{"id":51132,"date":"2022-02-22T10:00:16","date_gmt":"2022-02-22T18:00:16","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51132"},"modified":"2022-02-23T09:44:55","modified_gmt":"2022-02-23T17:44:55","slug":"personalized-engagement-in-insurance-connecting-with-customer-life-events","status":"publish","type":"post","link":"\/us\/en\/blog\/personalized-engagement-in-insurance-connecting-with-customer-life-events\/","title":{"rendered":"Personalized engagement in insurance: The importance of connecting with customer life events"},"content":{"rendered":"<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insurance customers have come to expect personalized engagement from their insurers, and those insurers who provide it are poised for growth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Life events represent a prime opportunity to offer personalized products and services to insurance customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A cloud-based communications platform facilitates personalized engagement.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udda5\ufe0f \ud83d\udcb8 \ud83d\udcf1 Can you name the top 5 trends shaping the digital future of insurance? Grab our eBook to get up to speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/trends_digital_future_insurance.pdf\" data-id=\"69e1441a3ad7b\" id=\"69e1441a3ad7b\">\n\t\t<button tabindex=\"on\"  on=\"tap:69e1441a3ad7b.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc69\ud83c\udffc\u200d\ud83d\udcbb Find out the latest stats surrounding the insurance industry\u2019s digital transformation with our free eBook.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02319\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69e1441a3ad7b.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">One implication of the COVID-19 pandemic is that insurance companies have developed a more compassionate approach toward consumers. Insurers recognize the importance of personalized engagement in a market that has become competitive, and in a time when health is a top priority in society.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why and how to customize engagement with insurance customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The following is a look at why insurers have engaged people more by connecting with the life events of their customers, and steps you can take to customize.<\/span><\/p>\n<h3><b><a id=\"customers\"><\/a>Customers demand customized experiences<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The biggest reason to personalize your insurance to each customer is that customers expect it. In the digital-driven analytics era, customers have become accustomed to companies tailoring solutions to meet their needs.<\/span><\/p>\n<p><a href=\"https:\/\/www.accenture.com\/_acnmedia\/Accenture\/Conversion-Assets\/Secure\/pdf-no-index-3\/Accenture-Satisfying-the-Craving-for-Insurance-Personalisation\"><span style=\"font-weight: 400;\">Accenture recently reported<\/span><\/a><span style=\"font-weight: 400;\"> that 80 percent of insurance customers want personalization from providers. Specifically, customers want you to share exclusive offers, recommendations, and services based on the individual&#8217;s needs and circumstances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3><b><a id=\"differentiate\"><\/a>Differentiate from a crowded field<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The insurance industry is highly competitive. Since rates are often comparable among top providers, you must find other ways to separate from the pack. Effective personalization is one way to do so.<\/span><\/p>\n<p><a href=\"https:\/\/blog.dataart.com\/how-insurance-companies-can-adopt-personalization-in-2021\"><span style=\"font-weight: 400;\">According to Youbiquity<\/span><\/a><span style=\"font-weight: 400;\">, 79 percent of consumers reported that their providers do offer some level of customization, while 21 percent indicated their providers do not. If you are among the minority of providers not personalizing your services, it is easy for customers to recognize the difference.<\/span><\/p>\n<h3><b><a id=\"bottom\"><\/a>Bottom-line implications<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The data is clear that profits are directly impacted by personalization as well.<\/span><a href=\"https:\/\/www.bcg.com\/publications\/2017\/retail-marketing-sales-profiting-personalization\"> <span style=\"font-weight: 400;\">Boston Consulting Group<\/span><\/a><span style=\"font-weight: 400;\"> recently reported that insurance companies achieve revenue growth of 6-10 percent when providing customized solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rate of revenue growth for such providers is two to three times faster than for peers that don&#8217;t personalize offerings.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51135\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/insurance-car.jpeg\" alt=\"Young female insurance customer, smiling in the driver's seat of a new car, with her hand outreached for the keys\" width=\"930\" height=\"620\" \/><\/p>\n<h3><b><a id=\"importance\"><\/a>Importance of life events<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When consumers buy goods and services, their primary concern is whether a purchase improves their quality of life. Some products create positive life benefits, while others protect against negative life experiences. Insurance is primarily a &#8220;peace-of-mind&#8221; solution. Thus, it is used to safeguard against negative life events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To know what types of insurance recommendations to make, you need to understand the life events that exist for each person. The following are examples of critical life events, which make insurance recommendations ideal:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Buying a Home:<\/b><span style=\"font-weight: 400;\"> The majority of home buyers must get insurance to meet lender requirements. Insurers want to offer a quote as early in the home-buying process as possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Selling a Home:<\/b><span style=\"font-weight: 400;\"> Someone selling a home is going to need somewhere else to live. Even if the person hasn&#8217;t started looking for a new place, he or she will at some point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Getting a Driver&#8217;s License:<\/b><span style=\"font-weight: 400;\"> New drivers are a key emerging market for insurers but can be stressful for parents. Targeting customers who have young people when they get a driver&#8217;s license is beneficial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Buying a New Car:<\/b><span style=\"font-weight: 400;\"> Buying a new car often leads to pricing insurance, so it offers a great opportunity to induce a switch with an opportunistic recommendation at the right time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Getting Married<\/b><span style=\"font-weight: 400;\">: Some insurance products appeal to couples when they get married. Often, couples move to a new home together, which makes them a good target for home or rental insurance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Changing Jobs:<\/b><span style=\"font-weight: 400;\"> A job change presents a potential need for new health insurance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Starting a Business:<\/b><span style=\"font-weight: 400;\"> Entrepreneurs are a good target for a few insurance products. They may need individual health insurance, or to start a group plan if they have enough employees. Property protection, small-business insurance, or personal umbrella policies make sense as well.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Having Children:<\/b><span style=\"font-weight: 400;\"> Someone having a child may consider new health plan options that offer family benefits. Life insurance is another product that makes sense for some people when they have children.<\/span><\/li>\n<\/ul>\n<h3><b><a id=\"behavioral\"><\/a>Behavioral data and machine learning<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Knowing which life events matter is just one piece of the customization puzzle for insurance providers. Demographic data, such as age, gender, race, marital status, income, occupation, and education, has historically been critical to target marketing. However, behavioral data coupled with machine learning technology amplifies personalization opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your key question, then, is, &#8220;How do we know when someone is moving&#8230; starting a business&#8230; getting married?&#8221; You may not, but analytics software primed with high-quality data does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a couple of example scenarios:<\/span><\/p>\n<p><b>Example 1:<\/b><span style=\"font-weight: 400;\"> Someone enters the following search queries into Google: 1) &#8220;How do I start a business&#8221; and 2) &#8220;Commercial properties available in downtown (City X)&#8221;. Or perhaps, even more concretely, the person enters, &#8220;What insurance do I need to start a business?&#8221; The user then follows search links and explores pages offering information on these topics.<\/span><\/p>\n<p><b>Machine Interpretation: <\/b><span style=\"font-weight: 400;\">By effectively tracking the user&#8217;s online activity, your AI solution should recognize that this person is researching how to start a business, which makes him or her a viable candidate for the previously-mentioned products.<\/span><\/p>\n<p><b>Example 2: <\/b><span style=\"font-weight: 400;\">A woman goes to an online retail shop and looks through various product listings for newborn baby clothes. Later, she looks at cribs and other related items.<\/span><\/p>\n<p><b>Machine Interpretation: <\/b><span style=\"font-weight: 400;\">Your analytics software can deduce that this woman is likely preparing for the birth of a child. This circumstance makes her a potential target for health or life plans.<\/span><\/p>\n<p><b>Other Examples: <\/b><span style=\"font-weight: 400;\">Someone spending a lot of time sifting through real-estate listings is a possible target for home insurance. If the person is, instead, looking up real-estate agents or &#8220;best time to sell a home,&#8221; he or she is likely a seller, but may need insurance on the next home or rental property.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51136\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/insurance-data.jpeg\" alt=\"An artistic representation of the gathering of many insurance customers' data.\" width=\"930\" height=\"618\" \/><\/p>\n<h3 class=\"heading h3\"><b><a id=\"gathering\"><\/a>Gathering data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">High-quality data is the foundation for effective behavioral targeting. You have a few different options for gathering data.<\/span><\/p>\n<p><b>Request data from current customers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In addition to tracking their on-site and online behavior, you can invite current customers to share more information in their profiles that offer insight into their lives.<\/span><\/p>\n<p><b>Track with cookies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As noted, online data-tracking is a common way in which companies monitor the behavior of online users. You just need to properly disclose your data tracking (and use of Cookies), particularly to meet legal requirements of the General Data Privacy Regulation (Europe) and a similar California data privacy law.<\/span><\/p>\n<h4 class=\"h2 heading h4\"><b>Acquire data<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You also have the option to acquire behavioral data from a third party. Some research firms specialize in building prospect lists based on their data-tracking and research efforts. This approach makes sense if you don&#8217;t have the infrastructure or resources to collect and interpret data, or you just want to outsource these activities.<\/span><\/p>\n<h3><b><a id=\"delivering\"><\/a>Delivering messages, recommendations, and solutions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After you know who to target, your action plan shifts to effective targeting. You must offer outgoing and incoming cross-platform communication opportunities that fit the preferences of each individual. Allow your customers to identify how they prefer to interact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, determine which methods are most preferred and effective for delivering recommendations and offers. Analyzing your response rates is beneficial. You can also ask customers to share preferences. Perhaps, of greatest importance, only deliver offers that are relevant to the individual. This strategy is what gets people to pay attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/finserv-hybrid.jpeg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: Ensuring security in financial services hybrid work environments<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-908613068\" 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9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ensuring-security-in-financial-services-hybrid-work-environments\/\" class=\"view-all view-all-brown\" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-908613068\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-908613068\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Let RingCentral connect you with your customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The data is clear; people want personalized offers, and experiences from insurance providers. And, there are significant competitive and financial advantages gained when you deliver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral is a leading provider of cloud-based cross-platform communications solutions, which enhance personalization capabilities for insurance providers. Key benefits include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customized channel engagement based on customer preferences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High first-call service resolution rates with smart routing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support for multiple teams in multiple locations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data capture and analysis of important KPIs and metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Superior customer experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Security and compliance with all regulatory standards<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to see it in action? Request a demo to<\/span><a href=\"https:\/\/www.ringcentral.com\/view_demo.html?__mscta=2881_90213_3444\"> <span style=\"font-weight: 400;\">see how it works<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: Insurance customers have come to expect personalized engagement from their insurers, and those insurers who provide it are poised for growth. Life events represent a prime opportunity to offer personalized products and services to insurance customers. A cloud-based communications platform facilitates personalized engagement. \ud83d\udda5\ufe0f \ud83d\udcb8 \ud83d\udcf1 Can you name the top 5 trends shaping &#8230;<\/p>\n","protected":false},"author":1120,"featured_media":51134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18836],"tags":[13381,43230],"class_list":["post-51132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services","tag-cloud-based-communications-platform","tag-personalized-engagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Personalized engagement in insurance: The importance of connecting with customer life events | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Personalized engagement holds the key to connecting with insurance customers. 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