{"id":51489,"date":"2022-03-22T00:06:48","date_gmt":"2022-03-22T07:06:48","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51489"},"modified":"2022-03-22T00:07:55","modified_gmt":"2022-03-22T07:07:55","slug":"3-tips-on-sending-links-in-sms","status":"publish","type":"post","link":"\/us\/en\/blog\/3-tips-on-sending-links-in-sms\/","title":{"rendered":"3 tips on sending links in SMS"},"content":{"rendered":"

Sending out SMS messages is a great way for businesses and individuals to reach their intended audience. Many different companies use this approach in a variety of ways: sending appointment reminders, order confirmations, entertainment alerts, and sales and marketing in general.<\/span><\/p>\n

However, with the reclassification of business SMS, new content policies, and restrictions around what type of links may be sent, it\u2019s important to understand that while embedding links in your texts can be extremely beneficial, if you\u2019re not careful, it can also result in your text messages being blocked.<\/span><\/p>\n

Here are some tips on using links in SMS:<\/span><\/p>\n

 <\/p>\n

<\/a>1. Have a clear call to action<\/strong><\/h2>\n

When utilizing links in your text messages it is important to provide a clear CTA or call to action.\u00a0 Failure to provide a clear call to action that matches your included link(s) may result in your messages being blocked.\u00a0\u00a0<\/span><\/p>\n

Your call to action must be clear to the reader why they should click on the link, and what the expected outcome of clicking on the link will be. For example, \u201cfinish filling out your online profile\u201d provides a clear explanation of the link and the call to action for the user.\u00a0\u00a0<\/span><\/p>\n

Likewise, \u201cuse the link below to reschedule your appointment\u201d provides a clear call to action that is easily understood by the reader.\u00a0<\/span><\/p>\n

However, just posting a link without any context does not tell the reader why they should click the link, or what the expected outcome is.<\/span><\/p>\n

 <\/p>\n

<\/a>2. Rethink link shortening services<\/strong><\/h2>\n

Link shortening services can help reduce the size of your messages by shortening longer URLs. However, because link shortening services disguise the actual link, they\u2019re often used by malicious actors such as phishers who want to redirect their targets to a fraudulent, look-alike website.<\/span><\/p>\n

For this reason, most generic link shorteners are actually banned or blocked by mobile carriers, and will result in your messages automatically being blocked and potentially listed as spam.<\/span><\/p>\n

Examples of generic link shorteners that get blocked include:<\/b><\/p>\n