{"id":50856,"date":"2022-02-03T04:00:04","date_gmt":"2022-02-03T12:00:04","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=50856"},"modified":"2024-08-06T08:06:05","modified_gmt":"2024-08-06T15:06:05","slug":"digital-engagement-trends-in-financial-services-a-look-ahead","status":"publish","type":"post","link":"\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/","title":{"rendered":"Digital engagement trends in financial services: A look ahead"},"content":{"rendered":"<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The way people communicate has changed, and digital engagement is a top priority.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People from all generations are moving toward a more digital approach to financial services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artificial intelligence, analytics, and employee collaboration tools are all key components of a digital engagement strategy for financial services.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udc40\u00a0 Curious about digital engagement trends in financial services? Grab our guide for a look ahead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/cloud_communications_collaboration_tools_financial_services.pdf\" data-id=\"69d27b18e14b3\" id=\"69d27b18e14b3\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d27b18e14b3.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the guide<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a \ud83d\udc40 \u200a Get this free guide to learn more about digital engagement trends in financial services.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02512\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d27b18e14b3.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">People have always communicated, but the way they communicate has changed over time. There was a period when a phone call was enough to relay the right message. Now, many individuals prefer newer and more private ways of holding discussions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The age of digital communications has arrived. Here are a few stats that prove this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.conversocial.com\/hubfs\/StateofDigitalCustomerExperienceReport2019.pdf?hsLang=en-us\"><span style=\"font-weight: 400;\">75 percent<\/span><\/a><span style=\"font-weight: 400;\"> of customers prefer to use private messaging over traditional channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.oaoa.com\/local-news\/58-of-consumers-say-that-texting-is-the-best-way-for-businesses-to-reach-them-quickly\/\"><span style=\"font-weight: 400;\">58 percent<\/span><\/a><span style=\"font-weight: 400;\"> of consumers have tried to reply with text messages after missing calls from businesses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers are <\/span><a href=\"https:\/\/www.oaoa.com\/local-news\/58-of-consumers-say-that-texting-is-the-best-way-for-businesses-to-reach-them-quickly\/\"><span style=\"font-weight: 400;\">four times more likely<\/span><\/a><span style=\"font-weight: 400;\"> to respond with text messages than call back to voicemails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/09\/01\/the-internet-and-the-pandemic\/\"><span style=\"font-weight: 400;\">46 percent<\/span><\/a><span style=\"font-weight: 400;\"> of internet users spent more time on messaging apps during the lockdown.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The financial services industry is rethinking how to provide information to customers. Executives are looking to evolve so they can meet customer expectations and competitive pressures, and digitizing communications is one of the methods they\u2019re employing.<\/span><\/p>\n<h2><b>Digital engagement: not just for younger customers anymore<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many of the mentioned digital engagement trends were first attributed to younger generations. With so many Millennials and Generation Z members attached to their mobile devices, financial services at first thought implementing digital communication methods was good mostly for keeping younger customers happy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But digital communication trends don\u2019t belong to a single generation. People of all ages are engaging with financial institutions digitally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital engagement has led to a <\/span><a href=\"https:\/\/www.jdpower.com\/sites\/default\/files\/file\/2021-04\/2021037%20U.S.%20Retail%20Banking%20Satisfaction.pdf\"><span style=\"font-weight: 400;\">50 percent improvement in customer satisfaction<\/span><\/a><span style=\"font-weight: 400;\"> in some cases. This is significant for financial institutions, as banks with high customer satisfaction rates saw quick deposits surge by <\/span><a href=\"https:\/\/www.jdpower.com\/sites\/default\/files\/file\/2021-04\/2021037%20U.S.%20Retail%20Banking%20Satisfaction.pdf\"><span style=\"font-weight: 400;\">84 percent<\/span><\/a><span style=\"font-weight: 400;\">. The formula is simple; adding digital engagement improves your business and boosts revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a recent WSTA seminar sponsored by RingCentral, three primary topics surrounding digital engagement were explored:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artificial intelligence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employee collaboration<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>Artificial intelligence<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Artificial intelligence offers tools that can improve digital engagement strategies for financial services firms. Some of them are:<\/span><\/p>\n<h3><b>Chatbots<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chatbots enable quick response time to customers, which, in turn, helps to prevent troublesome issues from escalating and leading to customer attrition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots also free up your agents for more important matters. If an issue occurs that requires more hands-on assistance, you\u2019ll have more agents available for these important tasks. Chatbots can handle 50-80 percent of current issues and help your <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a> add new channels quickly to prevent volume surge.<\/span><\/p>\n<h3><b>Intelligent call routing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Intelligent call routing involves sending calls and messages to the right people for first call resolution. This can boost customer satisfaction by ensuring issues are resolved quickly and efficiently. The full message history for a customer is included when calls are routed so the agent is clear on the situation, thus reducing questions and saving time.<\/span><\/p>\n<h2><b>Analytics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Analytics allow you to monitor the performance of your business and employees. You can also monitor customers and get a better understanding of what they need from your financial services organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analytics allow you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain actionable insights from customer interactions across voice and text channels and make impactful business decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Categorize interactions based on discussion topics, frustration detection, and expressed sentiment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify agent behaviors to improve coaching effectiveness and agent ramp time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce compliance risk by analyzing every interaction for potential issues.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50859\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/employee-collaboration.png\" alt=\"Woman with headset collaborates digitally while smiling\" width=\"930\" height=\"620\" \/><\/p>\n<h2><b>Employee collaboration tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Employee collaboration tools are an essential part of financial services today, as many organizations are working with a remote workforce.<\/span><\/p>\n<h3><b>Integrated unified communications<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Platforms that provide integrated unified communications connect branches and agents so conversations are transferred easily. Agents taking escalated issues are given the information they need about a customer so their issue can be resolved quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrated unified communications also allow agents to connect to industry experts. Call center agents may not always have the knowledge they need to handle escalated issues. Access to those who can help them will ensure they obtain appropriate assistance and data. You can also involve customer service stakeholders through proactive alerts.<\/span><\/p>\n<h3><b>Workforce engagement management<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to providing personalized coaching, scheduling, and training with your teams for maximum efficiency, you can also provide a collaborative work environment for the new office\/remote hybrid model many financial institutions are employing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the post-COVID era, it is common to see financial companies utilizing remote and in-house workers to complete tasks. So, it\u2019s important to ensure all employees can work and communicate with each other effectively regardless of their locations. Such a collaboration platform enables better innovation and faster time to market for new offerings, products, and services.<\/span><\/p>\n<h2><b>Best practices for designing differentiated experiences<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are several things you can do to make digital engagement positive and productive for customers. You can make things:<\/span><\/p>\n<h3><b>Easy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Allow customers to open a service request through any device. This way, they don\u2019t have to browse through your whole website to find the right outlet. They can get in touch anywhere, at any time, and at their convenience.<\/span><\/p>\n<h3><b>Contextual<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Provide your customers\u2019 full history to call center agents so conversations can continue without interruption across devices.<\/span><\/p>\n<h3><b>Fast<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s important to limit response times so customers feel validated. Respond to issues in as little time as possible or otherwise provide a clear time to resolution in order to improve the experience.<\/span><\/p>\n<h3><b>Intelligent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customers don\u2019t want to fill out long, detailed forms so their calls go to the right people. Instead, provide chatbots or live video chat options so their needs are examined quickly.<\/span><\/p>\n<h3><b>Personalized<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customers expect you to know them and understand what they\u2019re looking to accomplish. Use your prior knowledge of a customer and his\/her journey to provide personalized communication and tackle their issue with full force.<\/span><\/p>\n<h2><b>A customer success story<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Multinational insurance firm AXA had an immature engagement program that only allowed it to answer 100 messages or calls a month. RingCentral helped the firm implement basic digital engagement protocols that saw AXA&#8217;s monthly return message rate go from 100 to 4,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the benefit aspects integrated by RingCentral was improved customer interaction through personalization. This made the company\u2019s customer satisfaction rates surge. Some customer calls were also moved from phones to SMS messaging systems. This included Facebook Messenger and WhatsApp. Wait times were shortened, and activity management of contact centers was eased. This also reduced customer service costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1,000 calls were deflected to digital SMS platforms each month, and 5 percent of customers calling for documents chose digital means of communication, while digital conversations grew 2.5 times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"1232\" height=\"924\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/financial-services-contact-center.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: 5 predictions for financial services in 2022<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-1244033263\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-1244033263\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 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data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-1244033263\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-1244033263\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" 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We have invested heavily in the enhancement of digital customer service over the past five years and can quickly turn companies into fully customer-centric enterprises.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral&#8217;s primary product is MVP, which offers message, voice, and phone to customers. But that is just the tip of the iceberg. RingCentral also offers contact center solutions to enhance communication and customer engagement. Let RingCentral help you build a valid and reliable communications ecosystem for your business.<\/span><a href=\"https:\/\/www.ringcentral.com\/view_demo.html?__mscta=2881_89813_13570\"> <span style=\"font-weight: 400;\">See how it works<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: The way people communicate has changed, and digital engagement is a top priority. People from all generations are moving toward a more digital approach to financial services. Artificial intelligence, analytics, and employee collaboration tools are all key components of a digital engagement strategy for financial services. \ud83d\udc40\u00a0 Curious about digital engagement trends in financial &#8230;<\/p>\n","protected":false},"author":1121,"featured_media":50858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18836],"tags":[7361,3865],"class_list":["post-50856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services","tag-communications-platform","tag-financial-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital engagement trends in financial services: A look ahead | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Ready for digital transformation? Learn how to elevate your financial services organization with top digital engagement strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital engagement trends in financial services: A look ahead\" \/>\n<meta property=\"og:description\" content=\"Ready for digital transformation? Learn how to elevate your financial services organization with top digital engagement strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-03T12:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-06T15:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/financial-services.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Glen Tillman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glen Tillman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/\"},\"author\":{\"name\":\"Glen Tillman\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/c393a2d4daaa4a5f1b0a6c327551bb36\"},\"headline\":\"Digital engagement trends in financial services: A look ahead\",\"datePublished\":\"2022-02-03T12:00:04+00:00\",\"dateModified\":\"2024-08-06T15:06:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/\"},\"wordCount\":1288,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/financial-services.png\",\"keywords\":[\"communications platform\",\"financial services\"],\"articleSection\":[\"Financial services\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/\",\"name\":\"Digital engagement trends in financial services: A look ahead | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/financial-services.png\",\"datePublished\":\"2022-02-03T12:00:04+00:00\",\"dateModified\":\"2024-08-06T15:06:05+00:00\",\"description\":\"Ready for digital transformation? 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Glen earned an MBA from the University of Notre Dame and a Bachelors degree in Marketing from the University of Arizona.","sameAs":["https:\/\/www.linkedin.com\/in\/glen-tillman-1375b1\/"],"url":"\/us\/en\/blog\/author\/glen-tillman\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/financial-services.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/glen-tillman\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/e6b50e2b11c4e2302d82adabadcad9d99e3e801f97e2eb5d24639247963e8eca?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Glen Tillman<\/span><\/a>","rc_author_full_name":"Glen Tillman","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/tillman-glen.png","rc_author_link":"\/us\/en\/blog\/author\/glen-tillman\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/verticals\/financial-services\/amp\">Financial services<\/a>","amp_link":"\/us\/en\/blog\/digital-engagement-trends-in-financial-services-a-look-ahead\/amp","excerpt_title":"Digital engagement trends in financial services: A look a...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/50856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1121"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=50856"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/50856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/50858"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=50856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=50856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=50856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}