{"id":51504,"date":"2022-03-23T11:05:51","date_gmt":"2022-03-23T18:05:51","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51504"},"modified":"2025-03-13T06:19:45","modified_gmt":"2025-03-13T13:19:45","slug":"startup-sales","status":"publish","type":"post","link":"\/us\/en\/blog\/startup-sales\/","title":{"rendered":"Startup sales: How to close more deals and grow your business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If your\u00a0 startup has a new product or service to sell or a new way to sell an existing product, the sales process is a huge step to tackle, full of decisions to make, policies to set, and possible pitfalls to avoid. If you make the right decisions and set the right policies in the early stages of the startup sales process, you will be able to retain your precious customers and avoid many of the challenges that could potentially threaten your success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are looking for your first customers or already have thousands of sales under your belt from a previous venture, the need to meet sales goals and formulate a sales strategy are essential to stakeholders for the startup\u2019s business development as a whole.\u00a0<\/span><\/p>\n<p>Here&#8217;s what we&#8217;ll cover today:<\/p>\n<ul>\n<li><a href=\"#one\">How to make sales as a startup<\/a><\/li>\n<li><a href=\"#two\">How to build a solid foundation for startup sales<\/a><\/li>\n<li><a href=\"#three\">Common mistakes in startup sales<\/a><\/li>\n<\/ul>\n<hr \/>\n<p><strong>\ud83d\udd11 Does your startup have the 4 keys to success<\/strong>?<\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/smb_startup.pdf\" data-id=\"69d48fa431ccd\" id=\"69d48fa431ccd\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d48fa431ccd.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">See how you measure up<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Learn the top 4 components to any successful startup<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01423 \" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Read the eBook\">Read the eBook<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d48fa431ccd.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>How to make sales as a startup<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/sales-process\/\">sales process<\/a> for startups is pretty similar to that of other, larger companies. But as you can imagine, every sale is critical when you have such a lean operation. So it&#8217;s doubly important to do sales well from Day One.\u00a0<\/span><\/p>\n<p>Here are the main steps for closing deals as a startup:<\/p>\n<h3 class=\"heading h3\">Generate leads<\/h3>\n<p><span style=\"font-weight: 400;\">Make a list of people and companies that might be interested in your services. The lead generation list needs to have contact information such as names, phone numbers, and email addresses so your salespeople can contact the leads.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">Make contact with prospects<\/h3>\n<p><span style=\"font-weight: 400;\">The usual way to make initial contact with prospects is by email or <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/cold-calling-scripts\/\">cold calling<\/a>. There are some more creative ways to contact prospects, such as using social media or an in-person event like a conference or job fair, but those are usually less direct and require you to get phone or email contact information from them at some point.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">Qualify leads<\/h3>\n<p><span style=\"font-weight: 400;\">To ensure your sales staff doesn\u2019t waste time on leads that are not able or likely to purchase, you will want to qualify your leads. To qualify a lead, you verify that the lead has the necessary funds and the authority to make a purchasing decision. You might discuss pricing at this stage.<\/span><\/p>\n<h3 class=\"heading h3\">Close the deal<\/h3>\n<p><span style=\"font-weight: 400;\">This is the point of the entire process. It\u2019s where your sales reps should pull out all the stops to close the sale, including demonstrating deep product knowledge, showing empathy, and using charm and persistence. The <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-be-a-good-salesperson\/\">best salespeople<\/a> help the customer understand how the product will benefit them and build a hunger and excitement for the product in\u00a0 the customer.\u00a0\u00a0<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"heading h2\"><a id=\"two\"><\/a>How to build a solid foundation for startup sales<\/h2>\n<p><span style=\"font-weight: 400;\">Whether startup founders are looking to make outbound sales or inbound sales, B2B sales or B2C sales, they need to gain sales experience fast or hire a sales team that can do it for them. Here are some concrete steps to take when looking to build your startup sales.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">1. Maintain ownership of sales (at first)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Early startup sales is about establishing a connection between your business model, your product, and your customer. It\u2019s a mistake to outsource sales to an expert sales team too early, and here\u2019s why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You won\u2019t build key relationships that will become important to the business as it grows.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valuable feedback won\u2019t get all the way up the chain to you.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potential problems in your business model will go unnoticed and unchanged.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your sales team will have to cope with those problems if they do occur, which will be frustrating to them and you.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you and any co-founders handle early sales yourself, you can solidify the sales cycle and\u00a0 develop a playbook for future use when you do hire more people. You will have the deep understanding of the sales process you need to be able to lead the entire team in building a customer base, and you will have participated in the sales development process on the ground floor.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">2. Make a playbook<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a startup founder, when you participate fully in the sales process, you will begin to get an understanding of how that process works best for your particular business model and market. This will lead to the development of a startup sales playbook, which future salespeople can use to be successful in selling for your startup.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your playbook will start with your philosophy of sales and your experience so far. It includes answers to questions such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What has worked, and what has not worked?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you want customers to see your startup and its offerings?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What sales strategy or strategies do you want to support or avoid?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How will sales professionals be expected to conduct themselves?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the main value proposition and how will the salesforce highlight it?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your playbook will also include information on the ideal customer profile or personas that the sales reps or account executives will need to know. It is unrealistic to expect your sales staff to come in as new employees and solve your problems or fix your mistakes. This information should be well-thought-out and easy to understand so your staff can concentrate on making sales based on accurate information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step in a playbook is to document practices your sales reps should follow as they go about cold calling or searching for potential customers. This section should be specific and focused on <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/sales-metrics-small-business\/\">metrics<\/a> and what has worked for the startup so far.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you want to be as specific as possible in your procedures and explanations, it will be necessary early on to leave room for adjustments as new data comes in and change occurs, as it almost always does in the early days of a startup. Flexibility will allow you to tighten your methods and improve on them for even greater success.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">3. Use the right tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many effective tools to help with sales, including:\u00a0<\/span><\/p>\n<ul>\n<li>CRMs for <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/sales-automation-small-business\/\">sales automation<\/a><\/li>\n<li>Sales intelligence tools for sourcing better leads<\/li>\n<li><a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/sales-metrics-small-business\/\">Sales metrics<\/a> and analytics tools for measuring success<\/li>\n<li><a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/team-messaging-apps\/\">Team messaging apps<\/a> for on-the-go communication<\/li>\n<\/ul>\n<p>While nothing can replace the personal touch of sales, these tools and others help streamline processes so your sales team can focus on closing deals. Some of these tools could save your startup thousands of dollars and, if used well, increase sales significantly.<\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a closer look at one software as a service (SaaS) tool that no startup should be without: <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/crms-for-startups\/\">a customer relationship management (CRM) tool<\/a>. These tools can track everything about your relationship with a customer or potential customer and streamline the sales process by automating actions such as setting reminders, sending communications to warm leads, performing standard follow up for sales calls, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ringcentral.com\/startup\">RingCentral<\/a> has CRM integrations built right into its <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/real-estate-ringcentral-advantage\/\">business phone<\/a> capabilities, and can also integrate with other popular CRM tools like Salesforce. You dial calls right in Salesforce using RingCentral, and all the call details are recorded for you:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-44476 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/salesforce-ringcentral-integration-e1603397536245.png\" alt=\"ringcentral's integration with salesforce with click to dial feature for cold calling\" width=\"1000\" height=\"642\" \/><\/p>\n<p>Another necessity when it comes to salespeople is allowing them the flexibility to do their work from anywhere. That&#8217;s why a powerful <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/communication-tools\/\">communication tool<\/a> is a smart investment as you build your sales team. With an all-in-one app like RingCentral, your sales team can make calls, join team <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/video-conferencing-apps\/\">video conferences<\/a>, and stay in touch via team messaging while they&#8217;re on the road. Plus, you can hop from a message to a video chat in just a couple clicks:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-49182 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/Creating-a-Team-Huddle-2.gif\" alt=\"ringcentral team huddle - switch from message to video\" width=\"1280\" height=\"800\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">4. Hire high performers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The number of sales team members you hire initially probably depends on the number of investors you have and the capital available to you. It\u2019s possible that you will only be able to hire one full-time sales person; on the other hand, you may need sales managers and associates right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how many staff you plan to hire, it is vital to get the highest performing people possible, because these are the people who will deliver the most sales for your startup. Here are some characteristics of a high-performing salesperson:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Likability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistency with process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Storytelling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitates two-way communications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert knowledge<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Able to discuss money<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Willing to apply an appropriate amount of pressure to the customer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The average time it takes to hire a sales associate is about 50 days, so don\u2019t rush the process just to get someone in the position. If your salesperson or team can\u2019t deliver, it will sink your entire operation, so finding the best possible candidates for the job is of paramount importance.\u00a0<\/span><\/p>\n<p><strong>\ud83d\udca1 Pro-Tip:\u00a0<\/strong>In the world of <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/hybrid-work-small-business\/\">hybrid and remote work<\/a>, the world can be your talent pool. Learn more <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/startup-hiring-tips\/\">startup hiring tips<\/a>.<\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>Common mistakes in startup sales<\/span><\/h2>\n<h3 class=\"heading h3\">1. Not properly narrowing the market segment<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to see prospects everywhere when you first start out in sales. You may have more than one target customer, but you will save a lot of time if you have narrowed down your market segment and <a href=\"https:\/\/spacehuntr.com\/journal\/know-your-target-audience\/\">properly identified your target customers<\/a> with specific profiles. Having your strategy properly centered on your most likely customers is a key to success in startup sales.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">2. Pricing your product too low<\/h3>\n<p><span style=\"font-weight: 400;\">Most startups are worried about pricing their products too high, but that is usually less of a problem than pricing too low, which sends the unwitting message that maybe the product isn\u2019t really as good as the sales rep is making it sound. An interested lead will negotiate on a higher price, but will be very suspicious of a price that\u2019s too low and be more likely to lose interest altogether.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">3. Having a sales process that is too rigid<\/h3>\n<p><span style=\"font-weight: 400;\">Early startup sales playbooks need to be flexible to adjust to market conditions and take advantage of knowledge gained in the process by salespeople. If your sales process is too rigid and you insist on salespeople doing what doesn\u2019t ultimately work, you risk losing the best ones and doubly hurting your sales at a critical time for your startup.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/financial-digital-transformation.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">How to create a sales process: a step-by-step guide\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" 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\/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.6302 16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 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viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-810477485\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-810477485\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\">4. Not getting an early \u201cno\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s natural for salespeople to hold out hope that they can persuade a reluctant prospect to convert with enough information and pressure, but in many cases the answer will be \u201cno\u201d no matter how much time they spend. Pushing for a \u201cno\u201d should happen during the qualification step, which is early in the process, and will save sales staff a ton of time that they can then spend with leads that they really could convert.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">\u00a05. Neglecting metrics<\/h3>\n<p><span style=\"font-weight: 400;\">Before there were easy ways to capture the metrics around sales, salespeople mostly went with their \u201cgut\u201d on who to call, methods to use, and when to press in for the sale. Many naturally gifted people are still tempted to go with their gut rather than consider metrics, but this is a mistake. Even the best salespeople are less effective than the numbers in predicting sales and identifying techniques most likely to work.<\/span><\/p>\n<h3 class=\"heading h3\">6. Subpar technology<\/h3>\n<p><span style=\"font-weight: 400;\">Without the proper tools, you will struggle to keep a good handle on the startup sales process, which can become complex as it progresses. RingCentral offers affordable cloud-based communications solutions that will keep everyone in the startup on the same page and give you the features you need to support your sales staff, anywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the ways RingCentral can benefit startups with their sales:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule calls with prospects so you don\u2019t even need to dial the phone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transfer calls from one device to another when you need to be out of the office<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/best-video-chat-apps\/\">Video chat<\/a> to give clients a more personal touch and see body language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access all your messages on any device<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate with Salesforce and other third-party apps so you never misplace a thing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">RingCentral offers robust <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/collaboration-in-the-workplace\/\">team collaboration<\/a> features to keep your sales team connected no matter where team members may be. Got a seller out in the field? No problem! RingCentral provides anywhere, anytime access from any mobile device to your CRM and other work tools with easy-to-use integrations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need to hop on a quick <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video call<\/a> with a sales manager on the spot or maybe your developer on the other side of the world? We\u2019ve got you covered, with video conferencing features that help you connect clients, sales staff members, and managers with a few simple clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking to grow your sales team? RingCentral\u2019s video capabilities can help you recruit and interview potential candidates from anywhere in the world, widening your reach and increasing your chances of finding the best talent out there for your startup.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\">Start your startup sales team off on the right foot<\/h2>\n<p><span style=\"font-weight: 400;\">The right technology can give your startup the big-business feel and polish it needs to stand the test of time. To see how RingCentral can help your startup compete with much larger enterprise sales companies and have the best possible communications capabilities, <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\"><span style=\"font-weight: 400;\">request a demo today<\/span><\/a><span style=\"font-weight: 400;\">! Your can also learn more at <\/span><a href=\"https:\/\/www.ringcentral.com\/startup\"><span style=\"font-weight: 400;\">www.ringcentral.com\/startup<\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your\u00a0 startup has a new product or service to sell or a new way to sell an existing product, the sales process is a huge step to tackle, full of decisions to make, policies to set, and possible pitfalls to avoid. If you make the right decisions and set the right policies in the &#8230;<\/p>\n","protected":false},"author":29,"featured_media":51505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18722],"tags":[380],"class_list":["post-51504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-startups","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Startup sales: How to close more deals and grow your business | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Looking to supercharge your startup sales team? 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