{"id":52071,"date":"2022-06-07T08:13:22","date_gmt":"2022-06-07T15:13:22","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=52071"},"modified":"2025-03-13T08:45:32","modified_gmt":"2025-03-13T15:45:32","slug":"ucaas-and-ccaas-the-dynamic-duo-that-transforms-your-customer-and-employee-experiences","status":"publish","type":"post","link":"\/us\/en\/blog\/ucaas-and-ccaas-the-dynamic-duo-that-transforms-your-customer-and-employee-experiences\/","title":{"rendered":"UCaaS and CCaaS: The dynamic duo that transforms your customer and employee experiences"},"content":{"rendered":"<p>Businesses of all sizes are increasingly interested in integrating their UCaaS and CCaaS offerings to ensure a better experience for both customers and employees. Here\u2019s how UCaaS and CCaaS together can boost your customer and agent experiences.<\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/05\/payer-members.jpeg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Learn how RingCentral can help elevate your customer experiences. https:\/\/www.ringcentral.com\/effortless-customer-engagement.html &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8961,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:10}\">Learn how RingCentral can help elevate your customer experiences<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-1808559140\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-1808559140\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 15.4317H133.321V12.0036H131.854C130.14 12.0036 128.893 12.6581 128.114 14.1243H127.988V12.0036H124.591V26.9753L128.187 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M122.295 23.6627V26.9657H119.833C116.371 26.9657 114.47 25.3615 114.47 21.8997V14.9729H112.008V12.0036H114.47V8.03009H118.088V12.002H122.295V14.9713H118.088V21.4794C118.088 22.851 118.898 23.6611 120.269 23.6611H122.295V23.6627Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M100.161 26.9657V18.3C100.161 16.1793 101.472 14.7917 103.589 14.7917C105.615 14.7917 106.831 15.9627 106.831 18.2535V26.9657H110.452V17.6776C110.452 13.9046 108.618 11.6299 104.872 11.6299C102.593 11.6299 100.851 12.6565 100.073 14.0586H99.9444V12.0036H96.5548V26.9753L100.161 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M86.8688 24.3814C84.5925 24.3814 83.0638 22.8542 83.0028 20.4528H94.0699L94.0539 19.2833C94.0539 14.2655 90.8119 11.6443 86.8512 11.6443C82.5729 11.6443 79.448 14.7002 79.448 19.4999C79.448 24.2996 82.3483 27.3555 86.8512 27.3555C90.6226 27.3555 93.085 25.3599 93.802 22.4291H90.2986C89.9103 23.5536 88.9559 24.3814 86.8688 24.3814ZM86.8544 14.6377C89.2222 14.6377 90.6258 15.9787 90.7204 17.8492H82.99C83.3317 15.9483 84.4834 14.6377 86.8544 14.6377Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M68.631 27.3732C74.0243 27.3732 77.0802 24.3814 77.7973 19.9395H74.1301C73.5863 21.9655 72.1105 23.836 68.6294 23.836C65.0457 23.836 62.1759 21.3912 62.1759 16.0413C62.1759 10.6914 65.0457 8.2531 68.6294 8.2531C72.2132 8.2531 73.6505 10.1236 74.1301 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21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/effortless-customer-engagement.html\" class=\"view-all view-all-white \" data-dl-name=\"Start here\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Start here<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-1808559140\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-1808559140\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2>New problems for contact centers to solve<\/h2>\n<p>Customer behaviors continue to evolve at an increasingly rapid pace, fueling changes in customer experiences, demands, and expectations. Some experts believe that customer experiences will change more over the next few years than they have over the past decade.<\/p>\n<p>Right now, technology innovation and adoption cycles are accelerating and advancing at warp speed, driving the ongoing development of new consumer expectations.<\/p>\n<p>Companies have had to make significant changes to their operations, which have had a ripple effect right down to agent and customer experiences. For starters, teams have become a hybrid mix of on-premise employees and remote workers. This has created siloed contact center teams and brought about new challenges to overcome. Hybrid teams can feel more isolated and have less camaraderie than teams that are all in one centralized location. In some cases, teamwork can suffer as a result. Counteracting that effect requires contact center supervisors to proactively foster clear and effective anytime, anywhere collaboration.<\/p>\n<p>Agent training has also become more difficult, particularly in terms of training remote workers. Both agents and contact center management have relied heavily on video communications as a result and will continue to use video as a staple in communication channels.<\/p>\n<p>Customer experience systems must be integrated with Customer Relationship Management (CRM) systems for accurate customer analytics and to appropriately address customer needs.<\/p>\n<p>Ultimately, challenges with siloed contact centers and unified communications are amplified.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52072\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/05\/working-at-a-desk.jpeg\" alt=\"working at a desk\" width=\"512\" height=\"342\" \/><\/p>\n<h2>UCaaS and CCaaS: delivering experiences customers want<\/h2>\n<p>Contact centers should take steps to bridge customer and employee communication gaps and meet customers where they are\u2013on the channels they\u2019re currently using. This can be accomplished using the powerful combination of unified communications as a service (UCaaS) and contact center as a service (CCaaS) solutions.<\/p>\n<p>To ensure positive customer and agent experiences, organizations should be outfitted with technologies that allow for optimal collaboration among team players to answer customer queries and resolve their issues in a timely and efficient manner. The best way to do this is to ensure that companies are equipped with well-integrated UCaaS and CCaaS solutions.<\/p>\n<p>With RingCentral&#8217;s digital solutions, <strong>agent communications<\/strong> can be improved with the following:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Team messaging<\/strong>. Agents will have access to robust messaging capabilities that make it easier to share files, assign tasks, and collaborate with all team members and customers.<\/li>\n<li aria-level=\"1\"><strong>Native HD video<\/strong>. RingCentral&#8217;s video offerings simplify coaching and training, either 1:1 or in groups, as well as team building via virtual Happy Hours and more.<\/li>\n<li aria-level=\"1\"><strong>Global directory with presence synchronizations<\/strong>: RingCentral\u2019s global directory allows agents to identify the right subject matter expert to assist them at any given time. Experts can be conferenced in or agents can transfer calls to them as needed.<\/li>\n<\/ul>\n<p>At the same time, the right technology can enhance <strong>customer communications<\/strong> with the following:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>RingCentral Contact Center solutions<\/strong>. Optimize your workforce, ensure compliance, offer <a href=\"https:\/\/www.ringcentral.com\/contact-center\/interactive-voice-response.html\">IVR<\/a> self-service options, and implement <a href=\"https:\/\/www.ringcentral.com\/omnichannel-routing.html\">omni-channel routing<\/a>.<\/li>\n<li aria-level=\"1\"><strong>Engage Voice<\/strong>. Provide your agents with lists and campaign management tools, proactive dialers, and actionable analytics.<\/li>\n<li aria-level=\"1\"><strong>Engage Digital<\/strong>. Simplify things with a single platform that manages all digital interactions with customers, including SMS, live chat, chatbots, social media, and more.<\/li>\n<\/ul>\n<p>With CCaaS and UCaaS combined through RingCentral&#8217;s innovative technologies, analysts are seeing amazing results:<\/p>\n<ul>\n<li aria-level=\"1\">54% increase in revenue, versus 26% when bought separately<\/li>\n<li aria-level=\"1\">37% increase in CSAT, versus 29% when bought separately<\/li>\n<li aria-level=\"1\">22% reduction in cost<\/li>\n<li aria-level=\"1\">8.5% improvement in First Call Resolution (FCR), versus 3% when bought separately<\/li>\n<\/ul>\n<h2>Case study: ENT and Allergy<\/h2>\n<p>RingCentral&#8217;s case study success stories are plentiful and growing. One excellent example of how RingCentral&#8217;s merging of UCaaS and CCaaS works wonders is with ENT and Allergy.<\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/ent-and-allergy.html\">ENT and Allergy Associates<\/a>, the ear, nose, and throat specialist services, recently implemented RingCentral Contact Center to offer superb patient experience in the following ways:<\/p>\n<ul>\n<li aria-level=\"1\">Implement skills-based routing to the appropriate agents to create teams dedicated to answering calls for specific regions.<\/li>\n<li aria-level=\"1\">Adopt team messaging as a real-time help desk for agents with queries while on a call with patients.<\/li>\n<li aria-level=\"1\">Use RingCentral Video to train agents and participate in virtual happy hours to include remote workers to build rapport and teamwork.<\/li>\n<\/ul>\n<p>ENT and Allergy was able to fully migrate from an on-prem solution to RingCentral&#8217;s cloud-based platform within seven short days and ultimately experienced a significant 30% reduction in call time with 40,000 inquiries handled every week.<\/p>\n<p>Find out what RingCentral can help elevate your customer experiences.<\/p>\n<p class=\"p1\"><span class=\"s2\"><b>\ud83d\udc69\u200d\ud83d\udcbc <\/b><\/span>\ud83d\udcab <strong>Learn more how<\/strong> <strong>t<\/strong><span class=\"s2\"><b>eamwork makes the dream work <\/b><\/span>\ud83d\udcab <span class=\"s2\"><b>\ud83d\udc68\u200d\ud83d\udcbc<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">\u00a0 Read eBook on the key to building a customer-centric team<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/building-a-customer-centric-team.pdf\" data-id=\"69ebad80111e2\" id=\"69ebad80111e2\">\n\t\t<button tabindex=\"on\"  on=\"tap:69ebad80111e2.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">The key to building a customer-centric team: Enterprise edition eBook<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Take me to it\">Take me to it<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69ebad80111e2.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Happy reading!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses of all sizes are increasingly interested in integrating their UCaaS and CCaaS offerings to ensure a better experience for both customers and employees. Here\u2019s how UCaaS and CCaaS together can boost your customer and agent experiences. New problems for contact centers to solve Customer behaviors continue to evolve at an increasingly rapid pace, fueling &#8230;<\/p>\n","protected":false},"author":29,"featured_media":52074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,43334],"tags":[245],"class_list":["post-52071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-it","tag-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UCaaS and CCaaS: The dynamic duo that transforms your customer and employee experiences | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"UCaaS and CCaaS may be the ideal duo that can transform and optimize your customer and employee experiences. 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