{"id":50728,"date":"2022-02-14T02:00:36","date_gmt":"2022-02-14T10:00:36","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?p=50728"},"modified":"2024-07-26T01:48:10","modified_gmt":"2024-07-26T08:48:10","slug":"enhanced-business-sms","status":"publish","type":"post","link":"\/us\/en\/blog\/enhanced-business-sms\/","title":{"rendered":"Do more with RingCentral\u2019s Enhanced Business SMS"},"content":{"rendered":"<p><strong>At a glance:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers prefer communicating with businesses via SMS and are seven times more likely to interact with SMS messages over email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the same time, new regulations are increasing the complexity and cost of SMS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced Business SMS is a carrier-compliant, cost-effective way to send text and multimedia messages from your <a href=\"https:\/\/www.ringcentral.com\/business-phone-numbers.html\">trusted business number<\/a>.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udc40\u00a0 How is cloud-based technology revolutionizing communications? Grab our white paper to take a deeper look at some RingCentral API vertical use cases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/revolutionizing_communications_with_rc_apis.pdf\" data-id=\"69d197fa1fe8f\" id=\"69d197fa1fe8f\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d197fa1fe8f.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the white paper<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Learn how the cloud has enabled game-changing communication capabilities for businesses of all sizes and across sectors.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01968\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Read the white paper\">Read the white paper<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d197fa1fe8f.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">With a<\/span><a href=\"https:\/\/techjury.net\/blog\/sms-marketing-statistics\/#gref\"><span style=\"font-weight: 400;\"> 98% open rate<\/span><\/a><span style=\"font-weight: 400;\"> compared to email, SMS has become a secret weapon for communicating with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research shows that not only do most customers say they prefer to communicate via SMS with companies they do business with, they\u2019re also more likely to engage with the messages they receive. Ninety percent view text messages within three minutes of receipt, and consumers are also seven times more likely to engage with SMS vs. email communications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But increased mobile carrier, regulatory requirements, numerous fees, and delivery challenges add complexity and risk to this powerful medium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we\u2019re excited to introduce our new Enhanced Business SMS solution that helps organizations seamlessly send text and multimedia messages to clients and colleagues from any device using your trusted <a href=\"https:\/\/www.ringcentral.com\/business-phone-numbers.html\">business phone number<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>New requirements increase the challenge of using SMS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Like other types of marketing, such as email, SMS has become a heavily regulated channel. In the U.S., businesses that communicate with customers via text must be compliant with state and federal laws, as well as the guidelines of the Cellular Telecommunications Industry Association (CTIA).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are other regulatory requirements, too. For example, SMS sent by healthcare organizations need to be compliant with the Health Insurance Portability and Accountability Act (HIPAA).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With spam, spoofing, and fraud on the rise, the challenges and costs associated with using this highly effective tool are only increasing. Last year, U.S. mobile carriers established a myriad of new business SMS-specific regulations, including registration requirements, <\/span><a href=\"https:\/\/green-us.gw.ringcentral.com\/legal\/sms-mms-content-policies.html#ring-non-promo-202103\"><span style=\"font-weight: 400;\">content policies<\/span><\/a><span style=\"font-weight: 400;\">, opt-in\/opt-out requirements, and new fees. In other markets, such as Canada, costs and surcharges are also mounting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These changes are making it more expensive\u2014and also riskier\u2014to use SMS. Violating these regulations, or even sending SMS over the wrong channel, can result in unexpected costs and significant fines.<\/span><\/p>\n<h2><b>A new way to deliver winning interactions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s Enhanced Business SMS meets the latest requirements for sending text and multimedia messages. To ensure high deliverability, RingCentral has worked with the carriers and The Campaign Registry (TCR) to make sure every customer&#8217;s use case is known and properly registered. However, even with proper registration, numbers are still at risk of being penalized\u2014even blocked or fined\u2014if they send the wrong messages. To help prevent RingCentral customers from being penalized, we\u2019re building out numerous enhancements to catch these messages and help you stay compliant, potentially saving you thousands of dollars in fines, and helping to ensure your messages get to your intended recipient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with working to ensure deliverability, we also focus on transparency. Admins can see SMS logs in the Admin Portal, and we are working to bring even more transparency and understanding to help you better communicate with your customers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50729\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/mobile-sms.png\" alt=\"Confident businesswoman using mobile phone for business SMS messages.\" width=\"930\" height=\"700\" \/><\/p>\n<h2><b>Why use Enhanced Business SMS?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How will Enhanced Business SMS improve companies\u2019 ability to leverage this key communications channel? Here are some important benefits.<\/span><\/p>\n<h3><b>Use a phone number customers recognize<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As spoofing and spam calls and texts become more common, customers are becoming less likely to trust inbound messages. But RingCentral Enhanced Business SMS allows you to send messages using your existing number\u2014one that customers recognize, can easily verify, and know they can trust.<\/span><\/p>\n<h3><b>Avoid fines for non-compliance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While new SMS regulations are intended to improve trust and deliverability, they add potential risk and deliverability issues for businesses that want to communicate via text.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Enhanced Business SMS is carrier compliant. RingCentral ensures that all numbers are vetted and registered with TCR, and ensures that your SMS are sent over the proper carrier channel, eliminating the risk of a $10\/message fine for non-compliance. Advanced intelligent systems also help prevent prohibited messages or messages the carriers are likely to flag, also helping prevent you from being penalized for your SMS messages.<\/span><\/p>\n<h3><b>Transparent, predictable pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Enhanced Business SMS marks a change to how messages are billed. With some other providers, new hidden SMS fees may come as an unpleasant surprise in the form of surcharges, cost recovery fees, or other costs\u2014even charges for unused SMS!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our Enhanced Business SMS solution makes pricing clearer, more predictable, and more affordable. Customers receive a set monthly allowance of messages and are only charged once that threshold is exceeded. To give our customers the most value, your allowance is pooled at the account level, meaning you\u2019re not penalized for team members that use more SMS, and you don\u2019t lose the SMS for those that use less. And once you\u2019ve exhausted your pooled allowance, excess SMS are charged at a competitive flat rate of $0.0085 USD per message sent or received for U.S. customers and $0.0095 CAD for inbound and $0.019 CAD for outbound SMS for Canadian businesses.<\/span><\/p>\n<h3><b>More ways to reach customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Enhanced Business SMS allows users to take advantage of RingCentral\u2019s rich app ecosystem and APIs offerings to do more with their messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether using the RingCentral app, a third-party integration, or the API, voice, video, and fax are built in, providing greater functionality and more unified communications data. That means your customers can quickly respond using their preferred method, all from a single number with no additional setup or programming required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"1486\" height=\"1116\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/value-cloud.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: The real business value of cloud communications platforms<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" 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\/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.6302 16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 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aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-2046684014\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-2046684014\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>Simpler SMS communications with more transparent billing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">New regulations may be making it more complicated\u2014and potentially costly\u2014to communicate via SMS, but that doesn\u2019t mean businesses should scale back this important channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the introduction of heightened regulations, RingCentral is making managing SMS communications simpler, smarter, and more transparent. <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/features\/business-sms\/overview.html\"><span style=\"font-weight: 400;\">You can learn how to do more with SMS here.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At a glance: Customers prefer communicating with businesses via SMS and are seven times more likely to interact with SMS messages over email. At the same time, new regulations are increasing the complexity and cost of SMS. Enhanced Business SMS is a carrier-compliant, cost-effective way to send text and multimedia messages from your trusted business &#8230;<\/p>\n","protected":false},"author":29,"featured_media":50730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35385],"tags":[43209,34483,43210],"class_list":["post-50728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-open-platform","tag-enhanced-business-sms","tag-sms-communications","tag-text-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Do more with RingCentral\u2019s Enhanced Business SMS | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Boost SMS efficiency with RingCentral\u2019s Enhanced Business SMS. Cut costs and ensure reliable delivery with our solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/enhanced-business-sms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do more with RingCentral\u2019s Enhanced Business SMS\" \/>\n<meta property=\"og:description\" content=\"Boost SMS efficiency with RingCentral\u2019s Enhanced Business SMS. 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