{"id":51343,"date":"2022-03-10T10:33:03","date_gmt":"2022-03-10T18:33:03","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51343"},"modified":"2025-06-22T23:51:11","modified_gmt":"2025-06-23T06:51:11","slug":"ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities","status":"publish","type":"post","link":"\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/","title":{"rendered":"RingCentral Contact Center: Boost CSAT and ESAT with new automation, AI, and WEM capabilities"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The only real constant is change. This is truer than ever within the CX industry. Expectations are increasing, and not just from customers. The Great Resignation has led to a power shift leaning now in agents\u2019 favor.\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It\u2019s no longer enough to focus on agent productivity, as agent satisfaction is just as crucial. Agents must be empowered to do their jobs as effortlessly as possible, in order to reduce frustration and churn. This is where AI and automation tools come in to simplify agent experiences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of equal importance is recognizing that on the customer side, the expectations for self-service have increased. 80% of customers no longer want to engage with a live agent. Instead, they prefer to start their journey digitally on the channel of their choice and then transition seamlessly to the right agent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these industry trends in mind, RingCentral Contact Center has been enhanced to include tools for automation, self-service, and agent assistance.\u00a0<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\u2b50<\/span><span class=\"s2\"><b> Take your contact center to a whole new level <\/b><\/span><span class=\"s1\">\u2b50<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">Next-Gen Cloud Contact Centers for Dummies\u00ae, RingCentral Special Edition\u00a0eBook<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/next-gen-cloud-contact-centers.pdf\" data-id=\"69e44b3d18aed\" id=\"69e44b3d18aed\">\n\t\t<button tabindex=\"on\"  on=\"tap:69e44b3d18aed.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Next-Gen Cloud Contact Centers for Dummies\u00ae, RingCentral Special Edition eBook<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69e44b3d18aed.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Happy reading!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">The new wave of automation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Conversational AI and automation have a significant impact on both customer and employee experiences in the contact center. In the past, configuring and deploying a chatbot or a virtual agent was time-consuming and tedious. Now, with the addition of Virtual Agent Hub to RingCentral Contact Center, anyone in your company can easily create automated and digital-first experiences that delight your customers.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/virtual-agent.html\">Virtual Agent Hub<\/a> simplifies the deployment of conversational chat &amp; voice bots for smarter self-service and automated experiences for customers. It enables businesses to leverage a low or no code orchestration engine to securely register, preview, and customize AI-powered bots with ease for speech-enabled <a href=\"https:\/\/www.ringcentral.com\/contact-center\/interactive-voice-response.html\">IVR<\/a> and text-based (chat) interactions.<\/span><\/p>\n<p><span class=\"s1\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 class=\"p1 heading h2\"><span style=\"font-weight: 400;\">Happy and productive agents<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Empowered agents mean satisfied customers. RingCentral Contact Center now offers AI-driven tools to help agents do their best work.<\/span><\/p>\n<p><b>Real-time interaction guidance and behavioral coaching<\/b><span style=\"font-weight: 400;\"> incorporate<\/span><span style=\"font-weight: 400;\"> AI on every call to help guide agents, detect negative customer sentiments, and make suggestions in real-time to fix potential issues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multiple enhancements around <a href=\"https:\/\/www.ringcentral.com\/ringcx\/workforce-engagement-management.html\">workforce engagement management<\/a> (WEM), such as additional language support, new channels, and improved analytics help enhance agent productivity.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51417\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/image2.jpg\" alt=\"\" width=\"1646\" height=\"794\" \/><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Enhanced routing and omnichannel<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We know that contact center managers always want to route a customer interaction to a tight range of proficiency levels to ensure the most capable agent handles the inquiry. However, as the interaction waits in queue for a specified time, managers can now broaden the range of proficiency levels to expand the agent pool available to handle the interaction. This ensures that customers get a qualified agent to help them in the least amount of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have also expanded our omnichannel capabilities to include Instagram Direct and WeChat.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Digital adoption drives AI and video\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">RingCentral Engage Digital released a beta integration with Google Agent Assist. Built using Google\u2019s best-in-class Google Contact Center AI, this integration empowers agents to respond faster and better with AI-powered Smart Reply and FAQ-Assist capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s video capabilities in Engage Digital now help customers seamlessly elevate a conversation from any digital channel to a video conversation with an agent. We see new and powerful use cases in Retail and Ed-tech, especially after the pandemic.<\/span><\/p>\n<h2><img decoding=\"async\" class=\"aligncenter wp-image-51416 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/image1.jpg\" alt=\"Escalate your customer engagement experience using video chat. Demo shows a chat and a pop up asking to video chat.\" width=\"1911\" height=\"967\" \/><\/h2>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">More upcoming features<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we continue to expand our contact center capabilities to keep up with changing expectations and demand, here is a sneak peek at what\u2019s coming soon.<\/span><\/p>\n<h3 class=\"heading h3\"><b>Google Agent Assist<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Agent Assist integrates Google Cloud Contact Center AI (CCAI) with RingCentral Contact Center to monitor voice &amp; digital interactions between live agents and customers. It also provides agents with relevant knowledge articles based on key phrases that a customer says or types. This will vastly improve both the agent and customer experiences.<\/span><\/p>\n<h3 class=\"heading h3\"><b>Guide<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides proactive contextual guidance for consumer digital journeys on the web &amp; mobile by engaging consumers as they browse search engines.<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><b>Bot builder and BYOB\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quickly and easily integrate your existing voice &amp; chatbots or build your own bot to provide customers with a smarter self-service experience\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Watch our RingCentral Contact Center release <\/span><a href=\"https:\/\/drive.google.com\/file\/d\/167x6tCosKBzO-p_xl2Oz2dZv6rYRu6Kd\/view?usp=sharing\"><span style=\"font-weight: 400;\">recording<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about the release. To learn more about the RingCentral contact center, <\/span><a href=\"https:\/\/www.ringcentral.com\/effortless-customer-engagement.html#form\"><span style=\"font-weight: 400;\">request a demo.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The only real constant is change. This is truer than ever within the CX industry. Expectations are increasing, and not just from customers. The Great Resignation has led to a power shift leaning now in agents\u2019 favor.\u00a0 It\u2019s no longer enough to focus on agent productivity, as agent satisfaction is just as crucial. Agents must &#8230;<\/p>\n","protected":false},"author":1103,"featured_media":51439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-51343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RingCentral Contact Center: Boost CSAT and ESAT with new automation, AI, and WEM capabilities | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"The only real constant is change. This is truer than ever within the CX industry. Expectations are increasing, and not just from customers. The Great\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RingCentral Contact Center: Boost CSAT and ESAT with new automation, AI, and WEM capabilities\" \/>\n<meta property=\"og:description\" content=\"The only real constant is change. This is truer than ever within the CX industry. Expectations are increasing, and not just from customers. The Great\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-10T18:33:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T06:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/GettyImages-1345111842-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gayathri Krishnamurthy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gayathri Krishnamurthy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/\"},\"author\":{\"name\":\"Gayathri Krishnamurthy\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/6cec7b6d629b31f107f7f52c7350afd2\"},\"headline\":\"RingCentral Contact Center: Boost CSAT and ESAT with new automation, AI, and WEM capabilities\",\"datePublished\":\"2022-03-10T18:33:03+00:00\",\"dateModified\":\"2025-06-23T06:51:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/\"},\"wordCount\":742,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/GettyImages-1345111842-1.jpg\",\"articleSection\":[\"Customer &amp; employee experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/\",\"name\":\"RingCentral Contact Center: Boost CSAT and ESAT with new automation, AI, and WEM capabilities | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/ringcentral-contact-center-boost-csat-and-esat-with-new-automation-ai-and-wem-capabilities\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/GettyImages-1345111842-1.jpg\",\"datePublished\":\"2022-03-10T18:33:03+00:00\",\"dateModified\":\"2025-06-23T06:51:11+00:00\",\"description\":\"The only real constant is change. 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