{"id":51123,"date":"2022-02-22T10:00:32","date_gmt":"2022-02-22T18:00:32","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51123"},"modified":"2025-06-24T01:38:48","modified_gmt":"2025-06-24T08:38:48","slug":"better-communication-the-key-to-higher-member-lifetime-value","status":"publish","type":"post","link":"\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/","title":{"rendered":"Better communication: The key to higher member lifetime value"},"content":{"rendered":"<p><b>Highlights<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing member lifetime value starts with creating a positive onboarding experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending proactive healthcare recommendations and reminders enhances member engagement and lifetime value.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A healthcare communications platform that leverages AI supports member engagement and may lead to enhanced member lifetime value.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udcc4\u270d\ud83d\udea8With the passage of the No Surprises Act, the regulatory pressures on healthcare payers and providers continue to increase. Read our guide on the 6 actions payers can take to prepare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/actions_payers_no_surprises_act.pdf\" data-id=\"69fcb53468a3b\" id=\"69fcb53468a3b\">\n\t\t<button tabindex=\"on\"  on=\"tap:69fcb53468a3b.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the guide<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">What you can do now to prepare before the No Surprises Act goes into effect in early 2022<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02385\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Read the guide\">Read the guide<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69fcb53468a3b.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Lifetime member value is a critical metric that health payers should track to manage costs and optimize profitability. Doing so allows you to build effective strategies to attract and retain the right people. It typically costs 5 to 10 times more to acquire new members than it does to retain existing members, according to<\/span><a href=\"https:\/\/www.hcltech.com\/white-papers\/lifescience-healthcare\/member-lifetime-value-health-plans-factors-calculation\"> <span style=\"font-weight: 400;\">HCL Technologies<\/span><\/a><span style=\"font-weight: 400;\">. This fact points to the importance of retention strategies in achieving success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How to enhance communication with your members and grow their lifetime value<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Optimized communication is one of the best approaches to ensuring member satisfaction and retention. The following is a look at steps you can take to enhance communication with your members and grow their lifetime value.<\/span><\/p>\n<h3><b><a id=\"emphasize\"><\/a>Emphasize the onboarding process<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Onboarding is your first chance to make a great impression with a new member. People are apt to pay closer attention to communication from a new insurer just after enrollment than they are as time goes on. It is also when people likely have the most uncertainty and questions about their new coverage. It is vital that you have a good plan in place to share relevant information, invite questions, and gather data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Policy information sheets and thorough welcome kits are typically given to new insurance members. You also need effective guides to your website and digital tools that allow for an optimized user experience. A scheduled sequence of messages provides the communication framework for extended onboarding. Map out the messages you plan to deliver to a new member during the initial weeks and months after enrollment. Determine what information to share with all new members, and what information to share based on user profiles or preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adapt to the specific interests and needs of each member. Invite questions through a variety of communication platforms. Use brief surveys to find out which methods of communication a member prefers. Offer support and easy-to-follow guides to help the member build a customized account dashboard with the links and resources they want to access easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3><b><a id=\"adapt\"><\/a>Adapt to changing workforce structures<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">COVID forced many healthcare providers to shift to a more remote workforce. Given the cost advantages and the infrastructure now in place, a more remote or hybrid office is here to stay for many healthcare organizations, including payers and health plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are challenges to overcome and opportunities to seize to optimize communication with more remote workers. Distance makes it more difficult for agents to interact one-on-one on a regular basis. However, advancement in digital technology can help mitigate the disruption to face-to-face interaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your organization needs to offer the best support tools possible so your agents can communicate with each other and deliver the best communication to your members. A comprehensive solution for cross-channel communication is central to this endeavor. Agents need to reliably and seamlessly shift to conversations across multiple support channels, while having access to a member&#8217;s entire contact history.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51126\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/payers-changing-workforce.jpeg\" alt=\"Woman sitting at desk at home in front of computer\" width=\"930\" height=\"620\" \/><\/p>\n<h3><b><a id=\"send\"><\/a>Send proactive healthcare recommendations and reminders<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Insurers and providers need to work together to build a proactive communication strategy for member-patients. With many people deferring healthcare during COVID, it is more important than ever that healthcare payers and providers take a more assertive approach to communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alert members to any preventative care and screenings that are due. Getting members to complete necessary screenings early is beneficial to patients, providers, and payers. Delayed treatment is usually more intrusive for patients and expensive for payers than care provided following early detection of cancers or other health conditions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regular newsletters or resources available through portals are useful for alerting members to care they might not realize is covered by their plans. Some people don&#8217;t know, for instance, that typical insurers cover periodic wellness visits or physical health check-ups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider what information and resources are useful to members outside the scope of what directly impacts your organization. Sharing information on wellness and fitness programs, health hygiene, and other opportunities shows members that you have a genuine interest in their well-being. It keeps your firm&#8217;s name in front of them as well. Holistic member wellness is also good for business.<\/span><\/p>\n<h3><b><a id=\"simplify\"><\/a>Simplify member forms and provide directed support\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Gathering information from members through online forms aids your effort to optimize communication. However, people won&#8217;t take the time to complete forms that are lengthy, complex, or hard to understand. Leverage <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/\">cloud contact center<\/a> tools like agent co-browse to directly walk members through forms and web pages when needed to provide a better member experience. And the more concise you can make forms, the more likely you are to get the most critical details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Batching forms is one strategy to minimize time and frustration for members. When possible, break large forms up into smaller ones that allow you to gather the information you want incrementally or sequentially (if some of the data is more urgent or important).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it easy for people to find necessary forms on your site or in your app. Send messages to alert members to pending forms they need to complete and include direct links when feasible.<\/span><\/p>\n<h3><b><a id=\"leverage\"><\/a>Leverage automation and AI<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When integrated effectively, automated tools and AI can enhance communication with members. However, it is important to ensure they don&#8217;t cause frustration and impede a member&#8217;s access to live support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interactive voice response technology is useful to put callers through a brief sequence of questions about their inquiry. In some cases, you might be able to resolve the call before a live conversation. Typically, though, the objective is to streamline the call by directing the caller to the right agent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI chatbots are a popular option to provide interactive support when live agents aren&#8217;t available. AI bots can answer frequently asked questions and guide members to resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1223377524-1.jpg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: What an omnichannel payer organization looks like in practice<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-158179750\" 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9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-an-omnichannel-payer-organization-looks-like-in-practice\/\" class=\"view-all view-all-white \" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-158179750\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-158179750\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Communication is the key to better member lifetime value<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Due to COVID disruptions, communication has become more important than ever to the member experience. Proactive communication is beneficial to member retention because it demonstrates that you are a partner in member wellness. Utilize digital technology to provide more communication channels and support your agents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With well-planned and optimized communication, you improve member satisfaction and should see significant improvements to lifetime member value. To achieve such coordination, your agents need a comprehensive solution that enables cohesive cross-platform member support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral offers healthcare payers a comprehensive communications platform that facilitates better member engagement. To see RingCentral&#8217;s healthcare communications solution in action,<\/span><a href=\"https:\/\/www.ringcentral.com\/office\/industry-solutions\/healthcare-communications-cloud-phone-systems.html?__mscta=2469_90585_3444\"> <span style=\"font-weight: 400;\">request a demo today.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights Increasing member lifetime value starts with creating a positive onboarding experience. Sending proactive healthcare recommendations and reminders enhances member engagement and lifetime value. A healthcare communications platform that leverages AI supports member engagement and may lead to enhanced member lifetime value. \ud83d\udcc4\u270d\ud83d\udea8With the passage of the No Surprises Act, the regulatory pressures on healthcare &#8230;<\/p>\n","protected":false},"author":292,"featured_media":51124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18674],"tags":[1682,43228],"class_list":["post-51123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","tag-healthcare","tag-member-lifetime-value"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Better communication: The key to higher member lifetime value | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Health payers looking to increase member lifetime value can achieve success with the right communication strategy. 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Find out how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-22T18:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T08:38:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/member-lifetime-value.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lance Mehaffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lance Mehaffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/\"},\"author\":{\"name\":\"Lance Mehaffey\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/a6b1815c7d4a150371b61ed482d66f5e\"},\"headline\":\"Better communication: The key to higher member lifetime value\",\"datePublished\":\"2022-02-22T18:00:32+00:00\",\"dateModified\":\"2025-06-24T08:38:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/\"},\"wordCount\":1229,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/member-lifetime-value.jpeg\",\"keywords\":[\"healthcare\",\"member lifetime value\"],\"articleSection\":[\"Healthcare\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/\",\"name\":\"Better communication: The key to higher member lifetime value | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/member-lifetime-value.jpeg\",\"datePublished\":\"2022-02-22T18:00:32+00:00\",\"dateModified\":\"2025-06-24T08:38:48+00:00\",\"description\":\"Health payers looking to increase member lifetime value can achieve success with the right communication strategy. 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He focuses heavily on how cloud-based communication, collaboration, and contact center solutions can enable providers, payers, and life science organizations to reimagine patient and client engagement, cross-functional team agility, and operational workflow efficiency.","sameAs":["https:\/\/Ringcentral.com"],"url":"\/us\/en\/blog\/author\/lance-mehaffey\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/member-lifetime-value.jpeg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/lance-mehaffey\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/3515b4bfc2170f6873b43016cada4aca3fb2d79566c22517f1d39f424d9be6dd?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Lance Mehaffey<\/span><\/a>","rc_author_full_name":"Lance Mehaffey","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2023\/02\/Lance-Headshot-11-21-22.jpg","rc_author_link":"\/us\/en\/blog\/author\/lance-mehaffey\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/verticals\/healthcare\/amp\">Healthcare<\/a>","amp_link":"\/us\/en\/blog\/better-communication-the-key-to-higher-member-lifetime-value\/amp","excerpt_title":"Better communication: The key to higher member lifetime v...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/51123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=51123"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/51123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/51124"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=51123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=51123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=51123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}