{"id":51753,"date":"2022-04-12T10:00:21","date_gmt":"2022-04-12T17:00:21","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51753"},"modified":"2024-07-25T06:11:35","modified_gmt":"2024-07-25T13:11:35","slug":"how-to-build-better-communications-for-your-insurance-agency","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-build-better-communications-for-your-insurance-agency\/","title":{"rendered":"How to build better communications for your insurance agency"},"content":{"rendered":"<p><b>Highlights<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insurance clients now want to communicate across different channels with their insurance agents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Centralizing common forms and information for easy, consistent access provides a better customer experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized messages gain attention and interest.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A cloud-based communications platform enhances collaboration and communication efficiency.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udda5\ufe0f \ud83d\udcb8 \ud83d\udcf1\ud83d\udc69\ud83c\udffc\u200d\ud83d\udcbb Can you name the top 5 trends shaping the digital future of insurance? Grab our eBook to get up to speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/trends_digital_future_insurance.pdf\" data-id=\"69ee491f5c89a\" id=\"69ee491f5c89a\">\n\t\t<button tabindex=\"on\"  on=\"tap:69ee491f5c89a.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Find out the latest stats surrounding the insurance industry\u2019s digital transformation with our free eBook.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02319\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69ee491f5c89a.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The primary benefit of insurance is the peace of mind it gives policyholders. However, uncertainty and distrust may develop when communication between insurance agencies and clients is hampered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now more than ever, people want peace of mind and reassurance from their insurance agents. Agencies must prioritize client communications. Thanks to federally funded infrastructure projects centered on expanded broadband access and advanced technology systems, access to digital communications is growing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>Strategies to build better communications with your policyholders<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Leverage this golden time to build better communications with your policyholders with the following key strategies:<\/span><\/p>\n<h3><b><a id=\"channels\"><\/a>Use multiple channels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">COVID has changed lifestyles and the way people interact. To communicate effectively, it is important to offer interactive opportunities through a variety of channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your agency is open for in-person visits, make that clear through signage, newsletters, email, and other outgoing message platforms. For many clients, face-to-face conversations are still ideal when safe and practical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When in-person communication is not available, a variety of phone and digital options are helpful. The following are some of the common touchpoints agents use to engage clients personally:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media:<\/b><span style=\"font-weight: 400;\"> Many people have 24\/7 access to their social media through device apps. They receive instant notifications when you send a message and have the ability to quickly send a reply or direct message back to you. This immediacy appeals to many policyholders, especially younger clients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Web Chat:<\/b><span style=\"font-weight: 400;\"> Chat is another real-time interaction channel that you can use to allow for rapid responses to questions. AI technology allows for the use of chatbots to address common questions when live agents are not available.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instant Message:<\/b><span style=\"font-weight: 400;\"> IMs through a website or app allow for quick sharing of short messages. It is another way that people can quickly send a question or information to an agent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Text Message:<\/b><span style=\"font-weight: 400;\"> Opt-in text messaging is one of the most consistent ways to receive messages quickly and have your messages opened and read quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Videos: <\/b><span style=\"font-weight: 400;\">Create and share video presentations on YouTube, Facebook, and other social media. Videos are a great way to personalize messaging to clients. You can use them for updates or periodic information-sharing on topics of interest.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Phone:<\/strong> People still like phone or <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/voip-caller.html\">VoIP calls<\/a> when they want a live conversation with a real person.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51755\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/04\/insurance-mobile.jpeg\" alt=\"A woman sitting at a table using her mobile phone to handle insurance communications\" width=\"930\" height=\"620\" \/><\/p>\n<h3><b><a id=\"centralize\"><\/a>Centralize common forms and messages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When someone signs up for a new policy, agencies often bombard them with a lot of messages and forms to complete. These messages can get overwhelming and frustrating to find or track down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To better organize your content and process, create a centralized location where prospects and clients can access common information and forms. You can use primary communication methods to alert people about where they can find the necessary items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A web portal or app with a customer dashboard is an example. You can deliver requisite forms, documents, and information through a contact&#8217;s unique dashboard. Send messages with direct links for the particular forms that must be completed. Set up automated reminder notifications through email, chat, and other channels when deadlines approach.<\/span><\/p>\n<h3><b><a id=\"personalize\"><\/a>Personalize the message<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">People don&#8217;t pay attention to messages that appear to have no direct impact on their lives. Whether email, social media, mail, or other methods of delivery, personalized messages are more likely to attract attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer dashboards are an excellent place to personalize information and messages. However, the content of the message often makes the difference in whether the client pays attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to direct information about the client&#8217;s coverage, share information and resources relevant to the individual. You can send reminders about health screenings and other important healthcare resources based on age or other demographic factors for health insurance clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For car insurance clients, share resources about safe winter driving or top-rated vehicles for safety. Tips for weatherizing a home or other maintenance updates are useful to home insurance clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These types of messages and resources expand on the personalized nature of your insurance relationship by showing you care about the client beyond the product they buy from you.<\/span><\/p>\n<h3><b><a id=\"communications-solution\"><\/a>Use a cloud-based communications solution<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some agencies are hesitant to utilize several methods of communication because they fear challenges in managing them all. However, a cloud-based communications solution alleviates that burden by centralizing communications. A cloud-based solution streamlines movement from one communication channel to another. It allows an agent to quickly shift from a webchat, for instance, to a phone conversation, and then to a social media exchange.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conversations do not exist in silos either. Conversation histories with individual clients are captured across channels to deliver a seamless customer and agent experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/insurers-great-resignation.jpg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: How the Great Resignation impacts the insurance industry<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" 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\/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.6302 16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 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aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-190059082\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-190059082\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>RingCentral powers the connected insurance agency<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Customer satisfaction and retention, loyalty, referrals, and better financial outcomes are all common benefits associated with good customer communications for insurance agencies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To optimize your communication with clients in the modern business ecosystem, you must blend in-person interactions with personalized digital strategies. Utilize all digital channels popular with the audience you serve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A comprehensive cloud-based communications platform is one of the most foundational elements of optimized communication. RingCentral MVP (message, video, phone) is an elite, comprehensive cloud-based solution that allows your agents and support teams to communicate efficiently across all channels. It offers end-to-end encryption for safety and privacy and seamlessly transitions from one communication channel to another. <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\"><span style=\"font-weight: 400;\">Learn more about RingCentral MVP today.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights Insurance clients now want to communicate across different channels with their insurance agents. Centralizing common forms and information for easy, consistent access provides a better customer experience. Personalized messages gain attention and interest. A cloud-based communications platform enhances collaboration and communication efficiency. \ud83d\udda5\ufe0f \ud83d\udcb8 \ud83d\udcf1\ud83d\udc69\ud83c\udffc\u200d\ud83d\udcbb Can you name the top 5 trends shaping the &#8230;<\/p>\n","protected":false},"author":1120,"featured_media":51756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18836],"tags":[6926,39814],"class_list":["post-51753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services","tag-cloud-based-communications","tag-ringcentral-mvp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to build better communications for your insurance agency | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Insurance agencies succeed by building strong client relationships. 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Matt has an MBA from Cornell University and a BA in Economics and East Asian Studies from Colby College.","sameAs":["https:\/\/www.linkedin.com\/in\/mdlehman\/"],"url":"\/us\/en\/blog\/author\/matt-lehman\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2022\/04\/insurance-main.jpeg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/matt-lehman\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/451b7b4a0fd30f37a8d700c8152fcb64740f49e5562268577f0e4ee32e29963e?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Matt Lehman<\/span><\/a>","rc_author_full_name":"Matt Lehman","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/matthew-lehman.jpeg","rc_author_link":"\/us\/en\/blog\/author\/matt-lehman\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/verticals\/financial-services\/amp\">Financial services<\/a>","amp_link":"\/us\/en\/blog\/how-to-build-better-communications-for-your-insurance-agency\/amp","excerpt_title":"How to build better communications for your insurance agency","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/51753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1120"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=51753"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/51753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/51756"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=51753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=51753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=51753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}