{"id":52376,"date":"2022-06-15T10:00:50","date_gmt":"2022-06-15T17:00:50","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=52376"},"modified":"2024-07-28T18:07:53","modified_gmt":"2024-07-29T01:07:53","slug":"4-ways-cloud-communications-drive-value-for-healthcare-payers","status":"publish","type":"post","link":"\/us\/en\/blog\/4-ways-cloud-communications-drive-value-for-healthcare-payers\/","title":{"rendered":"4 ways cloud communications drive value for healthcare payers"},"content":{"rendered":"<p><b><a id=\"Highlights\"><\/a>Highlights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This article discusses how cloud communications systems help health payers drive greater value in the following ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved budget and cost controls due to reduced upfront investment and more scalable costs based on need at any given time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better analytics insights for improved personalization, targeting, and decision-making<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimized security and privacy to safeguard against stolen data and ransom payouts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-platform stakeholder engagement to sustain relationships and drive long-term revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration of communications platforms with other technology used in long-term operations<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83e\uddd1\u200d\u2695\ufe0f\u2695\ufe0f\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb What are the foundations of a superior member experience? Grab our cloud communications guide for healthcare payers to find out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/omnichannel_member_journey_guide.pdf\" data-id=\"69d56311a1d26\" id=\"69d56311a1d26\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d56311a1d26.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the guide<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Find out how switching to cloud communications benefits healthcare payers and members alike.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02045\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d56311a1d26.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cloud-based communications systems have transformed public and private sector industries, with healthcare among them. Payers are among the key industry participants that achieve significant value benefits from embracing cloud systems. Improved value comes from both cost control measures and revenue optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"How\"><\/a>How cloud communications systems drive value for payers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The following is a look at several key ways <a href=\"https:\/\/www.ringcentral.com\/office\/industry-solutions\/healthcare-payer.html\"><strong>cloud communications systems<\/strong><\/a> equip health payers with tools to enhance value.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><a id=\"Improved\"><\/a>1. Improved budget and cost controls<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cloud-based technology affords you much greater budget and cost control than on-premises solutions. Whereas on-premises solutions require significant upfront and ongoing investment in hardware, administration, and maintenance, cloud solutions do not. It is the solution provider that bears the investment in hardware infrastructure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cloud solutions are also much more scalable than their on-premises counterparts. You only have to invest to match your needs. Thus, during periods of high demand, you pay more. However, when demand wanes or is lower, you can scale back your investment and save on unnecessary expenses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><a id=\"Better\"><\/a>2. Better analytics, personalization, and targeting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The importance of analytics has never been higher for health payers. Analytics offers you keen insight into data patterns and trends. For payers, this might include visibility into the providers, subscribers, and policies that offer you the highest return on investment. You can use this insight to identify the most opportune provider partners to approach for network participation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional uses of analytics and data insights derived from cloud systems include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More personalized communication with members:<\/b><span style=\"font-weight: 400;\"> Share targeted messaging to alert members to screenings and other key preventative and treatment services based on their circumstances. Customize communication to match the preferences and needs of individual members.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Heightened cost awareness: <\/b><span style=\"font-weight: 400;\">Gain greater insight into the policies and relationships contributing to the highest costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payout timelines: <\/b><span style=\"font-weight: 400;\">Figure out what factors lead to longer versus shorter payout timelines so you can find ways to optimize efficiency.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With cloud-based communications solutions, you have a greater ability to capture behavioral and researched data on provider and member experiences. With artificial intelligence baked into your solution, you can more easily mine qualitative data to compile insights on user experiences. These insights help you to develop a better system for your provider network and members, which allows for better long-term relationships.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><a id=\"Optimized\"><\/a>3. Optimized security and privacy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Health data is attractive to hackers because of its value on the dark web, which is often much more than the value of stolen credit data. Ransomware is another way that hackers make money, and this is often very expensive for the healthcare industry. Depending on the scope and types of data stolen, health payers may have to pay hundreds of thousands of dollars or more to re-acquire the stolen data. According to the <\/span><a href=\"https:\/\/www.hhs.gov\/sites\/default\/files\/ransomware-trends-2021.pdf\"><span style=\"font-weight: 400;\">US Department of Health and Human Services<\/span><\/a><span style=\"font-weight: 400;\">, ransomware attacks cost the healthcare industry $21 billion in 2020. In 2021, the average ransomware payment for the sector was $131,000, and the average bill for rectifying a ransomware attack\u2014considering downtime, people time, device cost, network cost, lost opportunity, ransom paid, etc.\u2014was $1.27 million.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, some health payers still cling to the misperception that on-premises technology is more secure than cloud-based solutions. This is typically not the case. Companies that maintain on-premises systems usually do not have the resources to dedicate to comprehensive data security. Cloud-based providers specialize in the storage, accessibility, safety, and security of data they host on behalf of clients. They have dedicated teams tasked with protecting the integrity of their systems. They also incorporate advanced security protocols like multi-factor authentication and end-to-end encryption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a cost-based perspective, few things bring greater value to health payers than protecting their data from risk.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52378\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/06\/hc-payers-member-experience.png\" alt=\"A smiling woman with a headset sits at her computer\" width=\"930\" height=\"842\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b><a id=\"Cross\"><\/a>4. Cross-channel stakeholder engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A cross-channel, cloud-based communications system enables more comprehensive communication with providers and members. Your agents can seamlessly deliver outbound messages and receive inbound interactions across popular channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cross-channel coverage is a much more efficient structure for support because it allows each representative to use each communication channel. This setup is in stark contrast to a more segregated approach where you have different teams dedicated to managing conversations on a single channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is more flexibility with cross-channel solutions as well. They provide your team members and external stakeholders with the ability to communicate from various locations. This flexibility is increasingly important as the health sector has become more digitized, and interactions between channel participants and members are often virtual.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><a id=\"Integration\"><\/a>5. Integration capabilities<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cloud-based solutions are more agile and adaptable to other systems. Therefore, they are easier to integrate with your other existing and planned software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integration capabilities are important as you look to build a more holistic tech and data structure. Doing so leads to cost efficiencies. It also allows you to tie communication in with other tools used to manage long-term relationships.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"Leverage\"><\/a>Leverage RingCentral for Healthcare to drive greater value<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The advantages of cloud-based communications are clear. That is why companies of all types across many public and private industries have embraced them. The health system is overwhelmed by a massive cost structure. Thus, any steps payers can take to minimize costs and optimize revenue improves the likelihood of sustained profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral is a leader in unified communications systems designed to serve the needs of healthcare payers. RingCentral for Healthcare includes all the best-in-class advantages, including advanced security features so you can achieve the value-based benefits described.<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/office\/industry-solutions\/healthcare-communications-cloud-phone-systems.html?__mscta=2469_92312_3444\"><b>Better healthcare outcomes at a lower cost. Cloud communications systems are transforming healthcare. Find out how.<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights This article discusses how cloud communications systems help health payers drive greater value in the following ways: Improved budget and cost controls due to reduced upfront investment and more scalable costs based on need at any given time Better analytics insights for improved personalization, targeting, and decision-making Optimized security and privacy to safeguard against &#8230;<\/p>\n","protected":false},"author":292,"featured_media":52377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18674],"tags":[13381,1682],"class_list":["post-52376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","tag-cloud-based-communications-platform","tag-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 ways cloud communications drive value for healthcare payers | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Transform healthcare with cloud communications! 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