{"id":51398,"date":"2022-03-15T10:19:52","date_gmt":"2022-03-15T17:19:52","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51398"},"modified":"2025-03-13T06:19:47","modified_gmt":"2025-03-13T13:19:47","slug":"digital-customer-loyalty","status":"publish","type":"post","link":"\/us\/en\/blog\/digital-customer-loyalty\/","title":{"rendered":"Digital customer loyalty ideas for small businesses"},"content":{"rendered":"<p>Digital or online customer loyalty can be hard to earn, but the benefits can really be worth the elbow grease. <span style=\"font-weight: 400;\">A well-thought-out <\/span><span style=\"font-weight: 400;\">loyalty program<\/span><span style=\"font-weight: 400;\"> can help with <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-engagement-strategies\/\">customer engagement,<\/a> bring in new customers, and more.<\/span><\/p>\n<p>You might be familiar with these kinds of incentives when it comes to in-person shopping&#8230; but how can you keep your\u00a0<em>online<\/em> customers coming back for more? We&#8217;ve rounded up all the info to help you get started.<\/p>\n<p>Today, we&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#one\">What are digital customer loyalty programs?<\/a><\/li>\n<li><a href=\"#two\">The benefits of online customer loyalty programs\u00a0<\/a><\/li>\n<li><a href=\"#three\">Examples of digital customer loyalty programs<\/a><\/li>\n<li><a href=\"#four\">How to build your small business digital customer loyalty program<\/a><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udc40<\/span> <span style=\"font-weight: 400;\">\u00a0Grab our <\/span><b>free eBook<\/b><span style=\"font-weight: 400;\"> to learn more about the power of connection and why\u00a0you should integrate your business apps with UCaaS.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/the_power_of_connection_ebook.pdf\" data-id=\"69d4937bdc322\" id=\"69d4937bdc322\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d4937bdc322.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Grab this free eBook to learn more about the power of connection. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d4937bdc322.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2 class=\"heading h2\"><b><a id=\"one\"><\/a>What are digital <\/b><b>customer loyalty programs<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital customer loyalty programs provide rewards for purchases and other behaviors through a digital format, like your website or mobile app (or both).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some <\/span><span style=\"font-weight: 400;\">digital loyalty programs <\/span><span style=\"font-weight: 400;\">only give <\/span><span style=\"font-weight: 400;\">digital rewards<\/span><span style=\"font-weight: 400;\"> that can be redeemed online, while others may offer physical prizes that are sent to customers when they make <\/span><span style=\"font-weight: 400;\">repeat purchases<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">referrals<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital loyalty programs may involve <\/span><span style=\"font-weight: 400;\">loyalty software<\/span><span style=\"font-weight: 400;\"> or a <\/span><span style=\"font-weight: 400;\">loyalty card<\/span><span style=\"font-weight: 400;\"> that is swiped at a <\/span><span style=\"font-weight: 400;\">retail location<\/span><span style=\"font-weight: 400;\"> each time customers shop. The more they shop, the more rewards they typically earn.<\/span><\/p>\n<h2 class=\"heading h2\"><a id=\"two\"><\/a>The benefits of online customer loyalty programs<\/h2>\n<p><span style=\"font-weight: 400;\">A well-thought-out <\/span><span style=\"font-weight: 400;\">loyalty program<\/span><span style=\"font-weight: 400;\"> can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve <\/span><a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-engagement-strategies\/\"><span style=\"font-weight: 400;\">customer engagement<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attract new customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Strengthen <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-retention\/\">customer retention<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reactivate dormant customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage all customers to spend more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But don&#8217;t take our word for it! Here&#8217;s a stat that blew us away:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study by <\/span><span style=\"font-weight: 400;\">Square Loyalty<\/span><span style=\"font-weight: 400;\"> showed that customers enrolled in their <\/span><span style=\"font-weight: 400;\">digital loyalty rewards programs <\/span><span style=\"font-weight: 400;\">were <strong>twice as likely to become <\/strong><\/span><strong>repeat customers<\/strong><span style=\"font-weight: 400;\"><strong> and spent an average of 37% more<\/strong> than customers who did not become <\/span><span style=\"font-weight: 400;\">loyalty program members<\/span><span style=\"font-weight: 400;\">.<sup>1<\/sup><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generating more revenue and creating more<\/span><span style=\"font-weight: 400;\"> customer visits<\/span><span style=\"font-weight: 400;\"> with a <\/span><span style=\"font-weight: 400;\">rewards system<\/span><span style=\"font-weight: 400;\"> just seems to make sense, even though there is a cost to implement a <\/span><span style=\"font-weight: 400;\">rewards program<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"heading h2\"><a id=\"three\"><\/a>Examples of digital customer loyalty programs<\/h2>\n<p>Here are a few examples of successful online customer loyalty programs:<\/p>\n<h4 class=\"heading h4\">Starbucks Rewards<\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/stories.starbucks.com\/uploads\/2020\/03\/SBX2020315-MOP.jpg\" alt=\"A how-to guide for digital ordering at Starbucks - Starbucks Stories\" \/><\/p>\n<p>Starbucks has totally gamified ordering online. Every purchase using the app earns you points, which you can save up like tickets at an arcade for the &#8220;prize&#8221; you want. It could be a customization to your drink, a free pastry, even branded merch. They even offer special events where you can earn extra points (e.g., buy 3 iced coffees in a week). Plus, you earn double the points if you pay using the app instead of your credit card.<\/p>\n<h4 class=\"heading h4\">Sephora Beauty Insider<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/community.sephora.com\/t5\/image\/serverpage\/image-id\/1751451iF576DEA9F35EA341\/image-size\/large?v=v2&amp;px=999\" alt=\"Updated 5\/26\/20] Spring 2020 BI Relaunc... - Beauty Insider Community\" \/><\/p>\n<p>Sephora&#8217;s Beauty Insider program allows you to earn points toward different rewards as you shop online. If you save up enough points, you can redeem them for cash toward purchases both online and in-store. And you can earn these points by purchasing not only on Sephora&#8217;s website, but anywhere Sephora products are sold. They even offer different tiers of achievement: VIB (Very Important Beauty) for spending $350 in a year and Rouge for spending $1000 (figures as of March 2022).<\/p>\n<h4 class=\"heading h4\">American Express<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.americanexpress.com\/content\/dam\/amex\/GNS-Images\/card-art\/gold-card-metal_480x304.png\" alt=\"American Express Gold Card | Rewards &amp; Offers | Amex ZA\" \/><\/p>\n<p><span style=\"font-weight: 400;\">American Express has won many awards for its top-notch rewards program because it offers a large number of rewards choices to their customers. These types of <\/span><span style=\"font-weight: 400;\">personalized experiences <\/span><span style=\"font-weight: 400;\">make customers feel like the program works for their needs and makes them even more loyal to their preferred brand.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><a id=\"four\"><\/a>How to build your small business digital customer loyalty program<\/h2>\n<p>Every small business is unique&#8230; and working on a much tighter budget than Starbucks or American Express! But there are some easy ways to take inspiration from big stores&#8217; loyalty programs and apply them for your own customers.<\/p>\n<h3 class=\"heading h3\">1. Decide how customers will access your rewards program<\/h3>\n<p><span style=\"font-weight: 400;\">The first element of designing a digital loyalty program is figuring out how customers can access it. Most digital programs use a website, a mobile app, or both to interface with customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tangible methods like <\/span><span style=\"font-weight: 400;\">reward cards<\/span><span style=\"font-weight: 400;\"> may be used, although <\/span><span style=\"font-weight: 400;\">punch cards<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">paper punch cards<\/span><span style=\"font-weight: 400;\">, and <\/span><span style=\"font-weight: 400;\">stamp cards<\/span><span style=\"font-weight: 400;\"> are typically not needed with digital programs. Sometimes there will be a digital loyalty card that can be accessed through a mobile app or smartphone.\u00a0<\/span><\/p>\n<p>Or, it could be as simple as a regular members&#8217; newsletter you email out to folks who sign up, with perks inside.<\/p>\n<h3 class=\"heading h3\">2. Determine how customers will earn rewards<\/h3>\n<p><span style=\"font-weight: 400;\">What do your customers have to do to earn the rewards you offer? It&#8217;s important to think about your specific audience and how they naturally engage with your business. The most common way for rewards to accrue is through reward points issued when customers purchase items. The reward points can then be redeemed for cash off on a future purchase, or in some cases, to get a gift card to a participating retailer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, though, the main reward is a discount on a purchase or a special free item only available to rewards members. Notification of these rewards can be by snail mailing coupons or emailing\/texting them to the reward member.\u00a0<\/span><\/p>\n<p>Here are some ways small businesses enter customers in their loyalty programs:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Signing up for the program:<\/strong> This could be via an online form on your website or a third-party customer loyalty app.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><strong>Providing an email address:<\/strong> You can build a newsletter to offer exclusive perks and news to your mailing list.<\/li>\n<li aria-level=\"1\"><strong>Providing their birthday or anniversary:<\/strong> Offer annual gifts or perks for your customers&#8217; special days.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Making purchases and earning points:<\/strong> Some small businesses use a third-party app to easily track this data for them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Referring friends to your business:<\/strong> Include a field for referrals at online checkout for easy tracking on your end.\u00a0\u00a0<\/span><\/li>\n<li aria-level=\"1\"><strong>Leaving online reviews:<\/strong> Either on an ongoing basis or during a specific participation window\/contest.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sharing and commenting on <\/strong><span style=\"font-weight: 400;\"><strong>social media:<\/strong> <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/social-media-customer-service\/\">Social media<\/a> engagement can be huge for small businesses, but it can be a headache to track and reward in a timely manner. An <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/omnichannel-customer-service\/\">omnichannel customer service<\/a> platform like <a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\">RingCentral Engage Digital<\/a> can help you keep tabs on customers who message, comment, and mention your business:<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.ringcentral.com\/content\/dam\/rc-www\/en_us\/images\/content\/digital-customer-engagement\/digital-gradient\/redesign\/Blade1-png-rendition.webp\" alt=\"RingCentral's digital customer engagement platform allows businesess to connect with customers on Facebook, Twitter, Instagram, YouTube, and other social media apps\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However you decide to get your customers to earn rewards, <b style=\"font-weight: 400;\">make it easy for them.\u00a0<\/b><\/span><\/p>\n<h3 class=\"heading h3\">3. Choose the types of rewards given<\/h3>\n<p><span style=\"font-weight: 400;\">You might think that all your customers want as perks are discounts and free stuff, which could put a pinch on your bottom line. Luckily, that&#8217;s not the case! A recent Yotpo survey revealed that many <strong>loyalty program members prefer early access to sales and new products<\/strong> as their perks of choice for loyalty programs.<sup>2<\/sup> Offering this kind of exclusive access is both cost-effective\u00a0<em>and<\/em> makes your customers feel like true VIPs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studies also show that the more types of rewards you offer, the more successful the program is likely to be. The following are types of rewards most programs might offer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free or reduced merchandise\/commodity (like airline miles)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cash back by direct deposit or paper check<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gift cards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products shipped to customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free products\/services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special offers \/ early access to product and sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">VIP<\/span><span style=\"font-weight: 400;\"> experiences<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-feedback\/\"><span style=\"font-weight: 400;\">customer feedback<\/span><\/a><span style=\"font-weight: 400;\"> to help you discover the most effective ways to enhance the <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\"> with rewards.You can also weigh which types of rewards are the most cost-effective for you and which bring the biggest profits.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">4. Manage the data<\/h3>\n<p><span style=\"font-weight: 400;\">Having a digital rewards program requires storing and tracking customer data, plus using that data to dole out the rewards themselves. Decide how you&#8217;ll track your program&#8217;s data before launching to ensure customers don&#8217;t fall through the cracks.\u00a0<\/span><\/p>\n<p>One handy way many small businesses manage customer data is through their <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/best-crm-for-small-business\/\">CRM, or customer relationship management software<\/a>. You might be able to do everything you need to do through your existing CRM. And you can supercharge its features by integrating it with your business communications software. RingCentral, for example, hooks in with CRMs like Salesforce, Hubspot, and more so you never lose track of important customer data:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-44476 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/salesforce-ringcentral-integration-e1603397536245.png\" alt=\"ringcentral's integration with salesforce with click to dial feature for cold calling\" width=\"1000\" height=\"642\" \/><\/p>\n<p>Want more info? <strong><a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-ways-to-improve-the-customer-experience-with-the-ringcentral-for-salesforce-integration\/\">Learn to improve the customer experience with RingCentral&#8217;s Salesforce integration<\/a>.\u00a0<\/strong><\/p>\n<h3 class=\"heading h3\">5. Reward on time<\/h3>\n<p>An online rewards program is only as good as its execution. If a bunch of your customers sign up and see no benefit, they might unenroll&#8230; or walk away from your business entirely.<\/p>\n<p>The last thing you want is to fall behind on getting rewards out the door to your biggest fans. It&#8217;s a good idea to start with small, manageable perks that are both easy to deliver. From there, you can scale up and add more perks as you get used to the process.<\/p>\n<h2 class=\"heading h2\">Digital customer loyalty programs: Keep them coming back for more<\/h2>\n<p>Online customer loyalty programs (when done well) can delight your customers\u00a0<em>and<\/em> your bottom line. Be sure to tailor the perks you offer to your audience; really think about what they&#8217;d like. Have a plan in place to deliver rewards on time, so no one feels overlooked or left out of the VIP treatment.<\/p>\n<p>And remember: get creative! You don&#8217;t have to mark down your products or services to keep customers coming back. Find ways to let them peek behind the curtain and feel truly special, and you might just gain some customers for life.<\/p>\n<hr \/>\n<ol>\n<li><em>Omnichannel Commerce Report.<\/em> Square, 2021. <a href=\"https:\/\/assets.ctfassets.net\/2d5q1td6cyxq\/4sC1CdultdWFDFoIKqnkIq\/04b42a5a6e871c3b63753ebc1135d35b\/Omnichannel_Commerce_Report_-_Square_2021.pdf\">View this source<\/a><\/li>\n<li>&#8220;The State of Brand Loyalty 2021: Global Consumer Survey.&#8221; Yotpo, December 2020. <a href=\"https:\/\/www.yotpo.com\/blog\/the-state-of-brand-loyalty-2021-global-consumer-survey\/\">View this source\u00a0<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Digital or online customer loyalty can be hard to earn, but the benefits can really be worth the elbow grease. A well-thought-out loyalty program can help with customer engagement, bring in new customers, and more. You might be familiar with these kinds of incentives when it comes to in-person shopping&#8230; but how can you keep &#8230;<\/p>\n","protected":false},"author":29,"featured_media":51399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[],"class_list":["post-51398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital customer loyalty ideas for small businesses | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn how to build a digital customer loyalty program that delights your customers... and doesn&#039;t hurt your small business&#039;s bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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