{"id":50622,"date":"2022-01-20T04:00:07","date_gmt":"2022-01-20T12:00:07","guid":{"rendered":"\/us\/en\/blog\/?p=50622"},"modified":"2025-07-01T06:13:53","modified_gmt":"2025-07-01T13:13:53","slug":"four-trends-that-fueled-financial-services-transformation-in-2021","status":"publish","type":"post","link":"\/us\/en\/blog\/four-trends-that-fueled-financial-services-transformation-in-2021\/","title":{"rendered":"4 trends that fueled financial services transformation in 2021"},"content":{"rendered":"<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s well known that the global health crisis of 2020 accelerated digital transformation in financial services greatly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now, financial services organizations are examining the possibilities inherent in a work from anywhere model.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The combination of unified communications solutions and contact center solutions facilitates a digital-first approach to financial services communications.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udc40 \ud83d\udc40\u00a0 Did you know that digital transformation in financial services is well underway? Grab our infographic to get the whole story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/support_pillars_financial_services_transformation.pdf\" data-id=\"69f0e091495e4\" id=\"69f0e091495e4\">\n\t\t<button tabindex=\"on\"  on=\"tap:69f0e091495e4.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Check out the infographic<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">What are the three support pillars for financial services transformation? Find out with our free infographic.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69f0e091495e4.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">How has your financial services organization changed since 2019? If you are like the vast majority of companies, 2020 ushered in a new era of digital communications platforms, services, and processes. What was once forecast to happen in a decade happened seemingly overnight, as financial services organizations scrambled to service their customers in a new, digital-first reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the global health crisis was just a few months old,<\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Documents\/Financial-Services\/gx-fsi-realizing-the-digital-promise-covid-19-catalyzes-and-accelerates-transformation.pdf\"> <span style=\"font-weight: 400;\">Deloitte<\/span><\/a><span style=\"font-weight: 400;\"> shared several examples of the sweeping changes that financial services organizations have made in response to an ever-evolving landscape:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In a matter of a couple of months, Goldman Sachs had seen a 25 percent jump in the number of active users on its institutional platform and a 300 percent jump in visits to Marcus, its retail arm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bank of America and Wells Fargo each transitioned 70 percent of their workforce\u00a0 (around 150,000 workers each) to work from home.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standard Chartered, meanwhile, increased the capacity of its VPN by 600 percent to support the 84,000 employees working remotely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TD Bank built new functionality to allow 80 percent of its traders to work remotely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nationwide Insurance sent 98 percent of its workers home to work in a period of just five days, and the company has committed to making that change permanent.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the same Deloitte report, William Demchak, PNC Bank&#8217;s CEO, summed up the changes at PNC this way: &#8220;The bank\u2019s sales jumped from 25 percent digital to nearly 75 percent digital during COVID-19, condensing 10 years\u2019 worth of changes into two months.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fast forward to 2021. After nearly a year of the world trying to figure out how to work effectively while hampered by a global pandemic, the acceleration of digital transformation ushered in a new normal for the financial services industry in 2021. Let\u2019s dig into some of the key trends that impacted the financial services industry over the past year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>Trends that drove financial services transformation in 2021<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are four macro trends that drove financial services transformation in 2021. Here&#8217;s a detailed look at them.<\/span><\/p>\n<h3><b>1. Consumers are doing more on their devices<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Smartphones have transformed not only consumers&#8217; communication but also how they go about many day-to-day activities. When it comes to banking and other finance-related activities, the phone may have once been a one-way channel where customers could call and get limited support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But from connecting with text-based chat support over social media, to meeting with financial advisors over video conferencing, to banking apps that preclude the need to set foot in a branch, consumers are doing it all from their smartphones now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To meet customers where they are, financial services organizations need to put mobile interactions at the forefront of their strategies. They also need to provide a high degree of availability and reliability in their digital communications channels and ensure these initiatives meet the high standards for compliance and security required in this sector.<\/span><\/p>\n<h3><b>2. Work from anywhere<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As noted earlier, several large financial institutions have already shifted the majority of their workforce out of a traditional office setting and into a &#8220;work from anywhere&#8221; model. As pandemic restrictions ease, financial services organizations are likely to continue to embrace a hybrid work model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/blogs.gartner.com\/daniel-thomas\/2021\/11\/15\/how-to-make-hybrid-work-successful-in-financial-services\/\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\">, 74 percent of financial services workers have increased their remote work time since the start of COVID-19, and 72 percent only started working remotely after COVID-19. Most financial services workers seem to agree that there will not be a wholesale return to \u2018business as normal\u2019 once COVID restrictions are completely lifted. Gartner notes that 60 percent of workers in the financial services industry now agree that a lack of work flexibility would impact their decision to stay with an organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is a sobering thought for financial services organizations, as the Great Resignation looms large in the industry. Compounding the issue is the uncertainty regarding COVID variants and surges, which is still confounding leaders\u2019 plans for a return to the office. For example, with the upswing in COVID cases in the summer of 2021, almost three-quarters of senior financial services leaders revamped their return-to-office plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these factors point strongly to the adoption of a hybrid work model for financial services. Of course, the nature of some jobs in the financial services sector will not allow for a work from anywhere approach. Nevertheless, many jobs in the sector do allow that kind of flexibility, given adequate security measures are taken and regulatory requirements are met.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few examples of financial services organizations that are embracing a hybrid work environment.<\/span><a href=\"https:\/\/www.capitalone.com\/about\/newsroom\/hybrid-work\/\"> <span style=\"font-weight: 400;\">Capital One<\/span><\/a><span style=\"font-weight: 400;\"> announced in June 2021 that a &#8220;significant majority of associates will spend some of their time working in the office and some of their time working virtually.&#8221; The company will also support fully remote exceptions.<\/span><\/p>\n<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-06-30\/citigroup-says-flexible-work-gives-it-an-edge-over-u-s-rivals\"><span style=\"font-weight: 400;\">Citigroup<\/span><\/a><span style=\"font-weight: 400;\"> announced in March 2021 its plans for hybrid work, with workers having two days per week for work from anywhere and three days in the office.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UBS fully supports a hybrid work environment. <\/span><a href=\"https:\/\/time.com\/6084347\/ubs-banks-embrace-hybrid-work\/\"><span style=\"font-weight: 400;\">As written for TIME magazine<\/span><\/a><span style=\"font-weight: 400;\"> in August 2021:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"quote-text-break-point\">\n<p class=\"qute-text\"><\/span><i><span style=\"font-weight: 400;\">&#8220;We believe a hybrid approach will allow our people to have a better work\/life balance, with the approach also making us a more attractive employer, appealing to a more diverse pool of applicants, such as working parents and those in continuing education. We also believe it will increase employee productivity and, as a result, improve the quality of our service to clients. Flexible working, by nature of its emphasis on technology and virtual collaboration, encourages an innovative mindset across our firm\u2014which is a big part of our strategy.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> <\/p>\n<p class=\"quote-text-author\">\u2014Ralph Hamers, CEO at UBS<\/p>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3><b>3. Power of platforms<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Technology has advanced and converged into powerful platforms that enable collaboration and communication from anywhere at any time. Cloud technology, artificial intelligence, natural language processing, machine learning, and IoT are all technologies that have appeared on the scene to streamline workflows and business processes, no matter where those workflows take place. Though these platforms will not be replacing humans, they can be leveraged by humans to drive positive business outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider, for example, the power a connected platform confers on an insurance company. With a cloud-based communications and collaboration platform in place, agents can reach out to customers via the channel of their choice, including <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video calls<\/a>, chat, or phone. With the potential to provide a seamless, omnichannel experience, <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/6-benefits-of-cloud-based-communications-for-the-insurance-industry\/\"><span style=\"font-weight: 400;\">insurers stand to benefit<\/span><\/a><span style=\"font-weight: 400;\"> in terms of increased customer satisfaction, decreased customer attrition, and even increased employee satisfaction. A well-designed communications platform can help insurers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accelerate the claims process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable self-service capabilities for customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain analytical insights into customer behaviors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure regulatory compliance with strong security measures<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage an ever-expanding remote workforce<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As another example, consider how <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/build-a-better-mortgage-client-experience-with-cloud-communications\/\"><span style=\"font-weight: 400;\">a unified communications platform (UCaaS) can profit mortgage lenders<\/span><\/a><span style=\"font-weight: 400;\">. Cloud-based communications platforms enable lenders and contact center agents to work from anywhere in the world, with built-in collaboration tools. Moreover, lenders can connect seamlessly with customers from anywhere via their channels of choice, which has the dual benefits of expanding the geographic reach of the mortgage lender and improving customer experience at the same time.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Video: RingCentral customer Texas Bank on the most critical communications capabilities financial services organizations need<\/b><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/T_CgqdWQKUA\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/T_CgqdWQKUA\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/T_CgqdWQKUA\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<h3><b>4. Convergence of communications and contact center solutions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The fourth macro trend, and perhaps the one most directly impactful to the day-to-work of financial services organizations, is the convergence of communication and contact center solutions. That convergence brings employee platforms and customer platforms together, with significant benefits to employees, customers, and employers alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining UCaaS (Unified Communications as a Service) solutions and CCaaS (Contact Center as a Service) solutions equips employees with the tools they need to be productive and efficient. Using a platform that combines message, video, phone, and a contact center solution that enables agents to quickly consult a knowledge base or internal experts leads to higher employee satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For customers, the results are similar. Better customer experiences result from the ability to contact their financial services organization on any communication channel at any time and to receive a highly personalized experience that leads to faster issue resolution and greater satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For employers, the benefits of UCaaS combined with CCaaS include reduced operational costs, higher customer and agent satisfaction, reduced churn, and simplified set-up and administration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"1232\" height=\"924\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/financial-services-contact-center.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: 8 reasons to modernize your financial services contact center<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-2030147953\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-2030147953\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 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class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/8-reasons-to-modernize-your-financial-services-contact-center\/\" class=\"view-all view-all-white \" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-2030147953\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-2030147953\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>Unified communications will allow financial services organizations to thrive in a new era<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Financial services is up against some significant forces that are reshaping how employees and customers interact\u2014and thriving in this new era requires unified tools that offer advanced capabilities to transform client experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200bRingCentral is a unified communications platform that addresses the needs of financial services organizations both today and tomorrow. Our UCaaS offerings combine seamlessly with our contact center solution to provide the ultimate communications and collaboration experience for employees and customers alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about the macro trends discussed here, please watch our on-demand session, <\/span><a href=\"https:\/\/ev.ringcentral.com\/Connect\/agenda\/session\/655403\"><b><i>Hello to transforming employee and client experiences in Financial Services<\/i><\/b><\/a><span style=\"font-weight: 400;\">, today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: It\u2019s well known that the global health crisis of 2020 accelerated digital transformation in financial services greatly. Now, financial services organizations are examining the possibilities inherent in a work from anywhere model. The combination of unified communications solutions and contact center solutions facilitates a digital-first approach to financial services communications. \ud83d\udc40 \ud83d\udc40\u00a0 Did you &#8230;<\/p>\n","protected":false},"author":1121,"featured_media":50624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18836],"tags":[43199,3865],"class_list":["post-50622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services","tag-digital-communications-platform","tag-financial-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 trends that fueled financial services transformation in 2021 | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Discover the four macro trends that fueled financial 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Tillman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e6b50e2b11c4e2302d82adabadcad9d99e3e801f97e2eb5d24639247963e8eca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e6b50e2b11c4e2302d82adabadcad9d99e3e801f97e2eb5d24639247963e8eca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6b50e2b11c4e2302d82adabadcad9d99e3e801f97e2eb5d24639247963e8eca?s=96&d=mm&r=g","caption":"Glen Tillman"},"description":"Glen Tillman is a Senior Director of Product Marketing at RingCentral, where he leads Industry Marketing as well as Financial Services for the Enterprise segment. Glen is a dedicated and results-oriented product marketing leader with 20+ years of proven success in leading product and industry marketing teams in the areas of ERP, SaaS, and Cloud technology. Prior to his role at RingCentral, Glen led the global marketing team for Financial Services at Google Cloud where he co-launched two AI products for Financial Services. Before Google, Glen spent 11 years at Deloitte where he led the Industry marketing team and the marketing team for the Human Capital (HCM) Consulting Practice. During his tenure at Deloitte, he launched three new HCM consulting offerings as well as the Blockchain practice. Previous to his work at Deloitte, Glen spent 8 years at Oracle where he led the marketing team for the HCM products and launched the Oracle iRecruitment and iLearning products. Glen earned an MBA from the University of Notre Dame and a Bachelors degree in Marketing from the University of Arizona.","sameAs":["https:\/\/www.linkedin.com\/in\/glen-tillman-1375b1\/"],"url":"\/us\/en\/blog\/author\/glen-tillman\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/financial-digital-transformation.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/glen-tillman\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/e6b50e2b11c4e2302d82adabadcad9d99e3e801f97e2eb5d24639247963e8eca?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Glen Tillman<\/span><\/a>","rc_author_full_name":"Glen Tillman","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/tillman-glen.png","rc_author_link":"\/us\/en\/blog\/author\/glen-tillman\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/verticals\/financial-services\/amp\">Financial services<\/a>","amp_link":"\/us\/en\/blog\/four-trends-that-fueled-financial-services-transformation-in-2021\/amp","excerpt_title":"4 trends that fueled financial services transformation in...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/50622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1121"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=50622"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/50622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/50624"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=50622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=50622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=50622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}