span><a href=\"https:\/\/mailchimp.com\/marketing-platform\/\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\"> (email marketing automation)\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mailchimp is a leading email marketing tool used by over 13 million businesses to create and send engaging marketing emails. Its ease of use and affordable pricing make it an ideal email marketing solution, and it works with all <\/span><a href=\"https:\/\/www.getmailbird.com\/best-windows-apps-to-manage-multiple-email-accounts\/\"><span style=\"font-weight: 400;\">email account management<\/span><\/a><span style=\"font-weight: 400;\"> systems. It also offers additional marketing features such as promotional landing pages and social media post templates and scheduling.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52519\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/1.png\" alt=\"\" width=\"830\" height=\"477\" \/><\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forms and landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email and landing page templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer journey builder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavioral targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.ringcentral.com\/apps\/mailchimp\"><span style=\"font-weight: 400;\">RingCentral integration<\/span><\/a><\/li>\n<\/ul>\n<p><b>Pricing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp offers a free plan that includes the basic features, but SMBs will need to invest in the paid plans for email marketing and automation, which start at $11 per month. Here\u2019s a breakdown of the plan prices in full:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-52520\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/2-1024x474.jpg\" alt=\"\" width=\"1024\" height=\"474\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">2. <\/span><a href=\"https:\/\/www.ringcentral.com\/rcapp.html\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><span style=\"font-weight: 400;\"> (cloud-based business communications and automation)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From instant messaging to task management, RingCentral offers powerful automation features and value for small businesses. RingCentral MVP allows for real-time communication, automation, and unified team workspaces to improve staff productivity and customer service. With this all-in-one <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-tools\/\"><span style=\"font-weight: 400;\">communication tool<\/span><\/a><span style=\"font-weight: 400;\">, you can take advantage of instant messaging, video conferencing, and cloud phone system features. For example, you can set your RingCentral phone system to automatically record inbound and outbound calls to manage your marketing campaigns better.<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/EbIAZJd9rCU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team task management and messaging\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced business SMS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voicemail-to-text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality-of-service reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developer platform and custom integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multi-site admin and management<\/span><\/li>\n<\/ul>\n<p><b>Pricing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral MVP has different packages available to suit business needs and budgets. Prices depend on the size of your business (number of team members) and the features you require, and start from $11.99. If you need a <\/span><a href=\"https:\/\/www.ringcentral.com\/video.html\"><span style=\"font-weight: 400;\">free video conferencing solution<\/span><\/a><span style=\"font-weight: 400;\"> with instant messaging and <\/span><a href=\"https:\/\/www.ringcentral.com\/task-management.html\"><span style=\"font-weight: 400;\">task management<\/span><\/a><span style=\"font-weight: 400;\"> features, you should check out RingCentral Video Pro.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-52521\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/3-1024x455.png\" alt=\"\" width=\"1024\" height=\"455\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">3. <\/span><a href=\"https:\/\/www.storeya.com\/public\/trafficbooster?utm_source=guest&amp;utm_medium=link&amp;utm_campaign=RingCent\"><span style=\"font-weight: 400;\">Traffic Booster<\/span><\/a><span style=\"font-weight: 400;\"> (PPC marketing automation)<\/span><\/h3>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/ZrH_LTFb_3w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Created by online marketing experts, Traffic Booster is a robust PPC management and automation service designed to drive the most potential customers to your business site for the smallest of budgets. It manages and automates all your online ads using a unique combination of expert marketing account managers and machine learning, with AI technology, to optimize Facebook, Instagram, and <\/span><a href=\"https:\/\/blog.storeya.com\/2019\/09\/google-ads-for-ecommerce\/\"><span style=\"font-weight: 400;\">Google Ads for eCommerce<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Top features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatic bid optimization and advanced machine learning\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified analytics dashboard for all digital marketing channels\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited product feed management and synchronization\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated marketing expert and account manager\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time advertising optimization designed to boost ROAS\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Pricing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Traffic Booster pricing includes your total advertising budget without any additional fees. Simply put, the package you choose is the total amount you will be spending on your ads. Paid plans start at $120 for the first month, with an additional customized enterprise plan tailored specifically for larger businesses.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52522\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/4.png\" alt=\"\" width=\"975\" height=\"437\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">4. <\/span><a href=\"https:\/\/www.wishpond.com\/\"><span style=\"font-weight: 400;\">Wishpond<\/span><\/a><span style=\"font-weight: 400;\"> (marketing and lead generation automation)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Wishpond markets itself as an all-in-one marketing platform built to help SMBs boost revenue and growth. Specifically tailored for each brand, Wishpond\u2019s combination of automation tools and marketing features offers a holistic solution that streamlines strategies to prevent common <\/span><a href=\"https:\/\/blog.wishpond.com\/post\/115675438319\/small-business-marketing-mistakes\"><span style=\"font-weight: 400;\">small business marketing mistakes<\/span><\/a><span style=\"font-weight: 400;\">, increase revenue growth, and boost profitability.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52524\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Wishpond.png\" alt=\"\" width=\"697\" height=\"567\" \/><\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website builder and drag-and-drop landing page editor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social contest and giveaway management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO and authority audits\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead generation list-building automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing and promotion automation\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Pricing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Generally, Wishpond packages start at $75 per month. However, they offer tailored prices and packages specifically to match each business needs. You can book an introductory call <\/span><a href=\"https:\/\/www.wishpond.com\/pricing\/?utm_source=nav%20pricing%20new%20link\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-52523\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Wishpond-Price-1024x716.png\" alt=\"\" width=\"1024\" height=\"716\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">5. <\/span><a href=\"https:\/\/breadnbeyond.com\/\"><span style=\"font-weight: 400;\">Breadnbeyond<\/span><\/a><span style=\"font-weight: 400;\"> (video marketing automation)<\/span><\/h3>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/RmhyuTVHmjk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Breadnbeyond is an <\/span><a href=\"https:\/\/breadnbeyond.com\/explainer-video-company\/\"><span style=\"font-weight: 400;\">explainer video company<\/span><\/a><span style=\"font-weight: 400;\"> that combines video marketing experts with automation \u2013 streamlining video marketing production while creating high-quality videos within your budget. Their services include video graphics, video ads, customer onboarding, product demo, and customer service videos.\u00a0<\/span><\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full keyframe storyboards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weekly phone check-ins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HD-rendered animations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated 5 Steps to Success Formula\u2122<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basecamp\u2122 project management and communication<\/span><\/li>\n<\/ul>\n<p><b>Pricing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Breadnbeyond offers three package options, depending on how many revisions and how much turnaround time is required.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52525\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Breadnbeyond-Price.png\" alt=\"\" width=\"771\" height=\"723\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">6. <\/span><a href=\"https:\/\/www.snaprecordings.com\/\"><span style=\"font-weight: 400;\">Snap Recordings<\/span><\/a><span style=\"font-weight: 400;\"> (voice-over AI and automation)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Snap Recordings is an online phone message creation and management platform. It is a good option for small businesses looking to create professional voice-overs for business messaging. Integrating professional voice artists, and <\/span><a href=\"https:\/\/www.kimonix.com\/post\/ecommerce-automation\"><span style=\"font-weight: 400;\">AI and automation<\/span><\/a><span style=\"font-weight: 400;\">, Snap Recordings makes top-quality recordings for greetings, prompts, and on-hold messages and is super easy to use.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52526\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Snaprecording.png\" alt=\"\" width=\"803\" height=\"464\" \/><\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greeting, on hold, and voice-prompt recordings\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy-to-use online ordering and fast turnarounds\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional voice-overs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intuitive drag-and-drop message creator\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quickly turns text to human voice in seconds<\/span><\/li>\n<\/ul>\n<p><b>Pricing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Snap Recordings offers per recording and STUDIO suites pricing tiers. Individual recordings cost $99 for the first 100 words ($40 for each additional 100 words thereafter). STUDIO costs are determined by the number of extensions and features you need. For phone systems, SMBs are looking at $25+ per month, and $100 per month for contact center studios.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52527\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Snaprecording-Pricing.png\" alt=\"\" width=\"804\" height=\"425\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">7. <\/span><a href=\"https:\/\/zapier.com\/\"><span style=\"font-weight: 400;\">Zapier<\/span><\/a><span style=\"font-weight: 400;\"> (cross-app workflow automation)<\/span><\/h3>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/S3L1Kw087JI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Zapier is a popular marketing automation tool for SMBs. It enables you to build robust cross-app workflow automation, essentially streamlining every aspect of your business and <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/small-business-productivity-tips\/\"><span style=\"font-weight: 400;\">boosting business productivity<\/span><\/a><span style=\"font-weight: 400;\">. By empowering SMBs to automate work across 4,000+ apps \u2013 including RingCentral \u2013 Zapier helps you manage your entire sales funnel and streamline your marketing data across all your channels.\u00a0<\/span><\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamlined lead management\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customized communication flow across channels\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing and lead data centralization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multi-app workflow automation\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Pricing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Zapier offers three packages, including a forever-free option for brand new businesses requiring fewer features. Paid plans start at $19.99 per month, and choosing between them will depend on the integrations you need and the size of your company.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-52528\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/zapier-pricing-updated-1024x368.png\" alt=\"\" width=\"1024\" height=\"368\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">8. <\/span><a href=\"https:\/\/www.marketo.com\/\"><span style=\"font-weight: 400;\">Marketo Engage<\/span><\/a><span style=\"font-weight: 400;\"> (content personalization and experience automation)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No marketing plan is complete without content marketing. The trick is being able to integrate it into your overall customer journey. Adobe Marketo is designed to do just that, promising to simplify even the most complex buyer journey. This leading marketing automation tool enables brands to identify, engage, and accelerate their customer experience, while boosting email marketing and lead generation results.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52529\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Marketo-Engage.png\" alt=\"\" width=\"720\" height=\"475\" \/><\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead- and account-based content strategy support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer experience performance data centralization\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extended automation workflow scalability\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easily connect offline event marketing with online experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI reveals target accounts for ABM in seconds<\/span><\/li>\n<\/ul>\n<p><b>Pricing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adobe Marketo Engage offers four different plans, and choosing between them will depend on your marketing automation needs and business budget. For a price on each plan, you will need to reach out to the Adobe Marketo sales team.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-52530\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Marketo-Engage-Pricing-1024x766.png\" alt=\"\" width=\"1024\" height=\"766\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">9. <\/span><a href=\"https:\/\/www.botfuel.io\/en\/\"><span style=\"font-weight: 400;\">Botfuel<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">ecommerce chatbot AI)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Botfuel is a European company that creates AI chatbots and online shopping assistants that small to large businesses can use to <\/span><a href=\"https:\/\/www.helpscout.com\/playlists\/customer-service-software\/\"><span style=\"font-weight: 400;\">automate their customer support<\/span><\/a><span style=\"font-weight: 400;\"> and chatbot marketing. For bigger businesses, Botfuel also provides help desk optimization, automation, and customer service team management.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52531\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Botfuel.png\" alt=\"\" width=\"607\" height=\"570\" \/><\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple handovers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multilingual support bots with 24\/7 availability\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time customer insights\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leading messenger and CRM tool\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Pricing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Botfuel chatbot marketing and customer support automation start at $300 per month. They have additional plans for larger stores with at least one million views per month, where pricing depends on the specific needs of the business.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-52532\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Botfuel-Price-1024x665.png\" alt=\"\" width=\"1024\" height=\"665\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">10. <\/span><a href=\"https:\/\/www.hubspot.com\/products\/marketing\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> (content marketing automation)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hubspot\u2019s Marketing Hub\u2122 offers a host of free and paid features, from email marketing and form creation to marketing workflow automation and video hosting management. The advantage of using this content marketing automation tool is that it offers many features in one easy-to-use platform \u2013 enabling more automation for less spend.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-52533\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/Hubspot-1024x495.png\" alt=\"\" width=\"1024\" height=\"495\" \/><\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified management dashboard for all social media platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated content publishing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content strategy optimization\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built-in digital ad tracking\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Host and management video marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live chat\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free tools (email marketing, forms, Facebook Messenger integration, user management, etc.)<\/span><\/li>\n<\/ul>\n<p><b>Pricing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot has four payment plans, with paid packages starting from $45 per month. Choosing between them will depend on your business stage, size, and budget.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-52534\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/screenshot-www.hubspot.com-2022.06.28-16_17_30-985x1024.png\" alt=\"\" width=\"985\" height=\"1024\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">11. <a href=\"https:\/\/integrately.com\/\">Integrately <\/a><\/span><span style=\"font-weight: 400;\">(automation software)<\/span><\/h3>\n<p>Integrately is a comprehensive no-code automation solution that meets many needs for small and medium businesses. From marketing automation to customized webhooks, it is a one-stop solution for all your automation needs. Its robust platform allows you to streamline workflows, increase efficiency, and get the most out of your business processes. With Integrately, you can connect and integrate with over 1000+ popular apps, including RingCentral, several CRMs, email marketing platforms, and social media tools, to manage your entire sales and marketing funnel. May it be capturing and tracking leads, or engaging customers and prospects, or data backups, you can do all this without any coding\/technical skills!<\/p>\n<p><strong>Top Features<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An easy-to-use interface that helps set up even complex workflows within a few minutes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Millions of ready-to-use 1-click automations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filters and modifiers to customize automations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webhook feature for custom integrations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excellent 24 x 5 customer support and a dedicated account manager at no extra charge<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Pricing<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrately offers 4 packages at a very affordable price starting from $19.99.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-53953\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/Integrately-1024x734.png\" alt=\"\" width=\"1024\" height=\"734\" \/><\/span><\/h2>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">12. <a href=\"https:\/\/planable.io\/\">Planable<\/a> (social media automation)<\/span><\/h3>\n<p>Planable is a <a href=\"https:\/\/planable.io\/blog\/social-media-management-tools-for-agencies\/\">social media management tool<\/a> loved by agencies and brands alike for its intuitive interface and advanced collaboration features. With Planable, you can easily plan all your content in a drag-and-drop calendar and create posts in no time with the integrated AI assistant, which can even generate captions based on images and videos.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-56794\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2024-07-11-at-2.17.22\u202fPM-1024x585.png\" alt=\"\" width=\"1024\" height=\"585\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Top features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated content calendar for social media posts, blogs, newsletters, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/planable.io\/blog\/schedule-social-media-posts\/\"><span style=\"font-weight: 400;\">Social media scheduling<\/span><\/a><span style=\"font-weight: 400;\"> for Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Google My Business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exact post previews for each social network<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram grid planner &amp; feed view<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy feedback with comments, annotations, and text suggestions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple approval options, including automated, multiple-level setups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI caption writer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canva and Slack integrations<\/span><\/li>\n<\/ul>\n<p><b>Pricing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Planable offers <\/span><span style=\"font-weight: 400;\">a free unlimited plan<\/span><span style=\"font-weight: 400;\"> for the first 50 posts. Paid plans start at $11\/user per month. To get your social media analytics in the same place and easily share reports, you can opt for the Analytics add-on, which costs $9\/month per workspace.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-56795\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/Screenshot-2024-07-11-at-2.17.39\u202fPM-1024x615.png\" alt=\"\" width=\"1024\" height=\"615\" \/><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">The secret to choosing the right marketing automation tool for your business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is no doubt that small, growing businesses need marketing automation tools to compete in their niche. However, budgets are tight, and you want to ensure you get the most out of features, function, and automation for your spend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing your marketing automation tools, businesses should ensure that your chosen services:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer easy onboarding and integration into your existing marketing foundation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work seamlessly with other automation and business tools\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cover all critical marketing aspects and the entire shopping journey\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include enough tool, service, or app customer support to get help with setup, management, and optimization\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Already a RingCentral user? Check out RingCentral\u2019s integrated apps list to see which marketing automation apps work seamlessly with your <\/span><a href=\"https:\/\/www.ringcentral.com\/voip-network.html\"><span style=\"font-weight: 400;\">VoIP network<\/span><\/a><span style=\"font-weight: 400;\"> and other business tools. You can see the complete list <\/span><a href=\"https:\/\/www.ringcentral.com\/apps\/p\/marketing-automation\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you aren\u2019t investing in marketing automation tools, you can bet your closest competitors are. Why? Because automation helps businesses adapt and grow in real-time, which is vital if you want to compete.\u00a0 According to a McKinsey automation report, over 30% of sales-related activities can be automated. The trick is knowing which marketing automation tools &#8230;<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,43335],"tags":[254],"class_list":["post-52518","post","type-post","status-publish","format-standard","hentry","category-customer-experience","category-marketing","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 marketing automation tools every SMB needs | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"If you aren\u2019t investing in marketing automation tools, you can bet your closest competitors are. Why? 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