{"id":51093,"date":"2022-02-18T06:19:47","date_gmt":"2022-02-18T14:19:47","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51093"},"modified":"2025-03-13T06:19:59","modified_gmt":"2025-03-13T13:19:59","slug":"professional-services-trends-2022","status":"publish","type":"post","link":"\/us\/en\/blog\/professional-services-trends-2022\/","title":{"rendered":"Professional services trends: What to watch for in 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You know better than anyone: being a professional service company is a grind. A hustle. It\u2019s all about making human connections and building relationships for the future. Chances are you\u2019re rarely at your desk; you\u2019re pounding pavement and chasing the next lead. But how can you get more strategic while keeping this same pace?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The solution: We\u2019ve analyzed trends on the horizon for professional services so you don\u2019t have to. Take a look at what\u2019s coming down the road so you can jump on these waves without losing momentum on new deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we\u2019ll cover today:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#one\"><span style=\"font-weight: 400;\">What are professional services?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#two\"><span style=\"font-weight: 400;\">8 professional service trends for 2022<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#three\"><span style=\"font-weight: 400;\">1 easy way to stay on-trend this year\u00a0<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">But first: what<\/span><i><span style=\"font-weight: 400;\"> are<\/span><\/i><span style=\"font-weight: 400;\"> professional services?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Professional services refer to businesses that sell knowledge and experience rather than tangible goods. These companies could be either B2B (business to business) or B2C (business to consumer) in their focus.\u00a0<\/span><\/p>\n<p>Some examples of professional services are:<\/p>\n<ul>\n<li>Accounting<\/li>\n<li>Legal services<\/li>\n<li>Financial planning<\/li>\n<li>Advertising<\/li>\n<li>Marketing<\/li>\n<li>Event planning<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And this is just to name a few. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8 professional services trends for 2022<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking industry trends is particularly important for professional services firms because understanding those trends helps firms align more closely with the ever-evolving needs and expectations of clients. Here are just a few trends to put on your radar.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Trend 1. Relationships will remain a priority<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Remote work and hybrid work environments aren&#8217;t going anywhere.<\/strong> For professional services firms, this represents a challenge. Providers must actively build and maintain collaborative relationships with vendors digitally. Providing high-quality services to customers will entail building a solid digital infrastructure for communication with customers and collaboration with vendors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ringcentral.com\">RingCentral<\/a> provides professional services firms with an all-in-one communications platform that enables efficient communication and collaboration via SMS message, video, and phone\u2014all in one app:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-49182 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/Creating-a-Team-Huddle-2.gif\" alt=\"ringcentral team huddle - switch from message to video\" width=\"1280\" height=\"800\" \/><\/p>\n<p>This kind of all-in-one solution is an easy way to nurture relationships and keep your team, and all of your customer touches, in the same place.<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Trend 2. Sector growth will continue at a rapid pace<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>The professional services market is expected to grow at a CAGR (compound annual growth rate) of 9.1% to nearly $8,082.4 billion<\/strong> <strong>this year<\/strong>. Some of the most in-demand professional services are around B2B services including; legal, accounting, engineering, architecture, marketing and technology consulting to name just a few\u00a0 -. More than half of all projects are expected to come from small businesses, which means you want to make sure your company is prepared to scale efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral helps professional services firms scale efficiently by integrating with your favorite productivity tools, along with <a href=\"https:\/\/www.ringcentral.com\/apps\/\">hundreds of other popular apps<\/a>.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Trend 3. Professional services will experience a digital transformation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>50% of professional services CFOs say they plan to accelerate digitalization, automation, and other new ways of working<\/strong>, among other <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/hybrid-remote-work\/\">remote work strategies<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the shift to digital, we still expect the top three needs for 2022 and beyond to remain constant: project management, improved collaboration tools, and increased productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep up with this age of digital transformation, RingCentral offers a suite of all-in-one software that allows for better communication and collaboration across your entire organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One benefit we&#8217;ve seen that professional services companies who partner with RingCentral receive are improved customer satisfaction rates. Compared to other industry peers, we see RingCentral partners&#8217; NPS (net promoter score) increase by nearly 30 points on average, which shows that our customers are more likely to recommend us to a colleague.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Trend 4. Data-driven decision making will significantly influence company growth<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Better data analytics allow for more informed, less risky decisions.<\/strong> That includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting real-time insights into operations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding the customer better and deepening customized engagements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deciphering trends to make changes to business models<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example: <a href=\"https:\/\/www.ringcentral.com\/apps\/p\/crm\">RingCentral&#8217;s CRM integrations<\/a> enable 24\/7 access to customer records from any device. Here&#8217;s how <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/why-this-top-staffing-company-calls-implementing-ringcentral-for-salesforce-one-of-its-best-decisions\/\">RingCentral for Salesforce<\/a> looks. Dial directly within Salesforce from your business phone, so you never miss any call data:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43712 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/Jupiter-blue.png\" alt=\"ringcentral salesforce integration\" width=\"930\" height=\"700\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With these insights, your company will be able to grow faster than ever before. We recommend creating reliable systems around data management that are scalable and secure, yet easy to use.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Trend 5. Customer service will become hyper-competitive<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Only 34% of professional service firms feel they are currently meeting their customers\u2019 demands adequately.\u00a0<\/strong>The continued evolution of the experience economy exerts pressure on professional services firms to differentiate themselves from competitors with the level of customer service they provide. But providing hyper-competitive customer service is easier said than done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral takes customer service to the next level. With RingCentral&#8217;s <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/advanced-call-routing\/\">advanced call routing<\/a>, clients can engage with the right person on the first try via their channel of choice, regardless of call volume. Exchange confidential client and partner data across secure, encrypted collaboration channels with the mobile app, including video chat functionality for live interactions.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Trend 6. The need for workflow automation will increase<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Employees jump between different applications over 1,100 times a day<\/strong>, lowering productivity and creating communication headaches. However, with RingCentral&#8217;s all-in-one app, you can automate your workflows and improve overall collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, our prebuilt (and customizable) integrations let you connect your favorite business apps with RingCentral. Sync your Google Docs for easy file sharing, plug us into your existing CRM to track customer journeys, or even build your own integrations. These automations will streamline workflows and cut down on the time-suck that is toggling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re ready for even more hands-off workflows, RingCentral Engage Digital provides an all-in-one, omnichannel contact center so you can provide top-knotch customer service via phone, email, text, and even social media:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-44859 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/engage-digital-all-sources-conversations.png\" alt=\"engage digital all sources conversations\" width=\"900\" height=\"456\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Trend 7. Professional services will need to offer 24\/7 customer service<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><b>Customers today expect to be able to reach you anytime, on their platform of choice. <\/b><\/span><span style=\"font-weight: 400;\">This could mean phone support, social media, self-service options, live chat, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need a solution that offers advanced call routing, <a href=\"https:\/\/www.ringcentral.com\/contact-center\/interactive-voice-response.html\">IVR<\/a>, and web-based support, including a chatbot, live chat, FAQ, digital knowledge base, and more. RingCentral integrates all of these services into your suite for a seamless customer experience.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Trend 8. Contact centers will be a critical tool for recruitment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/great-resignation-2021\/\">The Great Resignation<\/a> continues<\/strong>, making it necessary for professional services firms to give special attention to recruitment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your contact center is no longer for sales only. You can streamline your hiring experience and find the perfect qualified candidate using outbound calling. Finding and hiring new talent should be just as seamless as every other aspect of your business. Using <a href=\"https:\/\/www.ringcentral.com\/contact-center-reporting.html\">RingCentral&#8217;s contact center reporting<\/a>, you&#8217;ll be able to track your candidate pipeline in real time.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1 easy way to stay on trend this year: Get on the cloud\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">RingCentral helps professional services firms to become connected agencies by enabling:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved employee collaboration with any time, anywhere access<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased operational efficiency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved client experience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to our 2021 <a href=\"https:\/\/netstorage.ringcentral.com\/brief\/csm_survey_findings_professional_and_consumer_service.pdf\">Customer Success Metrics <\/a><\/span><span style=\"font-weight: 400;\">survey of <\/span><span style=\"font-weight: 400;\">RingCentral customers, cloud communications increases mobility, productivity and customer satisfaction. A platform like RingCentral is even shown to decrease the need for in-person meetings:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-51103 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/Professional-and-Consumer-Services-930x700_2.png\" alt=\"Professional services - RingCentral survey graph: Using RingCentral led to 30% increase in revenue growth 32% increase in employee productivity 49% increase in customer satisfaction 59% decrease in in-person meetings 70% increase in employee mobility\" width=\"930\" height=\"700\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Are you ready to see results like this for your professional services firm<\/strong>? <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/industry-solutions\/professional-services-firms-cloud-phone-systems.html\"><span style=\"font-weight: 400;\">Request a demo of RingCentral\u2019s solution<\/span><\/a><span style=\"font-weight: 400;\"> for professional services today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know better than anyone: being a professional service company is a grind. A hustle. It\u2019s all about making human connections and building relationships for the future. Chances are you\u2019re rarely at your desk; you\u2019re pounding pavement and chasing the next lead. But how can you get more strategic while keeping this same pace?\u00a0 The &#8230;<\/p>\n","protected":false},"author":29,"featured_media":51104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,28378],"tags":[],"class_list":["post-51093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-professional-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Professional services trends: What to watch for in 2022 | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Explore eight trends that are shaping professional services in 2022, and learn how a cloud-based communication platform can help you stay on-trend.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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