{"id":50933,"date":"2022-02-15T00:01:58","date_gmt":"2022-02-15T08:01:58","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=50933"},"modified":"2025-11-18T04:57:00","modified_gmt":"2025-11-18T12:57:00","slug":"new-sms-product-enhancements-to-improve-deliverability","status":"publish","type":"post","link":"\/us\/en\/blog\/new-sms-product-enhancements-to-improve-deliverability\/","title":{"rendered":"New SMS product enhancements to improve deliverability"},"content":{"rendered":"

To comply with new US carrier regulations, cover new carrier surcharges for sending and receiving SMS, and help reduce the risk of fines or carrier penalties for our customers, RingCentral is now offering an enhanced SMS solution with new pricing.<\/strong><\/p>\n

On February 15, 2022<\/strong>, we are rolling out our Enhanced Business SMS, with new SMS pricing to go into effect for new customers. On March 17, 2022<\/strong>, all customers will experience new pricing, inclusive of per-message carrier fees. Most RingCentral customers will not be impacted or incur any additional per-message fees.*<\/span><\/p>\n

<\/a>Why is this happening?<\/b><\/h3>\n

In 2018, SMS was reclassified as an informational service, granting US mobile carriers the ability to regulate the rules of how SMS may be sent, what type of content may be sent, and implement and manage fees for different types of SMS. In 2021, US mobile carriers including Verizon, AT&T, and T-mobile reclassified all business SMS as 10DLC A2P, a new type of SMS with numerous regulations, registration requirements, and fees. Failure to comply with these new regulations can result in increased costs, SMS messages being blocked, or significant fines.<\/span><\/p>\n

To help our customers remain compliant with these new regulations, RingCentral has been proactive in working with the carriers and building a solution that not only helps offset these new costs but improves deliverability and provides more ways for our customers to connect with their customers. Read on to understand what steps RingCentral is taking to improve deliverability and SMS industry compliance for our customers.<\/span><\/p>\n

<\/a>New content and messaging requirements<\/b><\/h3>\n

As a participating <\/span>TCR CSP<\/span><\/a>, RingCentral is dedicated to providing the highest quality of service, while working to eliminate spam, phishing, and fraudulent messages. To help ensure these goals are met, and in accordance with <\/span>CTIA messaging guidelines<\/span><\/a>, we have <\/span>outlined our content and messaging policies here<\/span><\/a> that apply to our SMS\/ MMS solutions, whether sent via the RingCentral App, a third-party provider, or via the API.<\/span><\/p>\n

<\/a>New carrier registration requirements<\/b><\/h3>\n

In order for businesses to send messages to AT&T customers, businesses must first register how they will be using SMS with AT&T. Likewise, Verizon and T-Mobile have their own registration requirements.<\/span><\/p>\n

To make registration easier, the carriers have authorized a new entity, known as <\/span>The Campaign Registry<\/span><\/a> (TCR) to collect brand information and SMS usage on their behalf. RingCentral is a TCR CSP and has proactively registered all customers to ensure there are no business disruptions. Over the next several months, we will continue to ensure all RingCentral customers are properly registered and may reach out for additional information to help ensure your business remains in good standing with the carriers.<\/span><\/p>\n

While there are multiple fees for TCR registration, RingCentral is currently covering our customers at no additional cost until further notice.<\/span><\/p>\n

<\/a>How we are adapting to improve SMS deliverability, ROI, and compliance with new regulations<\/b><\/h2>\n

RingCentral has proactively worked with US carriers in meeting these requirements to prevent business interruptions for our customers. We are excited to announce our Enhanced Business SMS, designed to offer a compliant, intelligent, and trusted solution.<\/span><\/p>\n