{"id":50627,"date":"2022-01-20T04:00:43","date_gmt":"2022-01-20T12:00:43","guid":{"rendered":"\/us\/en\/blog\/?p=50627"},"modified":"2025-07-01T06:16:43","modified_gmt":"2025-07-01T13:16:43","slug":"predictions-for-financial-services","status":"publish","type":"post","link":"\/us\/en\/blog\/predictions-for-financial-services\/","title":{"rendered":"5 predictions for financial services in 2022"},"content":{"rendered":"<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u200bThe financial services sector is accelerating the adoption of technology for digital engagement in response to customer and market demands.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The rise of fintech plays a significant role in current financial services trends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banks concerned with providing a better customer experience are using digital technologies to differentiate themselves from competitors.\u200b\u200b\u200b<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udc40\u00a0 Did you know that cloud adoption is growing within the financial services sector? Grab our eBook to get the whole story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/cloud_communications_collaboration_tools_financial_services.pdf\" data-id=\"69d29b1abdb06\" id=\"69d29b1abdb06\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d29b1abdb06.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a \ud83d\udc40 \u200a Get this free eBook to learn more about the future of cloud communications and collaboration tools in financial services.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02321\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d29b1abdb06.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The financial services sector continues to innovate and participate in the digital technology race. Customers expect high-level personalization in a fast-paced digital landscape. The workforce is also changing, as are the factors that contribute to employee success.<\/span><\/p>\n<h2><b>Predictions for the financial services sector in 2022<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The following is an in-depth look at five critical predictions for the financial services sector in 2022 and their implications for your financial services organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 class=\"heading h2\"><b><a id=\"Fintech\"><\/a>1. Fintech partnerships for expanded services<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The evolution of technology has fueled a number of third-party or ancillary services in the financial sector. Payment processors have become a popular means to quickly send money to friends and family or to pay small-business operators. Some exist within the structure of a bank, enabling users to transfer money to other people instantly. Virtual wallets are another popular support service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Banks are increasingly turning to fintech to provide the additional services needed to attract and retain customers and these services will continue to expand into 2022. Many consumers prefer the convenience of an all-in-one banking solution. Providers that integrate these in-demand fintech features have an advantage over those that do not.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50630\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/financial-services-predictions.png\" alt=\"RingCentral for Financial Services\" width=\"930\" height=\"618\" \/><\/p>\n<h2 class=\"heading h2\"><b><a id=\"digital-engagement\"><\/a>2. Increased digital engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">More virtual banks have emerged over the last few years, and the global pandemic has led more customers to explore these no-contact banking opportunities. Whether you operate a community or regional bank, a global bank, or virtual platform, customers want digital access.<\/span><\/p>\n<p><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/financial-services\/digitalization-in-banking.html\"><span style=\"font-weight: 400;\">Deloitte<\/span><\/a><span style=\"font-weight: 400;\"> noted that even with increased digital engagement, consumers still want bank branches available for high-touch interactions. As 2022 progresses, banks will need to offer a balanced approach that incorporates both digital and physical engagement.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50631\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/deloitte-finserv.png\" alt=\"RingCentral for Financial Services\" width=\"930\" height=\"1242\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Customers also have greater expectations for access to multiple, integrated communications platforms for support. Messaging, self-service (AI), mobile self-service, web chat, social media, website, and email are among the most in-demand digital support channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The percentage of uses for each channel is changing as well. Here&#8217;s a look at the predicted change in usage by channel, courtesy of<\/span><a href=\"https:\/\/thefinancialbrand.com\/105340\/contact-centers-call-human-digital-banking-strategy-trend-chatbot-live-chat-growth\/?internal-link-blist\"> <span style=\"font-weight: 400;\">The Financial Brand<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50632\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/financial-services-channels.png\" alt=\"RingCentral for Financial Services\" width=\"930\" height=\"972\" \/><\/p>\n<h3><\/h3>\n<h2 class=\"heading h2\"><b><a id=\"hyperpersonalization\"><\/a>3. Data-driven hyperpersonalization<\/b><\/h2>\n<p><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/financial-services\/digitalization-in-banking.html\"><span style=\"font-weight: 400;\">Research from Deloitte<\/span><\/a><span style=\"font-weight: 400;\"> revealed that personalization tops the charts for helping banks retain customers at risk of attrition. Hyperpersonalization is now expected of financial institutions trying to remain competitive.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50633\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/finserv-personalization.png\" alt=\"RingCentral for Financial Services\" width=\"930\" height=\"1063\" \/><\/p>\n<p><span style=\"font-weight: 400;\">According to<\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/uk\/Documents\/financial-services\/deloitte-uk-hp-the-future-of-retail-banking.pdf\"> <span style=\"font-weight: 400;\">Deloitte<\/span><\/a><span style=\"font-weight: 400;\">, hyperpersonalization is defined as &#8220;using real-time data to generate insights by using behavioral science and data science to deliver services, products, and pricing that are context-specific and relevant to customers\u2019 manifest and latent needs (i.e. those needs which, due to a lack of information or availability of a product or service, cannot be satisfied).&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data and analytics enable financial institutions to deliver the type of personalized customer experience necessary to attract and retain customers in 2022. New fintech providers leverage proprietary data assets to give customers features and options they often cannot get elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To compete, traditional banks will need to personalize their platforms and offerings to each customer in a way that is automated and efficient. User and behavioral data helps banks learn about the banking features that matter most to customers. Targeted access and offers prevent cluttered communication and account dashboards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users are more likely to pay attention to a bank&#8217;s communication and develop trust if the bank&#8217;s recommendations fit their particular interests.<\/span><\/p>\n<h2 class=\"heading h2\"><b><a id=\"security\"><\/a>4. Enhanced security features<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The trade-off for more advanced technology and digital engagement is increased exposure to hackers and thieves. To counter this challenge, financial service providers need security features that keep up with the rest of their technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identity verification will continue to evolve as a critical security concern in 2022. Financial services organizations need verification methods that are efficient and user-friendly, while protecting against fraud and theft. Biometrics, such as voice recognition and facial recognition, are becoming commonplace. When customers call, voice-recognition software is used by some providers to verify ahead of data-sharing. Mobile users can allow the use of face recognition for easier and faster logins on a device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Domestic and international regulations have also beefed up requirements for banks to verify users and to detect possible instances of fraud. Customers are asked to submit bank statements, identification photos, and other documentation to confirm their identity and right to use external accounts. Providers need a safe and secure portal through which these types of documents are uploaded, as well as a system for efficient review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third-party partners and service providers must also deliver safe and secure connections. Banking customers need confidence in accessing any feature or tool related to their experience with their financial service providers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"1232\" height=\"924\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/financial-services-contact-center.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: 8 reasons to modernize your financial services contact center<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" 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aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-1047216829\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-1047216829\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 class=\"heading h2\"><b><a id=\"employee-skillsets\"><\/a>5. Changing employee skillsets<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The workforce became much more mobile during the pandemic. Banks had to adapt by implementing greater technological mobility. Remote workers create cost advantages for companies, and a lot of financial services providers will continue to operate with a more mobile workforce in 2022 and beyond. A recent Gartner survey showed<\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-04-03-gartner-cfo-surey-reveals-74-percent-of-organizations-to-shift-some-employees-to-remote-work-permanently2#:~:text=A%20Gartner%2C%20Inc.,remote%20positions%20post%2DCOVID%2019.\"> <span style=\"font-weight: 400;\">74 percent of financial officers<\/span><\/a><span style=\"font-weight: 400;\"> plan to keep at least 5 percent of their transitioned workers in remote roles. Twenty-five percent plan to keep at least 20 percent of their teams in new permanent remote positions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to adjustments to their technology infrastructure and access, financial services organizations need employees that can function effectively in the new workplace. This means more consideration of multi-platform communication skills, technical capabilities, and agility. The ability to attract a larger talent pool is a key benefit of offering remote-work options.<\/span><\/p>\n<figure id=\"attachment_50634\" aria-describedby=\"caption-attachment-50634\" style=\"width: 930px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-50634 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/financial-services.png\" alt=\"RingCentral for Financial Services\" width=\"930\" height=\"388\" \/><figcaption id=\"caption-attachment-50634\" class=\"wp-caption-text\">Source: Gartner<\/figcaption><\/figure>\n<h2><b>Stay on trend with RingCentral<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These are some of the most critical trends and developments likely to influence the financial services sector in 2022. Given the pace at which competitors emerge and technology evolves, financial services organizations must adapt to changing marketplace demands or get left behind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unified communications for a mobile financial services contact center is central to meeting the digital demands of the marketplace. RingCentral provides a unified communications platform and contact center solutions for the financial services sector.<\/span> <a href=\"https:\/\/www.ringcentral.com\/view_demo.html?__mscta=2881_89804_3444\"><span style=\"font-weight: 400;\">See how it works<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: \u200bThe financial services sector is accelerating the adoption of technology for digital engagement in response to customer and market demands. The rise of fintech plays a significant role in current financial services trends. Banks concerned with providing a better customer experience are using digital technologies to differentiate themselves from competitors.\u200b\u200b\u200b \ud83d\udc40\u00a0 Did you know &#8230;<\/p>\n","protected":false},"author":1120,"featured_media":50629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18836],"tags":[7361,743,17459,3865],"class_list":["post-50627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services","tag-communications-platform","tag-customer-experience","tag-digital-engagement","tag-financial-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 predictions for financial services in 2022 | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Want to know what to expect after the New Year? 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Prior to joining RingCentral in 2021, Matt spent more than 20 years in senior digital leadership roles at leading banks and insurance firms including Progressive, KeyBank, FleetBoston Financial, and AmTrust. Just prior to joining RingCentral, Matt was the Chief Digital Officer at Westfield Insurance. He began his career as an investment banker in the Entertainment and Media group at JP Morgan Chase and was also part of the leadership team at Launch Media, which had a successful IPO prior to selling to Yahoo! Matt has an MBA from Cornell University and a BA in Economics and East Asian Studies from Colby College.","sameAs":["https:\/\/www.linkedin.com\/in\/mdlehman\/"],"url":"\/us\/en\/blog\/author\/matt-lehman\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/financial-services-2022.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/matt-lehman\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/451b7b4a0fd30f37a8d700c8152fcb64740f49e5562268577f0e4ee32e29963e?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Matt Lehman<\/span><\/a>","rc_author_full_name":"Matt Lehman","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/matthew-lehman.jpeg","rc_author_link":"\/us\/en\/blog\/author\/matt-lehman\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/verticals\/financial-services\/amp\">Financial services<\/a>","amp_link":"\/us\/en\/blog\/predictions-for-financial-services\/amp","excerpt_title":"5 predictions for financial services in 2022","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/50627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1120"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=50627"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/50627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/50629"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=50627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=50627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=50627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}