{"id":51012,"date":"2022-02-18T07:30:12","date_gmt":"2022-02-18T15:30:12","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=51012"},"modified":"2025-03-13T06:19:57","modified_gmt":"2025-03-13T13:19:57","slug":"secret-to-keeping-employees-customers-happy","status":"publish","type":"post","link":"\/us\/en\/blog\/secret-to-keeping-employees-customers-happy\/","title":{"rendered":"The secret to keeping your employees and customers happy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every business wants to have happy employees and customers, and there are many ways to go about achieving this goal. To some extent, offering perks like discounts to customers and attractive benefits to employees will keep them happy, at least for a while.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the long run, however, free stuff is not enough to deliver satisfaction and the feeling that you\u2019re in the right place at the right time for the right reasons. It takes more than a few perks to create both satisfied customers and <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-employee-experience-tips-to-keep-employees-engaged-in-the-age-of-covid-19\/\"><span style=\"font-weight: 400;\">engaged employees<\/span><\/a><span style=\"font-weight: 400;\">, but companies that do this put themselves in an advantageous position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the needs of customers and employees can be very different, there are some commonalities to be found.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udc40\u00a0 What do your employees need to keep your customers happy? Find out with this <b>free eBook<\/b>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/what-employees-need-to-keep-customers-happy.pdf\" data-id=\"69d39eb6f39d6\" id=\"69d39eb6f39d6\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d39eb6f39d6.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udcd9 Get this free eBook to learn how to make your employees and customers happy.<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d39eb6f39d6.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>What do employees and customers want in common?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While employees want a chance to do meaningful work and get paid for it and customers want an exceptional product or service, both employees and customers want something that\u2019s very much the same: technology that works the way it\u2019s supposed to and makes their lives easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In particular, employees want technology that\u2019s easy to learn and set up. Few things frustrate an employee more than when systems are hard to figure out or they don\u2019t work correctly\u2014we\u2019ve all been there and it\u2019s not fun. When work becomes frustrating rather than fulfilling, employees may be quick to move on to another opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for customers, they want a way to get help and support when they need it, without having to jump through hoops. They\u2019re tired of waiting in long wait times and facing dropped calls just to get in touch with a business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The consequences of ineffective technology on both employee engagement and <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-increase-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer satisfaction<\/span><\/a><span style=\"font-weight: 400;\"> point to one thing: The need for the right tools. Technology that works will often fade into the background, escaping much notice, but when it doesn\u2019t work or is difficult to use, it can lead both employees and customers to seek a better solution.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"two\"><\/a>The power of UCaaS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The great news is that there\u2019s an advanced tool that can facilitate both employee engagement and customer satisfaction. What is it? Unified Communication as a Service (<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-ucaas\/\"><span style=\"font-weight: 400;\">UCaaS<\/span><\/a><span style=\"font-weight: 400;\">). UCaaS is an all-in-one communications system, simplifying a company\u2019s communications under one umbrella.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calling, messaging, videoconferencing, integrations with existing tools (like Salesforce and Microsoft Teams), and even a <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a> are all brought together in one tool that\u2019s used across the company\u2014from team collaboration and employee communications to customer interactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees are able to easily communicate with customers and their colleagues without switching back and forth between multiple apps or losing track of important messages. Not only does this improve employee morale and engagement, but it also improves responsiveness to customers and provides a better customer experience.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50344\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/Unlimited-team-messaging-1.gif\" alt=\"\" width=\"1280\" height=\"800\" \/><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>The versatility of UCaaS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">UCaaS systems are versatile, yet as easy to use as the average smartphone. Because it\u2019s cloud-based and doesn\u2019t require extensive installation, a UCaaS system can be implemented and functioning within minutes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, these systems can work for both the smallest businesses operating on a shoestring and large enterprise companies with hundreds or thousands of users because they\u2019re easily scalable to any size. So as your business grows, your system grows with it. If you\u2019re a seasonal business that expands to hire many employees at certain times of the year, but typically acts much smaller the rest of the year, this is an ideal solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UCaaS systems can handle everything from simple internal communications to multi-location video meetings and a contact center to provide personalized <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-centric-team\/\"><span style=\"font-weight: 400;\">customer service<\/span><\/a><span style=\"font-weight: 400;\">. Even custom-built apps can be integrated into the system and used just as easily within it as any other component.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_yellow\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/UCaaS.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">Possibilities: How unified communications builds human connections<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-1000882036\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-1000882036\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 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16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/possibilities-unified-communications\/\" class=\"view-all view-all-brown\" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-1000882036\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-1000882036\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"four\"><\/a>Moving forward<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\"><span style=\"font-weight: 400;\">RingCentral\u2019s award-winning UCaaS solution<\/span><\/a><span style=\"font-weight: 400;\">, which promises <\/span><span style=\"font-weight: 400;\">99.999% uptime (that keeps you connected during outages and disasters)<\/span><span style=\"font-weight: 400;\"> and seven layers of enterprise-grade security, employees will get an easy-to-use system that makes their jobs easier, and customers will get their needs met frictionlessly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With customers finding it all too easy to jump ship at the first problem or issue, businesses need <\/span><i><span style=\"font-weight: 400;\">every<\/span><\/i><span style=\"font-weight: 400;\"> advantage they can get today. Loyalty is no longer a given\u2013it must be earned through responsiveness, effective communication, and the smoothest possible experience for customers and employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral streamlines your communications and helps your entire company run better in the following ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>One vendor<\/b><span style=\"font-weight: 400;\"> will make things easier for you. You can stop managing multiple tools and a big stack of bills.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automation features<\/b><span style=\"font-weight: 400;\"> reduce process time and create a faster sales cycle, with the same or fewer amount of staff members.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduced training time<\/b><span style=\"font-weight: 400;\"> for all employees from IT staff down to receptionists.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better communication<\/b><span style=\"font-weight: 400;\"> happens across the board for both employees and customers with simplified workstreams and stronger reliability.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">UCaaS really couldn\u2019t be any simpler and easier for everyone involved\u2014business owners, employees, and customers. RingCentral has been providing UCaaS services to businesses all over the U.S. and the world. Come join the family!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business wants to have happy employees and customers, and there are many ways to go about achieving this goal. To some extent, offering perks like discounts to customers and attractive benefits to employees will keep them happy, at least for a while.\u00a0 In the long run, however, free stuff is not enough to deliver &#8230;<\/p>\n","protected":false},"author":29,"featured_media":51008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[13047,1416],"class_list":["post-51012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-customer-happiness","tag-employee-happiness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The secret to keeping your employees and customers happy | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn how UCaaS can help businesses have happier employees 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