{"id":51921,"date":"2022-05-05T12:00:48","date_gmt":"2022-05-05T19:00:48","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51921"},"modified":"2025-04-02T20:08:34","modified_gmt":"2025-04-03T03:08:34","slug":"re-defining-your-credit-union-digital-communications-strategy","status":"publish","type":"post","link":"\/us\/en\/blog\/re-defining-your-credit-union-digital-communications-strategy\/","title":{"rendered":"Re-defining your credit union digital communications strategy"},"content":{"rendered":"<p><b>Highlights<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To meet member needs of a new generation, credit unions must rethink their digital transformation and communications strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multi-channel access, smart agent routing, and enhanced security are all considerations for a digital-first strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the right communications platform can help credit unions appeal to a modern generation of potential members.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udda5\ufe0f \ud83d\udcf1\ud83d\udc69\ud83c\udffc\u200d\ud83d\udcbb Is your credit union transitioning to digital communications? Grab our handy unified communications selection checklist for credit unions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/uc_selection_checklist_credit_unions.pdf\" data-id=\"69e7b1e35447e\" id=\"69e7b1e35447e\">\n\t\t<button tabindex=\"on\"  on=\"tap:69e7b1e35447e.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the checklist<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">What are the must-have features for your financial services communications platform? Find out with our free checklist.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02378\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69e7b1e35447e.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Credit unions often struggle to attract younger members. According to<\/span><a href=\"https:\/\/www.cumanagement.com\/articles\/2020\/02\/inside-marketing-appealing-younger-members\"> <span style=\"font-weight: 400;\">CUManagement<\/span><\/a><span style=\"font-weight: 400;\">, the median age of credit union members in the US is 47, and a whopping 71% of non-members ages 18-24 are &#8220;not at all familiar&#8221; or &#8220;not very familiar&#8221; with credit unions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competition for these consumers is fierce, with fintech and big banks offering digital services that have wide appeal to younger consumers. To be competitive in such an environment, credit unions must adjust to a younger demographic&#8217;s changing needs and interests. Credit unions must step up their digital strategies for a membership that increasingly demands digital communication options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b><a id=\"Communications\"><\/a>Communications capabilities to appeal to digital-first members<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Credit unions in the midst of a digital transformation journey may struggle to prioritize the multitude of areas slated for improvement, but one of the most important areas to digitize to improve member experiences is communications. Here are some of the capabilities credit unions should make available to attract younger members:<\/span><\/p>\n<h3><b><a id=\"Cross-channel\"><\/a>Cross-channel access<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Providing access to all desired communications channels is the first key factor to engaging a digital-first generation of members. Channel preferences can vary widely among members, and even one member may have multiple communications preferences based on what their objectives are. For instance, a member may prefer phone communication for customer service issues but SMS messaging for account bulletins.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common channels members expect in a digital-first environment are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instant messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web chat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web\/video conferencing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some of these channels are ideal when a member has one or two questions for which they want an immediate response. Others allow for convenient interactions when the timing is not quite as urgent.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51924\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/05\/credit-unions-member-experience.jpeg\" alt=\"A woman uses her mobile phone while sitting on her bed.\" width=\"930\" height=\"618\" \/><\/p>\n<h3><b><a id=\"Real-time\"><\/a>Real-time response<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With consumers increasingly conditioned to expect an instant resolution to customer service issues, a cloud-based communications platform that enables real-time connection across multiple channels is now the standard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With cloud-based communications, member services agents can receive incoming messages or inquiries and respond from anywhere. This ability means your agents can address member concerns when they are away from their desks. Some credit unions now also implement the work-from-anywhere model that allows agents to work from home, in the office, or a combination of the two.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agents are more efficient with adaptable communication capabilities, which leads to a better member experience and faster response and resolution times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After implementing a UCaaS solution, Catrice Lee, Call Center Manager for<\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/essential-fcu.html\"> <span style=\"font-weight: 400;\">Essential Federal Credit Union<\/span><\/a><span style=\"font-weight: 400;\"> noted:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&#8220;We can now also monitor support calls in real time and help fix issues as they occur. That is helping us speed our response times, improve our overall customer experience, and meet our business objectives.\u201d<\/span><\/p>\n<h3><b><a id=\"Smart\"><\/a>Smart call routing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u200bOne way to speed up call resolution for credit union <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact centers<\/a> is to implement smart call routing. Leveraging AI, <a href=\"https:\/\/www.ringcentral.com\/contact-center\/skills-based-routing.html\">skills-based routing<\/a> allows you to connect the member with the person most equipped to resolve the issue. For instance, a caller may have questions about a specific loan product, and the call is routed to the appropriate loan officer. Through accurate skills-based call routing, agents can apply their unique skill set, and members do not have to suffer through multiple transfers to get to the person best suited to handle the member&#8217;s concerns.<\/span><\/p>\n<h3><b><a id=\"Preferred\"><\/a>Preferred content delivery<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Inbound communications are not the only type of communication to evaluate as you develop a digital-first strategy. Credit unions often send members newsletters, announcements, updates, and private messages as part of their outbound communications strategy. Digital-centric members want to receive these communications on preferred digital channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The method preferred can vary by the type of message. Email is still often preferred for newsletters and more in-depth messages. In contrast, members may prefer text messages for quick announcements or updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To customize delivery for each individual, invite members to choose which channel they prefer for each common type of message you send. Ask new members for preferences when they sign up and then include these options in an account dashboard, which enables the member to update preferences over time.<\/span><\/p>\n<h3><b><a id=\"Built-in\"><\/a>Built-in security<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Security is a major consideration as credit unions evolve a digital-first communications strategy. Members and agents may share private or confidential information or documents electronically. It is important that the shared messages are transmitted securely to preserve member privacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Credit unions should choose a communications platform that offers end-to-end encryption and multiple layers of security at every interaction point. Look for multi-factor authentication (MFA), which ensures that the actual member is engaging in the conversation. MFA not only protects your members from identity theft, but it helps your credit union meet enhanced regulatory compliance designed to protect against fraud and money laundering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cloud-based software offers advanced security capabilities for credit unions relative to more on-premises systems that require credit unions to gather and hold data locally.<\/span><\/p>\n<h3><b><a id=\"Cloud-based\"><\/a>Cloud-based deployment<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Beyond security measures, there are other advantages of building your modern communications system in the cloud. The following are reasons why your credit union should deploy in the cloud.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easier scalability: <\/b><span style=\"font-weight: 400;\">Cloud-based platforms allow for easier, cost-efficient pricing. You add users as your organization grows.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More uptime:<\/b><span style=\"font-weight: 400;\"> Cloud solutions are dependable. You won&#8217;t face major service or access disruptions that impact your workers and members. For example, RingCentral offers an industry-leading 99.999 percent uptime.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More adaptability:<\/b><span style=\"font-weight: 400;\"> Cloud-based communications platforms enable work from anywhere at any time. Credit unions using a hybrid work model need the adaptability that cloud solutions provide.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduced physical footprint for greater sustainability: <\/b><span style=\"font-weight: 400;\">Cloud-based solutions do not require additional office space or hardware to deploy and represent a more sustainable, eco-friendly communications experience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost advantages:<\/b><span style=\"font-weight: 400;\"> Cloud-based communications platforms require less infrastructure, maintenance, usage, and employee costs than on-premises data centers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/finserv-hybrid.jpeg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: Ensuring security in financial services hybrid work environments<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-1957895096\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-1957895096\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 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2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ensuring-security-in-financial-services-hybrid-work-environments\/\" class=\"view-all view-all-brown\" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-1957895096\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-1957895096\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b><a id=\"RingCentral\"><\/a>RingCentral: the premier solution for credit unions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u200bCredit unions focused on attracting younger members and retaining existing members must carefully consider their digital services offerings to remain competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral is a cloud-based communications platform that offers everything credit unions need to digitalize communications for the modern member.\u200b\u200b\u200b Our solution provides:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multi-channel communications, including phone, SMS messaging, chat, video conferencing, and more<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">End-to-end encryption and HITRUST-CSF certification to ensure member data is protected at every point<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact center capabilities to streamline your call center communications<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Experience the RingCentral benefits for credit unions;<\/span><a href=\"https:\/\/www.ringcentral.com\/view_demo.html?__mscta=2881_90995_3444\"> <span style=\"font-weight: 400;\">see how it works<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights To meet member needs of a new generation, credit unions must rethink their digital transformation and communications strategies. Multi-channel access, smart agent routing, and enhanced security are all considerations for a digital-first strategy. Choosing the right communications platform can help credit unions appeal to a modern generation of potential members. \ud83d\udda5\ufe0f \ud83d\udcf1\ud83d\udc69\ud83c\udffc\u200d\ud83d\udcbb Is your &#8230;<\/p>\n","protected":false},"author":1120,"featured_media":51923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18836],"tags":[43267,43266],"class_list":["post-51921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services","tag-credit-union-communications-solution","tag-digital-communications-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Re-defining your credit union digital communications strategy | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Credit union members want convenient access across a variety of channels. 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